Insider buying last 90 days
No open-market insider purchases were filed for EFX in the last 90 days.
From Form 4 filings, dated to when each was filed.
Sep 28 close
This week's headlines center on Equifax's Second Quarter 2026 Market Pulse Index, which rose to 61.3, marking the first pause in three years in the widening K-shaped economic gap, alongside continued commentary on the stock's valuation following its decline. Coverage also notes the shares hitting a 52-week low, attributed to stalled mortgage volumes tied to high long-term borrowing costs, even as revenue growth remains in double digits, and references a regulatory decision ending FICO's mortgage monopoly in favor of VantageScore. Separate pieces discuss Equifax as a potential value and growth stock candidate.
Equifax closed at $145.78, down 1.6%, sitting below both its 50-day average of $176.01 and 200-day average of $184.12, with the 50-day below the 200-day. The stock trades near its 52-week low of $143.74, far from its 52-week high of $258.40, with one-year returns of -42.1%. The GekkoIndex reads 77.9, placing the stock in the Buying zone, while price sits 12.3% below Gekko Fair Value of $166.16.
Equifax's next earnings report is scheduled for 20 October 2026, before the open, 21 days away and within a typical 20-trading-day holding window. The prior quarter showed EPS of $2.25 versus a $2.21 estimate, with a -5.3% reaction. Seasonality over the past 5 years shows an average 20-day return of -4.9% from this point, rising in 1 of those years. Smart money and options activity show no recorded signals in their respective windows. Analyst consensus among 22 firms includes 17 buy and 5 hold ratings, with a consensus target of $214.38.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Equifax scores 2 supportive, 0 mixed and 3 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive0 mixed3 headwinds
Below 50 and 200-day
Close $145.78 is below the 50-day ($176.01) and 200-day ($184.12) averages, and the 50-day is below the 200-day.
See the chart77.9, Buying
Reading 77.9 is in the Buying zone.
See the GekkoIndex12.3% below
Price is 12.3% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 21 days
Reports on Oct 20, 2026, 21 days away — inside a typical 20-trading-day hold.
See earnings−4.9% on average
From this point in the calendar, the next 20 trading days averaged −4.9% over 5 years, rising in 1 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Equifax closed at $145.78 on Sep 28, 2026, −42.1% over the past year, inside a 52-week range of $143.74 to $258.40.
Use the left and right arrow keys to read daily values.
Put EFX on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Equifax builds its business around collecting and interpreting data for use by companies, public agencies and everyday consumers. The firm has a strong association with credit reporting, and it also handles employment verification and outsourced administrative work tied to human resources. Among its services are checks on income, work history, criminal background and Social Security numbers, plus tools for scoring credit, spotting fraud, verifying identity, and supporting the recovery of debt.
Three segments make up the company. Workforce Solutions concentrates on employment data, verifying people's work records, managing payroll transactions and guarding against identity theft. U.S. Information Solutions caters to American consumers and businesses, supplying credit data, scoring models, fraud and identity checks, mortgage support and tools for online decision-making. The International segment mirrors this work for markets outside the U.S., covering credit and financial data along with marketing and debt collection support. Its client base reaches across finance, mortgage lending, employment, telecommunications, retail, automotive, utilities, brokerage, healthcare, insurance, and government bodies at several levels, with a presence stretching through the Americas, Europe, Asia and the Middle East.
Equifax traces its founding to 1899 and keeps its headquarters in Atlanta, Georgia. Its stock trades on the NYSE under the ticker EFX.
Equifax’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 77.9, in the Buying zone, up 5.1 points over five sessions.
Up 5.1 points over five sessions.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 40 | +2.3% | +7.1% | ||
| Accumulation | 277 | −0.2% | −0.5% | ||
| Neutral | 351 | −0.6% | −2.1% | ||
| Distribution | 3 | Too few readings yet | |||
| Selling | 1 | Too few readings yet | |||
Average EFX share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Equifax trades 12.3% below Gekko Fair Value of $166.16, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Equifax shares are worth, recalculated every trading day.
$166.16
Gekko Fair Value, Sep 29, 2026
12.3% Undervalued
No open-market insider purchases were filed for Equifax, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for EFX in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in EFX were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Equifax has been buying back its own shares.
From company filings.
0of the funds Gekko tracks hold EFX.
Equifax reports on Oct 20, 2026, before the open (21 days away), and beat the EPS estimate in 7 of its last 8 reports.
Oct 20, 2026
Expected before the open, 21 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 21, 2026 | $2.25 est $2.21 | $1.70B est $1.70B | −5.3% |
| Apr 21, 2026 | $1.86 est $1.70 | $1.65B est $1.62B | −10.0% |
| Feb 4, 2026 | $2.09 est $2.05 | $1.55B est $1.53B | +9.1% |
| Oct 21, 2025 | $2.04 est $1.94 | $1.54B est $1.52B | −0.2% |
| Jul 22, 2025 | $2.00 est $1.92 | $1.54B est $1.51B | −5.3% |
| Apr 22, 2025 | $1.53 est $1.41 | $1.44B est $1.42B | +15.8% |
| Feb 6, 2025 | $2.12 est $2.12 | $1.42B est $1.44B | −8.1% |
| Oct 16, 2024 | $1.85 est $1.83 | $1.44B est $1.44B | −3.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Equifax is $214.38, +47.1% from the last close, from 22 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 22 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 22 | Wells Fargo | $200 | +37.2% |
| Sep 15 | Barclays | $200 | +37.2% |
| Sep 10 | Needham | — | — |
| Sep 8 | Exane BNP Paribas | $245 | +68.1% |
| Sep 8 | Wells Fargo | $212 | +45.4% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 29, Equifax averaged −4.9% across the last 5 years, rising in 1 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.1% | 2 of 5 |
| Next 10 trading days | −3.6% | 0 of 5 |
| Next 15 trading days | −4.2% | 1 of 5 |
| Next 20 trading days | −4.9% | 1 of 5 |
| Next 30 trading days | −0.7% | 3 of 5 |
For scale, EFX’s typical 20-trading-day move in either direction is about 6%.
Equifax’s market cap is $17.13B, with a P/E ratio of 26 and revenue of $6.44B over the last twelve months.
Coverage of Equifax this week reads positive: 11 positive, 3 neutral and 4 negative headlines.
Equifax’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| SPGIS&P Global | Accumulation | 14.1% below |
| MCOMoody's | Accumulation | 10.8% below |
| MSCIMSCI | Accumulation | 11.9% below |
| FICOFair Isaac | Buying | 13.2% below |
| TRUTransUnion | Buying | 23.4% below |
| FDSFactSet Research Systems | Accumulation | 3.2% below |
A peer links to its own page where one exists.
Equifax’s market cap is $17.13B at the Sep 28, 2026 close of $145.78, with 117.5M shares outstanding. The shares trade on a P/E ratio of 26.
The consensus analyst 12-month price target for Equifax is $214.38, +47.1% from the last close. Of the 22 firms that rated the stock in the last 90 days, 17 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Equifax is undervalued: the Sep 28, 2026 close of $145.78 is 12.3% below Gekko Fair Value of $166.16. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Equifax is expected to report on Oct 20, 2026, before the market opens (21 days away). Analysts expect earnings of $2.22 per share on revenue of $1.70B. Equifax beat the earnings estimate in 7 of its last 8 reports, moving 7.2% on average across the report.
Equifax’s 52-week high is $258.40 and its 52-week low is $143.74; it closed at $145.78 on Sep 28, 2026, −42.1% over the past year. Over the last five years the shares peaked at $309.63 on Sep 16, 2024.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value) and 3 as headwinds (trend, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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