Insider buying last 90 days
No open-market insider purchases were filed for PRI in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every PRI insider filing, plotted on the chart in Gekko.Open PRI in Gekko
NYSE: PRI
Primerica (PRI) Stock Analysis & Forecast
Sep 28 close
$275.45−0.14 (−0.1%)
Gekko Brief
AI summaryPrimerica shares slipped after the company's Q2 2026 operating results, which reported 148,612 licensed representatives and $27.7 billion in term life face amount; the stock fell despite the scale of the sales network and insurance volume. Argus lowered its target price on the stock to $303.00, adding to the cautious tone even as recent quarterly EPS of $6.41 exceeded the $6.03 estimate and revenue rose 9% year over year.
The stock closes at $275.45, down 0.1%, sitting between its 50-day average of $301.31 and 200-day average of $276.45, with the one-month return at -5.5% and the six-month return at 11.9%. The GekkoIndex reads 71.3, placing Primerica in the Buying zone, while the price stands 11.4% below Gekko Fair Value of $311.01.
The next earnings date falls on 4 November 2026, 36 days out and beyond a typical 20-trading-day hold; the prior report showed a 2.6% reaction against an average absolute move of 3.8% across the last 8 quarters, all beats. Seasonality from this point has averaged a 3.5% gain over the next 20 trading days across 5 years, rising in 4 of them. No insider, Congress or unusual options activity appears in the current window, and analyst coverage stands at 1 buy and 5 hold among 6 firms, with a consensus target of $324.50.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Primerica price vs fair value
Close $275.45200-day averageGekko Fair Value $311.01
Primerica quick facts
- Market cap
- $8.59B
- P/E ratio
- 11
- Forward P/E
- 14
- EPS, TTM
- $24.89
- Revenue, TTM
- $3.49B
- Profit margin
- 22.8%
- Dividend yield
- 1.69%
- Beta
- 0.85
- Volume
- 153,376 avg 196,151
- 1-year return
- +0.5%
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±4.6%
- 50-day average
- $301.31
- 200-day average
- $276.45
- Next earnings
- Nov 4
- Shares outstanding
- 30.78M
Primerica swing-trade checklist
Primerica scores 4 supportive, 1 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive1 mixed0 headwinds
- Trendmixed
Averages disagree
Close $275.45 sits between the 50-day ($301.31) and 200-day ($276.45) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
71.3, Buying
Reading 71.3 is in the Buying zone.
See the GekkoIndex - Fair valuesupportive
11.4% below
Price is 11.4% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 36 days
Next report Nov 4, 2026, 36 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+3.5% on average
From this point in the calendar, the next 20 trading days averaged +3.5% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Primerica stock chart and price history
Primerica closed at $275.45 on Sep 28, 2026, +0.5% over the past year, inside a 52-week range of $230.09 to $327.28.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −5.5%
- 3 months
- −4.0%
- 6 months
- +11.9%
- 1 year
- +0.5%
The full PRI chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open PRI in Gekko
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About Primerica
Primerica sells financial products to middle-income families across the United States and Canada. Its main line is individual term life insurance, and it also helps clients build savings through mutual funds, retirement accounts, managed investment options, and annuities.
The business is split into four parts covering term life coverage, investment and savings offerings, senior health plans, and a wider mix of other products. For older customers, it offers segregated funds along with Medicare Advantage and supplemental health plans. Beyond that, it provides mortgage loans, prepaid legal plans handling things like wills and courtroom defense, protection against identity theft, coverage for cars and homes, home automation tools, and insurance packages for small businesses including supplemental health, accidental death, and disability benefits. All of this reaches customers through a wide network of licensed representatives.
Primerica traces its founding back to 1927 and runs its operations from Duluth, Georgia. Its stock trades on the NYSE under the ticker PRI.
- Listed
- NYSE
- Sector
- Finance
- Industry
- Life/Health insurance
- Website
- primerica.com
Primerica GekkoIndex: the smart money zone
Primerica’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 71.3, in the Buying zone, up 3.2 points over five sessions.
71.3Buying
Up 3.2 points over five sessions, from the Accumulation zone.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 21 | +1.1% | +6.0% | ||
| Accumulation | 176 | +0.5% | +2.5% | ||
| Neutral | 432 | 0.0% | −0.2% | ||
| Distribution | 38 | +0.4% | +2.1% | ||
| Selling | 5 | Too few readings yet | |||
Average PRI share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
See every daily GekkoIndex reading plotted over the PRI price, zone by zone.Track PRI in Gekko
Is Primerica stock overvalued? Gekko Fair Value
Primerica trades 11.4% below Gekko Fair Value of $311.01, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Primerica shares are worth, recalculated every trading day.
$311.01
Gekko Fair Value, Sep 26, 2026
11.4% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open PRI in Gekko
Primerica insider and Congress trading
No open-market insider purchases were filed for Primerica, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in PRI were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for PRI, plotted on the chart in Gekko.Open PRI in Gekko
Buybacks
Primerica has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $135.2M
- As a share of market cap
- 1.57%
- Trailing four quarters
- $469.3M
From company filings.
Primerica earnings: next date and track record
Primerica reports on Nov 4, 2026 (36 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Nov 4, 2026
36 days away
- EPS estimate
- $6.37
- Revenue estimate
- $901.0M
8 of 8reports beat the EPS estimate
±3.8%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $6.41 est $6.03 | $865.1M est $881.0M | +2.6% |
| May 6, 2026 | $5.96 est $5.48 | $872.7M est $855.4M | −1.5% |
| Feb 11, 2026 | $6.13 est $5.68 | $853.5M est $844.9M | −5.6% |
| Nov 5, 2025 | $6.33 est $5.52 | $839.8M est $839.7M | −3.9% |
| Aug 6, 2025 | $5.46 est $5.18 | $793.3M est $804.0M | −3.3% |
| May 7, 2025 | $5.02 est $4.78 | $804.8M est $784.3M | +3.2% |
| Feb 11, 2025 | $5.03 est $4.98 | $803.4M est $772.6M | −4.9% |
| Nov 6, 2024 | $5.68 est $4.81 | $790.0M est $745.3M | +5.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Primerica stock forecast and analyst price targets
Analysts’ average 12-month price target for Primerica is $324.50, +17.8% from the last close, from 6 firms rating the stock in the last 90 days.
$324.50consensus 12-month target, +17.8% from the last close
Now $275.45Avg $324.50
Low $268High $360
Each firm’s latest rating in the last 90 days: 6 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 30 | Truist Financial | $320 | +16.2% |
| Aug 27 | Truist Financial | $320 | +16.2% |
| Aug 24 | Morgan Stanley | $316 | +14.7% |
| Aug 11 | KBW | $335 | +21.6% |
| Aug 7 | William Blair | — | — |
+6.0%average 20-day move after past Buying readings
+3.5%average move over the next 20 trading days in the last 5 years
±1.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Primerica seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Primerica averaged +3.5% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.1% | 5 of 5 |
| Next 10 trading days | +4.0% | 4 of 5 |
| Next 15 trading days | +3.6% | 4 of 5 |
| Next 20 trading days | +3.5% | 4 of 5 |
| Next 30 trading days | +5.5% | 4 of 5 |
For scale, PRI’s typical 20-trading-day move in either direction is about 4.6%.
Primerica market cap and key statistics
Primerica’s market cap is $8.59B, with a P/E ratio of 11 and revenue of $3.49B over the last twelve months.
Valuation
- Market cap
- $8.59B
- P/E ratio
- 11
- Forward P/E
- 14
- EPS, TTM
- $24.89
- Gekko Fair Value
- $311.01
Trading
- Volume
- 153,376
- Avg volume, 20 days
- 196,151
- 52-week high
- $327.28
- 52-week low
- $230.09
- Shares outstanding
- 30.78M
Financials
- Revenue, TTM
- $3.49B
- Profit margin
- 22.8%
- Return on equity
- 33%
- Quarterly earnings growth, YoY
- +19.5%
Risk and income
- Beta
- 0.85
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±4.6%
- Dividend yield
- 1.69%
Primerica stock news this week
Coverage of Primerica this week reads negative: 1 positive, 1 neutral and 2 negative headlines.
- Primerica, Inc. (PRI) Stock ForecastsYahoo! Finance Canada, Sep 25
- Primerica, Inc. (PRI) Stock Price, News, Quote & HistoryYahoo! Finance Canada, Sep 24
- Bank of America Corp DE Acquires New Holdings in Primerica, Inc. $PRIMarketBeat, Sep 24
- Primerica stock falls 3.45 percent after Q2 resultsAD HOC NEWS, Sep 23
Primerica peers
Primerica’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| PRUPrudential Financial | Accumulation | 1.4% below |
| RGAReinsurance Group of America | Neutral | 1.0% below |
| CRBGCorebridge Financial | Neutral | 4.7% below |
| EQHEquitable | Neutral | 5.6% below |
| JXNJackson Financial | Neutral | 4.5% below |
| VOYAVoya Financial | Accumulation | 7.2% below |
A peer links to its own page where one exists.
Primerica stock FAQ
What is Primerica’s market cap?
Primerica’s market cap is $8.59B at the Sep 28, 2026 close of $275.45, with 30.78M shares outstanding. The shares trade on a P/E ratio of 11.
What is the Primerica stock forecast?
The consensus analyst 12-month price target for Primerica is $324.50, +17.8% from the last close. Of the 6 firms that rated the stock in the last 90 days, 1 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Primerica stock overvalued or undervalued?
On Gekko’s estimate Primerica is undervalued: the Sep 28, 2026 close of $275.45 is 11.4% below Gekko Fair Value of $311.01. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Primerica report earnings next?
Primerica is expected to report on Nov 4, 2026 (36 days away). Analysts expect earnings of $6.37 per share on revenue of $901.0M. Primerica beat the earnings estimate in 8 of its last 8 reports, moving 3.8% on average across the report.
What is Primerica’s 52-week high and low?
Primerica’s 52-week high is $327.28 and its 52-week low is $230.09; it closed at $275.45 on Sep 28, 2026, +0.5% over the past year.
Is Primerica stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 5 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality), 1 as mixed (trend). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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