Insider buying last 90 days
No open-market insider purchases were filed for HAS in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every HAS insider filing, plotted on the chart in Gekko.Open HAS in Gekko
NASDAQ: HAS
Hasbro (HAS) Stock Analysis & Forecast
Sep 28 close
$89.45+1.36 (+1.5%)
Gekko Brief
AI summaryThis week Hasbro disclosed to Massachusetts regulators that a March cyberattack, which forced a complete rebuilding of its primary data center, resulted from a "vishing" and social engineering campaign. Separately, Goldman Sachs trimmed its price target on the stock from USD 117.00 to USD 115.00 while maintaining a Buy rating, and the shares gained 1.47 percent to USD 88.09. Coverage also noted Hasbro's Q2 fiscal 2026 revenue of USD 1.14 billion and raised full-year guidance for revenue growth and operating margin, attributed largely to strength at Wizards of the Coast, alongside a new EverBoard digital tabletop product featuring licensed Hasbro titles.
Hasbro closed at $89.45, up 1.5%, sitting between its 50-day average of $91.82 and 200-day average of $90.23. The GekkoIndex reads 65.7, placing it in the Accumulation zone, though the reading has slipped 4.2 points over the last five sessions. Price sits 2.3% above Gekko Fair Value of $87.46.
The next earnings date falls on 22 October, before the open, 23 days away and inside a typical 20-trading-day holding period; the last report showed an EPS beat of $1.47 versus a $1.13 estimate, with a -7.3% reaction. No insider, Congress or unusual options activity appears in the current window. Seasonally, the next 20 trading days from this point have averaged -7.7% over 5 years, rising in 2 of them. Analyst consensus among 11 firms stands at 9 buy and 2 hold, with a consensus target of $109.50.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Hasbro price vs fair value
Close $89.45200-day averageGekko Fair Value $87.46
Hasbro quick facts
- Market cap
- $12.62B
- P/E ratio
- 15.6
- Forward P/E
- 13.5
- EPS, TTM
- $5.64
- Revenue, TTM
- $4.97B
- Profit margin
- 16%
- Dividend yield
- 3.23%
- Beta
- 0.47
- Volume
- 1.82M avg 1.56M
- 1-year return
- +20.0%
- Typical daily move
- ±2.4%
- Typical 20-day move
- ±6.1%
- 50-day average
- $91.82
- 200-day average
- $90.23
- Next earnings
- Oct 22 before open
- Shares outstanding
- 141.0M
Hasbro swing-trade checklist
Hasbro scores 1 supportive, 2 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive2 mixed2 headwinds
- Trendmixed
Averages disagree
Close $89.45 sits between the 50-day ($91.82) and 200-day ($90.23) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
65.7, Accumulation
Reading 65.7 is in the Accumulation zone.
See the GekkoIndex - Fair valuemixed
2.3% above
Price is within 5% of Gekko Fair Value (2.3% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 23 days
Reports on Oct 22, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−7.7% on average
From this point in the calendar, the next 20 trading days averaged −7.7% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Hasbro stock chart and price history
Hasbro closed at $89.45 on Sep 28, 2026, +20.0% over the past year, inside a 52-week range of $69.50 to $106.98.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −5.0%
- 3 months
- +5.9%
- 6 months
- +1.0%
- 1 year
- +20.0%
The full HAS chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open HAS in Gekko
Follow Hasbro through every session
Put HAS on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
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About Hasbro
Hasbro designs, produces and sells toys and games for consumers globally, offering everything from action figures and dolls to playsets, plush characters, preschool items, toy vehicles, craft supplies and classic tabletop games. Beyond its own products, it lends its characters and brand names to outside manufacturers, who turn them into apparel and other consumer goods, while Hasbro itself also sells licensed items in areas like publishing, home goods and electronics.
The business runs through a few distinct arms. One handles the buying, promotion and shipping of its toy and game lines to stores worldwide. A separate unit, tied to Wizards of the Coast, builds trading card games, role-playing titles and digital game experiences using intellectual property from both companies. A third arm creates and sells entertainment content, including movies, television shows, digital programming and live events. Products reach shoppers through big retailers, wholesalers, discount and drugstore chains, catalog sellers, department stores, online marketplaces and Hasbro's own PULSE website.
Hasbro traces its founding to 1923 and runs its operations from Pawtucket, Rhode Island. Its stock trades on the NASDAQ under the ticker HAS.
- Listed
- NASDAQ
- Sector
- Consumer durables
- Industry
- Recreational products
- Website
- corporate.hasbro.com
Hasbro GekkoIndex: the smart money zone
Hasbro’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.7, in the Accumulation zone, down 4.2 points over five sessions.
65.7Accumulation
Down 4.2 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 28 | −0.1% | +5.1% |
| Accumulation (current zone) | 171 | +0.8% | +3.8% |
| Neutral | 403 | +0.6% | +1.9% |
| Distribution | 56 | −0.4% | −1.1% |
| Selling | 14 | +0.1% | +1.0% |
Average HAS share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the HAS price, zone by zone.Track HAS in Gekko
Is Hasbro stock overvalued? Gekko Fair Value
Hasbro trades 2.3% above Gekko Fair Value of $87.46, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Hasbro shares are worth, recalculated every trading day.
$87.46
Gekko Fair Value, Sep 29, 2026
2.3% above fair value · About fair value
Gekko Fair Value on every chart, with the gap to price updating daily.Open HAS in Gekko
Hasbro insider and Congress trading
No open-market insider purchases were filed for Hasbro, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in HAS were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for HAS, plotted on the chart in Gekko.Open HAS in Gekko
Buybacks
Hasbro has been buying back its own shares.
- Bought back, quarter ended Jun 28, 2026
- $33.80M
- As a share of market cap
- 0.27%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds HAS.
0added0opened1trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Hasbro earnings: next date and track record
Hasbro reports on Oct 22, 2026, before the open (23 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Oct 22, 2026
Expected before the open, 23 days away
- EPS estimate
- $1.86
- Revenue estimate
- $1.47B
8 of 8reports beat the EPS estimate
±7.7%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, May 20, 2026 AI summary
- What they said
- Hasbro Q1 2026 revenue grew 13%, driven by Wizards of the Coast strength. Magic: The Gathering's Lorwyn Eclipsed became the best-selling Premier set ever, with record backlist performance. MagicCon Las Vegas drew 23,000+ attendees. Consumer Products posted positive POS growth with retail inventory remaining lean. Key upcoming catalysts include Marvel Super Heroes Magic set, AAA video game launches (EXODUS, Warlock), and major entertainment IP releases.
- Guidance
- Management reaffirmed confidence in full-year Consumer Products segment growth. Magic momentum continues into Q2 with Secrets of the Lost Spire already surpassing Lorwyn Eclipsed in sales. Blockbuster IP slate including Marvel, Star Wars, Toy Story 5, and Spider-Man expected to drive second-half performance.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| May 20, 2026 | $1.47 est $1.13 | $1.00B est $969.2M | −7.3% |
| Feb 10, 2026 | $1.51 est $0.95 | $1.45B est $1.26B | +9.5% |
| Oct 23, 2025 | $1.68 est $1.66 | $1.39B est $1.26B | +2.0% |
| Jul 23, 2025 | $1.30 est $0.78 | $980.8M est $1.30B | −3.2% |
| Apr 24, 2025 | $1.04 est $0.67 | $887.1M est $770.6M | +15.8% |
| Feb 20, 2025 | $0.46 est $0.35 | $1.10B est $755.6M | +10.5% |
| Oct 24, 2024 | $1.73 est $1.28 | $1.28B est $1.02B | −5.6% |
| Jul 25, 2024 | $1.22 est $0.78 | $995.3M est $941.4M | +7.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Hasbro stock forecast and analyst price targets
Analysts’ average 12-month price target for Hasbro is $109.50, +22.4% from the last close, from 11 firms rating the stock in the last 90 days.
$109.50consensus 12-month target, +22.4% from the last close
Now $89.45Avg $109.50
Low $90High $120
Each firm’s latest rating in the last 90 days: 11 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 25 | Roth MKM | $105 | +17.4% |
| Sep 16 | Wells Fargo | $90 | +0.6% |
| Sep 11 | Citi | $107 | +19.6% |
| Sep 3 | Wells Fargo | $90 | +0.6% |
| Aug 20 | Wells Fargo | $90 | +0.6% |
+3.8%average 20-day move after past Accumulation readings
−7.7%average move over the next 20 trading days in the last 5 years
±2.4%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Hasbro seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Hasbro averaged −7.7% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −3.5% | 2 of 5 |
| Next 10 trading days | −5.0% | 2 of 5 |
| Next 15 trading days | −4.7% | 1 of 5 |
| Next 20 trading days | −7.7% | 2 of 5 |
| Next 30 trading days | −9.8% | 2 of 5 |
For scale, HAS’s typical 20-trading-day move in either direction is about 6.1%.
Hasbro market cap and key statistics
Hasbro’s market cap is $12.62B, with a P/E ratio of 15.6 and revenue of $4.97B over the last twelve months.
Valuation
- Market cap
- $12.62B
- P/E ratio
- 15.6
- Forward P/E
- 13.5
- EPS, TTM
- $5.64
- Gekko Fair Value
- $87.46
Trading
- Volume
- 1.82M
- Avg volume, 20 days
- 1.56M
- 52-week high
- $106.98
- 52-week low
- $69.50
- Shares outstanding
- 141.0M
Financials
- Revenue, TTM
- $4.97B
- Profit margin
- 16%
- Return on equity
- 159.6%
- Quarterly earnings growth, YoY
- +98.6%
Risk and income
- Beta
- 0.47
- Typical daily move
- ±2.4%
- Typical 20-day move
- ±6.1%
- Dividend yield
- 3.23%
Hasbro stock news this week
Coverage of Hasbro this week reads positive: 11 positive, 2 neutral and 3 negative headlines.
- Hasbro cyberattack caused by 'vishing' and social engineering campaignThe Business Journals, Sep 28
- Hasbro stock gains 1.47 percent as Goldman trims targetAD HOC NEWS, Sep 28
- Polaris Pays a 5.15% Yield. Should Income Investors Trust It More Than Hasbro?24/7 Wall St., Sep 27
- Hasbro (HAS) Exceeds Market Returns: Some Facts to ConsiderZacks Investment Research, Sep 25
- Hasbro stock rises 1.06 percent to USD 87.73 in Nasdaq tradingAD HOC NEWS, Sep 25
- Is Hasbro Stock Underperforming the S&P 500?Yahoo Finance, Sep 25
Hasbro peers
Hasbro’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| ASAmer Sports | Accumulation | 19.6% below |
| GOLFAcushnet | Accumulation | 7.9% above |
| MATMattel | Accumulation | 44.3% below |
| THOThor Industries | Accumulation | 11.7% below |
| PIIPolaris | Buying | 21.5% below |
| HAYWHayward | Buying | 15.6% below |
A peer links to its own page where one exists.
Hasbro stock FAQ
What is Hasbro’s market cap?
Hasbro’s market cap is $12.62B at the Sep 28, 2026 close of $89.45, with 141.0M shares outstanding. The shares trade on a P/E ratio of 15.6.
What is the Hasbro stock forecast?
The consensus analyst 12-month price target for Hasbro is $109.50, +22.4% from the last close. Of the 11 firms that rated the stock in the last 90 days, 9 rate it a buy, 2 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Hasbro stock overvalued or undervalued?
On Gekko’s estimate Hasbro is about fair value: the Sep 28, 2026 close of $89.45 is 2.3% above Gekko Fair Value of $87.46. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Hasbro report earnings next?
Hasbro is expected to report on Oct 22, 2026, before the market opens (23 days away). Analysts expect earnings of $1.86 per share on revenue of $1.47B. Hasbro beat the earnings estimate in 8 of its last 8 reports, moving 7.7% on average across the report.
What is Hasbro’s 52-week high and low?
Hasbro’s 52-week high is $106.98 and its 52-week low is $69.50; it closed at $89.45 on Sep 28, 2026, +20.0% over the past year.
Is Hasbro stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 5 items with data read as supportive (gekkoindex), 2 as mixed (trend and fair value) and 2 as headwinds (earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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