Insider buying last 90 days
No open-market insider purchases were filed for BBY in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every BBY insider filing, plotted on the chart in Gekko.Open BBY in Gekko
NYSE: BBY
Best Buy (BBY) Stock Analysis & Forecast
Sep 28 close
$89.91−0.60 (−0.7%)
Gekko Brief
AI summaryBest Buy shares have been in focus this week around holiday shopping plans featuring new in-store experiences, seasonal discounts, and faster shopping options, alongside continued attention to its second-quarter results, where enterprise comparable sales rose 4.1% and revenue reached $9.779 billion, prompting raised FY27 adjusted EPS guidance. Separately, the company disclosed an expanded advertising partnership with Amazon Fire TV, aimed at building a higher-margin advertising platform. The stock also drew notice after shedding 4.2% in a session that underperformed peers, even as coverage of its 4.2% dividend yield and a $5 million computer donation to hurricane-affected schools circulated alongside momentum-stock commentary.
The stock closed at $89.91, down 0.7% on the day, sitting above both its 50-day average of $87.40 and 200-day average of $72.67, with the 50-day above the 200-day. The GekkoIndex reads 57.1, placing BBY in the Neutral zone. Price stands 13% above Gekko Fair Value of $79.57.
Best Buy's next earnings date falls on 24 November 2026, before the open, which sits outside a typical 20-trading-day holding window. Smart-money activity shows one unusual options signal over the past 30 days, with call premium of $1,668,229 against put premium of $242,459. Seasonally, the next 20 trading days have averaged a 2.3% return over 5 years, rising in 2 of them. Analyst consensus among 15 firms shows 3 buy, 10 hold, and 2 sell ratings, with a consensus target of $86.70.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Best Buy price vs fair value
Close $89.91200-day averageGekko Fair Value $79.57
Best Buy quick facts
- Market cap
- $18.95B
- P/E ratio
- 15.5
- Forward P/E
- 14
- EPS, TTM
- $6.12
- Revenue, TTM
- $42.20B
- Profit margin
- 3%
- Dividend yield
- 4.10%
- Beta
- 1.31
- Volume
- 2.66M avg 3.80M
- 1-year return
- +21.2%
- Typical daily move
- ±3.3%
- Typical 20-day move
- ±5.9%
- 50-day average
- $87.40
- 200-day average
- $72.67
- Next earnings
- Nov 24 before open
- Shares outstanding
- 209.7M
Best Buy swing-trade checklist
Best Buy scores 3 supportive, 2 mixed and 1 headwind across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive2 mixed1 headwind
- Trendsupportive
Above 50 and 200-day
Close $89.91 is above the 50-day ($87.40) and 200-day ($72.67) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
57.1, Neutral
Reading 57.1 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
13.0% above
Price is 13% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 56 days
Next report Nov 24, 2026, 56 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
+2.3% on average
From this point in the calendar, the next 20 trading days averaged +2.3% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Best Buy stock chart and price history
Best Buy closed at $89.91 on Sep 28, 2026, +21.2% over the past year, inside a 52-week range of $55.10 to $96.53.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +7.6%
- 3 months
- +15.8%
- 6 months
- +42.8%
- 1 year
- +21.2%
The full BBY chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open BBY in Gekko
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About Best Buy
Best Buy sells consumer technology and related goods to shoppers in the United States and Canada. Its shelves cover computers, mobile phones, tablets, networking gear, smartwatches, and consumer electronics such as cameras, home theater equipment, portable audio, and smart home devices, alongside appliances like refrigerators, ovens, and vacuum cleaners. It also carries entertainment items including movies, music, toys, drones, and gaming hardware, plus household categories such as baby products, food and beverages, luggage, and outdoor and sporting goods. Alongside products, it offers services such as delivery, installation, repair, technical support, design consultation, and health-related programs.
The company runs its business through Domestic and International segments, selling through physical stores and online platforms under names that include Best Buy, Geek Squad, Best Buy Health, Best Buy Business, Best Buy Ads, Magnolia, Lively, Yardbird, Pacific Kitchen and Home, CST, and Current Health, with sites such as bestbuy.com, bestbuy.ca, currenthealth.com, lively.com, and yardbird.com serving customers directly.
Best Buy traces its roots to 1966, when it was founded as Sound of Music, Inc., and it is now headquartered in Richfield, Minnesota. Its shares are listed on the NYSE under the ticker BBY.
- Listed
- NYSE
- Sector
- Retail trade
- Industry
- Electronics/Appliance stores
- Website
- corporate.bestbuy.com
Best Buy GekkoIndex: the smart money zone
Best Buy’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 57.1, in the Neutral zone, up 5.5 points over five sessions.
57.1Neutral
Up 5.5 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 21 | +2.9% | +2.9% | ||
| Accumulation | 250 | +0.5% | +3.0% | ||
| Neutral (current zone) | 368 | +0.1% | −0.3% | ||
| Distribution | 31 | −0.4% | −0.2% | ||
| Selling | 2 | Too few readings yet | |||
Average BBY share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the BBY price, zone by zone.Track BBY in Gekko
Is Best Buy stock overvalued? Gekko Fair Value
Best Buy trades 13.0% above Gekko Fair Value of $79.57, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Best Buy shares are worth, recalculated every trading day.
$79.57
Gekko Fair Value, Sep 24, 2026
13.0% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open BBY in Gekko
Best Buy insider and Congress trading
No open-market insider purchases were filed for Best Buy, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in BBY were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for BBY, plotted on the chart in Gekko.Open BBY in Gekko
Buybacks
Best Buy has been buying back its own shares.
- Bought back, quarter ended Aug 1, 2026
- $36.00M
- As a share of market cap
- 0.19%
From company filings.
Unusual options activity last 30 days
1signal, 87% of the flagged premium in calls.
Latest: Bullish flow on Sep 3, $1.91M in unusual premium.
Every signal with its contract, strike and premium.Unlock in Gekko
Best Buy earnings: next date and track record
Best Buy reports on Nov 24, 2026, before the open (56 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 24, 2026
Expected before the open, 56 days away
- EPS estimate
- $1.48
- Revenue estimate
- $9.87B
7 of 8reports beat the EPS estimate
±9.9%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, May 28, 2026 AI summary
- What they said
- Best Buy reported Q1 FY2027 revenue of $8.9B with comparable sales growth of 2%, beating expectations. Adjusted EPS of $1.28 rose 11% YoY, with adjusted operating income rate of 4.1%. Domestic Marketplace GMV hit ~$250M; including marketplace, domestic sales growth exceeded 4%. Best Buy Ads and Marketplace exceeded targets. Strong performance in gaming, computing (9th consecutive positive comp quarter), and mobile (5th consecutive growth quarter).
- Guidance
- Management expressed cautious optimism heading into Q2, citing RGB TV industry launch as a positive catalyst. Appliances remain a headwind requiring strategic improvement. New profit streams from Ads and Marketplace expected to provide considerable benefits over time.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| May 28, 2026 | $1.28 est $1.23 | $8.94B est $8.82B | +20.8% |
| Mar 3, 2026 | $2.61 est $2.46 | $13.81B est $13.87B | +9.4% |
| Nov 25, 2025 | $1.40 est $1.31 | $9.67B est $9.58B | +7.1% |
| Aug 28, 2025 | $1.28 est $1.21 | $9.44B est $9.23B | −2.4% |
| May 29, 2025 | $1.15 est $1.10 | $8.77B est $8.81B | −7.3% |
| Mar 4, 2025 | $2.58 est $2.41 | $13.95B est $13.69B | −12.9% |
| Nov 26, 2024 | $1.26 est $1.29 | $9.45B est $9.62B | −5.2% |
| Aug 29, 2024 | $1.34 est $1.16 | $9.29B est $9.23B | +14.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Best Buy stock forecast and analyst price targets
Analysts’ average 12-month price target for Best Buy is $86.70, −3.6% from the last close, from 15 firms rating the stock in the last 90 days.
$86.70consensus 12-month target, −3.6% from the last close
Now $89.91Avg $86.70
Low $71High $100
Each firm’s latest rating in the last 90 days: 15 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 22 | Telsey Advisory | $95 | +5.7% |
| Sep 18 | Telsey Advisory | $95 | +5.7% |
| Sep 8 | D.A. Davidson | $95 | +5.7% |
| Sep 1 | J.P. Morgan | $95 | +5.7% |
| Aug 28 | Telsey Advisory | $95 | +5.7% |
−0.3%average 20-day move after past Neutral readings
+2.3%average move over the next 20 trading days in the last 5 years
±3.3%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Best Buy seasonality: the next 20 trading days
Over the next 20 trading days from Sep 26, Best Buy averaged +2.3% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.9% | 2 of 5 |
| Next 10 trading days | −1.5% | 2 of 5 |
| Next 15 trading days | +3.1% | 5 of 5 |
| Next 20 trading days | +2.3% | 2 of 5 |
| Next 30 trading days | +2.9% | 3 of 5 |
For scale, BBY’s typical 20-trading-day move in either direction is about 5.9%.
Best Buy market cap and key statistics
Best Buy’s market cap is $18.95B, with a P/E ratio of 15.5 and revenue of $42.20B over the last twelve months.
Valuation
- Market cap
- $18.95B
- P/E ratio
- 15.5
- Forward P/E
- 14
- EPS, TTM
- $6.12
- Gekko Fair Value
- $79.57
Trading
- Volume
- 2.66M
- Avg volume, 20 days
- 3.80M
- 52-week high
- $96.53
- 52-week low
- $55.10
- Shares outstanding
- 209.7M
Financials
- Revenue, TTM
- $42.20B
- Profit margin
- 3%
- Return on equity
- 43.1%
- Quarterly earnings growth, YoY
- +70.1%
Risk and income
- Beta
- 1.31
- Typical daily move
- ±3.3%
- Typical 20-day move
- ±5.9%
- Dividend yield
- 4.10%
Best Buy stock news this week
Coverage of Best Buy this week reads neutral: 8 positive, 10 neutral and 2 negative headlines.
- Best Buy stock at USD 90.08 on September 28, 2026AD HOC NEWS, Sep 28
- Why Best Buy (BBY) is a Top Momentum Stock for the Long-TermZacks Investment Research, Sep 28
- Best Buy Co Inc (BBY) Stock News TodayTradingKey, Sep 27
- Best Buy stock at USD 90.51 on September 25, 2026AD HOC NEWS, Sep 26
- Best Buy Is Turning Amazon Fire TV Into a New Advertising OpportunityMarketBeat, Sep 26
- Best Buy's 4.2% Yield Looks Attractive. Can the Dividend Survive a Bad Year?24/7 Wall Street, Sep 26
Best Buy peers
Best Buy’s 1 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GMEGameStop | Neutral | 58.4% above |
A peer links to its own page where one exists.
Best Buy stock FAQ
What is Best Buy’s market cap?
Best Buy’s market cap is $18.95B at the Sep 28, 2026 close of $89.91, with 209.7M shares outstanding. The shares trade on a P/E ratio of 15.5.
What is the Best Buy stock forecast?
The consensus analyst 12-month price target for Best Buy is $86.70, −3.6% from the last close. Of the 15 firms that rated the stock in the last 90 days, 3 rate it a buy, 10 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is Best Buy stock overvalued or undervalued?
On Gekko’s estimate Best Buy is overvalued: the Sep 28, 2026 close of $89.91 is 13.0% above Gekko Fair Value of $79.57. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Best Buy report earnings next?
Best Buy is expected to report on Nov 24, 2026, before the market opens (56 days away). Analysts expect earnings of $1.48 per share on revenue of $9.87B. Best Buy beat the earnings estimate in 7 of its last 8 reports, moving 9.9% on average across the report.
What is Best Buy’s 52-week high and low?
Best Buy’s 52-week high is $96.53 and its 52-week low is $55.10; it closed at $89.91 on Sep 28, 2026, +21.2% over the past year. Over the last five years the shares peaked at $141.97 on Nov 22, 2021.
Is Best Buy stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (trend, smart money and earnings risk), 2 as mixed (gekkoindex and seasonality) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Best Buy?
Gekko flagged 1 unusual options signal in Best Buy over the last 30 days, with $1.67M of flagged premium in calls and $242K in puts. The latest, bullish flow, was on Sep 3, 2026 with $1.91M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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