Insider buying last 90 days
No open-market insider purchases were filed for TDAY in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every TDAY insider filing, plotted on the chart in Gekko.Open TDAY in Gekko
NYSE: TDAY
USA TODAY (TDAY) Stock Analysis & Forecast
Oct 12 close
$6.88+0.06 (+0.9%)
Gekko Brief
AI summaryOct 12 closeThis week's news flow for USA TODAY is light on company-specific developments, with coverage limited to a comparison piece against peer People Incorporated and an announcement that USA TODAY Sports, together with PlayVS, is launching the National High School Esports Championship. Neither item concerns financial results, guidance, or regulatory matters.
TDAY closed at $6.88, up 0.9%, sitting between its 50-day average of $6.78 and 200-day average of $6.98, reflecting a mixed trend picture. The GekkoIndex reads 53.3, placing the stock in the Neutral zone, up from a five-day change of 9.6. The stock trades 41.1% below Gekko Fair Value of $11.69, with a 52-week range spanning $3.42 to $9.21 and a one-year return of 85.9%.
Earnings are scheduled for 29 October 2026, before the open, 16 days out and within a typical 20-trading-day holding window; the prior report on 6 August showed EPS of $0.07 against a $-0.02 estimate, followed by a 16.3% reaction, with 6 beats in the last 8 quarters and an average absolute reaction of 11.3%. No insider, Congress, or unusual options activity appears in the respective 90-day and 30-day windows. Seasonality from this point has averaged an 8.5% move over the next 20 trading days across 5 years, rising in 2 of them. Analyst coverage from 3 firms shows 2 buy and 1 hold ratings, with a consensus target of $8.70.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
USA TODAY price vs fair value
Close $6.88200-day averageGekko Fair Value $11.69
USA TODAY quick facts
- Market cap
- $1.01B
- P/E ratio
- —
- Forward P/E
- 25.6
- EPS, TTM
- −$0.29
- Revenue, TTM
- $2.23B
- Profit margin
- -1.8%
- Dividend yield
- —
- Beta
- 1.40
- Volume
- 2.47M avg 2.47M
- 1-year return
- +85.9%
- Typical daily move
- ±4.4%
- Typical 20-day move
- ±10%
- 50-day average
- $6.78
- 200-day average
- $6.98
- Next earnings
- Oct 29 before open
- Shares outstanding
- 146.8M
USA TODAY swing-trade checklist
USA TODAY scores 1 supportive, 3 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive3 mixed1 headwind
- Trendmixed
Averages disagree
Close $6.88 sits between the 50-day ($6.78) and 200-day ($6.98) averages, or the averages disagree.
See the chart - GekkoIndexmixed
53.3, Neutral
Reading 53.3 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
41.1% below
Price is 41.1% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 17 days
Reports on Oct 29, 2026, 17 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
+8.5% on average
From this point in the calendar, the next 20 trading days averaged +8.5% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
USA TODAY stock chart and price history
USA TODAY closed at $6.88 on Oct 12, 2026, +85.9% over the past year, inside a 52-week range of $3.42 to $9.21.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +8.2%
- 3 months
- −18.3%
- 6 months
- −2.8%
- 1 year
- +85.9%
The full TDAY chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open TDAY in Gekko
Follow USA TODAY through every session
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About USA TODAY
USA TODAY provides media and digital marketing services across the United States, reaching readers through print and digital channels alike. Its offerings span home-delivered and single-copy newspapers, niche and non-daily publications, digital subscriptions covering local news brands, sports and games, e-newspapers, and community event platforms, along with broader digital advertising and marketing support. The company is widely recognized for its newspaper publishing and news media presence.
The business runs through three segments, Domestic Gannett Media, Newsquest, and Digital Marketing Solutions, which together serve subscribers, advertisers, and local businesses. Beyond publishing, it markets digital advertising tools under the LocaliQ name and operates a cloud-based platform for marketing automation, AI-assisted ad optimization, and custom reporting. It also handles commercial printing and distribution, producing items such as flyers, business cards, and invitations for outside clients.
Headquartered in Pittsford, New York, the company traces its founding back to 1906 and was known as Gannett Co., Inc. before taking the USA TODAY name in October 2025. Its shares trade on the NYSE under the ticker TDAY.
- Listed
- NYSE
- Sector
- Consumer services
- Industry
- Publishing: newspapers
- Website
- usatodayco.com
USA TODAY GekkoIndex: the smart money zone
USA TODAY’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 53.3, in the Neutral zone, up 9.6 points over five sessions.
53.3Neutral
Up 9.6 points over five sessions, from the Distribution zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 72 | −1.3% | +3.3% |
| Accumulation | 126 | +4.5% | +4.6% |
| Neutral (current zone) | 391 | +0.9% | +3.4% |
| Distribution | 74 | −0.7% | +9.7% |
| Selling | 19 | +1.7% | −1.3% |
Average TDAY share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the TDAY price, zone by zone.Track TDAY in Gekko
Is USA TODAY stock overvalued? Gekko Fair Value
USA TODAY trades 41.1% below Gekko Fair Value of $11.69, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what USA TODAY shares are worth, recalculated every trading day.
$11.69
Gekko Fair Value, Oct 10, 2026
41.1% Undervalued
At the end of Aug 2026 the price was 25.3% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open TDAY in Gekko
USA TODAY insider and Congress trading
No open-market insider purchases were filed for USA TODAY, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in TDAY were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for TDAY, plotted on the chart in Gekko.Open TDAY in Gekko
Buybacks
USA TODAY has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $2.74M
- As a share of market cap
- 0.27%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
2of the funds Gekko tracks hold TDAY.
0added0opened2trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
USA TODAY earnings: next date and track record
USA TODAY reports on Oct 29, 2026, before the open (17 days away), and beat the EPS estimate in 6 of its last 8 reports.
Next earnings report
Oct 29, 2026
Expected before the open, 17 days away
- EPS estimate
- −$0.06
- Revenue estimate
- $528.4M
6 of 8reports beat the EPS estimate
±11.3%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 6, 2026 AI summary
- What they said
- The call covers USA TODAY Co's Q2 2026 results and strategic progress. Management (CEO Michael Reed, President Kristin Roberts, CFO Trisha Gosser) emphasize continued transformation toward direct audience relationships, investments in AI (DeeperDive and a partnership with Palantir), growth in digital-only subscriptions, digital other revenues (off-platform video and social), and operational discipline with expense reductions. Q2 revenue declined 8.3% to $536.3M (6.1% same-store) driven by lumpy content licensing, search-driven traffic shifts, loss of a programmatic partner, and a platform policy change affecting sponsored links. Adjusted EBITDA was $56.9M (10.6% margin); net income $9.1M (second consecutive positive quarter); free cash flow grew double digits in H1. Management reaffirmed full-year guidance calling for improved same-store revenue trends, EBITDA growth, double-digit free cash flow growth, and positive net income for the full year. They expect more AI licensing deals and potential upside from DOJ Google remedies and litigation (not included in guidance). Key strategic initiatives include Palantir partnership, DeeperDive AI answer engine adoption, social/video scale, machine-readable content for licensing, and LOCALiQ stabilization. Risks discussed included variability in content licensing revenues, search traffic changes and AI-driven discovery, loss of programmatic partner, platform policy changes, and litigation with Google.
- Guidance
- Reaffirmed full-year guidance: significantly improved same-store revenue trends vs prior years, year-over-year EBITDA growth for full year, double-digit free cash flow growth, fourth consecutive year of free cash flow growth, and positive net income for the full year. No specific numeric financial guidance provided on call beyond Q2 results.
- Risks flagged
- Mentioned risks: variability/lumpiness in content licensing revenue; shift in consumer behavior away from traditional search and rise of AI-driven discovery; loss of programmatic partner and platform policy changes affecting ad revenues; industry scraping/scrapers and need to block scrapers; uncertainty related to Google litigation and DOJ remedies (not built into guidance); execution risk in implementing Palantir integration and AI initiatives.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $0.07 est −$0.02 | $536.3M est $546.7M | −16.3% |
| Apr 30, 2026 | $0.10 est −$0.05 | $548.5M est $551.0M | +1.4% |
| Feb 26, 2026 | −$0.21 est −$0.25 | $585.0M est $584.8M | −2.8% |
| Oct 30, 2025 | −$0.21 est −$0.06 | $560.8M est $591.4M | +29.0% |
| Jul 31, 2025 | $0.42 est −$0.06 | $584.9M est $577.3M | +10.1% |
| May 1, 2025 | −$0.05 est −$0.02 | $571.6M est $604.9M | −0.6% |
| Feb 20, 2025 | $0.11 est $0.02 | $621.3M est $621.8M | −10.4% |
| Oct 31, 2024 | −$0.04 est −$0.20 | $612.4M est $651.5M | −19.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
USA TODAY stock forecast and analyst price targets
Analysts’ average 12-month price target for USA TODAY is $8.70, +26.5% from the last close, from 3 firms rating the stock in the last 90 days.
$8.70consensus 12-month target, +26.5% from the last close
Now $6.88Avg $8.70
Low $7.20High $10
Each firm’s latest rating in the last 90 days: 3 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 25 | Citi | $7.20 | +4.7% |
| Aug 24 | Citi | $7.20 | +4.7% |
| Aug 7 | Rosenblatt Securities | $10 | +45.3% |
| Jul 14 | Citizens JMP | $10 | +45.3% |
+3.4%average 20-day move after past Neutral readings
+8.5%average move over the next 20 trading days in the last 5 years
±4.4%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
USA TODAY seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, USA TODAY averaged +8.5% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.9% | 2 of 5 |
| Next 10 trading days | −1.1% | 2 of 5 |
| Next 15 trading days | +8.3% | 3 of 5 |
| Next 20 trading days | +8.5% | 2 of 5 |
| Next 30 trading days | +4.4% | 2 of 5 |
For scale, TDAY’s typical 20-trading-day move in either direction is about 10%.
USA TODAY market cap and key statistics
USA TODAY’s market cap is $1.01B and revenue of $2.23B over the last twelve months.
Valuation
- Market cap
- $1.01B
- Forward P/E
- 25.6
- EPS, TTM
- −$0.29
- Gekko Fair Value
- $11.69
Trading
- Volume
- 2.47M
- Avg volume, 20 days
- 2.47M
- 52-week high
- $9.21
- 52-week low
- $3.42
- Shares outstanding
- 146.8M
Financials
- Revenue, TTM
- $2.23B
- Profit margin
- -1.8%
- Return on equity
- -20.7%
- Quarterly earnings growth, YoY
- −85.4%
Risk and income
- Beta
- 1.40
- Typical daily move
- ±4.4%
- Typical 20-day move
- ±10%
USA TODAY stock news this week
2 headlines about USA TODAY from the past week, newest first, each linking to the publisher.
- Contrasting USA Today (NYSE:TDAY) & People Incorporated Common Stock (NASDAQ:PPLI)Defense World, Oct 12
- USA TODAY Sports Announces National High School Esports ChampionshipBusiness Wire, Oct 7
USA TODAY peers
USA TODAY’s 5 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| NWSNews | Neutral | 21.3% above |
| NWSANews | Neutral | 6.2% below |
| NYTNew York Times | Neutral | 3.3% below |
| DJCODaily Journal Corp. (S.C.) | Neutral | 10.3% above |
| LEELee Enterprises | Neutral | 53.2% below |
A peer links to its own page where one exists.
USA TODAY stock FAQ
What is USA TODAY’s market cap?
USA TODAY’s market cap is $1.01B at the Oct 12, 2026 close of $6.88, with 146.8M shares outstanding.
What is the USA TODAY stock forecast?
The consensus analyst 12-month price target for USA TODAY is $8.70, +26.5% from the last close. Of the 3 firms that rated the stock in the last 90 days, 2 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is USA TODAY stock overvalued or undervalued?
On Gekko’s estimate USA TODAY is undervalued: the Oct 12, 2026 close of $6.88 is 41.1% below Gekko Fair Value of $11.69. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does USA TODAY report earnings next?
USA TODAY is expected to report on Oct 29, 2026, before the market opens (17 days away). Analysts expect earnings of −$0.06 per share on revenue of $528.4M. USA TODAY beat the earnings estimate in 6 of its last 8 reports, moving 11.3% on average across the report.
What is USA TODAY’s 52-week high and low?
USA TODAY’s 52-week high is $9.21 and its 52-week low is $3.42; it closed at $6.88 on Oct 12, 2026, +85.9% over the past year.
Is USA TODAY stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 5 items with data read as supportive (fair value), 3 as mixed (trend, gekkoindex and seasonality) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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