NYSE: EFX

Equifax (EFX) Stock Analysis & Forecast

Sep 28 close

$145.78−2.33 (−1.6%)

Gekko Brief

AI summary

This week's headlines center on Equifax's Second Quarter 2026 Market Pulse Index, which rose to 61.3, marking the first pause in three years in the widening K-shaped economic gap, alongside continued commentary on the stock's valuation following its decline. Coverage also notes the shares hitting a 52-week low, attributed to stalled mortgage volumes tied to high long-term borrowing costs, even as revenue growth remains in double digits, and references a regulatory decision ending FICO's mortgage monopoly in favor of VantageScore. Separate pieces discuss Equifax as a potential value and growth stock candidate.

Equifax closed at $145.78, down 1.6%, sitting below both its 50-day average of $176.01 and 200-day average of $184.12, with the 50-day below the 200-day. The stock trades near its 52-week low of $143.74, far from its 52-week high of $258.40, with one-year returns of -42.1%. The GekkoIndex reads 77.9, placing the stock in the Buying zone, while price sits 12.3% below Gekko Fair Value of $166.16.

Equifax's next earnings report is scheduled for 20 October 2026, before the open, 21 days away and within a typical 20-trading-day holding window. The prior quarter showed EPS of $2.25 versus a $2.21 estimate, with a -5.3% reaction. Seasonality over the past 5 years shows an average 20-day return of -4.9% from this point, rising in 1 of those years. Smart money and options activity show no recorded signals in their respective windows. Analyst consensus among 22 firms includes 17 buy and 5 hold ratings, with a consensus target of $214.38.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

Equifax price vs fair value

$166.16$145.78Sep ’25Mar ’26Sep ’26
Close $145.78200-day averageGekko Fair Value $166.16

Equifax quick facts

Market cap
$17.13B
P/E ratio
26
Forward P/E
16.1
EPS, TTM
$5.69
Revenue, TTM
$6.44B
Profit margin
10.7%
Dividend yield
1.42%
Beta
1.31
Volume
2.32M avg 1.56M
1-year return
−42.1%
Typical daily move
±3.6%
Typical 20-day move
±6%
50-day average
$176.01
200-day average
$184.12
Next earnings
Oct 20 before open
Shares outstanding
117.5M
52-week range
$143.74$258.40

Equifax swing-trade checklist

Equifax scores 2 supportive, 0 mixed and 3 headwinds across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

2 supportive0 mixed3 headwinds

  • Trendheadwind

    Below 50 and 200-day

    Close $145.78 is below the 50-day ($176.01) and 200-day ($184.12) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexsupportive

    77.9, Buying

    Reading 77.9 is in the Buying zone.

    See the GekkoIndex
  • Fair valuesupportive

    12.3% below

    Price is 12.3% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings riskheadwind

    Reports in 21 days

    Reports on Oct 20, 2026, 21 days away — inside a typical 20-trading-day hold.

    See earnings
  • Seasonalityheadwind

    −4.9% on average

    From this point in the calendar, the next 20 trading days averaged −4.9% over 5 years, rising in 1 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Equifax stock chart and price history

Equifax closed at $145.78 on Sep 28, 2026, −42.1% over the past year, inside a 52-week range of $143.74 to $258.40.

Close50-day average200-day averageVolume
Equifax share price, past year, with 50-day and 200-day moving averages and volume$175$200$225$250NovDecJan 2026FebMarAprMayJunJulAugSep145.78

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−23.4%
3 months
−8.1%
6 months
−15.2%
1 year
−42.1%
The full EFX chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open EFX in Gekko

Follow Equifax through every session

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About Equifax

Equifax builds its business around collecting and interpreting data for use by companies, public agencies and everyday consumers. The firm has a strong association with credit reporting, and it also handles employment verification and outsourced administrative work tied to human resources. Among its services are checks on income, work history, criminal background and Social Security numbers, plus tools for scoring credit, spotting fraud, verifying identity, and supporting the recovery of debt.

Three segments make up the company. Workforce Solutions concentrates on employment data, verifying people's work records, managing payroll transactions and guarding against identity theft. U.S. Information Solutions caters to American consumers and businesses, supplying credit data, scoring models, fraud and identity checks, mortgage support and tools for online decision-making. The International segment mirrors this work for markets outside the U.S., covering credit and financial data along with marketing and debt collection support. Its client base reaches across finance, mortgage lending, employment, telecommunications, retail, automotive, utilities, brokerage, healthcare, insurance, and government bodies at several levels, with a presence stretching through the Americas, Europe, Asia and the Middle East.

Equifax traces its founding to 1899 and keeps its headquarters in Atlanta, Georgia. Its stock trades on the NYSE under the ticker EFX.

Listed
NYSE
Sector
Commercial services
Industry
Financial publishing/Services
Website
equifax.com

Equifax GekkoIndex: the smart money zone

Equifax’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 77.9, in the Buying zone, up 5.1 points over five sessions.

010077.9Buying

Up 5.1 points over five sessions.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying (current zone)40+2.3%+4.3%+7.1%+7.3%
Accumulation277−0.2%−0.1%−0.5%−0.3%
Neutral351−0.6%−1.3%−2.1%−5.2%
Distribution3Too few readings yet
Selling1Too few readings yet

Average EFX share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.

Buying zone: Smart money likely accumulating heavily. About the five zones →

See every daily GekkoIndex reading plotted over the EFX price, zone by zone.Track EFX in Gekko

Is Equifax stock overvalued? Gekko Fair Value

Equifax trades 12.3% below Gekko Fair Value of $166.16, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Equifax shares are worth, recalculated every trading day.

$166.16

Gekko Fair Value, Sep 29, 2026

12.3% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open EFX in Gekko

Equifax insider and Congress trading

No open-market insider purchases were filed for Equifax, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for EFX in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every EFX insider filing, plotted on the chart in Gekko.Open EFX in Gekko

Congress trades last 90 days

No trades in EFX were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for EFX, plotted on the chart in Gekko.Open EFX in Gekko

Buybacks

Equifax has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$300.0M
As a share of market cap
1.75%
Trailing four quarters
$1.35B

From company filings.

Hedge funds and billionaires quarter ended Jun 30

0of the funds Gekko tracks hold EFX.

0added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko

Equifax earnings: next date and track record

Equifax reports on Oct 20, 2026, before the open (21 days away), and beat the EPS estimate in 7 of its last 8 reports.

7 of 8reports beat the EPS estimate
±7.2%average move across the report
2 of 8reports followed by a gain

Share-price move across each report

−3.4%Oct ’24−8.1%Feb ’25+15.8%Apr ’25−5.3%Jul ’25−0.2%Oct ’25+9.1%Feb ’26−10.0%Apr ’26−5.3%Jul ’26

Last earnings call, Jul 21, 2026 AI summary

What they said
Equifax reported Q2 2026 revenue of $1.7 billion, up 11% reported and 10% constant currency, beating April guidance midpoint by $5 million. EPS grew 13% to $2.25 per share. EBITDA reached $552 million, up ~10.5%, with ex-FICO EBITDA margins of ~35%, up 120 bps YoY. U.S. mortgage revenue rose 25%. Government segment signed ~$300 million in contracts over four months. AI-driven productivity and operating leverage drove margin outperformance.
Guidance
Management reaffirmed focus on 75+ bps EBITDA margin expansion for 2026, exceeding their 50 bps long-term framework target. Higher mortgage rates (30-year at ~6.6%) and macro pressures create headwinds, but new products and share gains are expected to offset volume weakness.
ReportedEPSSurpriseRevenueSurpriseMove
Jul 21, 2026$2.25
est $2.21
+1.8%$1.70B
est $1.70B
+0.2%−5.3%
Apr 21, 2026$1.86
est $1.70
+9.4%$1.65B
est $1.62B
+2.0%−10.0%
Feb 4, 2026$2.09
est $2.05
+2.0%$1.55B
est $1.53B
+1.5%+9.1%
Oct 21, 2025$2.04
est $1.94
+5.2%$1.54B
est $1.52B
+1.5%−0.2%
Jul 22, 2025$2.00
est $1.92
+4.2%$1.54B
est $1.51B
+1.6%−5.3%
Apr 22, 2025$1.53
est $1.41
+8.5%$1.44B
est $1.42B
+1.8%+15.8%
Feb 6, 2025$2.12
est $2.12
0.0%$1.42B
est $1.44B
−1.4%−8.1%
Oct 16, 2024$1.85
est $1.83
+1.1%$1.44B
est $1.44B
−0.1%−3.4%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Equifax stock forecast and analyst price targets

Analysts’ average 12-month price target for Equifax is $214.38, +47.1% from the last close, from 22 firms rating the stock in the last 90 days.

$214.38consensus 12-month target, +47.1% from the last close
Low $179High $245
Buy17
Hold5
Sell0

Each firm’s latest rating in the last 90 days: 22 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 22Wells FargoBuy, reiterated$200+37.2%
Sep 15BarclaysHold, maintained$200+37.2%
Sep 10NeedhamBuy, maintained——
Sep 8Exane BNP ParibasBuy, upgraded$245+68.1%
Sep 8Wells FargoBuy, maintained$212+45.4%
+7.1%average 20-day move after past Buying readings
−4.9%average move over the next 20 trading days in the last 5 years
±3.6%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Equifax seasonality: the next 20 trading days

Over the next 20 trading days from Sep 29, Equifax averaged −4.9% across the last 5 years, rising in 1 of them.

Next 20 trading days, by year

+4.2%2021−0.3%2022−11.2%2023−8.1%2024−10.4%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−1.1%2 of 5
Next 10 trading days−3.6%0 of 5
Next 15 trading days−4.2%1 of 5
Next 20 trading days−4.9%1 of 5
Next 30 trading days−0.7%3 of 5

For scale, EFX’s typical 20-trading-day move in either direction is about 6%.

Equifax market cap and key statistics

Equifax’s market cap is $17.13B, with a P/E ratio of 26 and revenue of $6.44B over the last twelve months.

Valuation

Market cap
$17.13B
P/E ratio
26
Forward P/E
16.1
EPS, TTM
$5.69
Gekko Fair Value
$166.16

Trading

Volume
2.32M
Avg volume, 20 days
1.56M
52-week high
$258.40
52-week low
$143.74
Shares outstanding
117.5M

Financials

Revenue, TTM
$6.44B
Profit margin
10.7%
Return on equity
14.3%
Quarterly earnings growth, YoY
+0.7%

Risk and income

Beta
1.31
Typical daily move
±3.6%
Typical 20-day move
±6%
Dividend yield
1.42%

Equifax stock news this week

Coverage of Equifax this week reads positive: 11 positive, 3 neutral and 4 negative headlines.

News sentiment positive

Equifax peers

Equifax’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
SPGIS&P Global−1.0%Accumulation14.1% below
MCOMoody's−0.6%Accumulation10.8% below
MSCIMSCI−0.8%Accumulation11.9% below
FICOFair Isaac−1.4%Buying13.2% below
TRUTransUnion−1.6%Buying23.4% below
FDSFactSet Research Systems−0.9%Accumulation3.2% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Equifax stock FAQ

What is Equifax’s market cap?

Equifax’s market cap is $17.13B at the Sep 28, 2026 close of $145.78, with 117.5M shares outstanding. The shares trade on a P/E ratio of 26.

What is the Equifax stock forecast?

The consensus analyst 12-month price target for Equifax is $214.38, +47.1% from the last close. Of the 22 firms that rated the stock in the last 90 days, 17 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Equifax stock overvalued or undervalued?

On Gekko’s estimate Equifax is undervalued: the Sep 28, 2026 close of $145.78 is 12.3% below Gekko Fair Value of $166.16. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Equifax report earnings next?

Equifax is expected to report on Oct 20, 2026, before the market opens (21 days away). Analysts expect earnings of $2.22 per share on revenue of $1.70B. Equifax beat the earnings estimate in 7 of its last 8 reports, moving 7.2% on average across the report.

What is Equifax’s 52-week high and low?

Equifax’s 52-week high is $258.40 and its 52-week low is $143.74; it closed at $145.78 on Sep 28, 2026, −42.1% over the past year. Over the last five years the shares peaked at $309.63 on Sep 16, 2024.

Is Equifax stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value) and 3 as headwinds (trend, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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