NYSE: PRU

Prudential Financial (PRU) Stock Analysis & Forecast

Prudential Financial, Inc. Finance sector, life/health insurance industry. Market cap $41.08B.

$118.40+0.47 (+0.4%)

Close on Sep 18, 2026. Page updated Sep 19, 9:17 pm ET.

Gekko Brief

AI summary

Prudential Financial closes at $118.40, up 0.4%, sitting between its 50-day average of $120.29 and 200-day average of $108.54. The GekkoIndex reads 62.9, placing the stock in the Accumulation zone, while the gap to Gekko Fair Value of $117.53 stands at 0.7%. Over the past six months the stock has returned 28%, though the past month shows a decline of 3.1%.

This week's news centers on portfolio restructuring and capital strategy. Prudential's subsidiary New Veld LLC agreed to sell its entire stake in Alexander Forbes Group Holdings for approximately $185 million, marking an exit from the South African company. Separately, Prudential detailed a five-year plan involving a $3 billion capital rotation, growth at PGIM, and $750 million in cost reductions targeted by 2028. Barclays reiterated an Underweight rating with a $92.00 price target, well below the stock's recent trading level, while broader coverage notes narrowing international footprint and digital modernization efforts.

Looking ahead, Prudential's next earnings report is scheduled for 4 November 2026, 45 days out and beyond a typical 20-trading-day holding window. In the last reported quarter, adjusted operating income rose 10% year over year to about $1.3 billion, with an EPS beat against estimates of $3.10. Across the last eight quarters, the company has beaten estimates five times, with an average absolute earnings reaction of 4.2%. Seasonality over the next 20 trading days has averaged a 3% gain across five years, positive in three of them. Analyst sentiment among 10 firms tracked shows zero buy ratings, seven hold, and three sell, with a consensus target of $113.40.

Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.

Price vs fair value

Close $118.40200-day averageGekko Fair Value $117.53

Key stats

Market cap: $41.08B
P/E ratio: 10.6
Forward P/E: 9.7
EPS, TTM: $11.11
Revenue, TTM: $65.22B
Profit margin: 6%
Dividend yield: 4.70%
Beta: 0.82
Volume: 3.09M avg 1.67M
1-year return: +14.9%
Typical daily move: ±2.2%
Typical 20-day move: ±4.9%
50-day average: $120.29
200-day average: $108.54
Next earnings: Nov 4
Shares outstanding: 345.0M
52-week range: $91.89$127.72

Prudential Financial swing-trade checklist

Prudential Financial scores 3 supportive, 2 mixed and 0 headwinds across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive2 mixed0 headwinds

Trendmixed
Averages disagree
Close $118.40 sits between the 50-day ($120.29) and 200-day ($108.54) averages, or the averages disagree.
See the chart
GekkoIndexsupportive
62.9, Accumulation
Reading 62.9 is in the Accumulation zone.
See the GekkoIndex
Fair valuemixed
0.7% above
Price is within 5% of Gekko Fair Value (0.7% above).
See fair value
Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money
Earnings risksupportive
Reports in 45 days
Next report Nov 4, 2026, 45 days away — outside a typical 20-trading-day hold.
See earnings
Seasonalitysupportive
+3.0% on average
From this point in the calendar, the next 20 trading days averaged +3% over 5 years, rising in 3 of them.
See seasonality

A description of current data, not a recommendation. How this page works

Prudential Financial stock chart and price history

Prudential Financial closed at $118.40 on Sep 18, 2026, +14.9% over the past year, inside a 52-week range of $91.89 to $127.72.

5Y and weekly in Gekko

Close50-day average200-day averageVolume

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month: −3.1%
3 months: +11.1%
6 months: +28.0%
1 year: +14.9%

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About Prudential Financial

Prudential Financial offers a broad range of insurance, retirement and investment products to customers in the United States, Japan and other markets. It is widely recognized for its life insurance and annuity offerings, alongside asset management services delivered through its PGIM arm.

The company organizes its work across several segments. PGIM handles investment management across fixed income, equities, real estate, private credit and multi-asset strategies for both institutional and retail clients, including Prudential's own insurance and retirement operations. Retirement Strategies serves retirement plan sponsors across public, private and not-for-profit sectors with annuities, reinsurance and income products. Group Insurance covers life and disability coverage along with supplemental health protection, while Individual Life focuses on variable, universal and term life policies. The International Businesses segment extends life insurance, retirement, investment and health-related products abroad. Prudential reaches individuals and institutions alike through its own sales channels, outside distributors, financial professionals and partner relationships.

Founded in 1875, Prudential Financial is based in Newark, New Jersey. Its shares are listed on the NYSE under the ticker PRU.

Listed: NYSE
Sector: Finance
Industry: Life/Health insurance
Website: prudential.com

Prudential Financial GekkoIndex: the smart money zone

Prudential Financial’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 62.9, in the Accumulation zone, up 1 point over five sessions.

62.9Accumulation

Up 1 point over five sessions.

Reading for Sep 18, 2026

What followed past readings in each zone

Zone	Readings	5 days	10 days	20 days	50 days
Buying	26	+2.6%	+2.8%	+2.7%	+4.6%
Accumulation (current zone)	192	+0.5%	+0.9%	+0.9%	+1.3%
Neutral	412	−0.1%	0.0%	+0.5%	+1.2%
Distribution	29	−0.6%	−0.9%	−1.0%	−3.0%
Selling	3	Too few readings yet

Average PRU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.

Selling<33

Distribution33–45

Neutral45–60

Accumulation60–70

Buying70+

Accumulation zone: Institutional interest building. About the five zones →

See every daily GekkoIndex reading plotted over the PRU price, zone by zone.Track PRU in Gekko

Is Prudential Financial stock overvalued? Gekko Fair Value

Prudential Financial trades 0.7% above Gekko Fair Value of $117.53, so the shares are about fair value on Gekko’s estimate.

Gekko’s own estimate of what Prudential Financial shares are worth, recalculated every trading day.

$117.53

Gekko Fair Value, Sep 19, 2026

0.7% above fair value · About fair value

Price$118.40

Gekko Fair Value$117.53

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open PRU in Gekko

Prudential Financial insider and Congress trading

No open-market insider purchases were filed for Prudential Financial, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for PRU in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every PRU insider filing, plotted on the chart in Gekko.Open PRU in Gekko

Congress trades last 90 days

No trades in PRU were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for PRU, plotted on the chart in Gekko.Open PRU in Gekko

Buybacks

Prudential Financial has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026: $250.0M
As a share of market cap: 0.61%
Trailing four quarters: $1.00B

From company filings.

Prudential Financial earnings: next date and track record

Prudential Financial reports on Nov 4, 2026 (45 days away), and beat the EPS estimate in 5 of its last 8 reports.

Next earnings report

Nov 4, 2026

45 days away

EPS estimate: $3.45
Revenue estimate: $15.05B

5 of 8reports beat the EPS estimate

±4.2%average move across the report

3 of 8reports followed by a gain

Share-price move across each report

Last earnings call, May 5, 2026 AI summary

What they said: Prudential reported solid Q1 results with after-tax adjusted operating income of ~$1.3 billion, a 10% YoY increase, driven by higher spread income in U.S. and International insurance and favorable life underwriting. PGIM delivered strong fee growth and margin expansion (19.1% margin, +260 bps YoY) and is targeting 25-30% margins with ~$100 million run-rate savings. Management addressed a sales suspension and misconduct issue at Prudential of Japan (POJ), estimating in-force earnings declines of ~10% in 2026 and an additional ~5% in 2027 (15% total) with a gradual sales ramp to a 50% average LP productivity in 2027. Management emphasized strategic refocusing toward retirement and asset management, cost optimization initiatives with benefits expected in 2027, and continued capital deployment discipline. Group disability saw underwriting pressure (LTD incidence and severity) tied partly to macro uncertainty but remains profitable. Prismic (sponsored reinsurance entity) is advancing with flow and third-party reinsurance transactions. Management reiterated no change to corporate guidance or capital return plans.
Guidance: POJ: Assume no sales through Nov 5 (suspension) with gradual ramp in 2027 to average Life Planner production at ~50%. POJ in-force earnings expected to decline ~10% in 2026 and additional ~5% in 2027 (total ~15% reduction). PGIM: on track for ~$100M gross annual run-rate savings and >200 bps margin expansion in 2026 toward 25-30% margin target. Corporate: no update to prior corporate guidance; expect $1.65B normalization target (implied), expense savings from a $135M restructuring to yield $150M run-rate savings in 2027. Management does not expect POJ impact to materially affect cash flow or capital return plans.
Risks flagged: POJ sales misconduct and suspension causing reduced sales, elevated surrenders, life planner support costs and reserve/cash flow timing differences (GAAP vs statutory). Group disability experienced higher LTD incidence and severity tied to macroeconomic/job uncertainty. Competitive pressure in RILA/annuity markets with aggressive pricing. Execution risk in resegmenting businesses and delivering cost savings; potential volatility in PRT/jumbo transactions due to economic/geopolitical uncertainty.

Reported	EPS	Surprise	Revenue	Surprise	Move
May 5, 2026	$3.61 est $3.10	+16.5%	$15.23B est $14.10B	+8.0%	+2.6%
Feb 3, 2026	$3.30 est $3.36	−1.8%	$14.52B est $14.67B	−1.0%	−8.5%
Oct 29, 2025	$4.26 est $3.72	+14.5%	$17.95B est $14.14B	+27.0%	+1.6%
Jul 30, 2025	$3.58 est $3.22	+11.2%	$13.77B est $13.51B	+1.9%	+0.1%
Apr 30, 2025	$3.29 est $3.18	+3.5%	$13.54B est $14.44B	−6.3%	−2.2%
Feb 4, 2025	$2.96 est $3.36	−11.9%	$12.62B est $14.71B	−14.2%	−4.1%
Oct 30, 2024	$3.48 est $3.47	+0.3%	$19.49B est $14.89B	+30.9%	−2.2%
Aug 1, 2024	$3.39 est $3.45	−1.7%	$14.88B est $13.53B	+10.0%	−12.0%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Prudential Financial stock forecast and analyst price targets

Analysts’ average 12-month price target for Prudential Financial is $113.40, −4.2% from the last close, from 10 firms rating the stock in the last 90 days.

$113.40consensus 12-month target, −4.2% from the last close

Now $118.40Avg $113.40

Low $92High $131

Buy0

Hold7

Sell3

Each firm’s latest rating in the last 90 days: 10 firms.

Latest analyst actions

Date	Firm	Rating	Target	vs price
Sep 14	TD Cowen	Hold, reiterated	$114	−3.7%
Aug 24	Morgan Stanley	Sell, reiterated	$105	−11.3%
Aug 19	Wells Fargo	Sell, maintained	$110	−7.1%
Aug 18	Wells Fargo	Sell, maintained	$110	−7.1%
Aug 17	J.P. Morgan	Hold, reiterated	$131	+10.6%

+0.9%average 20-day move after past Accumulation readings

+3.0%average move over the next 20 trading days in the last 5 years

±2.2%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Prudential Financial seasonality: the next 20 trading days

Over the next 20 trading days from Sep 19, Prudential Financial averaged +3.0% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

Average move and hit rate

Window	Average	Years higher
Next 5 trading days	−0.5%	3 of 5
Next 10 trading days	−1.3%	2 of 5
Next 15 trading days	+0.2%	2 of 5
Next 20 trading days	+3.0%	3 of 5
Next 30 trading days	+4.6%	4 of 5

For scale, PRU’s typical 20-trading-day move in either direction is about 4.9%.

Prudential Financial market cap and key statistics

Prudential Financial’s market cap is $41.08B, with a P/E ratio of 10.6 and revenue of $65.22B over the last twelve months.

Valuation

Market cap: $41.08B
P/E ratio: 10.6
Forward P/E: 9.7
EPS, TTM: $11.11
Gekko Fair Value: $117.53

Trading

Volume: 3.09M
Avg volume, 20 days: 1.67M
52-week high: $127.72
52-week low: $91.89
Shares outstanding: 345.0M

Financials

Revenue, TTM: $65.22B
Profit margin: 6%
Return on equity: 12%
Quarterly earnings growth, YoY: +89.2%

Risk and income

Beta: 0.82
Typical daily move: ±2.2%
Typical 20-day move: ±4.9%
Dividend yield: 4.70%

Prudential Financial stock news this week

Coverage of Prudential Financial this week reads positive: 8 positive, 0 neutral and 2 negative headlines.

News sentiment positive

Why Is Prudential Financial (NYSE:PRU) Reshaping Its Business?Kalkine Media, Sep 18
Prudential to sell Alexander Forbes stake for $185 millionInvesting.com, Sep 18
Prudential Financial Agrees to Sell Entire Alexforbes Stake for $185 Millionmarketscreener.com, Sep 18
Prudential (PRU) Could Be a Great ChoiceZacks Investment Research, Sep 18
PRU's Investment Income Poised to Benefit From Higher RatesZacks Investment Research, Sep 18
Prudential Financial Announces Sale of Its Stake in AlexforbesGuruFocus, Sep 18

Prudential Financial peers

Prudential Financial’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

Stock	Today	GekkoIndex zone	vs Fair Value
RGAReinsurance Group of America	+0.5%	Neutral	3.6% below
CRBGCorebridge Financial	0.0%	Neutral	1.0% below
EQHEquitable	−0.1%	Neutral	2.1% below
JXNJackson Financial	+2.8%	Accumulation	2.7% below
VOYAVoya Financial	+1.8%	Neutral	1.8% below
PRIPrimerica	+1.2%	Accumulation	7.1% below

A peer links to its own page where one exists.

Prudential Financial stock FAQ

What is Prudential Financial’s market cap?

Prudential Financial’s market cap is $41.08B at the Sep 18, 2026 close of $118.40, with 345.0M shares outstanding. The shares trade on a P/E ratio of 10.6.

What is the Prudential Financial stock forecast?

The consensus analyst 12-month price target for Prudential Financial is $113.40, −4.2% from the last close. Of the 10 firms that rated the stock in the last 90 days, 0 rate it a buy, 7 a hold and 3 a sell. Gekko doesn’t publish price predictions of its own.

Is Prudential Financial stock overvalued or undervalued?

On Gekko’s estimate Prudential Financial is about fair value: the Sep 18, 2026 close of $118.40 is 0.7% above Gekko Fair Value of $117.53. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Prudential Financial report earnings next?

Prudential Financial is expected to report on Nov 4, 2026 (45 days away). Analysts expect earnings of $3.45 per share on revenue of $15.05B. Prudential Financial beat the earnings estimate in 5 of its last 8 reports, moving 4.2% on average across the report.

What is Prudential Financial’s 52-week high and low?

Prudential Financial’s 52-week high is $127.72 and its 52-week low is $91.89; it closed at $118.40 on Sep 18, 2026, +14.9% over the past year.

Is Prudential Financial stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, earnings risk and seasonality), 2 as mixed (trend and fair value). The checklist is a description of current data, not a recommendation.

How this page works

Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

Built and overseen by Jared Mann

Founder of Gekko.app. Jared has traded stocks and ETFs for more than 20 years and has a financial industry background.

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