Insider buying last 90 days
No open-market insider purchases were filed for KO in the last 90 days.
From Form 4 filings, dated to when each was filed.
Coca-Cola shares are hitting 52-week highs this week alongside fellow dividend payers Procter & Gamble and Colgate-Palmolive, as investors seek stability following midterm election results. Separately, reports highlight that Coke Zero Sugar is gaining ground on Diet Coke, accounting for 52% of soft drink sales growth last year, while coverage of the Coca-Cola–PepsiCo rivalry notes KFC's planned 2027 switch to Coca-Cola in US restaurants. The stock rose 1.05% on Wednesday to $95.80, slightly below its 52-week high of $96.56, even as it is described as still underperforming the broader market.
KO closed at $95.80, up 1.1%, sitting above both its 50-day average of $89.70 and its 200-day average of $82.50, with the 50-day above the 200-day. The GekkoIndex reading stands at 47, placing it in the Neutral zone, down 6.7 over the last five readings. Price sits 7.5% above the Gekko Fair Value of $89.14.
No confirmed earnings date is currently on the calendar, with the last report on 27 October 2026 showing EPS of $0.91 against a $0.88 estimate and a -1% reaction, following eight straight quarterly beats. Over the last 90 days, Congress recorded 2 buys and 0 sells. Analyst coverage from 15 firms shows 12 buy and 3 hold ratings, with a consensus target of $97.75, implying 2% upside. Seasonally, the next 20 trading days have averaged a 1.1% return over 5 years, rising in 3 of them.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Coca-Cola scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
Above 50 and 200-day
Close $95.80 is above the 50-day ($89.70) and 200-day ($82.50) averages, and the 50-day is above the 200-day.
See the chart47, Neutral
Reading 47 is in the Neutral zone.
See the GekkoIndex7.5% above
Price is 7.5% above Gekko Fair Value (more than 5% above).
See fair valueLeans bullish
Last 90 days: Congress 2 buys / 0 sales.
See smart moneyNo data
No confirmed report date on the calendar.
See earnings+1.1% on average
From this point in the calendar, the next 20 trading days averaged +1.1% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Coca-Cola closed at $95.80 on Nov 4, 2026, +40.9% over the past year, inside a 52-week range of $67.27 to $96.56.
Use the left and right arrow keys to read daily values.
Put KO on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Coca-Cola produces and distributes a broad array of nonalcoholic drinks for buyers in the United States and in markets overseas. Its offerings include sparkling soft drinks, bottled water, sports and coffee and tea drinks, juices, dairy and plant-based beverages, and newer drink categories, with its namesake cola remaining the brand most associated with the company. It also supplies the concentrated bases and syrups used to make its drinks, including versions sold to restaurants and convenience stores that pour fountain beverages.
The company's shelf presence extends across numerous labels in addition to its core cola, among them Sprite, Fanta, Diet Coke, Simply, Dasani, Powerade, Minute Maid, Costa, fairlife, and innocent. Getting these products to consumers relies on a chain of outside partners rather than direct sales alone, including bottlers, wholesalers, distributors, and retail outlets that handle much of the packaging and delivery work.
The company dates back to 1886 and runs its operations from Atlanta, Georgia. Its stock trades on the NYSE under the ticker KO.
Coca-Cola’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 47, in the Neutral zone, down 6.7 points over five sessions.
Down 6.7 points over five sessions.
Reading for Nov 4, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 24 | −0.1% | +0.5% | ||
| Accumulation | 176 | +0.8% | +2.0% | ||
| Neutral (current zone) | 462 | +0.2% | +1.2% | ||
| Distribution | 32 | 0.0% | +0.6% | ||
| Selling | 3 | Too few readings yet | |||
Average KO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Coca-Cola trades 7.5% above Gekko Fair Value of $89.14, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Coca-Cola shares are worth, recalculated every trading day.
$89.14
Gekko Fair Value, Nov 4, 2026
7.5% Overvalued
At the end of Aug 2026 the price was 0.2% above the estimate.
No open-market insider purchases were filed for Coca-Cola, and members of Congress disclosed 2 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for KO in the last 90 days.
From Form 4 filings, dated to when each was filed.
2trades disclosed: 2 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Oct 9 traded Sep 4 |
| Kevin Hern House, OK, purchase | $1,001 - $15,000 | Sep 28 traded Aug 31 |
From congressional disclosures, which report amounts as ranges.
Coca-Cola has been buying back its own shares.
From company filings.
Coca-Cola beat the EPS estimate in 8 of its last 8 reports, moving 3.1% on average across the report.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Oct 27, 2026 | $0.91 est $0.88 | $13.40B est $12.92B | −1.0% |
| Jul 28, 2026 | $0.97 est $0.92 | $13.37B est $13.17B | +6.0% |
| Apr 28, 2026 | $0.86 est $0.81 | $12.47B est $12.24B | +4.5% |
| Feb 10, 2026 | $0.58 est $0.56 | $11.80B est $12.05B | +0.8% |
| Oct 21, 2025 | $0.82 est $0.78 | $12.46B est $12.41B | +3.5% |
| Jul 22, 2025 | $0.87 est $0.83 | $12.54B est $12.57B | −1.3% |
| Apr 29, 2025 | $0.73 est $0.71 | $11.13B est $11.16B | +1.1% |
| Feb 11, 2025 | $0.55 est $0.52 | $11.54B est $10.68B | +6.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Coca-Cola is $97.75, +2.0% from the last close, from 15 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 15 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 28 | RBC Capital | $96 | +0.2% |
| Oct 28 | Piper Sandler | $103 | +7.5% |
| Oct 28 | Wells Fargo | $100 | +4.4% |
| Oct 28 | Citi | $103 | +7.5% |
| Oct 28 | Bank of America Securities | $100 | +4.4% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Nov 4, Coca-Cola averaged +1.1% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.1% | 3 of 5 |
| Next 10 trading days | +0.1% | 3 of 5 |
| Next 15 trading days | +1.7% | 3 of 5 |
| Next 20 trading days | +1.1% | 3 of 5 |
| Next 30 trading days | +2.5% | 4 of 5 |
For scale, KO’s typical 20-trading-day move in either direction is about 2.9%.
Coca-Cola’s market cap is $412.1B, with a P/E ratio of 28.3 and revenue of $51.05B over the last twelve months.
Coverage of Coca-Cola this week reads positive: 10 positive, 7 neutral and 2 negative headlines.
Coca-Cola’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MNSTMonster Beverage | Neutral | 17.2% above |
| CCEPCoca-Cola Europacific Partners | Neutral | 6.3% above |
| KDPKeurig Dr Pepper | Neutral | 9.9% below |
| COKECoca-Cola Consolidated | Neutral | 16.8% above |
| CELHCelsius | Neutral | 9.1% below |
| PRMBPrimo Brands | Neutral | 37.7% below |
A peer links to its own page where one exists.
Coca-Cola’s market cap is $412.1B at the Nov 4, 2026 close of $95.80, with 4.30B shares outstanding. The shares trade on a P/E ratio of 28.3.
The consensus analyst 12-month price target for Coca-Cola is $97.75, +2.0% from the last close. Of the 15 firms that rated the stock in the last 90 days, 12 rate it a buy, 3 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Coca-Cola is overvalued: the Nov 4, 2026 close of $95.80 is 7.5% above Gekko Fair Value of $89.14. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Coca-Cola’s 52-week high is $96.56 and its 52-week low is $67.27; it closed at $95.80 on Nov 4, 2026, +40.9% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, smart money and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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