Insider buying last 90 days
No open-market insider purchases were filed for HSY in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every HSY insider filing, plotted on the chart in Gekko.Open HSY in Gekko
NYSE: HSY
Hershey (HSY) Stock Analysis & Forecast
$169.79+1.46 (+0.9%)
Close on Sep 18, 2026. Page updated Sep 19, 9:19 pm ET.
Gekko Brief
AI summaryHershey trades at $169.79, up 0.9% on the day, but sitting below both its 50-day average of $177.87 and its 200-day average of $191.84, with the 50-day itself below the 200-day. Shares have fallen 19.4% over six months and 11.1% over the past year, and the 52-week range spans $161.43 to $239.48. The GekkoIndex reads 70.3, in the Buying zone, while price sits 30.6% below the Gekko Fair Value of $244.79.
News flow this week centers on institutional position changes and a legal outcome. Corient Private Wealth cut its stake by 33.9% to 32,926 shares worth $5.78 million, Engineers Gate Manager reduced its holding by 73.5% to 7,127 shares valued at $1.25 million, and NewEdge Advisors trimmed by 25.7% to 18,367 shares worth $3.22 million, while Bank of America Corp DE opened a new position of 1,566,662 shares valued at approximately $274.87 million. The Hershey Trust, a 10% owner, sold 29,900 shares for about $5.17 million between 14 and 16 September. Separately, Hershey won dismissal of a lawsuit over Reese's Halloween pumpkin packaging, and coverage flagged Hershey among large-cap staples with the weakest six-month momentum.
The next earnings date is 29 October, 39 days out and beyond a typical 20-trading-day hold; the last report on 30 July showed EPS of $1.90 against a $1.45 estimate, followed by a -4.8% reaction. One billionaire holder is recorded. Seasonally, the next 20 trading days have averaged -2.4% over 5 years, rising in 2 of them. Analyst consensus stands at 5 buy, 12 hold, 0 sell, with a $205.52 target.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $169.79200-day averageGekko Fair Value $244.79
Key stats
- Market cap
- $34.44B
- P/E ratio
- 23.3
- Forward P/E
- 18
- EPS, TTM
- $7.22
- Revenue, TTM
- $12.16B
- Profit margin
- 12.2%
- Dividend yield
- 3.30%
- Beta
- 0.10
- Volume
- 4.09M avg 1.36M
- 1-year return
- −11.1%
- Typical daily move
- ±2.2%
- Typical 20-day move
- ±4.3%
- 50-day average
- $177.87
- 200-day average
- $191.84
- Next earnings
- Oct 29 before open
- Shares outstanding
- 146.3M
Hershey swing-trade checklist
Hershey scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $169.79 is below the 50-day ($177.87) and 200-day ($191.84) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
70.3, Buying
Reading 70.3 is in the Buying zone.
See the GekkoIndex - Fair valuesupportive
30.6% below
Price is 30.6% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 39 days
Next report Oct 29, 2026, 39 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−2.4% on average
From this point in the calendar, the next 20 trading days averaged −2.4% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Hershey stock chart and price history
Hershey closed at $169.79 on Sep 18, 2026, −11.1% over the past year, inside a 52-week range of $161.43 to $239.48.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −10.1%
- 3 months
- −1.6%
- 6 months
- −19.4%
- 1 year
- −11.1%
The full HSY chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open HSY in Gekko
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About Hershey
Hershey produces and sells a broad line of candy alongside everyday pantry and snack goods, reaching shoppers in the United States and in other countries. The company is most associated with its confectionery, marketed under names like Hershey's, Reese's, Kisses, Kit Kat, Twizzlers, and Jolly Rancher, plus other candy labels including Cadbury, Rolo, and Whoppers.
Operations are grouped into three segments covering North American confections, North American salty snacks, and international business. Its catalog also spans baking items, toppings, syrups, and drinks, together with snack foods such as popcorn, jerky, spreads, bars, and pretzels sold under brands like SkinnyPop, Dot's Homestyle Pretzels, Pirates Booty, and ONE Bar. Goods move to market through grocers, mass retailers, drugstores, vending machines, club stores, convenience and discount outlets, concession stands, wholesalers, and department stores.
The company traces back to 1894 and keeps its main offices in Hershey, Pennsylvania. Its stock trades on the NYSE under the ticker HSY.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Website
- thehersheycompany.com
Hershey GekkoIndex: the smart money zone
Hershey’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 70.3, in the Buying zone, up 6.2 points over five sessions.
70.3Buying
Up 6.2 points over five sessions, from the Accumulation zone.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 49 | +0.3% | +4.7% | ||
| Accumulation | 223 | +0.2% | +0.5% | ||
| Neutral | 366 | 0.0% | −0.8% | ||
| Distribution | 19 | −1.2% | −1.5% | ||
| Selling | 5 | Too few readings yet | |||
Average HSY share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
See every daily GekkoIndex reading plotted over the HSY price, zone by zone.Track HSY in Gekko
Is Hershey stock overvalued? Gekko Fair Value
Hershey trades 30.6% below Gekko Fair Value of $244.79, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Hershey shares are worth, recalculated every trading day.
$244.79
Gekko Fair Value, Sep 19, 2026
30.6% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open HSY in Gekko
Hershey insider and Congress trading
No open-market insider purchases were filed for Hershey, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in HSY were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for HSY, plotted on the chart in Gekko.Open HSY in Gekko
Buybacks
Hershey has been buying back its own shares.
- Bought back, quarter ended Jun 28, 2026
- $370.1M
- As a share of market cap
- 1.07%
From company filings.
Hedge funds and billionaires quarter ended Mar 31
1of the funds Gekko tracks holds HSY.
1added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Hershey earnings: next date and track record
Hershey reports on Oct 29, 2026, before the open (39 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Oct 29, 2026
Expected before the open, 39 days away
- EPS estimate
- $2.11
- Revenue estimate
- $3.26B
7 of 8reports beat the EPS estimate
±4.2%average move across the report
2 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 30, 2026 AI summary
- What they said
- Hershey's Q2 2026 live Q&A reinforced the prerecorded prepared remarks: Q2 results were impacted by seasonal Easter timing and non-measured channel growth (notably foodservice), which understated measured retail consumption. Management reported demand stronger than scanner data implied, with robust brand health and a healthy innovation pipeline (Hershey movie, Halloween, new cream bars, Dots expansion). They acknowledged supply chain and manufacturing constraints — particularly for Dots and some salty-snack throughput — that pressured operating margins and increased spot freight/logistics costs in the first half but expect most issues to be behind them with capacity and automation coming online in 2027. Cocoa deflation visibility for 2027 was highlighted as a material tailwind, supported by hedging flexibility. Management slightly lowered gross-margin guidance (now just under their prior ~400-basis-point target) reflecting elevated logistics and some salty-product optimization, while reiterating their long-term organic net-sales framework (North America confectionery 2%-4%) and the achievability of their 2027 earnings framework. International showed pockets of strength (Brazil, U.K., India) but some margin pressure due to lagged cocoa cost flow-through and freight. Management emphasized disciplined capital allocation — prioritizing organic investment and M&A over buybacks for now — and remains cautiously optimistic while maintaining prudence on macro and execution risks.
- Guidance
- Reiterated long-term organic net-sales growth algorithm for North America confectionery of 2%-4%. Management described the 2027 earnings framework as still achievable and cited good visibility into cocoa deflation for 2027. Slight downward revision to full-year gross-margin improvement (now slightly below the previously referenced ~400 basis points). No specific quarterly EPS guidance was given; management expects Q3 to be the strongest year-over-year earnings growth period but did not provide numeric quarterly guidance. No additional share buybacks planned for the back half (but opportunistic authorization remains).
- Risks flagged
- Supply chain/manufacturing constraints (notably Dots and salty-snack throughput) leading to higher spot freight and logistics costs; lingering elevated logistics costs (tail into H2); macroeconomic uncertainty affecting consumer elasticities and volume recovery; commodity price volatility (cocoa, though management expects deflationary trends); competitive intensity and price gaps in chocolate; regional macro challenges (e.g., Mexico); execution risks around large-seasonal activations and innovation rollouts.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $1.90 est $1.45 | $2.79B est $2.63B | −4.8% |
| Apr 30, 2026 | $2.13 est $1.97 | $3.10B est $3.03B | −3.6% |
| Feb 5, 2026 | $1.71 est $1.40 | $3.09B est $2.98B | +12.5% |
| Oct 30, 2025 | $1.30 est $1.07 | $3.18B est $3.12B | −3.2% |
| Jul 30, 2025 | $1.21 est $0.99 | $2.61B est $2.52B | −0.1% |
| May 1, 2025 | $2.09 est $1.94 | $2.81B est $2.79B | −2.3% |
| Feb 6, 2025 | $2.69 est $2.40 | $2.89B est $2.84B | +6.2% |
| Nov 7, 2024 | $2.34 est $2.56 | $2.99B est $3.08B | −0.7% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Hershey stock forecast and analyst price targets
Analysts’ average 12-month price target for Hershey is $205.52, +21.0% from the last close, from 17 firms rating the stock in the last 90 days.
$205.52consensus 12-month target, +21.0% from the last close
Now $169.79Avg $205.52
Low $180High $250
Each firm’s latest rating in the last 90 days: 17 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 10 | Barclays | $200 | +17.8% |
| Aug 21 | RBC Capital | $206 | +21.3% |
| Aug 13 | Bernstein | — | — |
| Aug 11 | Argus Research | — | — |
| Aug 4 | J.P. Morgan | $193 | +13.7% |
+4.7%average 20-day move after past Buying readings
−2.4%average move over the next 20 trading days in the last 5 years
±2.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Hershey seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Hershey averaged −2.4% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.5% | 1 of 5 |
| Next 10 trading days | −1.1% | 2 of 5 |
| Next 15 trading days | −1.7% | 3 of 5 |
| Next 20 trading days | −2.4% | 2 of 5 |
| Next 30 trading days | −4.7% | 2 of 5 |
For scale, HSY’s typical 20-trading-day move in either direction is about 4.3%.
Hershey market cap and key statistics
Hershey’s market cap is $34.44B, with a P/E ratio of 23.3 and revenue of $12.16B over the last twelve months.
Valuation
- Market cap
- $34.44B
- P/E ratio
- 23.3
- Forward P/E
- 18
- EPS, TTM
- $7.22
- Gekko Fair Value
- $244.79
Trading
- Volume
- 4.09M
- Avg volume, 20 days
- 1.36M
- 52-week high
- $239.48
- 52-week low
- $161.43
- Shares outstanding
- 146.3M
Financials
- Revenue, TTM
- $12.16B
- Profit margin
- 12.2%
- Return on equity
- 32.8%
- Quarterly earnings growth, YoY
- +631.0%
Risk and income
- Beta
- 0.10
- Typical daily move
- ±2.2%
- Typical 20-day move
- ±4.3%
- Dividend yield
- 3.30%
Hershey stock news this week
Coverage of Hershey this week reads positive: 8 positive, 4 neutral and 1 negative headlines.
- Corient Private Wealth LP Has $5.78 Million Stock Holdings in Hershey Company (The) $HSYMarketBeat, Sep 19
- Clorox, Hershey among large-cap consumer staple stocks with weakest momentum (CLX:NYSE)Seeking Alpha, Sep 18
- Engineers Gate Manager LP Has $1.25 Million Holdings in Hershey Company (The) $HSYMarketBeat, Sep 18
- Hershey (HSY) Stock Dips While Market Gains: Key FactsZacks Investment Research, Sep 17
- Hershey defeats lawsuit over Reese's Halloween pumpkins that lacked 'cool' carvingsReuters, Sep 17
- NewEdge Advisors LLC Cuts Stock Holdings in Hershey Company (The) $HSYMarketBeat, Sep 17
Hershey peers
Hershey’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| PEPPepsiCo | Buying | 20.2% below |
| MDLZMondelez International | Accumulation | 22.1% below |
| IFFInternational Flavors & Fragrances | Neutral | 3.4% above |
| SJMJ.M. Smucker | Neutral | 7.4% above |
| MKCMcCormick | Buying | 17.2% below |
| DARDarling Ingredients | Neutral | 14.0% below |
A peer links to its own page where one exists.
Hershey stock FAQ
What is Hershey’s market cap?
Hershey’s market cap is $34.44B at the Sep 18, 2026 close of $169.79, with 146.3M shares outstanding. The shares trade on a P/E ratio of 23.3.
What is the Hershey stock forecast?
The consensus analyst 12-month price target for Hershey is $205.52, +21.0% from the last close. Of the 17 firms that rated the stock in the last 90 days, 5 rate it a buy, 12 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Hershey stock overvalued or undervalued?
On Gekko’s estimate Hershey is undervalued: the Sep 18, 2026 close of $169.79 is 30.6% below Gekko Fair Value of $244.79. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Hershey report earnings next?
Hershey is expected to report on Oct 29, 2026, before the market opens (39 days away). Analysts expect earnings of $2.11 per share on revenue of $3.26B. Hershey beat the earnings estimate in 7 of its last 8 reports, moving 4.2% on average across the report.
What is Hershey’s 52-week high and low?
Hershey’s 52-week high is $239.48 and its 52-week low is $161.43; it closed at $169.79 on Sep 18, 2026, −11.1% over the past year.
Is Hershey stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and earnings risk) and 2 as headwinds (trend and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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