Insider buying last 90 days
No open-market insider purchases were filed for WPP in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every WPP insider filing, plotted on the chart in Gekko.Open WPP in Gekko
Gekko Brief
AI summaryWPP's week centers on a leadership change and steady guidance: chief financial officer Joanne Wilson is departing to become CFO of Diageo, with WPP saying she will stay on for up to a 12-month transition period while the company reaffirmed its 2026 financial outlook. Separately, WPP opened a London production hub aimed at faster, AI-assisted ad output as part of a planned global roll-out, and Citigroup held a "neutral" rating with a £4.30 target following an investor day focused on whether WPP's production arm can grow in a contracting market. Shares also crossed above the 200-day moving average during the week.
The stock closed at $25.57, down 1.6% on the day, sitting above both its 50-day average of $24.30 and 200-day average of $20.07, with the shorter average above the longer one. The GekkoIndex reads 56.8, placing it in the Neutral zone. Price remains 40.1% below the Gekko Fair Value of $42.66.
No confirmed earnings date is on the calendar for the next 20 trading days, with the last report on 24 April 2026 producing a -2.3% reaction and beats in 2 of the last 8 quarters. No insider, Congress or unusual options activity appears in the recent windows. Seasonally, the next 20 trading days have averaged a 0.2% return over 5 years, rising in 2 of them. The one analyst covering the stock, Citigroup, rates it a sell with a consensus target of $23.83.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
WPP price vs fair value
Close $25.57200-day averageGekko Fair Value $42.66
WPP quick facts
- Market cap
- $5.52B
- P/E ratio
- —
- Forward P/E
- 4.4
- EPS, TTM
- −$1.50
- Revenue, TTM
- $13.26B
- Profit margin
- -1.8%
- Dividend yield
- 4.00%
- Beta
- 0.73
- Volume
- 282,965 avg 335,875
- 1-year return
- +8.2%
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±6.7%
- 50-day average
- $24.30
- 200-day average
- $20.07
- Next earnings
- —
- Shares outstanding
- 215.7M
WPP swing-trade checklist
WPP scores 2 supportive, 2 mixed and 0 headwinds across the 4 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed0 headwinds
- Trendsupportive
Above 50 and 200-day
Close $25.57 is above the 50-day ($24.30) and 200-day ($20.07) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
56.8, Neutral
Reading 56.8 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
40.1% below
Price is 40.1% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskno data
No data
No confirmed report date on the calendar.
See earnings - Seasonalitymixed
+0.2% on average
From this point in the calendar, the next 20 trading days averaged +0.2% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
WPP stock chart and price history
WPP closed at $25.57 on Sep 28, 2026, +8.2% over the past year, inside a 52-week range of $14.81 to $27.78.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −1.5%
- 3 months
- +57.5%
- 6 months
- +66.8%
- 1 year
- +8.2%
The full WPP chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open WPP in Gekko
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About WPP
WPP works across communications, customer experience, commerce and technology, helping clients build brands and run marketing campaigns. It is known for creating advertising across different media, managing media buying on behalf of clients, and offering public relations advice for reaching audiences that range from everyday consumers to government bodies and financial institutions. The company operates in North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.
Its work is organized into three divisions: Global Integrated Agencies, Public Relations, and Specialist Agencies. Within these, WPP handles tasks such as strategic planning, growth initiatives, media investment, data and technology work, and content production, alongside its public relations and specialist agency offerings.
WPP traces its founding to 1985 and is headquartered in London, United Kingdom. Its shares trade under the ticker WPP.
- Sector
- Commercial services
- Website
- wpp.com
WPP GekkoIndex: the smart money zone
WPP’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 56.8, in the Neutral zone, up 1.5 points over five sessions.
56.8Neutral
Up 1.5 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 82 | +1.9% | +1.9% | ||
| Accumulation | 231 | −1.2% | −2.7% | ||
| Neutral (current zone) | 293 | −0.1% | −0.7% | ||
| Distribution | 17 | −1.1% | −3.8% | ||
| Selling | 2 | Too few readings yet | |||
Average WPP share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the WPP price, zone by zone.Track WPP in Gekko
Is WPP stock overvalued? Gekko Fair Value
WPP trades 40.1% below Gekko Fair Value of $42.66, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what WPP shares are worth, recalculated every trading day.
$42.66
Gekko Fair Value, Sep 26, 2026
40.1% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open WPP in Gekko
WPP insider and Congress trading
No open-market insider purchases were filed for WPP, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in WPP were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for WPP, plotted on the chart in Gekko.Open WPP in Gekko
WPP earnings: next date and track record
WPP beat the EPS estimate in 2 of its last 8 reports, moving 7.4% on average across the report.
2 of 8reports beat the EPS estimate
±7.4%average move across the report
1 of 8reports followed by a gain
Share-price move across each report
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Apr 24, 2026 | $0.00 est $0.00 | — | −2.3% |
| Oct 30, 2025 | $0.00 est $0.00 | — | −19.0% |
| Aug 7, 2025 | $0.28 est $1.14 | $9.14B est $3.56B | −7.6% |
| Feb 27, 2025 | $0.31 est $0.00 | $9.40B est $3.60B | −16.5% |
| Nov 8, 2024 | $1.19 est $1.63 | $9.15B est $6.98B | −2.3% |
| Aug 7, 2024 | $0.00 est $0.00 | — | −3.7% |
| Apr 25, 2024 | −$0.01 est $3.79 | $9.64B est $7.62B | +1.4% |
| Feb 22, 2024 | $10.10 est $0.00 | — | −6.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
WPP stock forecast and analyst price targets
Analysts’ average 12-month price target for WPP is $23.83, −6.8% from the last close, from 1 firm rating the stock in the last 90 days.
$23.83consensus 12-month target, −6.8% from the last close
Each firm’s latest rating in the last 90 days: 1 firm.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 7 | Bank of America Securities | — | — |
−0.7%average 20-day move after past Neutral readings
+0.2%average move over the next 20 trading days in the last 5 years
±2.7%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
WPP seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, WPP averaged +0.2% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.6% | 4 of 5 |
| Next 10 trading days | −2.3% | 2 of 5 |
| Next 15 trading days | −2.1% | 2 of 5 |
| Next 20 trading days | +0.2% | 2 of 5 |
| Next 30 trading days | +2.5% | 3 of 5 |
For scale, WPP’s typical 20-trading-day move in either direction is about 6.7%.
WPP market cap and key statistics
WPP’s market cap is $5.52B and revenue of $13.26B over the last twelve months.
Valuation
- Market cap
- $5.52B
- Forward P/E
- 4.4
- EPS, TTM
- −$1.50
- Gekko Fair Value
- $42.66
Trading
- Volume
- 282,965
- Avg volume, 20 days
- 335,875
- 52-week high
- $27.78
- 52-week low
- $14.81
- Shares outstanding
- 215.7M
Financials
- Revenue, TTM
- $13.26B
- Profit margin
- -1.8%
- Return on equity
- -6.6%
- Quarterly earnings growth, YoY
- −57.5%
Risk and income
- Beta
- 0.73
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±6.7%
- Dividend yield
- 4.00%
WPP stock news this week
Coverage of WPP this week reads neutral: 0 positive, 3 neutral and 0 negative headlines.
- WPP rallies Friday, outperforms marketMarketWatch, Sep 25
- Can WPP production arm outperform a contracting market?Proactive Investors, Sep 24
- WPP (NYSE:WPP) Stock Price Crosses Above 200 Day Moving Average – Time to Sell?Defense World, Sep 24
- Key facts: WPP CFO to depart; 2026 outlook steady; opens 34k AI hubTradingView, Sep 24
- WPP plc (NYSE: WPP) CFO exits for Diageo roleStock Titan, Sep 24
- Diageo appoints WPP's Joanne Wilson as new finance chiefProactive Investors, Sep 23
WPP stock FAQ
What is WPP’s market cap?
WPP’s market cap is $5.52B at the Sep 28, 2026 close of $25.57, with 215.7M shares outstanding.
What is the WPP stock forecast?
The consensus analyst 12-month price target for WPP is $23.83, −6.8% from the last close. Of the 1 firm that rated the stock in the last 90 days, 0 rate it a buy, 0 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is WPP stock overvalued or undervalued?
On Gekko’s estimate WPP is undervalued: the Sep 28, 2026 close of $25.57 is 40.1% below Gekko Fair Value of $42.66. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
What is WPP’s 52-week high and low?
WPP’s 52-week high is $27.78 and its 52-week low is $14.81; it closed at $25.57 on Sep 28, 2026, +8.2% over the past year. Over the last five years the shares peaked at $83.70 on Feb 10, 2022.
Is WPP stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 4 items with data read as supportive (trend and fair value), 2 as mixed (gekkoindex and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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