Insider buying last 90 days
No open-market insider purchases were filed for ADT in the last 90 days.
From Form 4 filings, dated to when each was filed.
ADT shares touched a 52-week low of $6.23 this week, extending a decline that leaves the stock down 28.9% over the past year. The move comes alongside the launch of ADT Blu, its DIY security system, on Walmart.com, part of a push into equipment sales and app-based engagement, and follows Q2 2026 results showing 2% year-over-year revenue growth to $1.312 billion and adjusted free cash flow up 48% to $406 million. Commentary this week has also flagged ADT's valuation, with a P/E of 7.5x compared with a Consumer Services industry average of 14.2x, alongside new competitive pressure from Xfinity's entry into home security monitoring.
ADT closed at $6.19, down 3.3% on the day, sitting below both its 50-day average of $7.21 and its 200-day average of $7.24, with the shorter average also below the longer one. The GekkoIndex reads 77.3, placing the stock in the Buying zone. Price sits 41.7% below the Gekko Fair Value of $10.61.
The next earnings date falls on 3 November 2026, 35 days out and beyond a typical 20-trading-day holding window; the prior report showed adjusted EPS of $0.21, matching estimates, with a 3.1% reaction. No insider, Congress, or unusual options activity appears in the current windows. Seasonally, the next 20 trading days from this point in the calendar have averaged a 3.3% gain over 5 years, rising in 3 of them. Consensus among 4 analysts stands at 3 hold and 1 sell, with a consensus target of $8.23.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
ADT scores 4 supportive, 0 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive0 mixed1 headwind
Below 50 and 200-day
Close $6.19 is below the 50-day ($7.21) and 200-day ($7.24) averages, and the 50-day is below the 200-day.
See the chart77.3, Buying
Reading 77.3 is in the Buying zone.
See the GekkoIndex41.7% below
Price is 41.7% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 35 days
Next report Nov 3, 2026, 35 days away — outside a typical 20-trading-day hold.
See earnings+3.3% on average
From this point in the calendar, the next 20 trading days averaged +3.3% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
ADT closed at $6.19 on Sep 28, 2026, −28.0% over the past year, inside a 52-week range of $6.15 to $8.89.
Use the left and right arrow keys to read daily values.
Put ADT on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
ADT works with homeowners and businesses to keep their properties safe, offering alarm monitoring, fire and smoke detection, video cameras, and systems that control who can enter a building. Its technicians install and watch over these setups around the clock, catching break-ins, fires, carbon monoxide leaks, floods, and unusual temperature changes, as well as responding to medical or personal emergencies. Alongside traditional alarm work, ADT builds smart home features that let people check cameras, lock or unlock doors, tweak thermostats and lights, and set automation routines through an app on their phone or another device.
Its services reach residential customers as well as commercial and multi-location businesses, marketed through brands such as ADT, ADT Pulse, Protection 1, ADT Commercial, and Blue by ADT. Behind these offerings sits a physical footprint of offices, distribution hubs, and monitoring facilities that keep installations running and respond when alarms are triggered, with the business built around long-term monitoring contracts paired with equipment installation.
Based in Boca Raton, Florida, ADT points to roots going back to 1874, though it operated for a time as Prime Security Services Parent, Inc. before switching to the ADT name in 2017. The stock trades on the NYSE under the ticker ADT.
ADT’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 77.3, in the Buying zone, down 0.8 points over five sessions.
Down 0.8 points over five sessions.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 24 | +0.1% | +2.8% | ||
| Accumulation | 202 | +0.7% | +1.5% | ||
| Neutral | 403 | 0.0% | −0.1% | ||
| Distribution | 40 | −2.1% | −0.8% | ||
| Selling | 3 | Too few readings yet | |||
Average ADT share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
ADT trades 41.7% below Gekko Fair Value of $10.61, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what ADT shares are worth, recalculated every trading day.
$10.61
Gekko Fair Value, Sep 29, 2026
41.7% Undervalued
No open-market insider purchases were filed for ADT, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for ADT in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in ADT were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
ADT has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds ADT.
ADT reports on Nov 3, 2026 (35 days away), and beat the EPS estimate in 6 of its last 8 reports.
Nov 3, 2026
35 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $0.21 est $0.21 | $1.31B est $1.29B | +3.1% |
| Mar 2, 2026 | $0.23 est $0.20 | $1.28B est $1.30B | −14.6% |
| Nov 4, 2025 | $0.23 est $0.22 | $1.30B est $1.30B | −7.6% |
| Jul 24, 2025 | $0.23 est $0.19 | $1.29B est $1.30B | +0.1% |
| Apr 24, 2025 | $0.21 est $0.19 | $1.27B est $1.28B | −0.8% |
| Feb 27, 2025 | $0.20 est $0.19 | $1.26B est $1.26B | +8.8% |
| Oct 24, 2024 | $0.20 est $0.17 | $1.24B est $1.23B | +13.9% |
| Aug 1, 2024 | $0.17 est $0.17 | $1.20B est $1.21B | −10.9% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for ADT is $8.23, +33.0% from the last close, from 4 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 4 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 17 | BTIG | — | — |
| Jul 31 | Morgan Stanley | $7.75 | +25.2% |
| Jul 31 | Barclays | $7 | +13.1% |
| Jul 30 | RBC Capital | $9 | +45.4% |
| Jul 20 | RBC Capital | $9 | +45.4% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 26, ADT averaged +3.3% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.5% | 2 of 5 |
| Next 10 trading days | +2.0% | 2 of 5 |
| Next 15 trading days | +4.0% | 3 of 5 |
| Next 20 trading days | +3.3% | 3 of 5 |
| Next 30 trading days | +5.6% | 4 of 5 |
For scale, ADT’s typical 20-trading-day move in either direction is about 4.5%.
ADT’s market cap is $4.95B, with a P/E ratio of 8.9 and revenue of $5.16B over the last twelve months.
Coverage of ADT this week reads positive: 3 positive, 2 neutral and 1 negative headlines.
ADT’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| SHOPShopify | Neutral | 5.0% above |
| CTASCintas | Neutral | 11.5% above |
| PYPLPayPal | Accumulation | 4.6% below |
| XYZBlock | Accumulation | 2.5% above |
| CPAYCorpay | Accumulation | 18.1% below |
| FISVFiserv | Buying | 40.6% below |
A peer links to its own page where one exists.
ADT’s market cap is $4.95B at the Sep 28, 2026 close of $6.19, with 675.8M shares outstanding. The shares trade on a P/E ratio of 8.9.
The consensus analyst 12-month price target for ADT is $8.23, +33.0% from the last close. Of the 4 firms that rated the stock in the last 90 days, 0 rate it a buy, 3 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate ADT is undervalued: the Sep 28, 2026 close of $6.19 is 41.7% below Gekko Fair Value of $10.61. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
ADT is expected to report on Nov 3, 2026 (35 days away). Analysts expect earnings of $0.24 per share on revenue of $1.32B. ADT beat the earnings estimate in 6 of its last 8 reports, moving 7.5% on average across the report.
ADT’s 52-week high is $8.89 and its 52-week low is $6.15; it closed at $6.19 on Sep 28, 2026, −28.0% over the past year. Over the last five years the shares peaked at $10.39 on Nov 9, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 5 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.
Join 1,380 other traders using Gekko
Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.Type a ticker or company name. Press Esc to close.