Insider buying last 90 days
No open-market insider purchases were filed for BF.A in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every BF.A insider filing, plotted on the chart in Gekko.Open BF.A in Gekko
NYSE: BF.A
Brown Forman (BF.A) Stock Analysis & Forecast
Sep 28 close
$26.57−0.12 (−0.4%)
Gekko Brief
AI summaryBrown-Forman's stock page this week centers on general company information, covering its beverage brands, market capitalization, earnings trends, and valuation measures, with no specific catalyst driving movement.
Brown-Forman's shares closed at $26.57, down 0.4%, sitting between the 50-day average of $27.76 and the 200-day average of $27.45, reflecting a mixed trend. Over the past month the stock is down 4.2%, and over three months down 5.9%, though it remains roughly flat over the past year at 0.2%. The GekkoIndex reads 63.3, placing Brown-Forman in the Accumulation zone. Price sits 12.7% below Gekko Fair Value of $30.45.
Looking ahead, Brown-Forman's next earnings report is scheduled for 3 December 2026, 65 days out, placing it outside a typical 20-trading-day holding window. No insider, Congress or unusual options activity appears in the current windows. Seasonally, the next 20 trading days from this point in the calendar have averaged a 0.4% return over 5 years, with gains in 3 of those years. Peers to monitor for comparison include STZ, BF.B, TAP and SAM.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Brown Forman price vs fair value
Close $26.57200-day averageGekko Fair Value $30.45
Brown Forman quick facts
- Market cap
- $12.18B
- P/E ratio
- 17.4
- Forward P/E
- 16
- EPS, TTM
- $1.53
- Revenue, TTM
- $3.92B
- Profit margin
- 18.4%
- Dividend yield
- 3.41%
- Beta
- 0.33
- Volume
- 143,590 avg 187,854
- 1-year return
- +0.2%
- Typical daily move
- ±2.4%
- Typical 20-day move
- ±4.8%
- 50-day average
- $27.76
- 200-day average
- $27.45
- Next earnings
- Dec 3
- Shares outstanding
- 168.5M
Brown Forman swing-trade checklist
Brown Forman scores 4 supportive, 1 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive1 mixed0 headwinds
- Trendmixed
Averages disagree
Close $26.57 sits between the 50-day ($27.76) and 200-day ($27.45) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
63.3, Accumulation
Reading 63.3 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
12.7% below
Price is 12.7% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 65 days
Next report Dec 3, 2026, 65 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+0.4% on average
From this point in the calendar, the next 20 trading days averaged +0.4% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Brown Forman stock chart and price history
Brown Forman closed at $26.57 on Sep 28, 2026, +0.2% over the past year, inside a 52-week range of $23.01 to $31.14.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −4.2%
- 3 months
- −5.9%
- 6 months
- −2.3%
- 1 year
- +0.2%
The full BF.A chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open BF.A in Gekko
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About Brown Forman
Brown Forman makes and sells alcoholic beverages worldwide, handling everything from distilling and bottling through to marketing and sale. Its lineup spans whiskies such as bourbon and flavored whiskey liqueurs, along with vodka, tequila, brandy, other liqueurs, wine, champagne, and ready-to-drink cocktails. The company is widely recognized for Jack Daniel's, alongside other names such as Old Forester, Herradura, el Jimador, Korbel, Finlandia, Chambord, Slane and Fords Gin.
Beyond its core drinks business, Brown Forman also sells surplus items like used barrels and bulk whiskey or wine, and offers contract bottling for other producers. Its products move to market through distributors, state government channels, and direct supply to retailers, wholesalers and provincial authorities, reaching both individual consumers and commercial buyers. The company operates across many countries, including the United States, Germany, Australia, the United Kingdom and Mexico.
Brown Forman was founded in 1870 and is headquartered in Louisville, Kentucky. Its shares are listed on the NYSE under the ticker BF.A.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Website
- brown-forman.com
Brown Forman GekkoIndex: the smart money zone
Brown Forman’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.3, in the Accumulation zone, down 3.3 points over five sessions.
63.3Accumulation
Down 3.3 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 2 | Too few readings yet | |||
| Accumulation (current zone) | 49 | +0.9% | +4.3% | ||
| Neutral | 50 | −1.3% | −3.3% | ||
| Distribution | 10 | −2.3% | −6.7% | ||
| Selling | 0 | Not available | |||
Average BF.A share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the BF.A price, zone by zone.Track BF.A in Gekko
Is Brown Forman stock overvalued? Gekko Fair Value
Brown Forman trades 12.7% below Gekko Fair Value of $30.45, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Brown Forman shares are worth, recalculated every trading day.
$30.45
Gekko Fair Value, Sep 25, 2026
12.7% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open BF.A in Gekko
Brown Forman insider and Congress trading
No open-market insider purchases were filed for Brown Forman, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in BF.A were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for BF.A, plotted on the chart in Gekko.Open BF.A in Gekko
Brown Forman earnings: next date and track record
Brown Forman reports on Dec 3, 2026 (65 days away).
Next earnings report
Dec 3, 2026
65 days away
- EPS estimate
- $0.46
- Revenue estimate
- $1.04B
Brown Forman seasonality: the next 20 trading days
Over the next 20 trading days from Sep 26, Brown Forman averaged +0.4% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.2% | 2 of 5 |
| Next 10 trading days | −1.5% | 2 of 5 |
| Next 15 trading days | +1.5% | 3 of 5 |
| Next 20 trading days | +0.4% | 3 of 5 |
| Next 30 trading days | −1.1% | 2 of 5 |
For scale, BF.A’s typical 20-trading-day move in either direction is about 4.8%.
Brown Forman market cap and key statistics
Brown Forman’s market cap is $12.18B, with a P/E ratio of 17.4 and revenue of $3.92B over the last twelve months.
Valuation
- Market cap
- $12.18B
- P/E ratio
- 17.4
- Forward P/E
- 16
- EPS, TTM
- $1.53
- Gekko Fair Value
- $30.45
Trading
- Volume
- 143,590
- Avg volume, 20 days
- 187,854
- 52-week high
- $31.14
- 52-week low
- $23.01
- Shares outstanding
- 168.5M
Financials
- Revenue, TTM
- $3.92B
- Profit margin
- 18.4%
- Return on equity
- 18.1%
- Quarterly earnings growth, YoY
- +5.7%
Risk and income
- Beta
- 0.33
- Typical daily move
- ±2.4%
- Typical 20-day move
- ±4.8%
- Dividend yield
- 3.41%
Brown Forman stock news this week
1 headline about Brown Forman from the past week, newest first, each linking to the publisher.
- Brown-Forman Corporation (BF-A) Stock Price, News, Quote & HistoryYahoo! Finance Canada, Sep 23
Brown Forman peers
Brown Forman’s 4 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| STZConstellation Brands | Buying | 21.3% below |
| BF.BBrown Forman | Accumulation | 14.8% below |
| TAPMolson Coors Beverage | Buying | 8.1% below |
| SAMBoston Beer | Accumulation | 36.9% below |
A peer links to its own page where one exists.
Brown Forman stock FAQ
What is Brown Forman’s market cap?
Brown Forman’s market cap is $12.18B at the Sep 28, 2026 close of $26.57, with 168.5M shares outstanding. The shares trade on a P/E ratio of 17.4.
Is Brown Forman stock overvalued or undervalued?
On Gekko’s estimate Brown Forman is undervalued: the Sep 28, 2026 close of $26.57 is 12.7% below Gekko Fair Value of $30.45. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Brown Forman report earnings next?
Brown Forman is expected to report on Dec 3, 2026 (65 days away). Analysts expect earnings of $0.46 per share on revenue of $1.04B.
What is Brown Forman’s 52-week high and low?
Brown Forman’s 52-week high is $31.14 and its 52-week low is $23.01; it closed at $26.57 on Sep 28, 2026, +0.2% over the past year. Over the last five years the shares peaked at $76.60 on Aug 19, 2022.
Is Brown Forman stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 5 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality), 1 as mixed (trend). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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