Insider buying last 90 days
No open-market insider purchases were filed for YETI in the last 90 days.
From Form 4 filings, dated to when each was filed.
This week's updates center on YETI's guidance and analyst positioning. Argus lowered its target price for YETI to $38.00, while fiscal 2026 adjusted EPS guidance was updated to USD 2.94-3.00, reflecting anticipated sales growth of 7-8% and an increase in adjusted operating income of 10-12%. Separately, the company's Q3 2026 earnings date was confirmed for November 5, with analysts projecting earnings of $0.8520 per share on revenue of $523.58 million.
YETI closed at $39.01, down 2% on the day, and sits below both its 50-day average of $43.26 and its 200-day average of $44.27, with the shorter average also below the longer one. The GekkoIndex reads 65.9, placing it in the Accumulation zone. Price sits 1.8% below Gekko Fair Value of $39.72, keeping the shares within a tight range of that mark.
Earnings arrive on 5 November, 23 days out, landing inside a typical 20-trading-day holding window; the last report produced a -12.4% reaction despite EPS beating estimates ($0.55 actual versus $0.44 estimate). No insider, Congress, or unusual options activity appears in the current windows. Seasonally, the next 20 trading days have averaged a 5.9% gain over 5 years, rising in 3 of them. Analyst coverage stands at 12 firms, with 7 at buy and 5 at hold, and a consensus target of $54.93.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
YETI scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
Below 50 and 200-day
Close $39.01 is below the 50-day ($43.26) and 200-day ($44.27) averages, and the 50-day is below the 200-day.
See the chart65.9, Accumulation
Reading 65.9 is in the Accumulation zone.
See the GekkoIndex1.8% below
Price is within 5% of Gekko Fair Value (1.8% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings+5.9% on average
From this point in the calendar, the next 20 trading days averaged +5.9% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
YETI closed at $39.01 on Oct 12, 2026, +17.6% over the past year, inside a 52-week range of $31.66 to $53.99.
Use the left and right arrow keys to read daily values.
Put YETI on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
YETI makes rugged gear aimed at people who spend time outdoors, all carried under its own brand name. The lineup includes hard and soft coolers, cargo and bag products, outdoor lifestyle items, and matching accessories, alongside the Rambler line of drinkware such as tumblers, bottles, mugs and jugs with extras like straw caps and handles. The company also sells branded apparel, hats, and ice substitutes.
Products reach customers through a broad network of independent sellers, such as outdoor specialty shops, hardware stores, sporting goods retailers, and farm and ranch suppliers, as well as through direct sales on its own website. Its reach extends beyond the United States to Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore and Japan.
YETI was founded in Austin, Texas, in 2006. Its shares trade on the NYSE under the ticker YETI.
YETI’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.9, in the Accumulation zone, up 2.9 points over five sessions.
Up 2.9 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 51 | +0.2% | +1.5% | ||
| Accumulation (current zone) | 230 | +0.8% | +0.8% | ||
| Neutral | 381 | −0.3% | −0.2% | ||
| Distribution | 19 | −1.3% | +1.4% | ||
| Selling | 1 | Too few readings yet | |||
Average YETI share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
YETI trades 1.8% below Gekko Fair Value of $39.72, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what YETI shares are worth, recalculated every trading day.
$39.72
Gekko Fair Value, Oct 10, 2026
1.8% below fair value · About fair value
At the end of Aug 2026 the price was 0.5% above the estimate.
No open-market insider purchases were filed for YETI, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for YETI in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in YETI were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
YETI has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds YETI.
YETI reports on Nov 5, 2026, before the open (24 days away), and beat the EPS estimate in 8 of its last 8 reports.
Nov 5, 2026
Expected before the open, 24 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 13, 2026 | $0.55 est $0.44 | $483.9M est $483.8M | −12.4% |
| May 14, 2026 | $0.26 est $0.19 | $380.4M est $374.7M | +11.3% |
| Feb 19, 2026 | $0.92 est $0.88 | $583.7M est $581.9M | −3.5% |
| Nov 6, 2025 | $0.61 est $0.57 | $487.8M est $582.4M | +8.7% |
| Aug 7, 2025 | $0.66 est $0.54 | $445.9M est $482.3M | −10.3% |
| May 8, 2025 | $0.31 est $0.27 | $351.1M est $480.0M | +0.8% |
| Feb 13, 2025 | $1.00 est $0.93 | $546.5M est $362.6M | +0.3% |
| Nov 7, 2024 | $0.71 est $0.66 | $478.4M est $554.5M | +7.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for YETI is $54.93, +40.8% from the last close, from 12 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 12 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 28 | Canaccord Genuity | $46 | +17.9% |
| Sep 22 | Canaccord Genuity | $45 | +15.4% |
| Sep 22 | Stifel Nicolaus | $50 | +28.2% |
| Sep 21 | UBS | $51 | +30.7% |
| Sep 20 | Goldman Sachs | $60 | +53.8% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, YETI averaged +5.9% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +3.0% | 4 of 5 |
| Next 10 trading days | +2.9% | 4 of 5 |
| Next 15 trading days | +4.4% | 4 of 5 |
| Next 20 trading days | +5.9% | 3 of 5 |
| Next 30 trading days | +13.8% | 4 of 5 |
For scale, YETI’s typical 20-trading-day move in either direction is about 8%.
YETI’s market cap is $2.96B, with a P/E ratio of 17.4 and revenue of $1.94B over the last twelve months.
Coverage of YETI this week reads positive: 2 positive, 1 neutral and 1 negative headlines.
YETI’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMSAdvanced Drainage Systems | Accumulation | 14.6% below |
| AWIArmstrong World Industries | Accumulation | 7.8% below |
| BRCBrady | Accumulation | 16.2% below |
| LCIILCI Industries | Accumulation | 29.7% below |
| MYEMyers Industries | Accumulation | 7.3% below |
| DAKTDaktronics | Neutral | 14.9% below |
A peer links to its own page where one exists.
YETI’s market cap is $2.96B at the Oct 12, 2026 close of $39.01, with 72.99M shares outstanding. The shares trade on a P/E ratio of 17.4.
The consensus analyst 12-month price target for YETI is $54.93, +40.8% from the last close. Of the 12 firms that rated the stock in the last 90 days, 7 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate YETI is about fair value: the Oct 12, 2026 close of $39.01 is 1.8% below Gekko Fair Value of $39.72. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
YETI is expected to report on Nov 5, 2026, before the market opens (24 days away). Analysts expect earnings of $0.85 per share on revenue of $523.6M. YETI beat the earnings estimate in 8 of its last 8 reports, moving 6.8% on average across the report.
YETI’s 52-week high is $53.99 and its 52-week low is $31.66; it closed at $39.01 on Oct 12, 2026, +17.6% over the past year. Over the last five years the shares peaked at $108.82 on Nov 5, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and seasonality), 1 as mixed (fair value) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.
Join 1,408 other traders using Gekko
Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.Type a ticker or company name. Press Esc to close.