Insider buying last 90 days
No open-market insider purchases were filed for SAM in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every SAM insider filing, plotted on the chart in Gekko.Open SAM in Gekko
NYSE: SAM
Boston Beer (SAM) Stock Analysis & Forecast
Oct 12 close
$175.09+4.58 (+2.7%)
Gekko Brief
AI summaryOct 12 closeBoston Beer closed at $175.09, up 2.7% on the day, with no fresh headlines driving the move this week. The last earnings call, held 23 July 2026, noted declining shipment and depletion volumes alongside improved gross margin, with SunCruiser showing triple-digit depletion growth as a bright spot amid otherwise mixed brand performance.
The stock trades below both its 50-day average of $175.46 and its 200-day average of $199.91, with the shorter average now under the longer one. The GekkoIndex sits at 55.2, placing SAM in the Neutral zone, while the gap to Gekko Fair Value of $263.93 stands at -33.7%, meaning the current price sits well below that fair value level.
Boston Beer reports earnings on 22 October 2026 after close, just 10 days away and within a typical 20-trading-day holding window; the prior quarter's earnings per share of $3.65 missed the $4.77 estimate, with an average absolute reaction of 4.4% historically. No insider, Congress, or unusual options activity appears in the current windows, though one billionaire holder is recorded. Seasonality over the next 20 trading days has averaged -0.7% across 5 years, rising in 2 of them. Consensus among 11 firms shows 1 buy, 9 hold, and 1 sell, with a consensus target of $196.75.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Boston Beer price vs fair value
Close $175.09200-day averageGekko Fair Value $263.93
Boston Beer quick facts
- Market cap
- $1.82B
- P/E ratio
- —
- Forward P/E
- 16.5
- EPS, TTM
- −$6.67
- Revenue, TTM
- $1.93B
- Profit margin
- -3.6%
- Dividend yield
- —
- Beta
- 0.82
- Volume
- 182,809 avg 254,753
- 1-year return
- −22.7%
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±5.8%
- 50-day average
- $175.46
- 200-day average
- $199.91
- Next earnings
- Oct 22 after close
- Shares outstanding
- 8.35M
Boston Beer swing-trade checklist
Boston Beer scores 1 supportive, 1 mixed and 3 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive1 mixed3 headwinds
- Trendheadwind
Below 50 and 200-day
Close $175.09 is below the 50-day ($175.46) and 200-day ($199.91) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexmixed
55.2, Neutral
Reading 55.2 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
33.7% below
Price is 33.7% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 10 days
Reports on Oct 22, 2026, 10 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−0.7% on average
From this point in the calendar, the next 20 trading days averaged −0.7% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Boston Beer stock chart and price history
Boston Beer closed at $175.09 on Oct 12, 2026, −22.7% over the past year, inside a 52-week range of $158.68 to $264.46.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +1.5%
- 3 months
- +3.8%
- 6 months
- −28.0%
- 1 year
- −22.7%
The full SAM chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open SAM in Gekko
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About Boston Beer
Boston Beer makes and sells alcoholic drinks across the United States, with beer, hard cider, and hard seltzer making up its lineup. The company is best known for Samuel Adams Boston Lager, and its broader stable of brands includes Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, and Concrete Beach.
Within the United States, Boston Beer reaches the market through roughly 400 wholesalers, while sales abroad run through a mix of wholesalers, importers, and agencies. These partners move the products into grocery stores, club stores, convenience stores, liquor shops, bars, restaurants, and stadiums. Beyond its home market, the company sells into Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America.
The company traces back to 1984 and was started in Boston, Massachusetts, where it still keeps its headquarters. Its shares are listed on the NYSE under the ticker SAM.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Website
- bostonbeer.com
Boston Beer GekkoIndex: the smart money zone
Boston Beer’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 55.2, in the Neutral zone, down 5.4 points over five sessions.
55.2Neutral
Down 5.4 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 77 | +0.1% | −2.1% | ||
| Accumulation | 256 | −0.4% | −1.1% | ||
| Neutral (current zone) | 335 | −0.4% | −2.1% | ||
| Distribution | 13 | −3.2% | −6.0% | ||
| Selling | 1 | Too few readings yet | |||
Average SAM share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the SAM price, zone by zone.Track SAM in Gekko
Is Boston Beer stock overvalued? Gekko Fair Value
Boston Beer trades 33.7% below Gekko Fair Value of $263.93, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Boston Beer shares are worth, recalculated every trading day.
$263.93
Gekko Fair Value, Oct 10, 2026
33.7% Undervalued
At the end of Aug 2026 the price was 39.7% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open SAM in Gekko
Boston Beer insider and Congress trading
No open-market insider purchases were filed for Boston Beer, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in SAM were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for SAM, plotted on the chart in Gekko.Open SAM in Gekko
Buybacks
Boston Beer has been buying back its own shares.
- Latest authorization
- $25.00M, Aug 11, 2026
- Bought back, quarter ended Jun 27, 2026
- $26.61M
- As a share of market cap
- 1.46%
- Trailing four quarters
- $153.2M
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds SAM.
1added0opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Boston Beer earnings: next date and track record
Boston Beer reports on Oct 22, 2026, after the close (10 days away), and beat the EPS estimate in 4 of its last 8 reports.
Next earnings report
Oct 22, 2026
Expected after the close, 10 days away
- EPS estimate
- $4.22
- Revenue estimate
- $523.0M
4 of 8reports beat the EPS estimate
±4.4%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 23, 2026 AI summary
- What they said
- Boston Beer Company's Q2 2026 earnings call highlighted mixed results: shipment volumes and depletions declined (Q2 depletions down 6%, shipments down 4.5%; first-half shipments down 5.6%), while gross margin improved 60 bps to 50.4% driven by brewery efficiencies, favorable product mix and procurement savings. Key brand performance was uneven: SunCruiser delivered triple-digit depletion growth and Angry Orchard grew, but Twisted Tea and Truly continued to decline and pose market share challenges. Advertising, promotional, and selling expenses rose significantly (+$26.2 million, +16.4%) due to local brand marketing and point-of-sale investments; G&A increased modestly (including $1.4 million in legal fees). Management expects continued industry headwinds for the remainder of 2026 but sees opportunities from innovations (Sinless and Lit), improved advertising ROI, and targeted promotional investments. They reiterated that shipments and depletion trends should be broadly aligned for the full year and noted they are tracking toward the lower end of their shipment/depletion guidance if current trends persist. Management emphasized margin improvement levers and flexibility to adjust investments in H2.
- Guidance
- Management signaled they are tracking toward the lower end of their full-year shipments and depletion guidance if current trends continue. They expect shipments and depletions to be broadly aligned for the full year. Management noted they raised gross margin guidance modestly (ability to deliver procurement and brewery savings) and plan to keep APNS (advertising and promotional net spend) up year-over-year in the back half, though possibly not as high as previously planned. They also expect innovations (Sinless, Lit) and easier Twisted Tea comps to help H2 shipments. No specific numeric EPS or revenue guidance was given on the call.
- Risks flagged
- Industry volume headwinds (inflationary pressure and increased gas prices), ongoing declines in core brands (Twisted Tea, Truly), macro uncertainty (consumer discretionary pressure), potential legislative changes around intoxicating hemp/THC, supplier dispute litigation (legal fees referenced), freight rate inflation, and competitive pressure from RTD spirits.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 23, 2026 | $3.65 est $4.77 | $568.3M est $566.7M | +3.6% |
| Apr 30, 2026 | $1.64 est $1.97 | $433.9M est $436.1M | −9.4% |
| Feb 24, 2026 | −$2.12 est −$1.98 | $385.7M est $381.6M | −2.9% |
| Oct 23, 2025 | $4.25 est $3.78 | $537.5M est $382.6M | +5.9% |
| Jul 24, 2025 | $5.45 est $4.05 | $625.4M est $584.5M | +3.5% |
| Apr 24, 2025 | $2.16 est $0.69 | $453.9M est $435.2M | +1.0% |
| Oct 24, 2024 | $5.35 est $4.98 | $605.5M est $392.4M | −1.8% |
| Jul 25, 2024 | $4.39 est $5.02 | $579.1M est $597.3M | +7.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Boston Beer stock forecast and analyst price targets
Analysts’ average 12-month price target for Boston Beer is $196.75, +12.4% from the last close, from 11 firms rating the stock in the last 90 days.
$196.75consensus 12-month target, +12.4% from the last close
Now $175.09Avg $196.75
Low $160High $295
Each firm’s latest rating in the last 90 days: 11 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 6 | RBC Capital | $190 | +8.5% |
| Sep 15 | Bernstein | $195 | +11.4% |
| Sep 15 | Goldman Sachs | $160 | −8.6% |
| Sep 11 | Evercore ISI | $200 | +14.2% |
| Jul 27 | UBS | $190 | +8.5% |
−2.1%average 20-day move after past Neutral readings
−0.7%average move over the next 20 trading days in the last 5 years
±2.7%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Boston Beer seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Boston Beer averaged −0.7% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.7% | 4 of 5 |
| Next 10 trading days | +6.8% | 4 of 5 |
| Next 15 trading days | +0.2% | 2 of 5 |
| Next 20 trading days | −0.7% | 2 of 5 |
| Next 30 trading days | −1.6% | 2 of 5 |
For scale, SAM’s typical 20-trading-day move in either direction is about 5.8%.
Boston Beer market cap and key statistics
Boston Beer’s market cap is $1.82B and revenue of $1.93B over the last twelve months.
Valuation
- Market cap
- $1.82B
- Forward P/E
- 16.5
- EPS, TTM
- −$6.67
- Gekko Fair Value
- $263.93
Trading
- Volume
- 182,809
- Avg volume, 20 days
- 254,753
- 52-week high
- $264.46
- 52-week low
- $158.68
- Shares outstanding
- 8.35M
Financials
- Revenue, TTM
- $1.93B
- Profit margin
- -3.6%
- Return on equity
- -8.6%
- Quarterly earnings growth, YoY
- −9.0%
Risk and income
- Beta
- 0.82
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±5.8%
Boston Beer peers
Boston Beer’s 4 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| STZConstellation Brands | Neutral | 7.2% below |
| BF.ABrown Forman | Neutral | 12.8% below |
| BF.BBrown Forman | Neutral | 14.8% below |
| TAPMolson Coors Beverage | Neutral | 2.6% below |
A peer links to its own page where one exists.
Boston Beer stock FAQ
What is Boston Beer’s market cap?
Boston Beer’s market cap is $1.82B at the Oct 12, 2026 close of $175.09, with 8.35M shares outstanding.
What is the Boston Beer stock forecast?
The consensus analyst 12-month price target for Boston Beer is $196.75, +12.4% from the last close. Of the 11 firms that rated the stock in the last 90 days, 1 rate it a buy, 9 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is Boston Beer stock overvalued or undervalued?
On Gekko’s estimate Boston Beer is undervalued: the Oct 12, 2026 close of $175.09 is 33.7% below Gekko Fair Value of $263.93. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Boston Beer report earnings next?
Boston Beer is expected to report on Oct 22, 2026, after the market closes (10 days away). Analysts expect earnings of $4.22 per share on revenue of $523.0M. Boston Beer beat the earnings estimate in 4 of its last 8 reports, moving 4.4% on average across the report.
What is Boston Beer’s 52-week high and low?
Boston Beer’s 52-week high is $264.46 and its 52-week low is $158.68; it closed at $175.09 on Oct 12, 2026, −22.7% over the past year. Over the last five years the shares peaked at $547.71 on Dec 20, 2021.
Is Boston Beer stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 5 items with data read as supportive (fair value), 1 as mixed (gekkoindex) and 3 as headwinds (trend, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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