Nov 4 close
PepsiCo shares rallied 3.75% to $142.42 this week, outperforming broader indices, amid a cluster of partnership and strategic news. The company renewed and expanded its beverage deal with Taco Bell for 11 years, while also rolling out a snack pricing and affordability strategy aimed at lifting North American volume. Offsetting this, KFC's planned 2027 switch from PepsiCo to Coca-Cola, a sharp markdown of the Poppi earnout from $278 million to $12 million, and an Indian regulatory dispute over "energy drink" labeling for PepsiCo and Monster weighed on sentiment. PepsiCo also joined the newly formed FPA Brand Owner Council alongside Kraft Heinz and P&G.
Price sits at $142.42, between the 50-day average of $133.29 and the 200-day average of $145.89, and remains 16.95% below its 52-week high of $171.48. The GekkoIndex reads 49.1, placing PepsiCo in the Neutral zone, down from a five-day change of -8.5. Against a Gekko Fair Value of $157.33, the current price sits 9.5% below that level.
The next earnings date falls on 2 February 2027, 89 days out, beyond a typical 20-trading-day holding window. Over the last 90 days, insiders made 3 purchases totaling $17,904,168, while Congress recorded 5 buys and 0 sells. Seasonally, this calendar stretch has averaged a 1% gain over 20 trading days across 5 years, rising in 4 of them. Analyst consensus among 17 firms shows 4 buy and 13 hold ratings, with a consensus target of $141.59.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
PepsiCo scores 4 supportive, 2 mixed and 0 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive2 mixed0 headwinds
Averages disagree
Close $142.42 sits between the 50-day ($133.29) and 200-day ($145.89) averages, or the averages disagree.
See the chart49.1, Neutral
Reading 49.1 is in the Neutral zone.
See the GekkoIndex9.5% below
Price is 9.5% below Gekko Fair Value (more than 5% below).
See fair valueLeans bullish
Last 90 days: 3 open-market insider purchases; Congress 5 buys / 0 sales.
See smart moneyReports in 89 days
Next report Feb 2, 2027, 89 days away — outside a typical 20-trading-day hold.
See earnings+1.0% on average
From this point in the calendar, the next 20 trading days averaged +1% over 5 years, rising in 4 of them.
See seasonalityA description of current data, not a recommendation. How this page works
PepsiCo closed at $142.42 on Nov 4, 2026, −0.8% over the past year, inside a 52-week range of $123.47 to $171.48.
Use the left and right arrow keys to read daily values.
Put PEP on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
PepsiCo makes, markets and distributes a wide range of packaged foods and drinks sold around the world. Its snack lineup includes chips made from corn, potato and tortilla, along with dips, cheese snacks and spreads, while its pantry offerings cover cereals, rice, pasta, baking mixes, granola bars, oatmeal, grits, rice cakes and prepared side dishes. On the drinks side, it supplies syrups and fountain beverages, bottled and canned drinks, ready-to-drink teas and coffees, juices, dairy-based products and home carbonation systems.
The business runs through seven divisions covering Frito-Lay North America, Quaker Foods North America, PepsiCo Beverages North America, Latin America, Europe, Africa/Middle East/South Asia, and Asia Pacific with Australia, New Zealand and China. Its products reach customers through wholesalers, food service operators, retailers such as supermarkets, drugstores, convenience and discount chains, club stores, hard discounters and online sellers, as well as licensed bottlers, using direct delivery, warehouse distribution and distributor networks alongside direct-to-consumer digital sales.
PepsiCo was founded in 1898 and is headquartered in Purchase, New York. Its shares are listed on the NASDAQ under the ticker PEP.
PepsiCo’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 49.1, in the Neutral zone, down 8.5 points over five sessions.
Down 8.5 points over five sessions.
Reading for Nov 4, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 39 | +1.0% | +3.2% | ||
| Accumulation | 304 | −0.1% | −0.1% | ||
| Neutral (current zone) | 339 | −0.2% | −1.4% | ||
| Distribution | 10 | −0.5% | −1.5% | ||
| Selling | 5 | Too few readings yet | |||
Average PEP share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
PepsiCo trades 9.5% below Gekko Fair Value of $157.33, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what PepsiCo shares are worth, recalculated every trading day.
$157.33
Gekko Fair Value, Nov 4, 2026
9.5% Undervalued
At the end of Aug 2026 the price was 17.9% below the estimate.
Insiders filed 3 open-market purchases in PepsiCo worth $17.90M, and members of Congress disclosed 5 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
$17.90Min 3 open-market purchases
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 16 | POHLAD ROBERT C director | Purchase | $10.84M |
| Oct 16 | POHLAD ROBERT C director | Purchase | $5.78M |
| Oct 16 | POHLAD ROBERT C director | Purchase | $1.28M |
From Form 4 filings, dated to when each was filed.
5trades disclosed: 5 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Ro Khanna House, CA, purchase | $15,001 - $50,000 | Oct 9 traded Sep 25 |
| Ro Khanna House, CA, purchase | $15,001 - $50,000 | Oct 9 traded Sep 11 |
| Ro Khanna House, CA, purchase | $15,001 - $50,000 | Oct 9 traded Sep 4 |
| Scott Mr Franklin House, FL, purchase | $1,001 - $15,000 | Sep 18 traded Aug 26 |
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Sep 7 traded Aug 10 |
From congressional disclosures, which report amounts as ranges.
PepsiCo has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds PEP.
PepsiCo reports on Feb 2, 2027, before the open (89 days away), and beat the EPS estimate in 7 of its last 8 reports.
Feb 2, 2027
Expected before the open, 89 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Oct 8, 2026 | $2.34 est $2.29 | $25.27B est $24.95B | +1.8% |
| Jul 9, 2026 | $2.20 est $2.19 | $24.18B est $23.95B | −3.6% |
| Apr 16, 2026 | $1.61 est $1.54 | $19.44B est $18.95B | +1.8% |
| Feb 3, 2026 | $2.26 est $2.24 | $29.34B est $28.98B | +7.1% |
| Oct 9, 2025 | $2.29 est $2.26 | $23.94B est $23.84B | +8.1% |
| Jul 17, 2025 | $2.12 est $2.03 | $22.73B est $22.27B | +5.8% |
| Apr 24, 2025 | $1.48 est $1.49 | $17.92B est $17.76B | −6.2% |
| Feb 4, 2025 | $1.96 est $1.95 | $27.78B est $27.89B | −3.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for PepsiCo is $141.59, −0.6% from the last close, from 17 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 17 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 16 | Bank of America Securities | $145 | +1.8% |
| Oct 13 | Bernstein | $131 | −8.0% |
| Oct 12 | Barclays | $126 | −11.5% |
| Oct 10 | Freedom Capital Markets | $147 | +3.2% |
| Oct 9 | RBC Capital | $150 | +5.3% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Nov 4, PepsiCo averaged +1.0% across the last 5 years, rising in 4 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.2% | 2 of 5 |
| Next 10 trading days | 0.0% | 2 of 5 |
| Next 15 trading days | +0.4% | 3 of 5 |
| Next 20 trading days | +1.0% | 4 of 5 |
| Next 30 trading days | +0.8% | 4 of 5 |
For scale, PEP’s typical 20-trading-day move in either direction is about 3.4%.
PepsiCo’s market cap is $194.1B, with a P/E ratio of 17.7 and revenue of $98.24B over the last twelve months.
Coverage of PepsiCo this week reads neutral: 5 positive, 10 neutral and 6 negative headlines.
PepsiCo’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MDLZMondelez International | Neutral | 19.2% below |
| HSYHershey | Neutral | 26.2% below |
| IFFInternational Flavors & Fragrances | Neutral | 5.0% above |
| SJMJ.M. Smucker | Neutral | 14.3% above |
| MKCMcCormick | Neutral | 12.8% below |
| DARDarling Ingredients | Buying | 33.2% below |
A peer links to its own page where one exists.
PepsiCo’s market cap is $194.1B at the Nov 4, 2026 close of $142.42, with 1.36B shares outstanding. The shares trade on a P/E ratio of 17.7.
The consensus analyst 12-month price target for PepsiCo is $141.59, −0.6% from the last close. Of the 17 firms that rated the stock in the last 90 days, 4 rate it a buy, 13 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate PepsiCo is undervalued: the Nov 4, 2026 close of $142.42 is 9.5% below Gekko Fair Value of $157.33. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
PepsiCo is expected to report on Feb 2, 2027, before the market opens (89 days away). Analysts expect earnings of $2.24 per share on revenue of $30.42B. PepsiCo beat the earnings estimate in 7 of its last 8 reports, moving 4.7% on average across the report.
PepsiCo’s 52-week high is $171.48 and its 52-week low is $123.47; it closed at $142.42 on Nov 4, 2026, −0.8% over the past year. Over the last five years the shares peaked at $196.88 on May 15, 2023.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (fair value, smart money, earnings risk and seasonality), 2 as mixed (trend and gekkoindex). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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