NASDAQ: ADBE

Adobe (ADBE) Stock Analysis & Forecast

Adobe Inc. Technology services sector, packaged software industry. Market cap $98.95B.

$248.92−3.75 (−1.5%)

Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.

Gekko Brief

AI summary

Adobe (ADBE) closes at $248.92, down 1.5%, sitting below both its 50-day average of $256.06 and its 200-day average of $264.99, with the 50-day also below the 200-day. The GekkoIndex reads 63.8, placing the stock in the Accumulation zone. Price sits 14.3% below Gekko Fair Value of $290.62. Over the past year the stock is down 31.3%, though it has gained 27.5% over three months and is roughly flat over six months, with a 1-month decline of 8.6%.

This week's news centers on Adobe's leadership transition, with Anil Chakravarthy named President and CEO, succeeding Shantanu Narayen effective 1 December, following a six-year tenure at the company that included heading its Digital Experience business. Separately, Adobe expanded its Digital Academy program, targeting 30 million learners by 2030 through partnerships including UNICEF and state governments in India. Institutional filings also show mixed positioning, with Engineers Gate Manager LP cutting its stake by 81.5% and NewEdge Advisors LLC trimming by 26.7%, while Bank of America Corp DE opened a new stake valued near $493.8 million.

Adobe's next earnings report is scheduled for 9 December, 80 days out, placing it outside a typical 20-trading-day holding window. Its prior report on 10 September showed non-GAAP EPS of $6.13 against a $6.08 estimate, with an average absolute post-earnings reaction of 7% across the last eight quarters. In the last 90 days, there was 1 insider purchase and 1 Congressional buy with no sales; in the last 30 days, 4 unusual options signals were recorded. Seasonally, the next 20 trading days have averaged a 2.1% decline over 5 years, rising in only 1 of those years.

Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.

Price vs fair value

Close $248.92200-day averageGekko Fair Value $290.62

Key stats

Market cap
$98.95B
P/E ratio
14
Forward P/E
9.1
EPS, TTM
$18.07
Revenue, TTM
$25.97B
Profit margin
28.1%
Dividend yield
Beta
1.42
Volume
10.08M avg 5.31M
1-year return
−31.3%
Typical daily move
±4.1%
Typical 20-day move
±7.3%
50-day average
$256.06
200-day average
$264.99
Next earnings
Dec 9 after close
Shares outstanding
397.5M
52-week range
$190.12$370.86

Adobe swing-trade checklist

Adobe scores 4 supportive, 0 mixed and 2 headwinds across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

4 supportive0 mixed2 headwinds

  • Trendheadwind

    Below 50 and 200-day

    Close $248.92 is below the 50-day ($256.06) and 200-day ($264.99) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexsupportive

    63.8, Accumulation

    Reading 63.8 is in the Accumulation zone.

    See the GekkoIndex
  • Fair valuesupportive

    14.3% below

    Price is 14.3% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneysupportive

    Leans bullish

    Last 90 days: 1 open-market insider purchase; Congress 1 buy / 0 sales. Last 30 days: 4 unusual options signals.

    See smart money
  • Earnings risksupportive

    Reports in 80 days

    Next report Dec 9, 2026, 80 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalityheadwind

    −2.1% on average

    From this point in the calendar, the next 20 trading days averaged −2.1% over 5 years, rising in 1 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Adobe stock chart and price history

Adobe closed at $248.92 on Sep 18, 2026, −31.3% over the past year, inside a 52-week range of $190.12 to $370.86.

Close50-day average200-day averageVolume

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−8.6%
3 months
+27.5%
6 months
+1.2%
1 year
−31.3%
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About Adobe

Adobe makes software for creating and managing digital content, serving customers that range from individual creatives to large enterprises. It is best known for Creative Cloud, a subscription package of creative tools, alongside its Document Cloud offering built for handling documents online.

The business runs across three areas. One focuses on tools for producing and sharing creative and document content, used by professionals, marketers, educators and everyday consumers. Another builds applications that help brands manage and measure customer interactions, aimed at marketing and advertising teams, agencies, data specialists and executives. A third covers more specialized products, including e-learning, technical documentation, web conferencing, printing technology and an advertising platform. Adobe reaches enterprise customers through direct sales staff and regional offices, sells to individuals through app stores and its own website, and also distributes through resellers, integrators, retailers and other partners.

Founded in 1982 under the name Adobe Systems Incorporated before adopting its current name in 2018, Adobe is headquartered in San Jose, California. Its shares trade on the NASDAQ under the ticker ADBE.

Listed
NASDAQ
Sector
Technology services
Industry
Packaged software
Website
adobe.com

Adobe GekkoIndex: the smart money zone

Adobe’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.8, in the Accumulation zone, down 2.2 points over five sessions.

010063.8Accumulation

Down 2.2 points over five sessions.

Reading for Sep 18, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying64+1.1%+1.9%+1.8%+3.9%
Accumulation (current zone)315−0.2%−0.5%−0.4%−3.6%
Neutral267−1.3%−2.4%−4.9%−11.4%
Distribution15−0.1%+1.6%−2.5%−2.6%
Selling1Too few readings yet

Average ADBE share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.

Accumulation zone: Institutional interest building. About the five zones →

See every daily GekkoIndex reading plotted over the ADBE price, zone by zone.Track ADBE in Gekko

Is Adobe stock overvalued? Gekko Fair Value

Adobe trades 14.3% below Gekko Fair Value of $290.62, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Adobe shares are worth, recalculated every trading day.

$290.62

Gekko Fair Value, Sep 19, 2026

14.3% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open ADBE in Gekko

Adobe insider and Congress trading

Insiders filed 1 open-market purchase in Adobe worth $1.95M, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

$1.95Min 1 open-market purchase

FiledInsiderTypeSharesValue
Jun 26David A Ricks
Director
Purchase10,000$1.95M

From Form 4 filings, dated to when each was filed.

Congress trades last 90 days

1trade disclosed: 1 purchase and 0 sales.

MemberTypeAmountDisclosed
Ro Khanna
House, CA, purchase
Purchase$1,001 - $15,000Sep 7
traded Aug 10

From congressional disclosures, which report amounts as ranges.

Buybacks

Adobe has been buying back its own shares.

Latest authorization
$25.00B, Apr 21, 2026
Bought back, quarter ended Aug 28, 2026
$2.23B
As a share of market cap
2.26%
Trailing four quarters
$12.07B

From company filings.

Unusual options activity last 30 days

4signals, 25% of the flagged premium in calls.

Latest: Bullish flow on Sep 11, $2.53M in unusual premium.

Hedge funds and billionaires quarter ended Jun 30

2of the funds Gekko tracks hold ADBE.

1added1opened0trimmed0sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko

Adobe earnings: next date and track record

Adobe reports on Dec 9, 2026, after the close (80 days away), and beat the EPS estimate in 8 of its last 8 reports.

8 of 8reports beat the EPS estimate
±7%average move across the report
1 of 8reports followed by a gain

Share-price move across each report

−13.2%Dec ’24−12.9%Mar ’25−5.1%Jun ’25−0.2%Sep ’25+1.8%Dec ’25−8.9%Mar ’26−12.6%Jun ’26−1.0%Sep ’26

Last earnings call, Sep 10, 2026 AI summary

What they said
Adobe reported Q3 FY26 revenue of $6.76 billion, up 12% YoY, with GAAP EPS of $4.62 (+11% YoY) and non-GAAP EPS of $6.13 (+15% YoY). Monthly active users exceeded 1 billion, growing 20%+ YoY, with creative premium MAUs crossing 100 million (+70% YoY). AI-first ARR surpassed $650 million, growing 150%+ YoY. Adobe announced CEO transition with Anil Chakravarthy succeeding Shantanu Narayen effective December 1st.
Guidance
Management did not provide explicit forward-looking financial targets in this excerpt. Leadership expressed confidence in capitalizing on AI opportunities across creativity, productivity, and customer experiences, with Chakravarthy positioning Adobe for growth in the agentic AI era.
ReportedEPSSurpriseRevenueSurpriseMove
Sep 10, 2026$6.13
est $6.08
+0.8%$6.76B
est $6.69B
+1.0%−1.0%
Jun 11, 2026$5.96
est $5.81
+2.6%$6.62B
est $6.45B
+2.5%−12.6%
Mar 12, 2026$6.06
est $5.87
+3.2%$6.40B
est $6.28B
+1.9%−8.9%
Dec 10, 2025$5.50
est $5.40
+1.9%$6.19B
est $6.11B
+1.4%+1.8%
Sep 11, 2025$5.31
est $5.18
+2.5%$5.99B
est $5.92B
+1.2%−0.2%
Jun 12, 2025$5.06
est $4.97
+1.8%$5.87B
est $5.80B
+1.3%−5.1%
Mar 12, 2025$5.08
est $4.97
+2.2%$5.71B
est $5.66B
+0.9%−12.9%
Dec 11, 2024$4.81
est $4.66
+3.2%$5.61B
est $5.54B
+1.2%−13.2%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Adobe stock forecast and analyst price targets

Analysts’ average 12-month price target for Adobe is $276.40, +11.0% from the last close, from 25 firms rating the stock in the last 90 days.

$276.40consensus 12-month target, +11.0% from the last close
Low $195High $373
Buy8
Hold13
Sell4

Each firm’s latest rating in the last 90 days: 25 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 14CitiHold, maintained$250+0.4%
Sep 14Goldman SachsSell, maintained$200−19.7%
Sep 14BernsteinBuy, maintained$373+49.8%
Sep 11JefferiesHold, maintained$275+10.5%
Sep 11William BlairHold, maintained
−0.4%average 20-day move after past Accumulation readings
−2.1%average move over the next 20 trading days in the last 5 years
±4.1%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Adobe seasonality: the next 20 trading days

Over the next 20 trading days from Sep 19, Adobe averaged −2.1% across the last 5 years, rising in 1 of them.

Next 20 trading days, by year

−2.9%2021−0.9%2022+3.4%2023−5.6%2024−8.9%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−3.7%1 of 5
Next 10 trading days−5.7%0 of 5
Next 15 trading days−5.3%0 of 5
Next 20 trading days−2.1%1 of 5
Next 30 trading days−1.1%1 of 5

For scale, ADBE’s typical 20-trading-day move in either direction is about 7.3%.

Adobe market cap and key statistics

Adobe’s market cap is $98.95B, with a P/E ratio of 14 and revenue of $25.97B over the last twelve months.

Valuation

Market cap
$98.95B
P/E ratio
14
Forward P/E
9.1
EPS, TTM
$18.07
Gekko Fair Value
$290.62

Trading

Volume
10.08M
Avg volume, 20 days
5.31M
52-week high
$370.86
52-week low
$190.12
Shares outstanding
397.5M

Financials

Revenue, TTM
$25.97B
Profit margin
28.1%
Return on equity
61.9%
Quarterly earnings growth, YoY
+10.5%

Risk and income

Beta
1.42
Typical daily move
±4.1%
Typical 20-day move
±7.3%

Adobe stock news this week

Coverage of Adobe this week reads positive: 6 positive, 2 neutral and 2 negative headlines.

News sentiment positive

Adobe peers

Adobe’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
MSFTMicrosoft−0.8%Neutral13.4% above
ORCLOracle−1.9%Neutral17.7% below
PLTRPalantir Technologies+0.3%Neutral11.3% above
PANWPalo Alto Networks−3.1%Neutral8.9% above
CRWDCrowdStrike−3.8%Neutral19.0% above
CRMSalesforce−2.6%Neutral1.3% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Adobe stock FAQ

What is Adobe’s market cap?

Adobe’s market cap is $98.95B at the Sep 18, 2026 close of $248.92, with 397.5M shares outstanding. The shares trade on a P/E ratio of 14.

What is the Adobe stock forecast?

The consensus analyst 12-month price target for Adobe is $276.40, +11.0% from the last close. Of the 25 firms that rated the stock in the last 90 days, 8 rate it a buy, 13 a hold and 4 a sell. Gekko doesn’t publish price predictions of its own.

Is Adobe stock overvalued or undervalued?

On Gekko’s estimate Adobe is undervalued: the Sep 18, 2026 close of $248.92 is 14.3% below Gekko Fair Value of $290.62. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Adobe report earnings next?

Adobe is expected to report on Dec 9, 2026, after the market closes (80 days away). Analysts expect earnings of $6.32 per share on revenue of $6.83B. Adobe beat the earnings estimate in 8 of its last 8 reports, moving 7% on average across the report.

What is Adobe’s 52-week high and low?

Adobe’s 52-week high is $370.86 and its 52-week low is $190.12; it closed at $248.92 on Sep 18, 2026, −31.3% over the past year.

Is Adobe stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and earnings risk) and 2 as headwinds (trend and seasonality). The checklist is a description of current data, not a recommendation.

Is there unusual options activity in Adobe?

Gekko flagged 4 unusual options signals in Adobe over the last 30 days, with $3.09M of flagged premium in calls and $9.05M in puts. The latest, bullish flow, was on Sep 11, 2026 with $2.53M in unusual premium. The signal-by-signal table is in Gekko.

How this page works

Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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