Prudential (PUK) Stock Analysis & Forecast

Nov 4 close

$26.39+1.10 (+4.3%)

Gekko Brief

AI summaryNov 4 close

Prudential shares have notched seven consecutive daily gains, a streak two sessions short of its longest since September 2021, even as the stock remains well below its 52-week high. A separate third-quarter result from the US-listed Prudential Financial, Inc. (NYSE: PRU) reported net income of $1.388 billion, or $3.96 per share, versus $1.431 billion, or $4.01 per share, a year earlier, though this is a distinct entity from Prudential plc. Also this week, an analyst upgraded Prudential plc to "Buy," citing valuation appeal against China-related risks, with a fair value estimate above £12 per share and a maintained price target of £10 per share, while the company confirmed buybacks have reached 91,237,315 ordinary shares, with repurchased stock intended for cancellation.

Prudential (PUK) closed at $26.39, up 4.3%, sitting between its 50-day average of $25.43 and its 200-day average of $28.45, with the one-month return at 7.3% even as the six-month return remains negative at -18.4%. The GekkoIndex reads 48.1, placing the stock in the Neutral zone, down from a five-day change of -15.9. Gekko Fair Value stands at $30.42, putting the current price 13.2% below that mark.

No confirmed earnings date appears on the calendar, with the last report on 26 August 2026 showing EPS of $0.76 against an estimate of $1.28 and a -2.5% reaction, part of a record of 3 beats across 8 quarters. Seasonality over the next 20 trading days has averaged a 2.4% return across 5 years, rising in 2 of them. Insider activity includes the CEO acquiring 1,836 shares and seven managers adding shares through dividend reinvestment, both tied to routine plan mechanics rather than open-market buying.

Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.

Prudential price vs fair value

$30.42$26.39Nov ’25May ’26Nov ’26
Close $26.39200-day averageGekko Fair Value $30.42

Prudential quick facts

Market cap
$32.28B
P/E ratio
8.7
Forward P/E
9.2
EPS, TTM
$2.88
Revenue, TTM
$14.31B
Profit margin
25.5%
Dividend yield
1.13%
Beta
0.87
Volume
1.53M avg 1.50M
1-year return
−6.7%
Typical daily move
±1.8%
Typical 20-day move
±5.6%
50-day average
$25.43
200-day average
$28.45
Next earnings
—
Shares outstanding
1.22B
52-week range
$23.31$34.03

Prudential swing-trade checklist

Prudential scores 1 supportive, 3 mixed and 0 headwinds across the 4 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

1 supportive3 mixed0 headwinds

  • Trendmixed

    Averages disagree

    Close $26.39 sits between the 50-day ($25.43) and 200-day ($28.45) averages, or the averages disagree.

    See the chart
  • GekkoIndexmixed

    48.1, Neutral

    Reading 48.1 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    13.2% below

    Price is 13.2% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings riskno data

    No data

    No confirmed report date on the calendar.

    See earnings
  • Seasonalitymixed

    +2.4% on average

    From this point in the calendar, the next 20 trading days averaged +2.4% over 5 years, rising in 2 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Prudential stock chart and price history

Prudential closed at $26.39 on Nov 4, 2026, −6.7% over the past year, inside a 52-week range of $23.31 to $34.03.

Close50-day average200-day averageVolume
Prudential share price, past year, with 50-day and 200-day moving averages and volume$24$28$30$32$34DecJan 2026FebMarAprMayJunJulAugSepOct26.39

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+7.3%
3 months
−5.3%
6 months
−18.4%
1 year
−6.7%
The full PUK chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open PUK in Gekko

Follow Prudential through every session

Put PUK on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.

Track PUK in GekkoFree for 7 days. No credit card required.

About Prudential

Prudential provides financial and insurance products to individuals across Asia and Africa, working through a group of subsidiaries. Its offerings span life and health cover, retirement planning and asset management, along with savings policies in participating, unit-linked and conventional forms. The company also covers major critical illnesses such as cancer, stroke and heart attack, and extends protection against tropical diseases including dengue, malaria and measles.

Beyond insurance, Prudential runs investment portfolios for institutional and private clients, applying approaches that include equities, fixed income, multi-asset strategies, quantitative methods and alternative investments. It reaches customers through its own agents, partner banks and independent brokers rather than selling everything under one direct channel.

The company was founded in 1848 and is headquartered in London, United Kingdom. Its shares trade under the ticker PUK.

Sector
Finance
Website
prudentialplc.com

Prudential GekkoIndex: the smart money zone

Prudential’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 48.1, in the Neutral zone, down 15.9 points over five sessions.

010048.1Neutral

Down 15.9 points over five sessions, from the Accumulation zone.

Reading for Nov 4, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying52+0.6%+1.4%+4.2%+7.4%
Accumulation185+0.2%+0.7%+1.6%+3.1%
Neutral (current zone)378+0.3%+0.6%+0.7%+2.7%
Distribution35−0.7%−2.6%−0.1%+4.2%
Selling0Not available

Average PUK share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the PUK price, zone by zone.Track PUK in Gekko

Is Prudential stock overvalued? Gekko Fair Value

Prudential trades 13.2% below Gekko Fair Value of $30.42, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Prudential shares are worth, recalculated every trading day.

$30.42

Gekko Fair Value, Nov 4, 2026

13.2% Undervalued

At the end of Aug 2026 the price was 20.9% below the estimate.

Gekko Fair ValueShare price, month end
$30$25Aug 2026SepOctNov 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open PUK in Gekko

Prudential insider and Congress trading

No open-market insider purchases were filed for Prudential, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for PUK in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every PUK insider filing, plotted on the chart in Gekko.Open PUK in Gekko

Congress trades last 90 days

No trades in PUK were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for PUK, plotted on the chart in Gekko.Open PUK in Gekko

Buybacks

Prudential has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$636.9M
As a share of market cap
1.97%

From company filings.

Prudential earnings: next date and track record

Prudential beat the EPS estimate in 3 of its last 8 reports, moving 2.3% on average across the report.

3 of 8reports beat the EPS estimate
±2.3%average move across the report
2 of 8reports followed by a gain

Share-price move across each report

−3.0%Mar ’24−1.8%May ’24−2.2%Aug ’24+1.1%Nov ’24+2.5%Mar ’25−3.3%Aug ’25−2.0%Mar ’26−2.5%Aug ’26

Last earnings call, Aug 26, 2026 AI summary

What they said
Prudential plc reported H1 2026 results with new business profit up 8%, EPS growth of 17%, free surplus generation up 15%, and interim dividend per share increased 15%. New business margin expanded 2 percentage points to 40%. ASEAN markets grew new business profit 13%, asset management underlying profits rose 20%, and embedded value per share reached USD 15.27. The company is progressing toward $7 billion in shareholder returns from 2024-2027.
Guidance
Management reaffirmed 2026 guidance of double-digit growth across key financial metrics and reiterated 2027 financial objectives. Return on embedded value stands at 15% with targeted improvement of 2-3 percentage points. An additional ~$0.3 billion from India asset management float will be added to the 2026 share buyback.
ReportedEPSSurpriseRevenueSurpriseMove
Aug 26, 2026$0.76
est $1.28
−40.9%$14.94B—−2.5%
Mar 18, 2026$2.08
est $1.42
+46.5%$15.27B
est $15.27B
0.0%−2.0%
Aug 26, 2025$0.99
est $0.92
+7.2%$12.51B
est $12.68B
−1.3%−3.3%
Mar 19, 2025$1.60
est $1.18
+35.6%$3.93B—+2.5%
Nov 25, 2024$0.00
est $0.00
———+1.1%
Aug 28, 2024$0.87
est $0.91
−4.2%$7.66B
est $27.04B
−71.7%−2.2%
May 23, 2024$0.00
est $0.00
———−1.8%
Mar 20, 2024$0.27
est $0.74
−63.2%$5.57B
est $5.61B
−0.7%−3.0%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Prudential stock forecast and analyst price targets

Analysts’ average 12-month price target for Prudential is $37.82, +43.3% from the last close, from 2 firms rating the stock in the last 90 days.

$37.82consensus 12-month target, +43.3% from the last close
Buy2
Hold0
Sell0

Each firm’s latest rating in the last 90 days: 2 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 3Berenberg BankBuy, initiated$39.30+48.9%
Sep 1Bank of America SecuritiesBuy, maintained——
Aug 27Bank of America SecuritiesBuy, maintained——
+0.7%average 20-day move after past Neutral readings
+2.4%average move over the next 20 trading days in the last 5 years
±1.8%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Prudential seasonality: the next 20 trading days

Over the next 20 trading days from Nov 4, Prudential averaged +2.4% across the last 5 years, rising in 2 of them.

Next 20 trading days, by year

−16.5%2021+26.3%2022−3.6%2023−2.6%2024+6.2%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+2.7%3 of 5
Next 10 trading days+2.4%2 of 5
Next 15 trading days−0.9%3 of 5
Next 20 trading days+2.4%2 of 5
Next 30 trading days+1.6%2 of 5

For scale, PUK’s typical 20-trading-day move in either direction is about 5.6%.

Prudential market cap and key statistics

Prudential’s market cap is $32.28B, with a P/E ratio of 8.7 and revenue of $14.31B over the last twelve months.

Valuation

Market cap
$32.28B
P/E ratio
8.7
Forward P/E
9.2
EPS, TTM
$2.88
Gekko Fair Value
$30.42

Trading

Volume
1.53M
Avg volume, 20 days
1.50M
52-week high
$34.03
52-week low
$23.31
Shares outstanding
1.22B

Financials

Revenue, TTM
$14.31B
Profit margin
25.5%
Return on equity
18.7%
Quarterly earnings growth, YoY
−23.0%

Risk and income

Beta
0.87
Typical daily move
±1.8%
Typical 20-day move
±5.6%
Dividend yield
1.13%

Prudential stock news this week

Coverage of Prudential this week reads neutral: 3 positive, 6 neutral and 0 negative headlines.

News sentiment neutral

More stocks

In the Buying zone today

Reporting earnings this week

Popular on Gekko

More stocks in Finance

Prudential stock FAQ

What is Prudential’s market cap?

Prudential’s market cap is $32.28B at the Nov 4, 2026 close of $26.39, with 1.22B shares outstanding. The shares trade on a P/E ratio of 8.7.

What is the Prudential stock forecast?

The consensus analyst 12-month price target for Prudential is $37.82, +43.3% from the last close. Of the 2 firms that rated the stock in the last 90 days, 2 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Prudential stock overvalued or undervalued?

On Gekko’s estimate Prudential is undervalued: the Nov 4, 2026 close of $26.39 is 13.2% below Gekko Fair Value of $30.42. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

What is Prudential’s 52-week high and low?

Prudential’s 52-week high is $34.03 and its 52-week low is $23.31; it closed at $26.39 on Nov 4, 2026, −6.7% over the past year. Over the last five years the shares peaked at $40.77 on Nov 8, 2021.

Is Prudential stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 4 items with data read as supportive (fair value), 3 as mixed (trend, gekkoindex and seasonality). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

See Prudential the way Gekko members do

Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.

Join 1,461 other traders using Gekko

Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.