Insider buying last 90 days
No open-market insider purchases were filed for SMPL in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every SMPL insider filing, plotted on the chart in Gekko.Open SMPL in Gekko
NASDAQ: SMPL
Simply Good Foods (SMPL) Stock Analysis & Forecast
Oct 12 close
$10.43+0.25 (+2.5%)
Gekko Brief
AI summaryOct 12 closeThis week's news on Simply Good Foods (SMPL) centers on a wave of securities class action announcements from multiple law firms, including Rosen Law Firm, Glancy Prongay Wolke & Rotter, Bronstein Gewirtz & Grossman, Schall Brown & Schwartz, Levi & Korsinsky, and DJS Law Group. These notices concern alleged violations of federal securities laws tied to statements made about the company's acquisition of Only What You Need, Inc., covering a class period between October 24, 2024 and April 8, 2026, with a lead plaintiff deadline of October 13, 2026.
The stock closed at $10.43, up 2.5%, but remains below both its 50-day average of $10.52 and its 200-day average of $13.50, with the 50-day also below the 200-day. Returns over one month stand at 6%, while three-month, six-month and one-year returns are negative at -15.5%, -6.1% and -57.6% respectively. The GekkoIndex reads 54.9, placing SMPL in the Neutral zone. Price sits 44% below Gekko Fair Value of $18.61.
Earnings are scheduled for 27 October 2026, 15 days away, falling inside the next 20-trading-day window; the prior report on 9 April 2026 produced a -27.6% reaction despite a beat, with 5 beats in the last 8 quarters. No insider, Congress, or unusual options activity appears in the respective 90-day and 30-day windows. Seasonality over 5 years shows a 7.1% average 20-day return from this point, with gains in 4 of those years. Consensus among 5 firms includes 3 buy and 2 hold ratings, with a target of $14.38.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Simply Good Foods price vs fair value
Close $10.43200-day averageGekko Fair Value $18.61
Simply Good Foods quick facts
- Market cap
- $922.4M
- P/E ratio
- —
- Forward P/E
- 6.2
- EPS, TTM
- −$2.11
- Revenue, TTM
- $1.39B
- Profit margin
- -14.3%
- Dividend yield
- —
- Beta
- 0.19
- Volume
- 1.76M avg 2.01M
- 1-year return
- −57.6%
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±6%
- 50-day average
- $10.52
- 200-day average
- $13.50
- Next earnings
- Oct 27 before open
- Shares outstanding
- 88.44M
Simply Good Foods swing-trade checklist
Simply Good Foods scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $10.43 is below the 50-day ($10.52) and 200-day ($13.50) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexmixed
54.9, Neutral
Reading 54.9 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
44.0% below
Price is 44% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 15 days
Reports on Oct 27, 2026, 15 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+7.1% on average
From this point in the calendar, the next 20 trading days averaged +7.1% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Simply Good Foods stock chart and price history
Simply Good Foods closed at $10.43 on Oct 12, 2026, −57.6% over the past year, inside a 52-week range of $9.38 to $25.66.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +6.0%
- 3 months
- −15.5%
- 6 months
- −6.1%
- 1 year
- −57.6%
The full SMPL chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open SMPL in Gekko
Follow Simply Good Foods through every session
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About Simply Good Foods
Simply Good Foods makes and markets packaged snacks and meal-replacement products, selling mainly to shoppers across North America as well as in other international markets. Its lineup spans protein bars, ready-to-drink shakes, sweet and savory snacks, cookies, pizzas, protein chips, recipes, and confectionery, sold under names such as Atkins, Atkins Endulge, and Quest, with Quest also appearing on licensed frozen meals.
The company reaches consumers through a wide mix of channels, including large retailers, grocery stores, pharmacies, club stores, convenience stores, and gas stations. It also sells directly online, through sites like atkins.com and questnutrition.com, and through amazon.com, giving it both brick-and-mortar and digital routes to its customer base.
Simply Good Foods is headquartered in Denver, Colorado. Its shares trade on the NASDAQ under the ticker SMPL.
- Listed
- NASDAQ
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Website
- thesimplygoodfoodscompany.com
Simply Good Foods GekkoIndex: the smart money zone
Simply Good Foods’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 54.9, in the Neutral zone, down 6.4 points over five sessions.
54.9Neutral
Down 6.4 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 84 | +0.5% | −3.1% | ||
| Accumulation | 334 | −0.9% | −2.8% | ||
| Neutral (current zone) | 246 | −1.4% | −5.0% | ||
| Distribution | 15 | +1.6% | +2.0% | ||
| Selling | 3 | Too few readings yet | |||
Average SMPL share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the SMPL price, zone by zone.Track SMPL in Gekko
Is Simply Good Foods stock overvalued? Gekko Fair Value
Simply Good Foods trades 44.0% below Gekko Fair Value of $18.61, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Simply Good Foods shares are worth, recalculated every trading day.
$18.61
Gekko Fair Value, Oct 10, 2026
44.0% Undervalued
At the end of Aug 2026 the price was 14.5% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open SMPL in Gekko
Simply Good Foods insider and Congress trading
No open-market insider purchases were filed for Simply Good Foods, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in SMPL were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for SMPL, plotted on the chart in Gekko.Open SMPL in Gekko
Buybacks
Simply Good Foods has been buying back its own shares.
- Bought back, quarter ended May 30, 2026
- $25.02M
- As a share of market cap
- 2.71%
- Trailing four quarters
- $239.8M
From company filings.
Simply Good Foods earnings: next date and track record
Simply Good Foods reports on Oct 27, 2026, before the open (15 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Oct 27, 2026
Expected before the open, 15 days away
- EPS estimate
- $0.41
- Revenue estimate
- $327.7M
5 of 8reports beat the EPS estimate
±9.8%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Apr 9, 2026 AI summary
- What they said
- Transcript excerpt is incomplete, containing only the operator introduction without any financial results, performance highlights, or strategic initiatives disclosed.
- Guidance
- No forward-looking guidance, revenue targets, or management outlook was provided in the available transcript excerpt.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Apr 9, 2026 | $0.45 est $0.41 | $326.0M est $345.4M | −27.6% |
| Jan 8, 2026 | $0.39 est $0.36 | $340.2M est $337.9M | +10.5% |
| Oct 23, 2025 | $0.46 est $0.47 | $369.0M est $368.7M | −18.8% |
| Jul 10, 2025 | $0.40 est $0.50 | $381.0M est $369.1M | +1.7% |
| Apr 9, 2025 | $0.46 est $0.40 | $359.7M est $354.6M | +9.3% |
| Jan 8, 2025 | $0.49 est $0.46 | $341.3M est $353.8M | −6.5% |
| Oct 24, 2024 | $0.50 est $0.50 | $375.7M est $373.3M | +3.8% |
| Jun 27, 2024 | $0.50 est $0.48 | $334.8M est $374.1M | −0.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Simply Good Foods stock forecast and analyst price targets
Analysts’ average 12-month price target for Simply Good Foods is $14.38, +37.9% from the last close, from 5 firms rating the stock in the last 90 days.
$14.38consensus 12-month target, +37.9% from the last close
Now $10.43Avg $14.38
Low $11High $20
Each firm’s latest rating in the last 90 days: 5 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 26 | Jefferies | $15 | +43.8% |
| Aug 25 | TD Cowen | $11 | +5.5% |
| Aug 13 | Bernstein | — | — |
| Jul 28 | Stifel Nicolaus | $20 | +91.8% |
| Jul 28 | Bank of America Securities | $20 | +91.8% |
−5.0%average 20-day move after past Neutral readings
+7.1%average move over the next 20 trading days in the last 5 years
±2.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Simply Good Foods seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Simply Good Foods averaged +7.1% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.2% | 3 of 5 |
| Next 10 trading days | +1.5% | 3 of 5 |
| Next 15 trading days | +4.1% | 4 of 5 |
| Next 20 trading days | +7.1% | 4 of 5 |
| Next 30 trading days | +8.6% | 4 of 5 |
For scale, SMPL’s typical 20-trading-day move in either direction is about 6%.
Simply Good Foods market cap and key statistics
Simply Good Foods’s market cap is $922.4M and revenue of $1.39B over the last twelve months.
Valuation
- Market cap
- $922.4M
- Forward P/E
- 6.2
- EPS, TTM
- −$2.11
- Gekko Fair Value
- $18.61
Trading
- Volume
- 1.76M
- Avg volume, 20 days
- 2.01M
- 52-week high
- $25.66
- 52-week low
- $9.38
- Shares outstanding
- 88.44M
Financials
- Revenue, TTM
- $1.39B
- Profit margin
- -14.3%
- Return on equity
- -12.2%
- Quarterly earnings growth, YoY
- −32.6%
Risk and income
- Beta
- 0.19
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±6%
Simply Good Foods stock news this week
Coverage of Simply Good Foods this week reads negative: 0 positive, 1 neutral and 14 negative headlines.
- SMPL Deadline: SMPL Investors with Losses in Excess of $100K Have Opportunity to Lead The Simply Good Foods Company Securities Fraud LawsuitPRNewsWire, Oct 12
- Deadline Alert: Simply Good Foods Company (SMPL) Shareholders Who Lost Money Urged To Contact Glancy Prongay Wolke & Rotter LLP About Securities Fraud LawsuitGlobeNewsWire, Oct 12
- Bronstein, Gewirtz & Grossman LLC Urges The Simply GoodGlobeNewswire, Oct 12
- SMPL DEADLINE TOMORROW: ROSEN, LEADING INVESTOR COUNSEL, Encourages The Simply Good Foods Company Investors to Secure Counsel Before Important October 13 Deadline in Securities Class Action – SMPLGlobeNewsWire, Oct 12
- SMPL Investors Have Opportunity to Lead The Simply Good Foods Company Securities Fraud Lawsuit with SBS LawGlobeNewswire, Oct 12
- Shareholders of The Simply Good Foods Company (SMPL): Protect Your Rights Before October 13, 2026 – Contact Levi & KorsinskyACCESS Newswire, Oct 12
Simply Good Foods peers
Simply Good Foods’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| KHCKraft Heinz | Accumulation | 1.7% below |
| GISGeneral Mills | Accumulation | 31.1% below |
| CAGConAgra Brands | Accumulation | 6.6% below |
| HLFHerbalife | Neutral | 36.1% below |
| BGSB&G Foods | Accumulation | 54.4% below |
| BYNDBeyond Meat | Buying | 40.5% below |
A peer links to its own page where one exists.
Simply Good Foods stock FAQ
What is Simply Good Foods’s market cap?
Simply Good Foods’s market cap is $922.4M at the Oct 12, 2026 close of $10.43, with 88.44M shares outstanding.
What is the Simply Good Foods stock forecast?
The consensus analyst 12-month price target for Simply Good Foods is $14.38, +37.9% from the last close. Of the 5 firms that rated the stock in the last 90 days, 3 rate it a buy, 2 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Simply Good Foods stock overvalued or undervalued?
On Gekko’s estimate Simply Good Foods is undervalued: the Oct 12, 2026 close of $10.43 is 44.0% below Gekko Fair Value of $18.61. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Simply Good Foods report earnings next?
Simply Good Foods is expected to report on Oct 27, 2026, before the market opens (15 days away). Analysts expect earnings of $0.41 per share on revenue of $327.7M. Simply Good Foods beat the earnings estimate in 5 of its last 8 reports, moving 9.8% on average across the report.
What is Simply Good Foods’s 52-week high and low?
Simply Good Foods’s 52-week high is $25.66 and its 52-week low is $9.38; it closed at $10.43 on Oct 12, 2026, −57.6% over the past year. Over the last five years the shares peaked at $45.77 on Apr 20, 2022.
Is Simply Good Foods stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (fair value and seasonality), 1 as mixed (gekkoindex) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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