Insider buying last 90 days
No open-market insider purchases were filed for PEP in the last 90 days.
From Form 4 filings, dated to when each was filed.
Close on Sep 18, 2026. Page updated Sep 19, 9:18 pm ET.
PepsiCo shares close at $129.75, down 2.9%, and sit below both the 50-day average of $138.61 and the 200-day average of $148.24, with the 50-day itself below the 200-day. The stock has touched a 52-week low near $129.55, and the GekkoIndex reads 76.1, placing it in the Buying zone. Against this, Gekko Fair Value stands at $162.59, leaving price about 20.2% below that level.
This week's activity centers on the stock's slide to a fresh 52-week low, which came alongside broader consumer-staples softness while peers such as Keurig Dr. Pepper eased and Coca-Cola held steady. Analysts maintain a consensus "Hold" rating with an average 12-month price target of $157.90, citing softer North American demand, rising costs, and potential effects from GLP-1 weight-loss drugs. Separately, PepsiCo elected Joaquin Duato, Chairman and CEO of Johnson & Johnson, to its board effective 1 December 2026, adding him to the Audit Committee.
Over the next 20 trading days, the next earnings report arrives on 8 October 2026 before the open, falling inside that window; the prior release on 9 July 2026 beat estimates ($2.20 vs $2.19) but still produced a 3.6% negative reaction, part of a pattern averaging 4.9% absolute moves around results. In the last 90 days, Congress recorded 2 buys and 0 sells, including a purchase by Rep. C. Scott Franklin. Seasonally, the next 20 trading days have averaged a 0.7% gain over the past 5 years, rising in 3 of them, a detail worth noting alongside the earnings date.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
PepsiCo scores 4 supportive, 0 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive0 mixed2 headwinds
Below 50 and 200-day
Close $129.75 is below the 50-day ($138.61) and 200-day ($148.24) averages, and the 50-day is below the 200-day.
See the chart76.1, Buying
Reading 76.1 is in the Buying zone.
See the GekkoIndex20.2% below
Price is 20.2% below Gekko Fair Value (more than 5% below).
See fair valueLeans bullish
Last 90 days: Congress 2 buys / 0 sales.
See smart moneyReports in 18 days
Reports on Oct 8, 2026, 18 days away — inside a typical 20-trading-day hold.
See earnings+0.7% on average
From this point in the calendar, the next 20 trading days averaged +0.7% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
PepsiCo closed at $129.75 on Sep 18, 2026, −8.1% over the past year, inside a 52-week range of $129.55 to $171.48.
Use the left and right arrow keys to read daily values.
Put PEP on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
PepsiCo makes, markets and distributes a wide range of packaged foods and drinks sold around the world. Its snack lineup includes chips made from corn, potato and tortilla, along with dips, cheese snacks and spreads, while its pantry offerings cover cereals, rice, pasta, baking mixes, granola bars, oatmeal, grits, rice cakes and prepared side dishes. On the drinks side, it supplies syrups and fountain beverages, bottled and canned drinks, ready-to-drink teas and coffees, juices, dairy-based products and home carbonation systems.
The business runs through seven divisions covering Frito-Lay North America, Quaker Foods North America, PepsiCo Beverages North America, Latin America, Europe, Africa/Middle East/South Asia, and Asia Pacific with Australia, New Zealand and China. Its products reach customers through wholesalers, food service operators, retailers such as supermarkets, drugstores, convenience and discount chains, club stores, hard discounters and online sellers, as well as licensed bottlers, using direct delivery, warehouse distribution and distributor networks alongside direct-to-consumer digital sales.
PepsiCo was founded in 1898 and is headquartered in Purchase, New York. Its shares are listed on the NASDAQ under the ticker PEP.
PepsiCo’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 76.1, in the Buying zone, up 12 points over five sessions.
Up 12 points over five sessions, from the Accumulation zone.
Reading for Sep 18, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 25 | +1.8% | +2.4% | ||
| Accumulation | 289 | −0.1% | +0.3% | ||
| Neutral | 333 | −0.2% | −1.2% | ||
| Distribution | 10 | −0.5% | −1.5% | ||
| Selling | 5 | Too few readings yet | |||
Average PEP share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
PepsiCo trades 20.2% below Gekko Fair Value of $162.59, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what PepsiCo shares are worth, recalculated every trading day.
$162.59
Gekko Fair Value, Sep 19, 2026
20.2% Undervalued
No open-market insider purchases were filed for PepsiCo, and members of Congress disclosed 2 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for PEP in the last 90 days.
From Form 4 filings, dated to when each was filed.
2trades disclosed: 2 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Scott Mr Franklin House, FL, purchase | $1,001 - $15,000 | Sep 18 traded Aug 26 |
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Sep 7 traded Aug 10 |
From congressional disclosures, which report amounts as ranges.
PepsiCo has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds PEP.
PepsiCo reports on Oct 8, 2026, before the open (18 days away), and beat the EPS estimate in 7 of its last 8 reports.
Oct 8, 2026
Expected before the open, 18 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 9, 2026 | $2.20 est $2.19 | $24.18B est $23.95B | −3.6% |
| Apr 16, 2026 | $1.61 est $1.54 | $19.44B est $18.95B | +1.8% |
| Feb 3, 2026 | $2.26 est $2.24 | $29.34B est $28.98B | +7.1% |
| Oct 9, 2025 | $2.29 est $2.26 | $23.94B est $23.84B | +8.1% |
| Jul 17, 2025 | $2.12 est $2.03 | $22.73B est $22.27B | +5.8% |
| Apr 24, 2025 | $1.48 est $1.49 | $17.92B est $17.76B | −6.2% |
| Feb 4, 2025 | $1.96 est $1.95 | $27.78B est $27.89B | −3.1% |
| Oct 8, 2024 | $2.31 est $2.29 | $23.32B est $23.86B | +3.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for PepsiCo is $155.00, +19.5% from the last close, from 17 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 17 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 18 | Bank of America Securities | $152 | +17.1% |
| Sep 2 | Bank of America Securities | $152 | +17.1% |
| Aug 28 | TD Cowen | $145 | +11.8% |
| Aug 21 | Piper Sandler | $176 | +35.6% |
| Jul 21 | Barclays | $142 | +9.4% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 19, PepsiCo averaged +0.7% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.6% | 0 of 5 |
| Next 10 trading days | −2.7% | 1 of 5 |
| Next 15 trading days | −1.2% | 2 of 5 |
| Next 20 trading days | +0.7% | 3 of 5 |
| Next 30 trading days | +0.4% | 3 of 5 |
For scale, PEP’s typical 20-trading-day move in either direction is about 3.3%.
PepsiCo’s market cap is $177.2B, with a P/E ratio of 17.6 and revenue of $96.90B over the last twelve months.
Coverage of PepsiCo this week reads negative: 6 positive, 6 neutral and 9 negative headlines.
PepsiCo’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MDLZMondelez International | Accumulation | 22.1% below |
| HSYHershey | Buying | 30.6% below |
| IFFInternational Flavors & Fragrances | Neutral | 3.4% above |
| SJMJ.M. Smucker | Neutral | 7.4% above |
| MKCMcCormick | Buying | 17.2% below |
| DARDarling Ingredients | Neutral | 14.0% below |
A peer links to its own page where one exists.
PepsiCo’s market cap is $177.2B at the Sep 18, 2026 close of $129.75, with 1.37B shares outstanding. The shares trade on a P/E ratio of 17.6.
The consensus analyst 12-month price target for PepsiCo is $155.00, +19.5% from the last close. Of the 17 firms that rated the stock in the last 90 days, 6 rate it a buy, 11 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate PepsiCo is undervalued: the Sep 18, 2026 close of $129.75 is 20.2% below Gekko Fair Value of $162.59. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
PepsiCo is expected to report on Oct 8, 2026, before the market opens (18 days away). Analysts expect earnings of $2.30 per share on revenue of $25.00B. PepsiCo beat the earnings estimate in 7 of its last 8 reports, moving 4.9% on average across the report.
PepsiCo’s 52-week high is $171.48 and its 52-week low is $129.55; it closed at $129.75 on Sep 18, 2026, −8.1% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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