Insider buying last 90 days
$200Kin 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Aug 10 | Gerald Dischler Director | Purchase | $200K |
From Form 4 filings, dated to when each was filed.
NYSE: HUBS
HubSpot (HUBS) Stock Analysis & Forecast
Sep 28 close
$202.84−10.90 (−5.1%)
Gekko Brief
AI summaryHubSpot shares have been under pressure, falling 3.5% to $213.74 and later slipping further amid a mix of analyst actions and AI-related commentary. UBS raised its price target to $290 citing HubSpot's AI-driven customer platform strategy, while FBN Securities initiated coverage with a "hold" rating and a $230 target. Coverage also touched on HubSpot's Q3 2026 results, which topped expectations with $3.26 EPS and $911.74 million in revenue, alongside broader discussion of how AI search has affected website traffic and how HubSpot and peers like Salesforce are reshaping CRM data workflows.
HubSpot last closed at $202.84, down 5.1%, and sits below both its 50-day average of $230.89 and 200-day average of $249.79, with the shorter average also below the longer one. The GekkoIndex reads 65.1, placing the stock in the Accumulation zone. Price stands 6.3% above the Gekko Fair Value of $190.73.
The next earnings date falls on 4 November 2026, 36 days out and beyond a typical 20-trading-day window. Over the last 90 days, smart money activity includes one open-market insider purchase and one Congress buy with no sales; the last 30 days show one unusual options signal, with put premium of $2,524,490 recorded. Seasonally, the next 20 trading days have averaged a flat 0% return over 5 years, rising in 3 of them. Analyst consensus stands at a $249.72 target across 29 firms, split 13 buy, 15 hold, and 1 sell.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
HubSpot price vs fair value
Close $202.84200-day averageGekko Fair Value $190.73
HubSpot quick facts
- Market cap
- $10.41B
- P/E ratio
- 76.3
- Forward P/E
- 13.9
- EPS, TTM
- $2.80
- Revenue, TTM
- $3.45B
- Profit margin
- 4.3%
- Dividend yield
- —
- Beta
- 1.18
- Volume
- 2.48M avg 1.74M
- 1-year return
- −60.0%
- Typical daily move
- ±7.1%
- Typical 20-day move
- ±9.3%
- 50-day average
- $230.89
- 200-day average
- $249.79
- Next earnings
- Nov 4 after close
- Shares outstanding
- 51.19M
HubSpot swing-trade checklist
HubSpot scores 3 supportive, 1 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $202.84 is below the 50-day ($230.89) and 200-day ($249.79) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
65.1, Accumulation
Reading 65.1 is in the Accumulation zone.
See the GekkoIndex - Fair valueheadwind
6.3% above
Price is 6.3% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: 1 open-market insider purchase; Congress 1 buy / 0 sales. Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 36 days
Next report Nov 4, 2026, 36 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
0.0% on average
From this point in the calendar, the next 20 trading days averaged 0% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
HubSpot stock chart and price history
HubSpot closed at $202.84 on Sep 28, 2026, −60.0% over the past year, inside a 52-week range of $169.63 to $524.63.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −20.7%
- 3 months
- +10.0%
- 6 months
- −12.1%
- 1 year
- −60.0%
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About HubSpot
HubSpot provides a cloud-based platform built around customer relationship management, giving businesses tools to handle marketing, sales, customer service, and content management in one connected system. It is recognized for combining these core functions with a broad set of add-on capabilities, including SEO tools, blogging and website management, live chat and AI chatbots, social media management, marketing automation, email tools, and predictive lead scoring. The platform also supports sales productivity, knowledge base creation, e-commerce, conversation routing, video hosting, and helpdesk ticketing, along with customer satisfaction surveys and analytics.
Beyond its software, HubSpot supplies training and educational services to help clients get more from the CRM, backed by support through phone, email, and live chat. Its customer base is concentrated among mid-market business-to-business organizations, and it serves clients across the Americas, Europe, and Asia Pacific.
HubSpot was incorporated in 2005 and is headquartered in Cambridge, Massachusetts. Its shares are listed on the NYSE under the ticker HUBS.
- Listed
- NYSE
- Sector
- Technology services
- Industry
- Packaged software
- Website
- hubspot.com
HubSpot GekkoIndex: the smart money zone
HubSpot’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.1, in the Accumulation zone, down 1 point over five sessions.
65.1Accumulation
Down 1 point over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 73 | +0.9% | +1.2% |
| Accumulation (current zone) | 229 | −0.1% | −2.3% |
| Neutral | 342 | −1.1% | −2.6% |
| Distribution | 18 | +1.8% | +2.5% |
| Selling | 10 | +2.2% | +2.7% |
Average HUBS share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the HUBS price, zone by zone.Track HUBS in Gekko
Is HubSpot stock overvalued? Gekko Fair Value
HubSpot trades 6.3% above Gekko Fair Value of $190.73, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what HubSpot shares are worth, recalculated every trading day.
$190.73
Gekko Fair Value, Sep 29, 2026
6.3% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open HUBS in Gekko
HubSpot insider and Congress trading
Insiders filed 1 open-market purchase in HubSpot worth $200K, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Tony Wied House, WI, purchase | $15,001 - $50,000 | Sep 7 traded Aug 14 |
From congressional disclosures, which report amounts as ranges.
Buybacks
HubSpot has been buying back its own shares.
- Latest authorization
- $1.00B, Aug 5, 2026
- Bought back, quarter ended Jun 30, 2026
- $536.2M
- As a share of market cap
- 5.15%
From company filings.
Unusual options activity last 30 days
1signal, 0% of the flagged premium in calls.
Latest: Bearish flow on Sep 19, $2.52M in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds HUBS.
0added1opened0trimmed2sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
HubSpot earnings: next date and track record
HubSpot reports on Nov 4, 2026, after the close (36 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Nov 4, 2026
Expected after the close, 36 days away
- EPS estimate
- $3.28
- Revenue estimate
- $925.3M
8 of 8reports beat the EPS estimate
±10.1%average move across the report
2 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 5, 2026 AI summary
- What they said
- HubSpot reported Q2 2026 revenue growth of 17.5% year-over-year in constant currency, with non-GAAP operating margin of 20.3%, up 3 points YoY. Total customers reached 306,000+ with 7,000 net additions. The quarter underperformed expectations due to deliberate product/pricing changes (AI trials, outcome-based pricing) and broader demand headwinds including larger buying committees and longer sales cycles. The Board authorized a $1 billion share repurchase program.
- Guidance
- Management acknowledged near-term headwinds from extended buying cycles and budget sensitivity but expressed confidence in long-term AI adoption acceleration. No specific Q3 or full-year revenue targets were provided in this excerpt, though full guidance was referenced as included in the press release.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $1.12 est $0.71 | $911.7M est $898.3M | −18.7% |
| May 7, 2026 | $2.72 est $2.47 | $881.0M est $863.3M | −16.1% |
| Feb 11, 2026 | $3.09 est $2.99 | $846.7M est $830.9M | −1.3% |
| Nov 5, 2025 | $2.66 est $2.59 | $809.5M est $786.6M | −16.3% |
| Aug 6, 2025 | $2.19 est $2.12 | $760.9M est $739.9M | −6.2% |
| May 8, 2025 | $1.78 est $1.77 | $714.1M est $700.9M | −6.3% |
| Feb 12, 2025 | $2.32 est $2.18 | $703.2M est $673.3M | +4.5% |
| Nov 6, 2024 | $2.18 est $1.91 | $669.7M est $647.0M | +11.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
HubSpot stock forecast and analyst price targets
Analysts’ average 12-month price target for HubSpot is $249.72, +23.1% from the last close, from 29 firms rating the stock in the last 90 days.
$249.72consensus 12-month target, +23.1% from the last close
Now $202.84Avg $249.72
Low $200High $300
Each firm’s latest rating in the last 90 days: 29 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 23 | FBN Securities | $230 | +13.4% |
| Sep 21 | Truist Financial | $275 | +35.6% |
| Sep 21 | BMO Capital | $250 | +23.2% |
| Sep 21 | Barclays | $240 | +18.3% |
| Sep 21 | Stephens | $255 | +25.7% |
−2.3%average 20-day move after past Accumulation readings
0.0%average move over the next 20 trading days in the last 5 years
±7.1%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
HubSpot seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, HubSpot averaged 0.0% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.5% | 1 of 5 |
| Next 10 trading days | −0.8% | 2 of 5 |
| Next 15 trading days | −2.5% | 2 of 5 |
| Next 20 trading days | 0.0% | 3 of 5 |
| Next 30 trading days | +2.6% | 3 of 5 |
For scale, HUBS’s typical 20-trading-day move in either direction is about 9.3%.
HubSpot market cap and key statistics
HubSpot’s market cap is $10.41B, with a P/E ratio of 76.3 and revenue of $3.45B over the last twelve months.
Valuation
- Market cap
- $10.41B
- P/E ratio
- 76.3
- Forward P/E
- 13.9
- EPS, TTM
- $2.80
- Gekko Fair Value
- $190.73
Trading
- Volume
- 2.48M
- Avg volume, 20 days
- 1.74M
- 52-week high
- $524.63
- 52-week low
- $169.63
- Shares outstanding
- 51.19M
Financials
- Revenue, TTM
- $3.45B
- Profit margin
- 4.3%
- Return on equity
- 7.9%
- Quarterly earnings growth, YoY
- +968.0%
Risk and income
- Beta
- 1.18
- Typical daily move
- ±7.1%
- Typical 20-day move
- ±9.3%
HubSpot stock news this week
Coverage of HubSpot this week reads positive: 9 positive, 7 neutral and 2 negative headlines.
- HubSpot's Co-Founder Sells 8,500 Shares for $2.1 Million After a 52% One-Year Stock Price DeclineThe Motley Fool, Sep 27
- A Look at HubSpot Inc (HUBS) After 3.5% Decline -- GF Value $753GuruFocus, Sep 26
- HubSpot’s AI Adoption Is Rising. Can It Turn Usage Into Revenue Growth?Insider Monkey, Sep 25
- HubSpot, Inc. (NYSE:HUBS) Stock Has Consensus Target Price of $270.61MarketBeat, Sep 25
- HubSpot stock slips 1.89 percent ahead of the openAD HOC NEWS, Sep 25
- Analysts move HubSpot 29 places higher in power rankingTheStreet, Sep 24
HubSpot peers
HubSpot’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 17.3% above |
| PLTRPalantir Technologies | Neutral | 15.7% above |
| ORCLOracle | Accumulation | 25.9% below |
| PANWPalo Alto Networks | Neutral | 16.1% above |
| CRWDCrowdStrike | Neutral | 27.2% above |
| CRMSalesforce | Neutral | 5.9% below |
A peer links to its own page where one exists.
HubSpot stock FAQ
What is HubSpot’s market cap?
HubSpot’s market cap is $10.41B at the Sep 28, 2026 close of $202.84, with 51.19M shares outstanding. The shares trade on a P/E ratio of 76.3.
What is the HubSpot stock forecast?
The consensus analyst 12-month price target for HubSpot is $249.72, +23.1% from the last close. Of the 29 firms that rated the stock in the last 90 days, 13 rate it a buy, 15 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is HubSpot stock overvalued or undervalued?
On Gekko’s estimate HubSpot is overvalued: the Sep 28, 2026 close of $202.84 is 6.3% above Gekko Fair Value of $190.73. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does HubSpot report earnings next?
HubSpot is expected to report on Nov 4, 2026, after the market closes (36 days away). Analysts expect earnings of $3.28 per share on revenue of $925.3M. HubSpot beat the earnings estimate in 8 of its last 8 reports, moving 10.1% on average across the report.
What is HubSpot’s 52-week high and low?
HubSpot’s 52-week high is $524.63 and its 52-week low is $169.63; it closed at $202.84 on Sep 28, 2026, −60.0% over the past year. Over the last five years the shares peaked at $881.13 on Feb 13, 2025.
Is HubSpot stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, smart money and earnings risk), 1 as mixed (seasonality) and 2 as headwinds (trend and fair value). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in HubSpot?
Gekko flagged 1 unusual options signal in HubSpot over the last 30 days, with $0 of flagged premium in calls and $2.52M in puts. The latest, bearish flow, was on Sep 19, 2026 with $2.52M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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