Insider buying last 90 days
No open-market insider purchases were filed for DG in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every DG insider filing, plotted on the chart in Gekko.Open DG in Gekko
NYSE: DG
Dollar General (DG) Stock Analysis & Forecast
Nov 4 close
$141.64+11.12 (+8.5%)
Gekko Brief
AI summaryNov 4 closeDollar General's shares advanced this week amid a cluster of coverage around its "Value Valley" merchandising push, featuring $1 deals and expanding displays aimed at budget-conscious shoppers, alongside continued discussion of valuation relative to industry peers. Separate coverage highlighted the new DGTP '26 store format, which pairs convenience-focused layouts with 2,000 planned remodels intended to support long-term growth. Additional stories noted the company's earnings surprise history ahead of its next report and compared its year-to-date performance against sector peers including Kingfisher PLC.
The stock closed at $141.64, up 8.5%, sitting above both its 50-day average of $127.10 and 200-day average of $125.57, with the 50-day above the 200-day. One-month return stands at 14.9% and the one-year return is 42.8%. The GekkoIndex reads 50.1, placing the stock in the Neutral zone, down 8.8 over five readings. Price sits 22.3% below Gekko Fair Value of $182.40.
Dollar General next reports earnings on 3 December 2026, before the open, 28 days away and inside a typical 20-trading-day holding window; the prior quarter produced an EPS beat of $2.48 versus a $2.01 estimate with an average absolute reaction of 7.4% across the last eight quarters. No insider, Congress, or unusual options activity appears in the current window. Seasonality from this point in the calendar has averaged a 3.4% move over the next 20 trading days across 5 years, though only 2 of those periods were positive. Consensus among 18 covering firms shows 9 buy and 9 hold ratings, with a consensus target of $141.52.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Dollar General price vs fair value
Close $141.64200-day averageGekko Fair Value $182.40
Dollar General quick facts
- Market cap
- $31.25B
- P/E ratio
- 17.6
- Forward P/E
- 16.2
- EPS, TTM
- $7.70
- Revenue, TTM
- $43.64B
- Profit margin
- 3.9%
- Dividend yield
- 1.78%
- Beta
- 0.19
- Volume
- 3.56M avg 2.21M
- 1-year return
- +42.8%
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±5.4%
- 50-day average
- $127.10
- 200-day average
- $125.57
- Next earnings
- Dec 3 before open
- Shares outstanding
- 220.6M
Dollar General swing-trade checklist
Dollar General scores 2 supportive, 2 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed1 headwind
- Trendsupportive
Above 50 and 200-day
Close $141.64 is above the 50-day ($127.10) and 200-day ($125.57) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
50.1, Neutral
Reading 50.1 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
22.3% below
Price is 22.3% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 28 days
Reports on Dec 3, 2026, 28 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
+3.4% on average
From this point in the calendar, the next 20 trading days averaged +3.4% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Dollar General stock chart and price history
Dollar General closed at $141.64 on Nov 4, 2026, +42.8% over the past year, inside a 52-week range of $95.11 to $158.23.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +14.9%
- 3 months
- +11.1%
- 6 months
- +21.7%
- 1 year
- +42.8%
The full DG chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open DG in Gekko
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About Dollar General
Dollar General runs discount stores across the southern, southwestern, Midwestern, and eastern United States, selling everyday goods to shoppers looking for low prices on routine purchases. Its shelves are stocked mainly with consumables, covering household paper and cleaning products, packaged and refrigerated food, snacks, beer and wine, health and beauty items, pet supplies, and tobacco. The chain also carries seasonal goods, home items, and clothing for the whole family, giving customers a broad mix of daily necessities under one roof.
Beyond food and household basics, the stores stock toys, electronics, prepaid phone products, gardening and automotive supplies, kitchenware, small appliances, and soft furnishings, along with clothing, footwear, and diapers for infants, children, and adults. This range lets the chain serve as a general merchandise stop rather than a single-category retailer, drawing in customers who want convenience alongside value pricing.
Dollar General traces its roots to 1939 as J.L. Turner & Son, taking its present name in 1968, and it is headquartered in Goodlettsville, Tennessee. Its shares trade on the NYSE under the ticker DG.
- Listed
- NYSE
- Sector
- Retail trade
- Industry
- Discount stores
- Website
- dollargeneral.com
Dollar General GekkoIndex: the smart money zone
Dollar General’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 50.1, in the Neutral zone, down 8.8 points over five sessions.
50.1Neutral
Down 8.8 points over five sessions.
Reading for Nov 4, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 44 | +0.4% | +1.7% | ||
| Accumulation | 279 | −0.1% | −1.3% | ||
| Neutral (current zone) | 344 | +0.4% | +1.4% | ||
| Distribution | 28 | −0.7% | +5.9% | ||
| Selling | 2 | Too few readings yet | |||
Average DG share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the DG price, zone by zone.Track DG in Gekko
Is Dollar General stock overvalued? Gekko Fair Value
Dollar General trades 22.3% below Gekko Fair Value of $182.40, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Dollar General shares are worth, recalculated every trading day.
$182.40
Gekko Fair Value, Nov 4, 2026
22.3% Undervalued
At the end of Aug 2026 the price was 34.6% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open DG in Gekko
Dollar General insider and Congress trading
No open-market insider purchases were filed for Dollar General, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in DG were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for DG, plotted on the chart in Gekko.Open DG in Gekko
Buybacks
Dollar General has been buying back its own shares.
- Bought back, quarter ended Feb 3, 2023
- $1.11B
- As a share of market cap
- 3.54%
- Trailing four quarters
- $2.75B
From company filings.
Hedge funds and billionaires quarter ended Mar 31
0of the funds Gekko tracks hold DG.
0added0opened0trimmed2sold out
Which funds are on each side, name by name.Unlock in Gekko
Dollar General earnings: next date and track record
Dollar General reports on Dec 3, 2026, before the open (28 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Dec 3, 2026
Expected before the open, 28 days away
- EPS estimate
- $1.41
- Revenue estimate
- $11.14B
7 of 8reports beat the EPS estimate
±7.4%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 27, 2026 AI summary
- What they said
- Dollar General reported Q2 2026 net sales of $11.3 billion, up 5.2% year-over-year, with same-store sales growth of 3.5% driven by 2% traffic growth and 1.5% basket growth. This marks the fifth consecutive quarter of customer traffic growth and sixth consecutive quarter of positive comps across all four merchandising categories. EPS growth was strong double-digit, exceeding expectations. Value Valley items posted 16%+ comp growth, and delivery contributed ~40 basis points to comp sales.
- Guidance
- Management expressed confidence in continued Q3 sales momentum and market share gains. The company beat its own expectations on top-line growth, operating margin expansion, and EPS even before tariff refund impacts. Full financial outlook details were deferred to CFO Donny Lau's portion of the call.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 27, 2026 | $2.48 est $2.01 | $11.29B est $11.20B | +0.1% |
| Jun 2, 2026 | $2.00 est $1.49 | $10.79B est $10.81B | −4.4% |
| Mar 12, 2026 | $1.93 est $1.61 | $10.91B est $10.81B | −9.0% |
| Dec 4, 2025 | $1.28 est $0.95 | $10.65B est $10.62B | +20.5% |
| Aug 28, 2025 | $1.86 est $1.58 | $10.73B est $10.68B | −2.2% |
| Jun 3, 2025 | $1.78 est $1.48 | $10.44B est $10.29B | +15.0% |
| Mar 13, 2025 | $1.68 est $1.51 | $10.30B est $10.26B | +5.6% |
| Dec 5, 2024 | $0.89 est $0.94 | $10.18B est $10.14B | +2.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Dollar General stock forecast and analyst price targets
Analysts’ average 12-month price target for Dollar General is $141.52, −0.1% from the last close, from 18 firms rating the stock in the last 90 days.
$141.52consensus 12-month target, −0.1% from the last close
Now $141.64Avg $141.52
Low $123High $178
Each firm’s latest rating in the last 90 days: 18 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 29 | Barclays | $151 | +6.6% |
| Oct 26 | J.P. Morgan | $178 | +25.7% |
| Oct 13 | Bernstein | $160 | +13.0% |
| Oct 9 | Bank of America Securities | $175 | +23.6% |
| Oct 6 | Gordon Haskett Capital Corporation | $140 | −1.2% |
+1.4%average 20-day move after past Neutral readings
+3.4%average move over the next 20 trading days in the last 5 years
±3.6%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Dollar General seasonality: the next 20 trading days
Over the next 20 trading days from Nov 4, Dollar General averaged +3.4% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.1% | 2 of 5 |
| Next 10 trading days | +0.3% | 3 of 5 |
| Next 15 trading days | +0.9% | 3 of 5 |
| Next 20 trading days | +3.4% | 2 of 5 |
| Next 30 trading days | +6.4% | 2 of 5 |
For scale, DG’s typical 20-trading-day move in either direction is about 5.4%.
Dollar General market cap and key statistics
Dollar General’s market cap is $31.25B, with a P/E ratio of 17.6 and revenue of $43.64B over the last twelve months.
Valuation
- Market cap
- $31.25B
- P/E ratio
- 17.6
- Forward P/E
- 16.2
- EPS, TTM
- $7.70
- Gekko Fair Value
- $182.40
Trading
- Volume
- 3.56M
- Avg volume, 20 days
- 2.21M
- 52-week high
- $158.23
- 52-week low
- $95.11
- Shares outstanding
- 220.6M
Financials
- Revenue, TTM
- $43.64B
- Profit margin
- 3.9%
- Return on equity
- 19.7%
- Quarterly earnings growth, YoY
- +33.3%
Risk and income
- Beta
- 0.19
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±5.4%
- Dividend yield
- 1.78%
Dollar General stock news this week
Coverage of Dollar General this week reads negative: 2 positive, 3 neutral and 5 negative headlines.
- Dollar General's Value Valley Gains Momentum: More Upside Ahead?Zacks Investment Research, Nov 4
- Is Dollar General Stock a Buy at Its Current Valuation?Zacks Investment Research, Nov 4
- DG Investors Have Opportunity to Join Dollar General Corporation Fraud Investigation with SBS LawBusiness Wire, Nov 4
- Form 4 Dollar General Corp For: 3 November By Investing.comInvesting.com South Africa, Nov 4
- Will Dollar General (DG) Beat Estimates Again in Its Next Earnings Report?Zacks Investment Research, Nov 3
- Is Dollar General's New DGTP Store Format a Growth Catalyst?Zacks Investment Research, Nov 3
Dollar General stock FAQ
What is Dollar General’s market cap?
Dollar General’s market cap is $31.25B at the Nov 4, 2026 close of $141.64, with 220.6M shares outstanding. The shares trade on a P/E ratio of 17.6.
What is the Dollar General stock forecast?
The consensus analyst 12-month price target for Dollar General is $141.52, −0.1% from the last close. Of the 18 firms that rated the stock in the last 90 days, 9 rate it a buy, 9 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Dollar General stock overvalued or undervalued?
On Gekko’s estimate Dollar General is undervalued: the Nov 4, 2026 close of $141.64 is 22.3% below Gekko Fair Value of $182.40. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Dollar General report earnings next?
Dollar General is expected to report on Dec 3, 2026, before the market opens (28 days away). Analysts expect earnings of $1.41 per share on revenue of $11.14B. Dollar General beat the earnings estimate in 7 of its last 8 reports, moving 7.4% on average across the report.
What is Dollar General’s 52-week high and low?
Dollar General’s 52-week high is $158.23 and its 52-week low is $95.11; it closed at $141.64 on Nov 4, 2026, +42.8% over the past year. Over the last five years the shares peaked at $262.21 on Apr 21, 2022.
Is Dollar General stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (trend and fair value), 2 as mixed (gekkoindex and seasonality) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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