Insider buying last 90 days
No open-market insider purchases were filed for TRU in the last 90 days.
From Form 4 filings, dated to when each was filed.
Sep 28 close
This week's move centers on TransUnion's CFO transition and reaffirmed guidance. Todd Cello, CFO for 29 years, announced he will step down on December 31, 2026, with the company stating this will not affect its business operations or financial targets. Shares fell 4.3% after the news, and TransUnion separately reaffirmed full-year guidance while announcing the appointment of Malte Bernholz as Chief Strategy and Corporate Development Officer. Coverage of the OneTru platform also noted the migration of U.S. credit customers in the first half of 2026 and accelerated product introductions globally.
TRU closes at $66.19, down 4.3%, with the close sitting below both the 50-day average of $78.81 and the 200-day average of $75.87. The one-month return stands at -21.8% and the one-year return at -21.5%, while the six-month return is 0.7%. The GekkoIndex reads 72.4, placing the stock in the Buying zone, down 1.6 over five sessions. The gap to Gekko Fair Value of $86.46 stands at -23.4%.
TransUnion's next earnings date is 22 October 2026, 23 days away, following a July 28 report where EPS of $1.23 beat the $1.16 estimate and produced an 8.4% reaction, part of an 8 for 8 beat streak with an average absolute reaction of 4.6%. No insider, Congress, or unusual options activity appears in their respective 90-day and 30-day windows. Seasonality over 5 years shows a -9.3% average return across the next 20 trading days from this point, with gains in 1 of those years, worth noting alongside the upcoming report.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
TransUnion scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
Averages disagree
Close $66.19 sits between the 50-day ($78.81) and 200-day ($75.87) averages, or the averages disagree.
See the chart72.4, Buying
Reading 72.4 is in the Buying zone.
See the GekkoIndex23.4% below
Price is 23.4% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 23 days
Reports on Oct 22, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings−9.3% on average
From this point in the calendar, the next 20 trading days averaged −9.3% over 5 years, rising in 1 of them.
See seasonalityA description of current data, not a recommendation. How this page works
TransUnion closed at $66.19 on Sep 28, 2026, −21.5% over the past year, inside a 52-week range of $63.37 to $89.12.
Use the left and right arrow keys to read daily values.
Put TRU on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
TransUnion works as a credit reporting agency, gathering consumer and business data to help other organizations assess risk. It is widely recognized for supplying credit reports, scores and related monitoring tools, and it also offers identity protection and support for consumers dealing with data breaches. Its services extend to marketing, fraud detection and customer retention tools built for lenders and other businesses.
The company is structured around two main segments, one focused on the U.S. market and the other on international operations. The U.S. arm serves financial services firms along with sectors such as insurance, retail, telecommunications, media and the public sector, offering everything from identity verification to debt recovery and tenant screening. The international segment provides similar credit and risk management services abroad, reaching industries including insurance, automotive, collections and communications, while also giving individual consumers tools to track and manage their personal finances.
TransUnion was founded in 1968 and is based in Chicago, Illinois. Its shares are listed on the NYSE under the ticker TRU.
TransUnion’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 72.4, in the Buying zone, down 1.6 points over five sessions.
Down 1.6 points over five sessions.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 26 | +4.3% | +8.4% | ||
| Accumulation | 226 | 0.0% | +1.9% | ||
| Neutral | 385 | 0.0% | −0.9% | ||
| Distribution | 32 | −0.8% | +5.2% | ||
| Selling | 3 | Too few readings yet | |||
Average TRU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
TransUnion trades 23.4% below Gekko Fair Value of $86.46, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what TransUnion shares are worth, recalculated every trading day.
$86.46
Gekko Fair Value, Sep 26, 2026
23.4% Undervalued
No open-market insider purchases were filed for TransUnion, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for TRU in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in TRU were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
TransUnion has been buying back its own shares.
From company filings.
0of the funds Gekko tracks hold TRU.
TransUnion reports on Oct 22, 2026 (23 days away), and beat the EPS estimate in 8 of its last 8 reports.
Oct 22, 2026
23 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 28, 2026 | $1.23 est $1.16 | $1.31B est $1.28B | +8.4% |
| Apr 28, 2026 | $1.18 est $1.11 | $1.25B est $1.21B | −1.0% |
| Feb 12, 2026 | $1.07 est $1.02 | $1.17B est $1.13B | +3.0% |
| Oct 23, 2025 | $1.10 est $1.04 | $1.17B est $1.13B | +6.1% |
| Jul 24, 2025 | $1.08 est $0.99 | $1.14B est $1.10B | +4.9% |
| Apr 24, 2025 | $1.05 est $0.98 | $1.10B est $1.07B | +6.3% |
| Feb 13, 2025 | $0.97 est $0.95 | $1.04B est $1.03B | +6.7% |
| Oct 23, 2024 | $1.04 est $1.01 | $1.09B est $1.03B | +0.8% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for TransUnion is $97.52, +47.3% from the last close, from 18 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 18 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 28 | UBS | $80 | +20.9% |
| Sep 24 | UBS | $80 | +20.9% |
| Sep 20 | UBS | $82 | +23.9% |
| Sep 16 | Barclays | $85 | +28.4% |
| Sep 14 | Wells Fargo | $102 | +54.1% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 29, TransUnion averaged −9.3% across the last 5 years, rising in 1 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −2.0% | 3 of 5 |
| Next 10 trading days | −3.8% | 1 of 5 |
| Next 15 trading days | −3.4% | 2 of 5 |
| Next 20 trading days | −9.3% | 1 of 5 |
| Next 30 trading days | −5.2% | 2 of 5 |
For scale, TRU’s typical 20-trading-day move in either direction is about 6.4%.
TransUnion’s market cap is $12.68B, with a P/E ratio of 18.7 and revenue of $4.90B over the last twelve months.
Coverage of TransUnion this week reads negative: 2 positive, 3 neutral and 6 negative headlines.
TransUnion’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| SPGIS&P Global | Accumulation | 14.1% below |
| MCOMoody's | Accumulation | 10.8% below |
| MSCIMSCI | Accumulation | 11.9% below |
| FICOFair Isaac | Buying | 13.2% below |
| EFXEquifax | Buying | 12.3% below |
| FDSFactSet Research Systems | Accumulation | 3.2% below |
A peer links to its own page where one exists.
TransUnion’s market cap is $12.68B at the Sep 28, 2026 close of $66.19, with 191.6M shares outstanding. The shares trade on a P/E ratio of 18.7.
The consensus analyst 12-month price target for TransUnion is $97.52, +47.3% from the last close. Of the 18 firms that rated the stock in the last 90 days, 13 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate TransUnion is undervalued: the Sep 28, 2026 close of $66.19 is 23.4% below Gekko Fair Value of $86.46. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
TransUnion is expected to report on Oct 22, 2026 (23 days away). Analysts expect earnings of $1.21 per share on revenue of $1.31B. TransUnion beat the earnings estimate in 8 of its last 8 reports, moving 4.6% on average across the report.
TransUnion’s 52-week high is $89.12 and its 52-week low is $63.37; it closed at $66.19 on Sep 28, 2026, −21.5% over the past year. Over the last five years the shares peaked at $120.91 on Oct 26, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value), 1 as mixed (trend) and 2 as headwinds (earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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