Insider buying last 90 days
No open-market insider purchases were filed for FLO in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every FLO insider filing, plotted on the chart in Gekko.Open FLO in Gekko
NYSE: FLO
Flowers Foods (FLO) Stock Analysis & Forecast
Oct 12 close
$6.04+0.23 (+4.0%)
Gekko Brief
AI summaryOct 12 closeFlowers Foods this week is dominated by the Nature's Own Hawaiian Bread recall for undeclared milk, which affected distribution in five states and raised quality-control questions, alongside continued fallout from the Q2 miss, where revenue fell 4% year over year and adjusted EPS came in below consensus, prompting a lowered fiscal 2026 adjusted EPS guidance. Analysts have responded with a cautious stance, including a published Reduce rating, as margin pressure from weak volumes and fixed-cost absorption remains a focus. A Form 144 filing and an officer's planned sale of shares valued at $25,936.50 were also noted but are secondary to the operational and earnings news.
The stock closed at $6.04, up 4% on the day, but remains below both its 50-day average of $6.50 and 200-day average of $8.33, with the 50-day below the 200-day. Over the past year the shares are down 51.8%, including a 27.1% decline over three months. The GekkoIndex reads 60.9, placing the stock in the Accumulation zone, while price sits 44% below the Gekko Fair Value of $10.78.
The next earnings date falls on 5 November, 24 days away, inside the typical 20-trading-day hold period, with the prior report showing EPS of $0.21 against a $0.23 estimate and a 6.8% reaction. No insider, Congress, or unusual options activity appears in the respective 90-day and 30-day windows. Seasonality over five years shows an average 20-day return of 2.1%, positive in 3 of those years. The consensus analyst target stands at $7.40.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Flowers Foods price vs fair value
Close $6.04200-day averageGekko Fair Value $10.78
Flowers Foods quick facts
- Market cap
- $1.28B
- P/E ratio
- 22
- Forward P/E
- 22.9
- EPS, TTM
- $0.27
- Revenue, TTM
- $5.22B
- Profit margin
- 1.1%
- Dividend yield
- 14.90%
- Beta
- 0.43
- Volume
- 6.11M avg 7.97M
- 1-year return
- −51.8%
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±4.5%
- 50-day average
- $6.50
- 200-day average
- $8.33
- Next earnings
- Nov 5
- Shares outstanding
- 212.1M
Flowers Foods swing-trade checklist
Flowers Foods scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $6.04 is below the 50-day ($6.50) and 200-day ($8.33) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
60.9, Accumulation
Reading 60.9 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
44.0% below
Price is 44% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+2.1% on average
From this point in the calendar, the next 20 trading days averaged +2.1% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Flowers Foods stock chart and price history
Flowers Foods closed at $6.04 on Oct 12, 2026, −51.8% over the past year, inside a 52-week range of $5.40 to $13.11.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −0.8%
- 3 months
- −27.1%
- 6 months
- −26.5%
- 1 year
- −51.8%
The full FLO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open FLO in Gekko
Follow Flowers Foods through every session
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About Flowers Foods
Flowers Foods makes and sells packaged bakery products across the United States, covering fresh breads, buns, rolls, snack cakes, and tortillas, as well as frozen bread and roll items. It markets these goods under several well-known labels, among them Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake.
The company gets its products to market through a mix of direct-store-delivery and warehouse distribution, running 46 bakeries, most of which it owns outright with a small number leased. Its customers range widely, including large retailers, supermarkets, convenience stores, restaurant chains and quick-service outlets, in-store bakeries, foodservice distributors, wholesalers, institutional buyers, dollar stores, and vending operators.
The business traces back to 1919 and operated as Flowers Industries before taking the Flowers Foods name in 2001. It is headquartered in Thomasville, Georgia, and its shares trade on the NYSE under the ticker FLO.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Website
- flowersfoods.com
Flowers Foods GekkoIndex: the smart money zone
Flowers Foods’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 60.9, in the Accumulation zone, down 8.2 points over five sessions.
60.9Accumulation
Down 8.2 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 80 | +0.3% | −2.9% | ||
| Accumulation (current zone) | 371 | −1.1% | −3.1% | ||
| Neutral | 209 | −1.1% | −4.9% | ||
| Distribution | 21 | −0.6% | −6.3% | ||
| Selling | 1 | Too few readings yet | |||
Average FLO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the FLO price, zone by zone.Track FLO in Gekko
Is Flowers Foods stock overvalued? Gekko Fair Value
Flowers Foods trades 44.0% below Gekko Fair Value of $10.78, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Flowers Foods shares are worth, recalculated every trading day.
$10.78
Gekko Fair Value, Oct 10, 2026
44.0% Undervalued
At the end of Aug 2026 the price was 11.6% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open FLO in Gekko
Flowers Foods insider and Congress trading
No open-market insider purchases were filed for Flowers Foods, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in FLO were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for FLO, plotted on the chart in Gekko.Open FLO in Gekko
Buybacks
Flowers Foods has been buying back its own shares.
- Bought back, quarter ended Jul 18, 2026
- $37K
- As a share of market cap
- 0.00%
From company filings.
Hedge funds and billionaires quarter ended Mar 31
1of the funds Gekko tracks holds FLO.
0added1opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Flowers Foods earnings: next date and track record
Flowers Foods reports on Nov 5, 2026 (24 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Nov 5, 2026
24 days away
- EPS estimate
- $0.15
- Revenue estimate
- $1.18B
5 of 8reports beat the EPS estimate
±5.2%average move across the report
2 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 20, 2026 AI summary
- What they said
- Flowers Foods Q2 2026 results missed expectations amid a challenging fresh packaged bread category pressured by consumer budget constraints, shifting preferences, and competitive activity. Management is accelerating innovation in smaller formats, sourdough, and protein products while pursuing new business wins. The Nature's Own relaunch began a few months ago with positive early customer and social media feedback. Over the past several years, the company has removed approximately $200 million in costs.
- Guidance
- Back half improvement expected driven by significant new business wins, additional cost savings measures, and innovation rollouts. Q3 still expected to show year-over-year declines, with Q4 normalization anticipated from lapping prior-year pricing, reduced elasticities, and Nature's Own marketing investment stabilization.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 20, 2026 | $0.21 est $0.23 | $1.19B est $1.23B | −6.8% |
| May 21, 2026 | $0.29 est $0.27 | $1.57B est $1.58B | +9.7% |
| Feb 12, 2026 | $0.22 est $0.16 | $1.23B est $1.23B | −11.4% |
| Nov 6, 2025 | $0.23 est $0.23 | $1.23B est $1.23B | −1.9% |
| Aug 15, 2025 | $0.30 est $0.29 | $1.24B est $1.24B | −4.9% |
| May 16, 2025 | $0.35 est $0.38 | $1.55B est $1.29B | +0.4% |
| Feb 7, 2025 | $0.22 est $0.21 | $1.11B est $1.60B | −4.6% |
| Nov 8, 2024 | $0.33 est $0.29 | $1.19B est $1.20B | −2.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Flowers Foods stock forecast and analyst price targets
Analysts’ average 12-month price target for Flowers Foods is $7.40, +22.5% from the last close, from 3 firms rating the stock in the last 90 days.
$7.40consensus 12-month target, +22.5% from the last close
Now $6.04Avg $7.40
Low $5High $6
Each firm’s latest rating in the last 90 days: 3 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 7 | Exane BNP Paribas | $5 | −17.2% |
| Oct 6 | Jefferies | $6 | −0.7% |
| Aug 24 | Stephens | $6 | −0.7% |
| Aug 3 | Jefferies | $7 | +15.9% |
−3.1%average 20-day move after past Accumulation readings
+2.1%average move over the next 20 trading days in the last 5 years
±3.6%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Flowers Foods seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Flowers Foods averaged +2.1% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.2% | 3 of 5 |
| Next 10 trading days | +1.0% | 2 of 5 |
| Next 15 trading days | +1.6% | 2 of 5 |
| Next 20 trading days | +2.1% | 3 of 5 |
| Next 30 trading days | +0.6% | 2 of 5 |
For scale, FLO’s typical 20-trading-day move in either direction is about 4.5%.
Flowers Foods market cap and key statistics
Flowers Foods’s market cap is $1.28B, with a P/E ratio of 22 and revenue of $5.22B over the last twelve months.
Valuation
- Market cap
- $1.28B
- P/E ratio
- 22
- Forward P/E
- 22.9
- EPS, TTM
- $0.27
- Gekko Fair Value
- $10.78
Trading
- Volume
- 6.11M
- Avg volume, 20 days
- 7.97M
- 52-week high
- $13.11
- 52-week low
- $5.40
- Shares outstanding
- 212.1M
Financials
- Revenue, TTM
- $5.22B
- Profit margin
- 1.1%
- Return on equity
- 4%
- Quarterly earnings growth, YoY
- +20.0%
Risk and income
- Beta
- 0.43
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±4.5%
- Dividend yield
- 14.90%
Flowers Foods stock news this week
Coverage of Flowers Foods this week reads negative: 0 positive, 2 neutral and 7 negative headlines.
- Form 144 FLOWERS FOODS INC For: 10 October By Investing.comInvesting.com Canada, Oct 10
- Allen Mooney & Barnes Investment Advisors LLC Lowers Stock Position in Flowers Foods, Inc. $FLOMarketBeat, Oct 9
- Officer Cindy L. Cox plans to sell Flowers Foods (FLO) shares valued at $25,936.50.Stock Titan, Oct 8
- Does Bread Recall Change The Bull Case For Flowers Foods (FLO)?Simply Wall Street, Oct 7
- Flowers Foods stock faces margin pressure as Q2 volume fallsAD HOC NEWS, Oct 7
- How Flowers Foods Inc. (FLO) Affects Rotational Strategy TimingStock Traders Daily, Oct 6
Flowers Foods peers
Flowers Foods’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| PEPPepsiCo | Accumulation | 17.9% below |
| MDLZMondelez International | Neutral | 18.6% below |
| HSYHershey | Accumulation | 30.0% below |
| IFFInternational Flavors & Fragrances | Neutral | 4.8% below |
| SJMJ.M. Smucker | Neutral | 6.4% above |
| MKCMcCormick | Accumulation | 17.7% below |
A peer links to its own page where one exists.
Flowers Foods stock FAQ
What is Flowers Foods’s market cap?
Flowers Foods’s market cap is $1.28B at the Oct 12, 2026 close of $6.04, with 212.1M shares outstanding. The shares trade on a P/E ratio of 22.
What is the Flowers Foods stock forecast?
The consensus analyst 12-month price target for Flowers Foods is $7.40, +22.5% from the last close. Of the 3 firms that rated the stock in the last 90 days, 0 rate it a buy, 2 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is Flowers Foods stock overvalued or undervalued?
On Gekko’s estimate Flowers Foods is undervalued: the Oct 12, 2026 close of $6.04 is 44.0% below Gekko Fair Value of $10.78. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Flowers Foods report earnings next?
Flowers Foods is expected to report on Nov 5, 2026 (24 days away). Analysts expect earnings of $0.15 per share on revenue of $1.18B. Flowers Foods beat the earnings estimate in 5 of its last 8 reports, moving 5.2% on average across the report.
What is Flowers Foods’s 52-week high and low?
Flowers Foods’s 52-week high is $13.11 and its 52-week low is $5.40; it closed at $6.04 on Oct 12, 2026, −51.8% over the past year. Over the last five years the shares peaked at $30.16 on Dec 2, 2022.
Is Flowers Foods stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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