Insider buying last 90 days
No open-market insider purchases were filed for BRC in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every BRC insider filing, plotted on the chart in Gekko.Open BRC in Gekko
Gekko Brief
AI summaryOct 12 closeBrady's week is dominated by insider transactions rather than operational news, with COO Thomas F. DeBruine selling 1,569 shares for $133,365 on October 6, alongside routine stock vesting and tax-withholding activity involving CFO Ann Thornton and director Patrick W. Allender. Separately, commentary on Brady's 2026 outlook points to integration of the Honeywell PSS acquisition, targeting $25 million in annual synergies, while noting the added debt and short-term execution risk that comes with it.
Brady shares closed at $85.13, down 0.3%, sitting between the 50-day average of $89.37 and the 200-day average of $86.82, reflecting a mixed trend. The GekkoIndex reads 60.8, placing the stock in the Accumulation zone. Price sits 16.2% below Gekko Fair Value of $101.55, a gap worth watching.
The next earnings date falls on 16 November 2026, 34 days out and beyond a typical 20-trading-day holding window; the prior report on 18 May showed adjusted EPS of $1.50 against an estimate of $1.35, with a 20.5% reaction. No insider, Congress, or unusual options activity appears in the respective 90-day and 30-day windows beyond the vesting-related filings noted above. Seasonality over the next 20 trading days has averaged a 4.4% gain across 5 years, rising in 4 of them, a pattern worth noting alongside the current Accumulation reading.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Brady price vs fair value
Close $85.13200-day averageGekko Fair Value $101.55
Brady quick facts
- Market cap
- $4.01B
- P/E ratio
- 19.6
- Forward P/E
- 15.4
- EPS, TTM
- $4.30
- Revenue, TTM
- $1.66B
- Profit margin
- 12.4%
- Dividend yield
- 1.15%
- Beta
- 0.61
- Volume
- 194,880 avg 280,709
- 1-year return
- +17.4%
- Typical daily move
- ±2.4%
- Typical 20-day move
- ±3.8%
- 50-day average
- $89.37
- 200-day average
- $86.82
- Next earnings
- Nov 16
- Shares outstanding
- 43.36M
Brady swing-trade checklist
Brady scores 4 supportive, 1 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive1 mixed0 headwinds
- Trendmixed
Averages disagree
Close $85.13 sits between the 50-day ($89.37) and 200-day ($86.82) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
60.8, Accumulation
Reading 60.8 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
16.2% below
Price is 16.2% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 35 days
Next report Nov 16, 2026, 35 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+4.4% on average
From this point in the calendar, the next 20 trading days averaged +4.4% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Brady stock chart and price history
Brady closed at $85.13 on Oct 12, 2026, +17.4% over the past year, inside a 52-week range of $70.57 to $99.29.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −2.1%
- 3 months
- −5.8%
- 6 months
- +0.1%
- 1 year
- +17.4%
The full BRC chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open BRC in Gekko
Follow Brady through every session
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About Brady
Brady makes products that help businesses mark, track and protect their sites, equipment and people. It is widely known for identification items such as safety signs, labels, tags, wire markers and badges, alongside related printing systems, software and RFID or barcode scanning tools used to manage these products through their lifecycle. Its offerings also reach into areas like access control, patient wristbands, spill containment gear and lockout/tagout devices.
The company works through two divisions. One, Identification Solutions, supplies marking and tracking materials, printers and scanners, plus human identification products like badges and lanyards, along with compliance software for safety audits and training; it sells through direct sales, partners, catalogs and online channels to industries including manufacturing, healthcare, chemicals, energy, automotive, aerospace, government, transit, education and entertainment. The other, Workplace Safety, provides safety signage, labels, informational displays, first aid supplies, protective equipment and labor law posters, reaching customers in process industries, government, education, construction and utilities mainly through catalogs and digital sales, alongside stock and customized identification items.
Brady was established in 1914 and is headquartered in Milwaukee, Wisconsin. Its shares are listed on the NYSE under the ticker BRC.
- Listed
- NYSE
- Sector
- Producer manufacturing
- Industry
- Miscellaneous manufacturing
- Website
- bradyid.com
Brady GekkoIndex: the smart money zone
Brady’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 60.8, in the Accumulation zone, down 2.5 points over five sessions.
60.8Accumulation
Down 2.5 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 36 | +2.2% | +4.0% | ||
| Accumulation (current zone) | 171 | +0.5% | +1.5% | ||
| Neutral | 423 | +0.1% | +1.3% | ||
| Distribution | 48 | +0.5% | −2.0% | ||
| Selling | 4 | Too few readings yet | |||
Average BRC share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the BRC price, zone by zone.Track BRC in Gekko
Is Brady stock overvalued? Gekko Fair Value
Brady trades 16.2% below Gekko Fair Value of $101.55, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Brady shares are worth, recalculated every trading day.
$101.55
Gekko Fair Value, Oct 10, 2026
16.2% Undervalued
At the end of Aug 2026 the price was 18.4% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open BRC in Gekko
Brady insider and Congress trading
No open-market insider purchases were filed for Brady, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in BRC were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for BRC, plotted on the chart in Gekko.Open BRC in Gekko
Buybacks
Brady has been buying back its own shares.
- Bought back, quarter ended Jul 31, 2026
- $28.07M
- As a share of market cap
- 0.70%
- Trailing four quarters
- $42.20M
From company filings.
Brady earnings: next date and track record
Brady reports on Nov 16, 2026 (35 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Nov 16, 2026
35 days away
- EPS estimate
- $1.51
- Revenue estimate
- $713.8M
5 of 8reports beat the EPS estimate
±6.4%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, May 18, 2026 AI summary
- What they said
- Brady Corporation reported a very strong fiscal Q3 2026: record adjusted EPS of $1.50 (up 23% YoY), organic sales growth of 8.2%, total sales growth 13.8% (acquisitions +2.1%, FX +3.5%), gross profit margin 51.8%, operating cash flow up 35% YTD, and nearly $80M cash generation in the quarter. Management highlighted product strength (notably the new I4.31 4-inch portable printer selling above expectations), strong performance in Wire ID and data centers, and improvement in SG&A efficiency. They announced agreement to acquire Honeywell's Productivity Solutions and Services (PSS) business, expected to add approximately $0.80 to adjusted EPS in year one (no synergies assumed), with estimated close around August 1 pending regulatory approvals. Management emphasized priorities of profitable sales growth, cash generation, and continued investment in R&D while maintaining dividends and opportunistic buybacks.
- Guidance
- Acquisition-related guidance: PSS expected to add ~$0.80 to adjusted EPS in the first full year (no synergies assumed). Estimated close around August 1, subject to regulatory approvals. No explicit FY organic sales or EPS guidance revisions detailed on the call beyond prior raise noted by analyst reference; management said they had raised guidance but did not restate company-level fiscal-year numeric guidance on the call.
- Risks flagged
- Risks mentioned: forward-looking statements subject to risk factors noted in the news release and fiscal 2025 10-K; regulatory approvals and external factors could delay acquisition close; potential board turnover/optics due to two board resignations; tariffs and mix affecting gross margin; integration and one-time costs related to acquisition; potential need for additional R&D and salesforce investment in PSS.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| May 18, 2026 | $1.50 est $1.35 | $435.2M est $406.1M | +20.5% |
| Feb 19, 2026 | $1.09 est $1.09 | $384.1M est $378.7M | −6.2% |
| Nov 17, 2025 | $1.21 est $1.18 | $405.3M est $395.0M | +0.5% |
| Sep 4, 2025 | $1.26 est $1.23 | $397.3M est $392.4M | +5.5% |
| May 16, 2025 | $1.22 est $1.23 | $382.6M est $386.6M | −6.3% |
| Feb 21, 2025 | $1.00 est $1.03 | $356.7M est $386.6M | −5.0% |
| Nov 18, 2024 | $1.12 est $1.10 | $377.1M est $365.9M | −6.2% |
| Sep 6, 2024 | $1.19 est $1.11 | $343.4M est $351.6M | +1.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Brady stock forecast and analyst price targets
Analysts’ average 12-month price target for Brady is $110.00, +29.2% from the last close.
$110.00consensus 12-month target, +29.2% from the last close
+1.5%average 20-day move after past Accumulation readings
+4.4%average move over the next 20 trading days in the last 5 years
±2.4%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Brady seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Brady averaged +4.4% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.8% | 3 of 5 |
| Next 10 trading days | +1.5% | 3 of 5 |
| Next 15 trading days | +1.1% | 3 of 5 |
| Next 20 trading days | +4.4% | 4 of 5 |
| Next 30 trading days | +2.0% | 2 of 5 |
For scale, BRC’s typical 20-trading-day move in either direction is about 3.8%.
Brady market cap and key statistics
Brady’s market cap is $4.01B, with a P/E ratio of 19.6 and revenue of $1.66B over the last twelve months.
Valuation
- Market cap
- $4.01B
- P/E ratio
- 19.6
- Forward P/E
- 15.4
- EPS, TTM
- $4.30
- Gekko Fair Value
- $101.55
Trading
- Volume
- 194,880
- Avg volume, 20 days
- 280,709
- 52-week high
- $99.29
- 52-week low
- $70.57
- Shares outstanding
- 43.36M
Financials
- Revenue, TTM
- $1.66B
- Profit margin
- 12.4%
- Return on equity
- 16.1%
- Quarterly earnings growth, YoY
- −8.5%
Risk and income
- Beta
- 0.61
- Typical daily move
- ±2.4%
- Typical 20-day move
- ±3.8%
- Dividend yield
- 1.15%
Brady stock news this week
Coverage of Brady this week reads neutral: 1 positive, 5 neutral and 2 negative headlines.
- Brady Corp COO DeBruine sells $133,365 in company stock By Investing.comInvesting.com UK, Oct 7
- At $85 a share, Brady Corp (BRC) COO Thomas F. DeBruine sold 1,569 shares.Stock Titan, Oct 7
- Brady Corp COO DeBruine sells $133,365 in company stockInvesting.com, Oct 7
- After stock vesting, Brady Corp (BRC) officer proposes selling 1,569 shares worth $133K.Stock Titan, Oct 6
- Brady's 2026 Outlook: Integration of PSS Business Targets $25 Million in Annual SynergiesThe Motley Fool, Oct 6
- 2,655 shares are withheld for taxes from Brady Corp (BRC) CFO Ann Thornton.Stock Titan, Oct 6
Brady peers
Brady’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMSAdvanced Drainage Systems | Accumulation | 14.6% below |
| AWIArmstrong World Industries | Accumulation | 7.8% below |
| YETIYETI | Accumulation | 1.8% below |
| LCIILCI Industries | Accumulation | 29.7% below |
| MYEMyers Industries | Accumulation | 7.3% below |
| DAKTDaktronics | Neutral | 14.9% below |
A peer links to its own page where one exists.
Brady stock FAQ
What is Brady’s market cap?
Brady’s market cap is $4.01B at the Oct 12, 2026 close of $85.13, with 43.36M shares outstanding. The shares trade on a P/E ratio of 19.6.
What is the Brady stock forecast?
The consensus analyst 12-month price target for Brady is $110.00, +29.2% from the last close. Gekko doesn’t publish price predictions of its own.
Is Brady stock overvalued or undervalued?
On Gekko’s estimate Brady is undervalued: the Oct 12, 2026 close of $85.13 is 16.2% below Gekko Fair Value of $101.55. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Brady report earnings next?
Brady is expected to report on Nov 16, 2026 (35 days away). Analysts expect earnings of $1.51 per share on revenue of $713.8M. Brady beat the earnings estimate in 5 of its last 8 reports, moving 6.4% on average across the report.
What is Brady’s 52-week high and low?
Brady’s 52-week high is $99.29 and its 52-week low is $70.57; it closed at $85.13 on Oct 12, 2026, +17.4% over the past year.
Is Brady stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 5 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality), 1 as mixed (trend). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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