Insider buying last 90 days
No open-market insider purchases were filed for TBLA in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every TBLA insider filing, plotted on the chart in Gekko.Open TBLA in Gekko
NASDAQ: TBLA
Taboola.com (TBLA) Stock Analysis & Forecast
Oct 12 close
$3.40−0.05 (−1.4%)
Gekko Brief
AI summaryOct 12 closeThis week's news on Taboola centers on a wave of securities class action announcements from multiple law firms, including Bronstein, Gewirtz & Grossman, Glancy Prongay Wolke & Rotter, Rosen Law Firm, Levi & Korsinsky, Faruqi & Faruqi, SBS Law, Kaplan Fox, and Berger Montague. These notices reference alleged misrepresentations about the quality of Taboola's publisher network and a related drop in revenue and stock price, with several citing an October 20 deadline for investors to come forward. The underlying concern traces back to the company's Q2 2026 results, where revenue of $476.8 million missed prior guidance, attributed to a Google policy change affecting the Explore More product and an intentional data cleanup.
TBLA closed at $3.40, down 1.4%, sitting below both its 50-day average of $3.75 and 200-day average of $4.07, with the shorter average also below the longer one. The GekkoIndex reads 61.3, placing the stock in the Accumulation zone. Price sits 30.3% below the Gekko Fair Value of $4.88. Over the past year the stock has returned 6.9%, though the past three months show a decline of 38.1%.
Earnings are scheduled for 4 November, 23 days away, falling inside a typical 20-trading-day holding window; the prior report saw a 23.6% reaction despite meeting the EPS estimate at $0.09. No insider, Congress, or unusual options activity appears in their respective windows. Seasonality over the next 20 trading days has averaged a 2.4% gain across 5 years, with gains in 3 of them. Consensus among 4 analysts stands at buy, with a target of $5.80.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Taboola.com price vs fair value
Close $3.40200-day averageGekko Fair Value $4.88
Taboola.com quick facts
- Market cap
- $929.3M
- P/E ratio
- 9
- Forward P/E
- 84.8
- EPS, TTM
- $0.39
- Revenue, TTM
- $1.96B
- Profit margin
- 6.1%
- Dividend yield
- —
- Beta
- 1.50
- Volume
- 1.60M avg 2.10M
- 1-year return
- +6.9%
- Typical daily move
- ±4.1%
- Typical 20-day move
- ±9.3%
- 50-day average
- $3.75
- 200-day average
- $4.07
- Next earnings
- Nov 4 before open
- Shares outstanding
- 252.1M
Taboola.com swing-trade checklist
Taboola.com scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $3.40 is below the 50-day ($3.75) and 200-day ($4.07) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
61.3, Accumulation
Reading 61.3 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
30.3% below
Price is 30.3% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 23 days
Reports on Nov 4, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+2.4% on average
From this point in the calendar, the next 20 trading days averaged +2.4% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Taboola.com stock chart and price history
Taboola.com closed at $3.40 on Oct 12, 2026, +6.9% over the past year, inside a 52-week range of $2.84 to $5.71.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −10.5%
- 3 months
- −38.1%
- 6 months
- 0.0%
- 1 year
- +6.9%
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About Taboola.com
Taboola.com operates a platform powered by artificial intelligence and algorithmic technology that surfaces editorial content and advertisements across the open web. Its main product, also called Taboola, connects with websites, mobile apps, and devices to display this content and advertising to their audiences. The company is best known for this content and ad-placement platform.
Taboola.com works by forming partnerships with websites, device makers, and app developers, delivering editorial material and advertisements through their digital properties. It operates in Israel, the United States, the United Kingdom, Germany, and other international markets.
Taboola.com was incorporated in 2006 and is headquartered in New York, New York. Its shares are listed on the NASDAQ under the ticker TBLA.
- Listed
- NASDAQ
- Sector
- Technology services
- Industry
- Internet software/Services
- Website
- taboola.com
Taboola.com GekkoIndex: the smart money zone
Taboola.com’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.3, in the Accumulation zone, down 8.7 points over five sessions.
61.3Accumulation
Down 8.7 points over five sessions, from the Buying zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 76 | +0.9% | +2.2% | ||
| Accumulation (current zone) | 220 | −0.6% | +1.3% | ||
| Neutral | 323 | +0.4% | −1.0% | ||
| Distribution | 56 | −0.1% | +1.1% | ||
| Selling | 7 | Too few readings yet | |||
Average TBLA share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the TBLA price, zone by zone.Track TBLA in Gekko
Is Taboola.com stock overvalued? Gekko Fair Value
Taboola.com trades 30.3% below Gekko Fair Value of $4.88, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Taboola.com shares are worth, recalculated every trading day.
$4.88
Gekko Fair Value, Oct 10, 2026
30.3% Undervalued
At the end of Aug 2026 the price was 25.7% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open TBLA in Gekko
Taboola.com insider and Congress trading
No open-market insider purchases were filed for Taboola.com, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in TBLA were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for TBLA, plotted on the chart in Gekko.Open TBLA in Gekko
Buybacks
Taboola.com has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $45.09M
- As a share of market cap
- 4.85%
- Trailing four quarters
- $287.7M
From company filings.
Hedge funds and billionaires quarter ended Jun 30
0of the funds Gekko tracks hold TBLA.
0added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Taboola.com earnings: next date and track record
Taboola.com reports on Nov 4, 2026, before the open (23 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Nov 4, 2026
Expected before the open, 23 days away
- EPS estimate
- $0.14
- Revenue estimate
- $466.7M
5 of 8reports beat the EPS estimate
±14.7%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 5, 2026 AI summary
- What they said
- Taboola reported Q2 2026 results with mixed near-term headwinds but positive underlying momentum. Revenue was $476.8 million, up 2% year-over-year, and ex-TAC gross profit grew 12% to $192.4 million. Management said revenue missed prior guidance due primarily to two factors: (1) a Google policy change that deprecated the company’s Explore More product and (2) an intentional cleanup that removed low-quality publisher supply that hurt short-term revenue but should improve long-term advertiser performance. Despite these headwinds, the company grew the number of scaled advertisers by 2% YoY, improved ex-TAC margins due to higher ad rates and mix shift, and repurchased a substantial amount of shares (~20% since 2025). Management highlighted strategic wins (notably FOX News) and a growing new product, Deeper Dive (LLM/chat-based engagement), which has crossed ~10 million users and shows strong monetization (management cited CPMs ~5–10x and ~10% of traffic converting to Deeper Dive). They launched a replacement product (Engage) to recapture Explore More revenue and expect Deeper Dive and new publisher monetization deals to begin contributing meaningfully to ex-TAC in Q4 and ramp in 2027. Management reiterated plans to return the majority of free cash flow via buybacks and said they are pursuing AI-driven internal efficiency gains while being mindful of model hosting costs.
- Guidance
- Management raised full-year ex-TAC growth guidance to 9% and reiterated an expected ex-TAC gross margin range of roughly 35%–40% as a reasonable expectation going forward. They also quantified the Explore More impact as over $20 million of ex-TAC in H2 (and comparative impact in the following first half).
- Risks flagged
- Dependence on platform policy (Google) that can be changed with limited notice (Explore More deprecation was faster than expected) ; short-term revenue headwinds from removing low-quality publishers; macro/advertising demand skittishness; potential cost exposure when outsourcing AI model hosting (vs. hosting in-house); geographic exposure to underperforming international publishers (notably Greater China) that required removal.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $0.09 est $0.09 | $476.8M est $499.4M | −23.6% |
| May 6, 2026 | $0.06 est $0.04 | $466.4M est $453.3M | +36.7% |
| Feb 25, 2026 | $0.27 est $0.11 | $522.3M est $537.7M | −2.5% |
| Nov 5, 2025 | $0.11 est $0.10 | $496.8M est $537.8M | +13.2% |
| Aug 6, 2025 | $0.10 est $0.09 | $465.5M est $466.5M | +6.5% |
| May 7, 2025 | $0.07 est $0.01 | $427.5M est $447.5M | +8.1% |
| Feb 26, 2025 | $0.10 est $0.11 | $491.0M est $417.4M | −23.8% |
| Nov 7, 2024 | $0.06 est $0.08 | $433.0M est $476.8M | −3.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Taboola.com stock forecast and analyst price targets
Analysts’ average 12-month price target for Taboola.com is $5.80, +70.6% from the last close, from 4 firms rating the stock in the last 90 days.
$5.80consensus 12-month target, +70.6% from the last close
Now $3.40Avg $5.80
Low $5High $7
Each firm’s latest rating in the last 90 days: 4 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 20 | Needham | $5.50 | +61.8% |
| Aug 10 | TD Cowen | $5 | +47.1% |
| Aug 10 | TD Cowen | $5 | +47.1% |
| Aug 6 | Benchmark Co. | $5.50 | +61.8% |
| Aug 6 | Rosenblatt Securities | $7 | +105.9% |
+1.3%average 20-day move after past Accumulation readings
+2.4%average move over the next 20 trading days in the last 5 years
±4.1%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Taboola.com seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Taboola.com averaged +2.4% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.4% | 2 of 5 |
| Next 10 trading days | +4.2% | 3 of 5 |
| Next 15 trading days | +4.3% | 3 of 5 |
| Next 20 trading days | +2.4% | 3 of 5 |
| Next 30 trading days | +4.6% | 3 of 5 |
For scale, TBLA’s typical 20-trading-day move in either direction is about 9.3%.
Taboola.com market cap and key statistics
Taboola.com’s market cap is $929.3M, with a P/E ratio of 9 and revenue of $1.96B over the last twelve months.
Valuation
- Market cap
- $929.3M
- P/E ratio
- 9
- Forward P/E
- 84.8
- EPS, TTM
- $0.39
- Gekko Fair Value
- $4.88
Trading
- Volume
- 1.60M
- Avg volume, 20 days
- 2.10M
- 52-week high
- $5.71
- 52-week low
- $2.84
- Shares outstanding
- 252.1M
Financials
- Revenue, TTM
- $1.96B
- Profit margin
- 6.1%
- Return on equity
- 12.8%
- Quarterly earnings growth, YoY
- +77.1%
Risk and income
- Beta
- 1.50
- Typical daily move
- ±4.1%
- Typical 20-day move
- ±9.3%
Taboola.com stock news this week
Coverage of Taboola.com this week reads negative: 0 positive, 1 neutral and 9 negative headlines.
- Bronstein, Gewirtz & Grossman LLC Urges Taboola.com Ltd. Investors to Act: Class Action Filed Alleging Investor HarmGlobeNewswire, Oct 12
- Taboola.com Ltd. (TBLA) Shareholders Who Lost Money Have Opportunity to Lead Securities Fraud LawsuitPR Newswire, Oct 12
- TABOOLA DEADLINE: ROSEN, LEADING INVESTOR COUNSEL, Encourages Taboola.com Ltd. Investors with Losses in Excess of $100K to Secure Counsel Before Important October 20 Deadline in Securities Class Action - TBLANewsfile Corp, Oct 12
- TBLA Investor Alert: Taboola.com Ltd. Securities Class Action Notice - Contact Levi & KorsinskyGlobeNewswire, Oct 12
- TBLA DEADLINE ALERT: Faruqi & Faruqi, LLP Reminds Taboola.com (TBLA) Investors of Securities Class Action Lawsuit Deadline on October 20, 2026Newsfile Corp, Oct 12
- TBLA Investors Have Opportunity to Lead Taboola.com Ltd. Securities Fraud Lawsuit with SBS LawGlobeNewswire, Oct 12
Taboola.com peers
Taboola.com’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GOOGLAlphabet | Neutral | 9.6% above |
| GOOGAlphabet | Neutral | 10.2% above |
| METAMeta Platforms | Neutral | 25.5% above |
| NFLXNetflix | Accumulation | 25.2% below |
| SPOTSpotify Technology | Neutral | 18.3% above |
| MSTRStrategy | Neutral | 11.6% below |
A peer links to its own page where one exists.
Taboola.com stock FAQ
What is Taboola.com’s market cap?
Taboola.com’s market cap is $929.3M at the Oct 12, 2026 close of $3.40, with 252.1M shares outstanding. The shares trade on a P/E ratio of 9.
What is the Taboola.com stock forecast?
The consensus analyst 12-month price target for Taboola.com is $5.80, +70.6% from the last close. Of the 4 firms that rated the stock in the last 90 days, 4 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Taboola.com stock overvalued or undervalued?
On Gekko’s estimate Taboola.com is undervalued: the Oct 12, 2026 close of $3.40 is 30.3% below Gekko Fair Value of $4.88. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Taboola.com report earnings next?
Taboola.com is expected to report on Nov 4, 2026, before the market opens (23 days away). Analysts expect earnings of $0.14 per share on revenue of $466.7M. Taboola.com beat the earnings estimate in 5 of its last 8 reports, moving 14.7% on average across the report.
What is Taboola.com’s 52-week high and low?
Taboola.com’s 52-week high is $5.71 and its 52-week low is $2.84; it closed at $3.40 on Oct 12, 2026, +6.9% over the past year. Over the last five years the shares peaked at $10.27 on Nov 15, 2021.
Is Taboola.com stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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