Insider buying last 90 days
No open-market insider purchases were filed for DLX in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every DLX insider filing, plotted on the chart in Gekko.Open DLX in Gekko
Gekko Brief
AI summaryOct 12 closeThis week's commentary on Deluxe centers on its valuation. One report flagged the stock up 3.0% to $23.05 while describing it as 22.4% overvalued against a GF Value of $18.83, citing a GF Score of 69/100 alongside weaker growth and financial-strength marks. A separate piece compared Deluxe against GFL Environmental across profitability, dividends, risk, earnings and ownership, without a clear directional takeaway.
Deluxe closed at $22.91, down 1%, sitting below both its 50-day average of $23.85 and 200-day average of $25.38, with the shorter average beneath the longer one. The stock's one-month return stands at -3%, its three-month at -7%, and its six-month at -20.5%, though the one-year return is still positive at 22.9%. The GekkoIndex reads 61.5, placing Deluxe in the Accumulation zone, down 3.7 over five sessions. Against Gekko Fair Value of $39.72, the current price reflects a gap of -42.3%.
Deluxe next reports earnings on 4 November 2026 after close, 23 days away, which falls inside a typical 20-trading-day holding window; its last report on 5 August 2026 beat estimates ($0.87 versus $0.81) but still drew a -3.3% reaction, part of a history of 7 beats in 8 quarters with an average absolute move of 11.9%. Seasonality over the next 20 trading days has averaged +7.6% across 5 years, rising in 4 of them. One analyst firm carries a buy rating with a consensus target of $32.25, implying 40.8% upside.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Deluxe price vs fair value
Close $22.91200-day averageGekko Fair Value $39.72
Deluxe quick facts
- Market cap
- $1.05B
- P/E ratio
- 10.3
- Forward P/E
- 5.5
- EPS, TTM
- $2.18
- Revenue, TTM
- $2.11B
- Profit margin
- 4.8%
- Dividend yield
- 5.32%
- Beta
- 1.23
- Volume
- 583,196 avg 475,378
- 1-year return
- +22.9%
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±6.9%
- 50-day average
- $23.85
- 200-day average
- $25.38
- Next earnings
- Nov 4 after close
- Shares outstanding
- 45.86M
Deluxe swing-trade checklist
Deluxe scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $22.91 is below the 50-day ($23.85) and 200-day ($25.38) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
61.5, Accumulation
Reading 61.5 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
42.3% below
Price is 42.3% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 23 days
Reports on Nov 4, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+7.6% on average
From this point in the calendar, the next 20 trading days averaged +7.6% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Deluxe stock chart and price history
Deluxe closed at $22.91 on Oct 12, 2026, +22.9% over the past year, inside a 52-week range of $17.76 to $32.07.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −3.0%
- 3 months
- −7.0%
- 6 months
- −20.5%
- 1 year
- +22.9%
The full DLX chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open DLX in Gekko
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About Deluxe
Deluxe provides technology-based services to large companies, small businesses, and financial institutions, serving customers across the United States, Canada, Australia, South America, and Europe. The company is widely recognized for its printed checks business, which remains one of its core offerings alongside a broader set of payment and business services.
The business operates through four segments. Its Payments unit handles treasury functions such as remittance and lockbox processing, remote deposit capture, receivables management, payment processing, paperless treasury tools, secure payment exchange, and fraud protection. The Cloud Solutions segment covers website hosting and design, data-driven marketing, digital engagement tools, logo design, profitability reporting for financial institutions, and business incorporation support. Promotional Solutions supplies custom business forms, accessories, advertising specialty items, branded apparel, and retail packaging, while the Checks segment continues to print personal and business checks.
Deluxe traces its roots to 1915, when it was founded as Deluxe Check Printers, Incorporated, and took its current name, Deluxe Corporation, in 1988. The company is headquartered in Shoreview, Minnesota, and its shares are listed on the NYSE under the ticker DLX.
- Listed
- NYSE
- Sector
- Commercial services
- Industry
- Commercial printing/Forms
- Website
- deluxe.com
Deluxe GekkoIndex: the smart money zone
Deluxe’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.5, in the Accumulation zone, down 3.7 points over five sessions.
61.5Accumulation
Down 3.7 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 41 | −1.1% | −2.1% | ||
| Accumulation (current zone) | 232 | +1.6% | +3.9% | ||
| Neutral | 360 | −0.1% | 0.0% | ||
| Distribution | 46 | −1.5% | −1.9% | ||
| Selling | 3 | Too few readings yet | |||
Average DLX share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the DLX price, zone by zone.Track DLX in Gekko
Is Deluxe stock overvalued? Gekko Fair Value
Deluxe trades 42.3% below Gekko Fair Value of $39.72, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Deluxe shares are worth, recalculated every trading day.
$39.72
Gekko Fair Value, Oct 9, 2026
42.3% Undervalued
At the end of Aug 2026 the price was 46.8% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open DLX in Gekko
Deluxe insider and Congress trading
No open-market insider purchases were filed for Deluxe, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in DLX were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for DLX, plotted on the chart in Gekko.Open DLX in Gekko
Buybacks
Deluxe has been buying back its own shares.
- Bought back, year ended Dec 31, 2020
- $14.00M
- As a share of market cap
- 1.33%
From company filings.
Deluxe earnings: next date and track record
Deluxe reports on Nov 4, 2026, after the close (23 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 4, 2026
Expected after the close, 23 days away
- EPS estimate
- $0.95
- Revenue estimate
- $532.9M
7 of 8reports beat the EPS estimate
±11.9%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $0.87 est $0.81 | $499.3M est $486.3M | −3.3% |
| May 6, 2026 | $1.05 est $0.91 | $538.1M est $535.0M | −13.0% |
| Jan 28, 2026 | $0.96 est $0.82 | $535.3M est $517.4M | +11.1% |
| Nov 5, 2025 | $1.09 est $0.92 | $540.2M est $517.4M | +13.8% |
| Aug 6, 2025 | $0.88 est $0.71 | $521.3M est $526.5M | +18.3% |
| Apr 30, 2025 | $0.75 est $0.72 | $536.5M est $525.4M | −4.8% |
| Feb 5, 2025 | $0.28 est $0.40 | $520.5M est $534.0M | −12.4% |
| Nov 6, 2024 | $0.84 est $0.74 | $528.4M est $525.8M | +18.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Deluxe stock forecast and analyst price targets
Analysts’ average 12-month price target for Deluxe is $32.25, +40.8% from the last close, from 1 firm rating the stock in the last 90 days.
$32.25consensus 12-month target, +40.8% from the last close
Each firm’s latest rating in the last 90 days: 1 firm.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 29 | Barrington | $31 | +35.3% |
+3.9%average 20-day move after past Accumulation readings
+7.6%average move over the next 20 trading days in the last 5 years
±2.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Deluxe seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Deluxe averaged +7.6% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.3% | 2 of 5 |
| Next 10 trading days | −0.1% | 2 of 5 |
| Next 15 trading days | +1.2% | 4 of 5 |
| Next 20 trading days | +7.6% | 4 of 5 |
| Next 30 trading days | +8.1% | 4 of 5 |
For scale, DLX’s typical 20-trading-day move in either direction is about 6.9%.
Deluxe market cap and key statistics
Deluxe’s market cap is $1.05B, with a P/E ratio of 10.3 and revenue of $2.11B over the last twelve months.
Valuation
- Market cap
- $1.05B
- P/E ratio
- 10.3
- Forward P/E
- 5.5
- EPS, TTM
- $2.18
- Gekko Fair Value
- $39.72
Trading
- Volume
- 583,196
- Avg volume, 20 days
- 475,378
- 52-week high
- $32.07
- 52-week low
- $17.76
- Shares outstanding
- 45.86M
Financials
- Revenue, TTM
- $2.11B
- Profit margin
- 4.8%
- Return on equity
- 15%
- Quarterly earnings growth, YoY
- −17.7%
Risk and income
- Beta
- 1.23
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±6.9%
- Dividend yield
- 5.32%
Deluxe stock news this week
2 headlines about Deluxe from the past week, newest first, each linking to the publisher.
- Deluxe Corp (DLX) Stock Up 3.0% but GF Value Says Overvalued -- GF Score: 69/100GuruFocus, Oct 9
- Analyzing GFL Environmental (NYSE:GFL) & Deluxe (NYSE:DLX)Defense World, Oct 6
Deluxe peers
Deluxe’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMGWarner Music | Neutral | 7.4% above |
| GPGIGPGI | Neutral | 0.0% above |
| CMPRCimpress | Accumulation | 19.1% below |
| EBFEnnis | Neutral | 20.5% below |
| QUADQuad Graphics | Accumulation | 22.1% below |
| ANPARich Sparkle | Accumulation | 30.5% below |
A peer links to its own page where one exists.
Deluxe stock FAQ
What is Deluxe’s market cap?
Deluxe’s market cap is $1.05B at the Oct 12, 2026 close of $22.91, with 45.86M shares outstanding. The shares trade on a P/E ratio of 10.3.
What is the Deluxe stock forecast?
The consensus analyst 12-month price target for Deluxe is $32.25, +40.8% from the last close. Of the 1 firm that rated the stock in the last 90 days, 1 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Deluxe stock overvalued or undervalued?
On Gekko’s estimate Deluxe is undervalued: the Oct 12, 2026 close of $22.91 is 42.3% below Gekko Fair Value of $39.72. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Deluxe report earnings next?
Deluxe is expected to report on Nov 4, 2026, after the market closes (23 days away). Analysts expect earnings of $0.95 per share on revenue of $532.9M. Deluxe beat the earnings estimate in 7 of its last 8 reports, moving 11.9% on average across the report.
What is Deluxe’s 52-week high and low?
Deluxe’s 52-week high is $32.07 and its 52-week low is $17.76; it closed at $22.91 on Oct 12, 2026, +22.9% over the past year. Over the last five years the shares peaked at $38.71 on Oct 15, 2021.
Is Deluxe stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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