Insider buying last 90 days
No open-market insider purchases were filed for BF.B in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every BF.B insider filing, plotted on the chart in Gekko.Open BF.B in Gekko
NYSE: BF.B
Brown Forman (BF.B) Stock Analysis & Forecast
Sep 28 close
$26.03−0.13 (−0.5%)
Gekko Brief
AI summaryBrown Forman trades at $26.03, down 0.5% on the day, with its close sitting between the 50-day average of $27.27 and the 200-day average of $27.03, reflecting a mixed trend. Returns have been negative across recent windows, with the stock down 4.6% over one month, 6.1% over three months, 4.3% over six months and 2.7% over the past year, against a 52-week range of $22.61 to $31.92. The GekkoIndex reads 63.5, placing the stock in the Accumulation zone, while the gap to Gekko Fair Value of $30.55 stands at -14.8%.
The next earnings report is scheduled for 3 December 2026, 65 days away, placing it outside a typical 20-trading-day holding window. No insider, Congress or unusual options activity appears in their respective windows. Seasonality over the past 5 years shows the next 20 trading days averaging a 0.2% gain, with gains recorded in 3 of those years. Consensus among analysts sets a price target of $28.26, implying 8.6% upside from current levels. Peers to note include STZ, BF.A, TAP and SAM.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Brown Forman price vs fair value
Close $26.03200-day averageGekko Fair Value $30.55
Brown Forman quick facts
- Market cap
- $12.14B
- P/E ratio
- 17.1
- Forward P/E
- 15.7
- EPS, TTM
- $1.54
- Revenue, TTM
- $3.92B
- Profit margin
- 18.4%
- Dividend yield
- 3.46%
- Beta
- 0.33
- Volume
- 2.04M avg 2.67M
- 1-year return
- −2.7%
- Typical daily move
- ±2.6%
- Typical 20-day move
- ±5.1%
- 50-day average
- $27.27
- 200-day average
- $27.03
- Next earnings
- Dec 3
- Shares outstanding
- 290.4M
Brown Forman swing-trade checklist
Brown Forman scores 4 supportive, 1 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive1 mixed0 headwinds
- Trendmixed
Averages disagree
Close $26.03 sits between the 50-day ($27.27) and 200-day ($27.03) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
63.5, Accumulation
Reading 63.5 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
14.8% below
Price is 14.8% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 65 days
Next report Dec 3, 2026, 65 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+0.2% on average
From this point in the calendar, the next 20 trading days averaged +0.2% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Brown Forman stock chart and price history
Brown Forman closed at $26.03 on Sep 28, 2026, −2.7% over the past year, inside a 52-week range of $22.61 to $31.92.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −4.6%
- 3 months
- −6.1%
- 6 months
- −4.3%
- 1 year
- −2.7%
The full BF.B chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open BF.B in Gekko
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About Brown Forman
Brown Forman produces and sells alcoholic beverages across international markets, handling everything from distillation and bottling to marketing and distribution. Its lineup spans whiskey, bourbon, vodka, tequila, champagne, brandy and ready-to-drink cocktails, sold under names like Jack Daniel's, Old Forester, Herradura, el Jimador, Korbel, Finlandia, Chambord, Slane and Fords Gin, which give the company much of its public recognition.
Beyond finished bottles, Brown Forman also deals in used barrels, bulk whiskey and wine, and provides contract bottling for other producers. Its products reach consumers through independent distributors and, in some regions, state or provincial governments, while retailers and wholesalers are supplied directly. Operations extend across the United States and into countries such as Germany, Australia, the United Kingdom and Mexico, among other markets.
Founded in 1870, Brown Forman is headquartered in Louisville, Kentucky. Its shares are listed on the NYSE under the ticker BF.B.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Website
- brown-forman.com
Brown Forman GekkoIndex: the smart money zone
Brown Forman’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.5, in the Accumulation zone, down 2.9 points over five sessions.
63.5Accumulation
Down 2.9 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 1 | Too few readings yet | |||
| Accumulation (current zone) | 52 | +0.6% | +4.7% | ||
| Neutral | 53 | −1.4% | −4.1% | ||
| Distribution | 5 | Too few readings yet | |||
| Selling | 0 | Not available | |||
Average BF.B share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the BF.B price, zone by zone.Track BF.B in Gekko
Is Brown Forman stock overvalued? Gekko Fair Value
Brown Forman trades 14.8% below Gekko Fair Value of $30.55, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Brown Forman shares are worth, recalculated every trading day.
$30.55
Gekko Fair Value, Sep 25, 2026
14.8% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open BF.B in Gekko
Brown Forman insider and Congress trading
No open-market insider purchases were filed for Brown Forman, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in BF.B were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for BF.B, plotted on the chart in Gekko.Open BF.B in Gekko
Hedge funds and billionaires quarter ended Jun 30
0of the funds Gekko tracks hold BF.B.
0added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Brown Forman earnings: next date and track record
Brown Forman reports on Dec 3, 2026 (65 days away).
Next earnings report
Dec 3, 2026
65 days away
- EPS estimate
- $0.46
- Revenue estimate
- $1.04B
Brown Forman stock forecast and analyst price targets
Analysts’ average 12-month price target for Brown Forman is $28.26, +8.6% from the last close.
$28.26consensus 12-month target, +8.6% from the last close
+4.7%average 20-day move after past Accumulation readings
+0.2%average move over the next 20 trading days in the last 5 years
±2.6%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Brown Forman seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Brown Forman averaged +0.2% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.8% | 1 of 5 |
| Next 10 trading days | −2.0% | 1 of 5 |
| Next 15 trading days | +0.2% | 3 of 5 |
| Next 20 trading days | +0.2% | 3 of 5 |
| Next 30 trading days | −1.1% | 3 of 5 |
For scale, BF.B’s typical 20-trading-day move in either direction is about 5.1%.
Brown Forman market cap and key statistics
Brown Forman’s market cap is $12.14B, with a P/E ratio of 17.1 and revenue of $3.92B over the last twelve months.
Valuation
- Market cap
- $12.14B
- P/E ratio
- 17.1
- Forward P/E
- 15.7
- EPS, TTM
- $1.54
- Gekko Fair Value
- $30.55
Trading
- Volume
- 2.04M
- Avg volume, 20 days
- 2.67M
- 52-week high
- $31.92
- 52-week low
- $22.61
- Shares outstanding
- 290.4M
Financials
- Revenue, TTM
- $3.92B
- Profit margin
- 18.4%
- Return on equity
- 18.1%
- Quarterly earnings growth, YoY
- +5.7%
Risk and income
- Beta
- 0.33
- Typical daily move
- ±2.6%
- Typical 20-day move
- ±5.1%
- Dividend yield
- 3.46%
Brown Forman peers
Brown Forman’s 4 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| STZConstellation Brands | Buying | 21.3% below |
| BF.ABrown Forman | Accumulation | 12.7% below |
| TAPMolson Coors Beverage | Buying | 8.1% below |
| SAMBoston Beer | Accumulation | 36.9% below |
A peer links to its own page where one exists.
Brown Forman stock FAQ
What is Brown Forman’s market cap?
Brown Forman’s market cap is $12.14B at the Sep 28, 2026 close of $26.03, with 290.4M shares outstanding. The shares trade on a P/E ratio of 17.1.
What is the Brown Forman stock forecast?
The consensus analyst 12-month price target for Brown Forman is $28.26, +8.6% from the last close. Gekko doesn’t publish price predictions of its own.
Is Brown Forman stock overvalued or undervalued?
On Gekko’s estimate Brown Forman is undervalued: the Sep 28, 2026 close of $26.03 is 14.8% below Gekko Fair Value of $30.55. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Brown Forman report earnings next?
Brown Forman is expected to report on Dec 3, 2026 (65 days away). Analysts expect earnings of $0.46 per share on revenue of $1.04B.
What is Brown Forman’s 52-week high and low?
Brown Forman’s 52-week high is $31.92 and its 52-week low is $22.61; it closed at $26.03 on Sep 28, 2026, −2.7% over the past year. Over the last five years the shares peaked at $78.15 on Aug 17, 2022.
Is Brown Forman stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 5 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality), 1 as mixed (trend). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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