Insider buying last 90 days
No open-market insider purchases were filed for PII in the last 90 days.
From Form 4 filings, dated to when each was filed.
This week's news on Polaris centers on analyst sentiment following its Q2 2026 results. Sell-side firms maintained cautious stances, with a consensus "Hold" rating and a 12-month price target of $65.89 cited in one report. Robert W. Baird lowered its target from $72.00 to $65.00 while keeping a neutral rating, and UBS cut its target from $67.00 to $61.00, also maintaining a Neutral rating, pointing to valuation discipline and promotional pressure in the powersports market. Separately, Polaris Government and Defense unveiled the MRZR Alpha concept vehicle at a defense show in Perth, Australia, and the company scheduled its third-quarter 2026 earnings call for October 27.
Polaris closed at $51.22, down 0.7%, trading below both its 50-day average of $60.59 and 200-day average of $63.46, with the 50-day below the 200-day. The stock sits near its 52-week low of $47.14, down 12.5% over one month and 24.1% over three months. The GekkoIndex reads 67.5, placing it in the Accumulation zone, while the price stands 21.4% below Gekko Fair Value of $65.13.
Earnings are scheduled for 26 October 2026, 14 days away, falling inside a typical 20-trading-day holding window; the last report saw a 9.9% reaction. No insider, Congress, or unusual options activity appears in their respective windows. Seasonality data shows the next 20 trading days averaged a 0.2% return over 5 years, rising in 2 of those years. Analyst coverage remains entirely Hold-rated across 10 firms.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Polaris scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
Below 50 and 200-day
Close $51.22 is below the 50-day ($60.59) and 200-day ($63.46) averages, and the 50-day is below the 200-day.
See the chart67.5, Accumulation
Reading 67.5 is in the Accumulation zone.
See the GekkoIndex21.4% below
Price is 21.4% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 14 days
Reports on Oct 26, 2026, 14 days away — inside a typical 20-trading-day hold.
See earnings+0.2% on average
From this point in the calendar, the next 20 trading days averaged +0.2% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Polaris closed at $51.22 on Oct 12, 2026, −18.2% over the past year, inside a 52-week range of $47.14 to $77.98.
Use the left and right arrow keys to read daily values.
Put PII on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Polaris makes powersports vehicles, covering off-road machines such as ATVs and side-by-side utility vehicles, snowmobiles, snow bike conversion kits, and light-duty transport and industrial vehicles, along with on-road motorcycles, quadricycles and moto-roadsters. It also builds pontoon and deck boats for the water. Alongside the vehicles, the company sells a wide range of add-ons, from winches, plows and tracks to cab systems, lighting and wheels, plus snowmobile covers, bags and starters, motorcycle exhausts and trim, and riding gear like helmets, jackets, gloves and boots.
The business runs through three segments, Off-Road, On-Road and Marine, each tied to a different set of vehicles and accessories. Products reach customers through dealers and distributors, Polaris's own online stores, and a network of 101 physical retail locations, supported by call centers for parts and apparel orders.
Polaris was founded in 1954 under the name Polaris Industries Inc. and is headquartered in Medina, Minnesota. Its shares are listed on the NYSE under the ticker PII.
Polaris’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 67.5, in the Accumulation zone, up 0.1 points over five sessions.
Up 0.1 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 66 | −1.5% | −4.4% | ||
| Accumulation (current zone) | 252 | −0.2% | −3.3% | ||
| Neutral | 349 | 0.0% | +1.2% | ||
| Distribution | 10 | −1.5% | +2.2% | ||
| Selling | 5 | Too few readings yet | |||
Average PII share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Polaris trades 21.4% below Gekko Fair Value of $65.13, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Polaris shares are worth, recalculated every trading day.
$65.13
Gekko Fair Value, Oct 10, 2026
21.4% Undervalued
At the end of Aug 2026 the price was 6.0% below the estimate.
No open-market insider purchases were filed for Polaris, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for PII in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in PII were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Polaris has been buying back its own shares.
From company filings.
0of the funds Gekko tracks hold PII.
Polaris reports on Oct 26, 2026 (14 days away), and beat the EPS estimate in 7 of its last 8 reports.
Oct 26, 2026
14 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 28, 2026 | $1.97 est $0.72 | $2.02B est $1.94B | −9.9% |
| Apr 27, 2026 | $0.13 est −$0.40 | $1.66B est $1.63B | +10.7% |
| Jan 27, 2026 | $0.08 est $0.06 | $1.92B est $1.81B | −6.0% |
| Oct 28, 2025 | $0.41 est $0.23 | $1.84B est $1.79B | −5.0% |
| Jul 29, 2025 | $0.40 est $0.05 | $1.85B est $1.67B | +7.2% |
| Apr 29, 2025 | −$0.90 est −$0.91 | $1.54B est $1.82B | +0.7% |
| Jan 28, 2025 | $0.92 est $0.90 | $1.76B est $1.53B | −13.7% |
| Oct 22, 2024 | $0.73 est $0.91 | $1.72B est $1.74B | −13.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Polaris is $71.47, +39.5% from the last close, from 10 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 10 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 7 | Robert W. Baird | $65 | +26.9% |
| Sep 28 | Wells Fargo | $70 | +36.7% |
| Sep 18 | UBS | $61 | +19.1% |
| Sep 9 | Citi | $67 | +30.8% |
| Aug 5 | Morgan Stanley | $74 | +44.5% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, Polaris averaged +0.2% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +5.0% | 3 of 5 |
| Next 10 trading days | −0.4% | 1 of 5 |
| Next 15 trading days | −1.6% | 2 of 5 |
| Next 20 trading days | +0.2% | 2 of 5 |
| Next 30 trading days | −1.3% | 2 of 5 |
For scale, PII’s typical 20-trading-day move in either direction is about 6.5%.
Polaris’s market cap is $2.91B and revenue of $7.52B over the last twelve months.
Coverage of Polaris this week reads negative: 1 positive, 3 neutral and 3 negative headlines.
Polaris’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| ASAmer Sports | Neutral | 16.2% below |
| HASHasbro | Neutral | 5.4% below |
| MATMattel | Distribution | 31.5% below |
| GOLFAcushnet | Accumulation | 4.3% above |
| THOThor Industries | Buying | 31.4% below |
| CALYCallaway Golf | Accumulation | 21.9% below |
A peer links to its own page where one exists.
Polaris’s market cap is $2.91B at the Oct 12, 2026 close of $51.22, with 56.90M shares outstanding.
The consensus analyst 12-month price target for Polaris is $71.47, +39.5% from the last close. Of the 10 firms that rated the stock in the last 90 days, 0 rate it a buy, 10 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Polaris is undervalued: the Oct 12, 2026 close of $51.22 is 21.4% below Gekko Fair Value of $65.13. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Polaris is expected to report on Oct 26, 2026 (14 days away). Analysts expect earnings of $0.59 per share on revenue of $1.90B. Polaris beat the earnings estimate in 7 of its last 8 reports, moving 8.3% on average across the report.
Polaris’s 52-week high is $77.98 and its 52-week low is $47.14; it closed at $51.22 on Oct 12, 2026, −18.2% over the past year. Over the last five years the shares peaked at $138.49 on Jul 27, 2023.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value), 1 as mixed (seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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