Insider buying last 90 days
No open-market insider purchases were filed for HAYW in the last 90 days.
From Form 4 filings, dated to when each was filed.
Oct 12 close
Hayward's stock touched a fresh 52-week low of $12.02 this week, with coverage pointing to weak sentiment across time horizons even as the company confirmed its third quarter 2026 earnings release and conference call for 28 October. Stifel maintained its Buy rating on the name, and Hayward separately named Jared Arrowood as Vice President and Chief Accounting Officer. CEO Kevin Holleran sold $620,045 in common stock on 5 October while concurrently acquiring the same number of shares through an options exercise, a transaction that occurred near the stock's 52-week low.
Shares closed at $11.52, up 1.5% on the day but sitting below both the 50-day average of $13.68 and the 200-day average of $14.77, with the 50-day also below the 200-day. The one-month return stands at -12.1% and the one-year return at -24.5%. The GekkoIndex reads 72, placing the stock in the Buying zone, and price sits 19.4% below the Gekko Fair Value of $14.30.
Earnings are scheduled for 28 October, 15 days out, falling inside a typical 20-trading-day holding window; the prior quarter's EPS of $0.13 matched estimates and produced a -5% reaction, with an average absolute reaction of 6.3% across the last eight quarters. Seasonality from this point in the calendar has averaged +3.6% over the next 20 trading days across 5 years, rising in 4 of them. No insider, Congress or unusual options activity appears in the current windows. Analyst consensus includes 3 buy and 4 hold ratings among 7 firms, with a consensus target of $17.50.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Hayward scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
Below 50 and 200-day
Close $11.52 is below the 50-day ($13.68) and 200-day ($14.77) averages, and the 50-day is below the 200-day.
See the chart72, Buying
Reading 72 is in the Buying zone.
See the GekkoIndex19.4% below
Price is 19.4% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 16 days
Reports on Oct 28, 2026, 16 days away — inside a typical 20-trading-day hold.
See earnings+3.6% on average
From this point in the calendar, the next 20 trading days averaged +3.6% over 5 years, rising in 4 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Hayward closed at $11.52 on Oct 12, 2026, −24.5% over the past year, inside a 52-week range of $11.24 to $17.73.
Use the left and right arrow keys to read daily values.
Put HAYW on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Hayward makes equipment that keeps swimming pools running, from pumps and filters to heaters, cleaning robots, lighting, and the automation that links these parts together. It builds this gear for both homeowners and businesses that operate pools, and it has become known for pairing traditional hardware with newer IoT-based controls that let owners manage their pools remotely.
Rather than selling straight to the public, Hayward moves its products through specialty distributors, retailers, and group purchasing organizations. This network carries its goods to customers across North America and Europe, as well as other regions abroad, covering both household buyers and commercial accounts.
The company got its start in 1925 and now operates out of Charlotte, North Carolina. Its stock is listed on the NYSE under the ticker HAYW.
Hayward’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 72, in the Buying zone, up 4 points over five sessions.
Up 4 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 60 | −0.2% | +6.1% | ||
| Accumulation | 189 | +0.6% | +1.1% | ||
| Neutral | 395 | +0.1% | −0.5% | ||
| Distribution | 37 | −2.1% | −1.6% | ||
| Selling | 1 | Too few readings yet | |||
Average HAYW share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.1% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Hayward trades 19.4% below Gekko Fair Value of $14.30, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Hayward shares are worth, recalculated every trading day.
$14.30
Gekko Fair Value, Oct 10, 2026
19.4% Undervalued
At the end of Aug 2026 the price was 8.6% below the estimate.
No open-market insider purchases were filed for Hayward, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for HAYW in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in HAYW were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Hayward has been buying back its own shares.
From company filings.
Hayward reports on Oct 28, 2026, before the open (16 days away), and beat the EPS estimate in 8 of its last 8 reports.
Oct 28, 2026
Expected before the open, 16 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Apr 29, 2026 | $0.13 est $0.13 | $255.2M est $239.1M | −5.0% |
| Feb 25, 2026 | $0.29 est $0.28 | $349.4M est $331.7M | +0.7% |
| Oct 29, 2025 | $0.14 est $0.12 | $237.2M est $231.5M | +12.3% |
| Jul 30, 2025 | $0.24 est $0.22 | $299.6M est $232.0M | +2.8% |
| May 1, 2025 | $0.10 est $0.09 | $228.8M est $298.3M | +5.3% |
| Feb 26, 2025 | $0.27 est $0.24 | $327.1M est $225.4M | +2.4% |
| Oct 29, 2024 | $0.11 est $0.10 | $227.6M est $300.8M | +12.2% |
| Jul 30, 2024 | $0.21 est $0.20 | $284.4M est $282.6M | +9.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Hayward is $17.50, +51.9% from the last close, from 7 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 7 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 9 | Goldman Sachs | $14 | +21.5% |
| Oct 6 | Stifel Nicolaus | — | — |
| Sep 15 | Wolfe Research | — | — |
| Sep 1 | William Blair | — | — |
| Aug 31 | Bank of America Securities | — | — |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, Hayward averaged +3.6% across the last 5 years, rising in 4 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.5% | 4 of 5 |
| Next 10 trading days | +1.2% | 3 of 5 |
| Next 15 trading days | +3.6% | 4 of 5 |
| Next 20 trading days | +3.6% | 4 of 5 |
| Next 30 trading days | +5.4% | 4 of 5 |
For scale, HAYW’s typical 20-trading-day move in either direction is about 6.5%.
Hayward’s market cap is $2.44B, with a P/E ratio of 15.7 and revenue of $1.17B over the last twelve months.
Coverage of Hayward this week reads neutral: 3 positive, 9 neutral and 1 negative headlines.
Hayward’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| ASAmer Sports | Neutral | 16.2% below |
| HASHasbro | Neutral | 5.4% below |
| MATMattel | Distribution | 31.5% below |
| GOLFAcushnet | Accumulation | 4.3% above |
| THOThor Industries | Buying | 31.4% below |
| PIIPolaris | Accumulation | 21.4% below |
A peer links to its own page where one exists.
Hayward’s market cap is $2.44B at the Oct 12, 2026 close of $11.52, with 212.1M shares outstanding. The shares trade on a P/E ratio of 15.7.
The consensus analyst 12-month price target for Hayward is $17.50, +51.9% from the last close. Of the 7 firms that rated the stock in the last 90 days, 3 rate it a buy, 4 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Hayward is undervalued: the Oct 12, 2026 close of $11.52 is 19.4% below Gekko Fair Value of $14.30. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Hayward is expected to report on Oct 28, 2026, before the market opens (16 days away). Analysts expect earnings of $0.15 per share on revenue of $251.8M. Hayward beat the earnings estimate in 8 of its last 8 reports, moving 6.3% on average across the report.
Hayward’s 52-week high is $17.73 and its 52-week low is $11.24; it closed at $11.52 on Oct 12, 2026, −24.5% over the past year. Over the last five years the shares peaked at $28.65 on Nov 18, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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