Insider buying last 90 days
$1.95Min 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Jun 26 | David A Ricks Director | Purchase | $1.95M |
From Form 4 filings, dated to when each was filed.
Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.
Adobe (ADBE) closes at $248.92, down 1.5%, sitting below both its 50-day average of $256.06 and its 200-day average of $264.99, with the 50-day also below the 200-day. The GekkoIndex reads 63.8, placing the stock in the Accumulation zone. Price sits 14.3% below Gekko Fair Value of $290.62. Over the past year the stock is down 31.3%, though it has gained 27.5% over three months and is roughly flat over six months, with a 1-month decline of 8.6%.
This week's news centers on Adobe's leadership transition, with Anil Chakravarthy named President and CEO, succeeding Shantanu Narayen effective 1 December, following a six-year tenure at the company that included heading its Digital Experience business. Separately, Adobe expanded its Digital Academy program, targeting 30 million learners by 2030 through partnerships including UNICEF and state governments in India. Institutional filings also show mixed positioning, with Engineers Gate Manager LP cutting its stake by 81.5% and NewEdge Advisors LLC trimming by 26.7%, while Bank of America Corp DE opened a new stake valued near $493.8 million.
Adobe's next earnings report is scheduled for 9 December, 80 days out, placing it outside a typical 20-trading-day holding window. Its prior report on 10 September showed non-GAAP EPS of $6.13 against a $6.08 estimate, with an average absolute post-earnings reaction of 7% across the last eight quarters. In the last 90 days, there was 1 insider purchase and 1 Congressional buy with no sales; in the last 30 days, 4 unusual options signals were recorded. Seasonally, the next 20 trading days have averaged a 2.1% decline over 5 years, rising in only 1 of those years.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Adobe scores 4 supportive, 0 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive0 mixed2 headwinds
Below 50 and 200-day
Close $248.92 is below the 50-day ($256.06) and 200-day ($264.99) averages, and the 50-day is below the 200-day.
See the chart63.8, Accumulation
Reading 63.8 is in the Accumulation zone.
See the GekkoIndex14.3% below
Price is 14.3% below Gekko Fair Value (more than 5% below).
See fair valueLeans bullish
Last 90 days: 1 open-market insider purchase; Congress 1 buy / 0 sales. Last 30 days: 4 unusual options signals.
See smart moneyReports in 80 days
Next report Dec 9, 2026, 80 days away — outside a typical 20-trading-day hold.
See earnings−2.1% on average
From this point in the calendar, the next 20 trading days averaged −2.1% over 5 years, rising in 1 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Adobe closed at $248.92 on Sep 18, 2026, −31.3% over the past year, inside a 52-week range of $190.12 to $370.86.
Use the left and right arrow keys to read daily values.
Put ADBE on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Adobe makes software for creating and managing digital content, serving customers that range from individual creatives to large enterprises. It is best known for Creative Cloud, a subscription package of creative tools, alongside its Document Cloud offering built for handling documents online.
The business runs across three areas. One focuses on tools for producing and sharing creative and document content, used by professionals, marketers, educators and everyday consumers. Another builds applications that help brands manage and measure customer interactions, aimed at marketing and advertising teams, agencies, data specialists and executives. A third covers more specialized products, including e-learning, technical documentation, web conferencing, printing technology and an advertising platform. Adobe reaches enterprise customers through direct sales staff and regional offices, sells to individuals through app stores and its own website, and also distributes through resellers, integrators, retailers and other partners.
Founded in 1982 under the name Adobe Systems Incorporated before adopting its current name in 2018, Adobe is headquartered in San Jose, California. Its shares trade on the NASDAQ under the ticker ADBE.
Adobe’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.8, in the Accumulation zone, down 2.2 points over five sessions.
Down 2.2 points over five sessions.
Reading for Sep 18, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 64 | +1.1% | +1.8% | ||
| Accumulation (current zone) | 315 | −0.2% | −0.4% | ||
| Neutral | 267 | −1.3% | −4.9% | ||
| Distribution | 15 | −0.1% | −2.5% | ||
| Selling | 1 | Too few readings yet | |||
Average ADBE share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Adobe trades 14.3% below Gekko Fair Value of $290.62, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Adobe shares are worth, recalculated every trading day.
$290.62
Gekko Fair Value, Sep 19, 2026
14.3% Undervalued
Insiders filed 1 open-market purchase in Adobe worth $1.95M, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
$1.95Min 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Jun 26 | David A Ricks Director | Purchase | $1.95M |
From Form 4 filings, dated to when each was filed.
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Sep 7 traded Aug 10 |
From congressional disclosures, which report amounts as ranges.
Adobe has been buying back its own shares.
From company filings.
4signals, 25% of the flagged premium in calls.
Latest: Bullish flow on Sep 11, $2.53M in unusual premium.
2of the funds Gekko tracks hold ADBE.
Adobe reports on Dec 9, 2026, after the close (80 days away), and beat the EPS estimate in 8 of its last 8 reports.
Dec 9, 2026
Expected after the close, 80 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Sep 10, 2026 | $6.13 est $6.08 | $6.76B est $6.69B | −1.0% |
| Jun 11, 2026 | $5.96 est $5.81 | $6.62B est $6.45B | −12.6% |
| Mar 12, 2026 | $6.06 est $5.87 | $6.40B est $6.28B | −8.9% |
| Dec 10, 2025 | $5.50 est $5.40 | $6.19B est $6.11B | +1.8% |
| Sep 11, 2025 | $5.31 est $5.18 | $5.99B est $5.92B | −0.2% |
| Jun 12, 2025 | $5.06 est $4.97 | $5.87B est $5.80B | −5.1% |
| Mar 12, 2025 | $5.08 est $4.97 | $5.71B est $5.66B | −12.9% |
| Dec 11, 2024 | $4.81 est $4.66 | $5.61B est $5.54B | −13.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Adobe is $276.40, +11.0% from the last close, from 25 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 25 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 14 | Citi | $250 | +0.4% |
| Sep 14 | Goldman Sachs | $200 | −19.7% |
| Sep 14 | Bernstein | $373 | +49.8% |
| Sep 11 | Jefferies | $275 | +10.5% |
| Sep 11 | William Blair | — | — |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 19, Adobe averaged −2.1% across the last 5 years, rising in 1 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −3.7% | 1 of 5 |
| Next 10 trading days | −5.7% | 0 of 5 |
| Next 15 trading days | −5.3% | 0 of 5 |
| Next 20 trading days | −2.1% | 1 of 5 |
| Next 30 trading days | −1.1% | 1 of 5 |
For scale, ADBE’s typical 20-trading-day move in either direction is about 7.3%.
Adobe’s market cap is $98.95B, with a P/E ratio of 14 and revenue of $25.97B over the last twelve months.
Coverage of Adobe this week reads positive: 6 positive, 2 neutral and 2 negative headlines.
Adobe’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 13.4% above |
| ORCLOracle | Neutral | 17.7% below |
| PLTRPalantir Technologies | Neutral | 11.3% above |
| PANWPalo Alto Networks | Neutral | 8.9% above |
| CRWDCrowdStrike | Neutral | 19.0% above |
| CRMSalesforce | Neutral | 1.3% below |
A peer links to its own page where one exists.
Adobe’s market cap is $98.95B at the Sep 18, 2026 close of $248.92, with 397.5M shares outstanding. The shares trade on a P/E ratio of 14.
The consensus analyst 12-month price target for Adobe is $276.40, +11.0% from the last close. Of the 25 firms that rated the stock in the last 90 days, 8 rate it a buy, 13 a hold and 4 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Adobe is undervalued: the Sep 18, 2026 close of $248.92 is 14.3% below Gekko Fair Value of $290.62. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Adobe is expected to report on Dec 9, 2026, after the market closes (80 days away). Analysts expect earnings of $6.32 per share on revenue of $6.83B. Adobe beat the earnings estimate in 8 of its last 8 reports, moving 7% on average across the report.
Adobe’s 52-week high is $370.86 and its 52-week low is $190.12; it closed at $248.92 on Sep 18, 2026, −31.3% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and earnings risk) and 2 as headwinds (trend and seasonality). The checklist is a description of current data, not a recommendation.
Gekko flagged 4 unusual options signals in Adobe over the last 30 days, with $3.09M of flagged premium in calls and $9.05M in puts. The latest, bullish flow, was on Sep 11, 2026 with $2.53M in unusual premium. The signal-by-signal table is in Gekko.
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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