Insider buying last 90 days
No open-market insider purchases were filed for DG in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every DG insider filing, plotted on the chart in Gekko.Open DG in Gekko
NYSE: DG
Dollar General (DG) Stock Analysis & Forecast
$122.41−2.54 (−2.0%)
Close on Sep 18, 2026. Page updated Sep 19, 9:16 pm ET.
Gekko Brief
AI summaryDollar General closes at $122.41, down 2% on the day and below both its 50-day ($124.34) and 200-day ($127.03) averages, consistent with a headwind trend. The GekkoIndex reads 61.3, placing the stock in the Accumulation zone, while price sits 31.1% below Gekko Fair Value of $177.55, a gap that bears watching.
This week's coverage centers on brand and leadership activity alongside a cautious demand outlook. Dollar General named Braden Anderson as VP of global inventory management and Alisha Cieslak as VP and chief compliance officer, and launched an exclusive "Simply for You by Hallmark" holiday collection on September 20, featuring roughly 30 items priced between $1 and $15, with over 70% at $5 or less. Separately, the company said it expects shopper pressure to persist through late 2026 amid inflation and high fuel costs, leading to more frequent but smaller purchases, even as one commentary flagged the stock as potentially undervalued following its Q2 2026 beat.
Looking ahead, the next earnings date falls on 3 December 2026, 74 days out and beyond a typical 20-trading-day hold. Over the last 30 days there has been 1 unusual options signal, with call premium of $749,332 and no put premium recorded. Seasonally, the next 20 trading days have averaged -1.4% over 5 years, rising in 2 of them, a pattern worth noting alongside peers DLTR and FIVE.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $122.41200-day averageGekko Fair Value $177.55
Key stats
- Market cap
- $27.00B
- P/E ratio
- 16
- Forward P/E
- 15.6
- EPS, TTM
- $7.82
- Revenue, TTM
- $43.64B
- Profit margin
- 3.9%
- Dividend yield
- 1.92%
- Beta
- 0.24
- Volume
- 4.73M avg 2.83M
- 1-year return
- +15.3%
- Typical daily move
- ±3.3%
- Typical 20-day move
- ±5.4%
- 50-day average
- $124.34
- 200-day average
- $127.03
- Next earnings
- Dec 3 before open
- Shares outstanding
- 220.6M
Dollar General swing-trade checklist
Dollar General scores 4 supportive, 0 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive0 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $122.41 is below the 50-day ($124.34) and 200-day ($127.03) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
61.3, Accumulation
Reading 61.3 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
31.1% below
Price is 31.1% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneysupportive
Leans bullish
Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 74 days
Next report Dec 3, 2026, 74 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−1.4% on average
From this point in the calendar, the next 20 trading days averaged −1.4% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Dollar General stock chart and price history
Dollar General closed at $122.41 on Sep 18, 2026, +15.3% over the past year, inside a 52-week range of $95.11 to $158.23.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +0.1%
- 3 months
- +7.9%
- 6 months
- −0.8%
- 1 year
- +15.3%
The full DG chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open DG in Gekko
Follow Dollar General through every session
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About Dollar General
Dollar General runs discount stores across the southern, southwestern, Midwestern, and eastern United States, selling everyday goods to shoppers looking for low prices on routine purchases. Its shelves are stocked mainly with consumables, covering household paper and cleaning products, packaged and refrigerated food, snacks, beer and wine, health and beauty items, pet supplies, and tobacco. The chain also carries seasonal goods, home items, and clothing for the whole family, giving customers a broad mix of daily necessities under one roof.
Beyond food and household basics, the stores stock toys, electronics, prepaid phone products, gardening and automotive supplies, kitchenware, small appliances, and soft furnishings, along with clothing, footwear, and diapers for infants, children, and adults. This range lets the chain serve as a general merchandise stop rather than a single-category retailer, drawing in customers who want convenience alongside value pricing.
Dollar General traces its roots to 1939 as J.L. Turner & Son, taking its present name in 1968, and it is headquartered in Goodlettsville, Tennessee. Its shares trade on the NYSE under the ticker DG.
- Listed
- NYSE
- Sector
- Retail trade
- Industry
- Discount stores
- Website
- dollargeneral.com
Dollar General GekkoIndex: the smart money zone
Dollar General’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.3, in the Accumulation zone, up 2.3 points over five sessions.
61.3Accumulation
Up 2.3 points over five sessions, from the Neutral zone.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 44 | +0.4% | +1.7% | ||
| Accumulation (current zone) | 269 | −0.2% | −1.6% | ||
| Neutral | 319 | +0.4% | +1.6% | ||
| Distribution | 28 | −0.7% | +5.9% | ||
| Selling | 2 | Too few readings yet | |||
Average DG share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the DG price, zone by zone.Track DG in Gekko
Is Dollar General stock overvalued? Gekko Fair Value
Dollar General trades 31.1% below Gekko Fair Value of $177.55, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Dollar General shares are worth, recalculated every trading day.
$177.55
Gekko Fair Value, Sep 19, 2026
31.1% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open DG in Gekko
Dollar General insider and Congress trading
No open-market insider purchases were filed for Dollar General, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in DG were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for DG, plotted on the chart in Gekko.Open DG in Gekko
Buybacks
Dollar General has been buying back its own shares.
- Bought back, quarter ended Feb 3, 2023
- $1.11B
- As a share of market cap
- 4.10%
- Trailing four quarters
- $2.75B
From company filings.
Unusual options activity last 30 days
1signal, 100% of the flagged premium in calls.
Latest: Bullish flow on Sep 11, $749K in unusual premium.
Hedge funds and billionaires quarter ended Mar 31
0of the funds Gekko tracks hold DG.
0added0opened0trimmed2sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Dollar General earnings: next date and track record
Dollar General reports on Dec 3, 2026, before the open (74 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Dec 3, 2026
Expected before the open, 74 days away
- EPS estimate
- $1.39
- Revenue estimate
- $11.14B
7 of 8reports beat the EPS estimate
±7.4%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 27, 2026 AI summary
- What they said
- Dollar General reported Q2 2026 net sales of $11.3 billion, up 5.2% year-over-year, with same-store sales growth of 3.5% driven by 2% traffic growth and 1.5% basket growth. This marks the fifth consecutive quarter of customer traffic growth and sixth consecutive quarter of positive comps across all four merchandising categories. EPS growth was strong double-digit, exceeding expectations. Value Valley items posted 16%+ comp growth, and delivery contributed ~40 basis points to comp sales.
- Guidance
- Management expressed confidence in continued Q3 sales momentum and market share gains. The company beat its own expectations on top-line growth, operating margin expansion, and EPS even before tariff refund impacts. Full financial outlook details were deferred to CFO Donny Lau's portion of the call.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 27, 2026 | $2.48 est $2.01 | $11.29B est $11.20B | +0.1% |
| Jun 2, 2026 | $2.00 est $1.49 | $10.79B est $10.81B | −4.4% |
| Mar 12, 2026 | $1.93 est $1.61 | $10.91B est $10.81B | −9.0% |
| Dec 4, 2025 | $1.28 est $0.95 | $10.65B est $10.62B | +20.5% |
| Aug 28, 2025 | $1.86 est $1.58 | $10.73B est $10.68B | −2.2% |
| Jun 3, 2025 | $1.78 est $1.48 | $10.44B est $10.29B | +15.0% |
| Mar 13, 2025 | $1.68 est $1.51 | $10.30B est $10.26B | +5.6% |
| Dec 5, 2024 | $0.89 est $0.94 | $10.18B est $10.14B | +2.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Dollar General stock forecast and analyst price targets
Analysts’ average 12-month price target for Dollar General is $139.55, +14.0% from the last close, from 16 firms rating the stock in the last 90 days.
$139.55consensus 12-month target, +14.0% from the last close
Now $122.41Avg $139.55
Low $123High $176
Each firm’s latest rating in the last 90 days: 16 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 15 | Goldman Sachs | $141 | +15.2% |
| Sep 8 | Barclays | $151 | +23.4% |
| Sep 4 | Bernstein | $160 | +30.7% |
| Sep 4 | Barclays | $151 | +23.4% |
| Sep 3 | Argus Research | $170 | +38.9% |
−1.6%average 20-day move after past Accumulation readings
−1.4%average move over the next 20 trading days in the last 5 years
±3.3%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Dollar General seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Dollar General averaged −1.4% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −3.2% | 1 of 5 |
| Next 10 trading days | −4.5% | 1 of 5 |
| Next 15 trading days | −4.7% | 0 of 5 |
| Next 20 trading days | −1.4% | 2 of 5 |
| Next 30 trading days | −1.2% | 2 of 5 |
For scale, DG’s typical 20-trading-day move in either direction is about 5.4%.
Dollar General market cap and key statistics
Dollar General’s market cap is $27.00B, with a P/E ratio of 16 and revenue of $43.64B over the last twelve months.
Valuation
- Market cap
- $27.00B
- P/E ratio
- 16
- Forward P/E
- 15.6
- EPS, TTM
- $7.82
- Gekko Fair Value
- $177.55
Trading
- Volume
- 4.73M
- Avg volume, 20 days
- 2.83M
- 52-week high
- $158.23
- 52-week low
- $95.11
- Shares outstanding
- 220.6M
Financials
- Revenue, TTM
- $43.64B
- Profit margin
- 3.9%
- Return on equity
- 19.7%
- Quarterly earnings growth, YoY
- +33.3%
Risk and income
- Beta
- 0.24
- Typical daily move
- ±3.3%
- Typical 20-day move
- ±5.4%
- Dividend yield
- 1.92%
Dollar General stock news this week
Coverage of Dollar General this week reads positive: 12 positive, 3 neutral and 2 negative headlines.
- Corient Private Wealth LP Purchases 10,603 Shares of Dollar General Corporation $DGMarketBeat, Sep 19
- Dollar General Names 2 New Business VPsProgressive Grocer, Sep 18
- Dollar General Teams With Hallmark for Holiday Entertaining, Décor CollectionHomePage News, Sep 17
- Dollar General makes 2 appointmentsDrug Store News, Sep 17
- Dollar General Debuts Exclusive Simply for You by Hallmark® Holiday 2026 CollectionBusiness Wire, Sep 16
- Dollar General Q3 EPS Estimate Boosted by Zacks ResearchMarketBeat, Sep 16
Dollar General peers
Dollar General’s 2 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| DLTRDollar Tree | Buying | 14.1% below |
| FIVEFive Below | Accumulation | 2.1% above |
A peer links to its own page where one exists.
Dollar General stock FAQ
What is Dollar General’s market cap?
Dollar General’s market cap is $27.00B at the Sep 18, 2026 close of $122.41, with 220.6M shares outstanding. The shares trade on a P/E ratio of 16.
What is the Dollar General stock forecast?
The consensus analyst 12-month price target for Dollar General is $139.55, +14.0% from the last close. Of the 16 firms that rated the stock in the last 90 days, 7 rate it a buy, 9 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Dollar General stock overvalued or undervalued?
On Gekko’s estimate Dollar General is undervalued: the Sep 18, 2026 close of $122.41 is 31.1% below Gekko Fair Value of $177.55. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Dollar General report earnings next?
Dollar General is expected to report on Dec 3, 2026, before the market opens (74 days away). Analysts expect earnings of $1.39 per share on revenue of $11.14B. Dollar General beat the earnings estimate in 7 of its last 8 reports, moving 7.4% on average across the report.
What is Dollar General’s 52-week high and low?
Dollar General’s 52-week high is $158.23 and its 52-week low is $95.11; it closed at $122.41 on Sep 18, 2026, +15.3% over the past year.
Is Dollar General stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and earnings risk) and 2 as headwinds (trend and seasonality). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Dollar General?
Gekko flagged 1 unusual options signal in Dollar General over the last 30 days, with $749K of flagged premium in calls and $0 in puts. The latest, bullish flow, was on Sep 11, 2026 with $749K in unusual premium. The signal-by-signal table is in Gekko.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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