NYSE: ADT

ADT (ADT) Stock Analysis & Forecast

Sep 28 close

$6.19−0.21 (−3.3%)

Gekko Brief

AI summary

ADT shares touched a 52-week low of $6.23 this week, extending a decline that leaves the stock down 28.9% over the past year. The move comes alongside the launch of ADT Blu, its DIY security system, on Walmart.com, part of a push into equipment sales and app-based engagement, and follows Q2 2026 results showing 2% year-over-year revenue growth to $1.312 billion and adjusted free cash flow up 48% to $406 million. Commentary this week has also flagged ADT's valuation, with a P/E of 7.5x compared with a Consumer Services industry average of 14.2x, alongside new competitive pressure from Xfinity's entry into home security monitoring.

ADT closed at $6.19, down 3.3% on the day, sitting below both its 50-day average of $7.21 and its 200-day average of $7.24, with the shorter average also below the longer one. The GekkoIndex reads 77.3, placing the stock in the Buying zone. Price sits 41.7% below the Gekko Fair Value of $10.61.

The next earnings date falls on 3 November 2026, 35 days out and beyond a typical 20-trading-day holding window; the prior report showed adjusted EPS of $0.21, matching estimates, with a 3.1% reaction. No insider, Congress, or unusual options activity appears in the current windows. Seasonally, the next 20 trading days from this point in the calendar have averaged a 3.3% gain over 5 years, rising in 3 of them. Consensus among 4 analysts stands at 3 hold and 1 sell, with a consensus target of $8.23.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

ADT price vs fair value

▲$10.61$6.19Sep ’25Mar ’26Sep ’26
Close $6.19200-day averageGekko Fair Value $10.61

ADT quick facts

Market cap
$4.95B
P/E ratio
8.9
Forward P/E
6.3
EPS, TTM
$0.72
Revenue, TTM
$5.16B
Profit margin
11.9%
Dividend yield
3.46%
Beta
1.03
Volume
8.39M avg 8.00M
1-year return
−28.0%
Typical daily move
±2.8%
Typical 20-day move
±4.5%
50-day average
$7.21
200-day average
$7.24
Next earnings
Nov 3
Shares outstanding
675.8M
52-week range
$6.15$8.89

ADT swing-trade checklist

ADT scores 4 supportive, 0 mixed and 1 headwind across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

4 supportive0 mixed1 headwind

  • Trendheadwind

    Below 50 and 200-day

    Close $6.19 is below the 50-day ($7.21) and 200-day ($7.24) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexsupportive

    77.3, Buying

    Reading 77.3 is in the Buying zone.

    See the GekkoIndex
  • Fair valuesupportive

    41.7% below

    Price is 41.7% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings risksupportive

    Reports in 35 days

    Next report Nov 3, 2026, 35 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +3.3% on average

    From this point in the calendar, the next 20 trading days averaged +3.3% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

ADT stock chart and price history

ADT closed at $6.19 on Sep 28, 2026, −28.0% over the past year, inside a 52-week range of $6.15 to $8.89.

Close50-day average200-day averageVolume
ADT share price, past year, with 50-day and 200-day moving averages and volume$6.50$7.00$7.50$8.00$8.50NovDecJan 2026FebMarAprMayJunJulAugSep6.19

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−17.0%
3 months
−4.8%
6 months
−4.2%
1 year
−28.0%
The full ADT chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open ADT in Gekko

Follow ADT through every session

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About ADT

ADT works with homeowners and businesses to keep their properties safe, offering alarm monitoring, fire and smoke detection, video cameras, and systems that control who can enter a building. Its technicians install and watch over these setups around the clock, catching break-ins, fires, carbon monoxide leaks, floods, and unusual temperature changes, as well as responding to medical or personal emergencies. Alongside traditional alarm work, ADT builds smart home features that let people check cameras, lock or unlock doors, tweak thermostats and lights, and set automation routines through an app on their phone or another device.

Its services reach residential customers as well as commercial and multi-location businesses, marketed through brands such as ADT, ADT Pulse, Protection 1, ADT Commercial, and Blue by ADT. Behind these offerings sits a physical footprint of offices, distribution hubs, and monitoring facilities that keep installations running and respond when alarms are triggered, with the business built around long-term monitoring contracts paired with equipment installation.

Based in Boca Raton, Florida, ADT points to roots going back to 1874, though it operated for a time as Prime Security Services Parent, Inc. before switching to the ADT name in 2017. The stock trades on the NYSE under the ticker ADT.

Listed
NYSE
Sector
Commercial services
Industry
Miscellaneous commercial services
Website
adt.com

ADT GekkoIndex: the smart money zone

ADT’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 77.3, in the Buying zone, down 0.8 points over five sessions.

010077.3Buying

Down 0.8 points over five sessions.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying (current zone)24+0.1%+0.9%+2.8%+5.9%
Accumulation202+0.7%+1.2%+1.5%+3.2%
Neutral4030.0%−0.1%−0.1%−0.3%
Distribution40−2.1%−2.3%−0.8%−0.4%
Selling3Too few readings yet

Average ADT share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.

Buying zone: Smart money likely accumulating heavily. About the five zones →

See every daily GekkoIndex reading plotted over the ADT price, zone by zone.Track ADT in Gekko

Is ADT stock overvalued? Gekko Fair Value

ADT trades 41.7% below Gekko Fair Value of $10.61, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what ADT shares are worth, recalculated every trading day.

$10.61

Gekko Fair Value, Sep 29, 2026

41.7% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open ADT in Gekko

ADT insider and Congress trading

No open-market insider purchases were filed for ADT, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for ADT in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every ADT insider filing, plotted on the chart in Gekko.Open ADT in Gekko

Congress trades last 90 days

No trades in ADT were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for ADT, plotted on the chart in Gekko.Open ADT in Gekko

Buybacks

ADT has been buying back its own shares.

Latest authorization
$1.50B, Mar 2, 2026
Bought back, quarter ended Jun 30, 2026
$484.0M
As a share of market cap
9.77%
Trailing four quarters
$711.9M

From company filings.

Hedge funds and billionaires quarter ended Sep 30

1of the funds Gekko tracks holds ADT.

1added0opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko

ADT earnings: next date and track record

ADT reports on Nov 3, 2026 (35 days away), and beat the EPS estimate in 6 of its last 8 reports.

6 of 8reports beat the EPS estimate
±7.5%average move across the report
4 of 8reports followed by a gain

Share-price move across each report

−10.9%Aug ’24+13.9%Oct ’24+8.8%Feb ’25−0.8%Apr ’25+0.1%Jul ’25−7.6%Nov ’25−14.6%Mar ’26+3.1%Jul ’26

Last earnings call, Jul 30, 2026 AI summary

What they said
ADT reported Q2 2026 revenue of $1.3 billion (up 2% YoY) with adjusted EPS of $0.23, flat year-over-year. Adjusted free cash flow surged ~50% versus last year, supporting $684 million in shareholder returns in H1. ADT repurchased 29 million shares as Apollo exited its position. Trailing 12-month attrition held at ~13%. Key initiatives include launching ADT Blue (DIY security), transitioning dealers to ADT+ platform, and advancing AI-driven operations.
Guidance
Management modestly raised full-year 2026 outlook based on strong H1 performance. Details on specific revenue and earnings targets to be provided by CFO Jeffrey Likosar. Customer pilots for new presence sensing technology expected in fall 2026, with commercial launch planned for early 2027.
ReportedEPSSurpriseRevenueSurpriseMove
Jul 30, 2026$0.21
est $0.21
0.0%$1.31B
est $1.29B
+1.8%+3.1%
Mar 2, 2026$0.23
est $0.20
+15.0%$1.28B
est $1.30B
−1.5%−14.6%
Nov 4, 2025$0.23
est $0.22
+4.5%$1.30B
est $1.30B
+0.2%−7.6%
Jul 24, 2025$0.23
est $0.19
+21.1%$1.29B
est $1.30B
−0.7%+0.1%
Apr 24, 2025$0.21
est $0.19
+10.5%$1.27B
est $1.28B
−0.7%−0.8%
Feb 27, 2025$0.20
est $0.19
+6.4%$1.26B
est $1.26B
−0.2%+8.8%
Oct 24, 2024$0.20
est $0.17
+17.6%$1.24B
est $1.23B
+0.9%+13.9%
Aug 1, 2024$0.17
est $0.17
0.0%$1.20B
est $1.21B
−0.4%−10.9%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

ADT stock forecast and analyst price targets

Analysts’ average 12-month price target for ADT is $8.23, +33.0% from the last close, from 4 firms rating the stock in the last 90 days.

$8.23consensus 12-month target, +33.0% from the last close
Low $7High $9
Buy0
Hold3
Sell1

Each firm’s latest rating in the last 90 days: 4 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Aug 17BTIGHold, initiated——
Jul 31Morgan StanleyHold, maintained$7.75+25.2%
Jul 31BarclaysSell, maintained$7+13.1%
Jul 30RBC CapitalHold, maintained$9+45.4%
Jul 20RBC CapitalHold, reiterated$9+45.4%
+2.8%average 20-day move after past Buying readings
+3.3%average move over the next 20 trading days in the last 5 years
±2.8%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

ADT seasonality: the next 20 trading days

Over the next 20 trading days from Sep 26, ADT averaged +3.3% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

+1.0%2021+13.1%2022+5.8%2023+10.7%2024−0.6%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+0.5%2 of 5
Next 10 trading days+2.0%2 of 5
Next 15 trading days+4.0%3 of 5
Next 20 trading days+3.3%3 of 5
Next 30 trading days+5.6%4 of 5

For scale, ADT’s typical 20-trading-day move in either direction is about 4.5%.

ADT market cap and key statistics

ADT’s market cap is $4.95B, with a P/E ratio of 8.9 and revenue of $5.16B over the last twelve months.

Valuation

Market cap
$4.95B
P/E ratio
8.9
Forward P/E
6.3
EPS, TTM
$0.72
Gekko Fair Value
$10.61

Trading

Volume
8.39M
Avg volume, 20 days
8.00M
52-week high
$8.89
52-week low
$6.15
Shares outstanding
675.8M

Financials

Revenue, TTM
$5.16B
Profit margin
11.9%
Return on equity
17.2%
Quarterly earnings growth, YoY
+1.7%

Risk and income

Beta
1.03
Typical daily move
±2.8%
Typical 20-day move
±4.5%
Dividend yield
3.46%

ADT stock news this week

Coverage of ADT this week reads positive: 3 positive, 2 neutral and 1 negative headlines.

News sentiment positive

ADT peers

ADT’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
SHOPShopify+4.3%Neutral5.0% above
CTASCintas+0.5%Neutral11.5% above
PYPLPayPal−0.2%Accumulation4.6% below
XYZBlock−2.7%Accumulation2.5% above
CPAYCorpay+0.2%Accumulation18.1% below
FISVFiserv0.0%Buying40.6% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

ADT stock FAQ

What is ADT’s market cap?

ADT’s market cap is $4.95B at the Sep 28, 2026 close of $6.19, with 675.8M shares outstanding. The shares trade on a P/E ratio of 8.9.

What is the ADT stock forecast?

The consensus analyst 12-month price target for ADT is $8.23, +33.0% from the last close. Of the 4 firms that rated the stock in the last 90 days, 0 rate it a buy, 3 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.

Is ADT stock overvalued or undervalued?

On Gekko’s estimate ADT is undervalued: the Sep 28, 2026 close of $6.19 is 41.7% below Gekko Fair Value of $10.61. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does ADT report earnings next?

ADT is expected to report on Nov 3, 2026 (35 days away). Analysts expect earnings of $0.24 per share on revenue of $1.32B. ADT beat the earnings estimate in 6 of its last 8 reports, moving 7.5% on average across the report.

What is ADT’s 52-week high and low?

ADT’s 52-week high is $8.89 and its 52-week low is $6.15; it closed at $6.19 on Sep 28, 2026, −28.0% over the past year. Over the last five years the shares peaked at $10.39 on Nov 9, 2021.

Is ADT stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 5 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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