Close on Sep 18, 2026. Page updated Sep 19, 9:18 pm ET.
Celsius (CELH) closes at $28.02, down 1.1%, sitting below both its 50-day average of $29.64 and its 200-day average of $37.18, with the 50-day also below the 200-day. The GekkoIndex reads 63.2, placing the stock in the Accumulation zone, though that reading has slipped 3.1 points over the last five sessions. Price sits 19.3% below Gekko Fair Value of $34.73.
This week's coverage centers on two threads: insider buying and legal exposure. CEO John Fieldly purchased 18,000 shares worth $494,000, bringing his direct holdings to 956,063 shares valued at $25.5 million, following a reported 53% stock decline; a separate SEC filing showed another insider purchase of $336,000. Alongside this, multiple law firms — including Bronstein, Gewirtz and Grossman, Robbins LLP, and Pomerantz — announced class action lawsuits concerning statements made between February 21, 2025 and June 3, 2026. Coverage also notes a 12.91% monthly decline in the shares and analyst forecasts of a 16.67% EPS decline alongside an 11.23% revenue increase for the coming quarter.
Earnings are set for 5 November, 46 days out, beyond a typical 20-day holding window; the prior report on 6 August showed EPS of $0.36 against a $0.41 estimate, with a -4.7% reaction. Over the last 90 days, insiders made 4 open-market purchases totaling $1,830,043, and trailblazer holders count 2. In the last 30 days, 2 unusual options signals appeared, with call premium of $790,416 against put premium of $370,733. Seasonally, the next 20 trading days have averaged -1.5% over 5 years, rising in 2 of them.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Celsius scores 4 supportive, 0 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive0 mixed2 headwinds
Below 50 and 200-day
Close $28.02 is below the 50-day ($29.64) and 200-day ($37.18) averages, and the 50-day is below the 200-day.
See the chart63.2, Accumulation
Reading 63.2 is in the Accumulation zone.
See the GekkoIndex19.3% below
Price is 19.3% below Gekko Fair Value (more than 5% below).
See fair valueLeans bullish
Last 90 days: 4 open-market insider purchases. Last 30 days: 2 unusual options signals.
See smart moneyReports in 46 days
Next report Nov 5, 2026, 46 days away — outside a typical 20-trading-day hold.
See earnings−1.5% on average
From this point in the calendar, the next 20 trading days averaged −1.5% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Celsius closed at $28.02 on Sep 18, 2026, −50.3% over the past year, inside a 52-week range of $23.56 to $66.74.
Use the left and right arrow keys to read daily values.
Put CELH on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Celsius develops and sells energy drinks and other functional beverages, along with liquid nutritional supplements, to consumers across North America, Europe, Asia and additional international markets. The company is recognized for its CELSIUS Originals range of sparkling and still energy drinks, its CELSIUS HEAT supplement line offered in multiple carbonated flavors, and CELSIUS BCCA+ENERGY, a drink built around branched-chain amino acids meant to aid recovery after exercise. It also markets CELSIUS On-the-Go powder packets and canisters for portable use, plus a Sweetened line of non-carbonated drinks in several fruit-based flavors.
To get these products to buyers, Celsius relies on a mix of distribution methods rather than a single channel. It works with delivery partners who stock stores directly, sells straight to retailers such as grocery chains, convenience shops, pharmacies, and nutrition retailers, and also reaches mass merchants. Beyond retail, it supplies gyms, health clubs, spas and military outlets, and sells through online channels as well.
The business traces back to 2004, when it was established under the name Vector Ventures, Inc., later taking the Celsius name in January 2007. It runs its operations out of Boca Raton, Florida, and its stock is listed on the NASDAQ under the ticker CELH.
Celsius’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.2, in the Accumulation zone, down 3.1 points over five sessions.
Down 3.1 points over five sessions.
Reading for Sep 18, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 77 | +1.4% | +4.5% | ||
| Accumulation (current zone) | 260 | −1.1% | −2.0% | ||
| Neutral | 260 | −0.3% | +1.5% | ||
| Distribution | 56 | +2.4% | −2.2% | ||
| Selling | 9 | Too few readings yet | |||
Average CELH share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Celsius trades 19.3% below Gekko Fair Value of $34.73, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Celsius shares are worth, recalculated every trading day.
$34.73
Gekko Fair Value, Sep 18, 2026
19.3% Undervalued
Insiders filed 4 open-market purchases in Celsius worth $1.83M, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
$1.83Min 4 open-market purchases
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 16 | Kravitz Hal director | Purchase | $336K |
| Sep 15 | DeSantis Damon director | Purchase | $553K |
| Sep 15 | DeSantis Damon director | Purchase | $447K |
| Sep 10 | Fieldly John director, officer: Chief Executive Officer | Purchase | $494K |
From Form 4 filings, dated to when each was filed.
No trades in CELH were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Celsius has been buying back its own shares.
From company filings.
2signals, 68% of the flagged premium in calls.
Latest: Bullish flow on Aug 29, $739K in unusual premium.
2of the funds Gekko tracks hold CELH.
Celsius reports on Nov 5, 2026, before the open (46 days away), and beat the EPS estimate in 5 of its last 7 reports.
Nov 5, 2026
Expected before the open, 46 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $0.36 est $0.41 | $817.9M est $870.1M | −4.7% |
| May 7, 2026 | $0.41 est $0.29 | $782.6M est $763.1M | −1.6% |
| Feb 26, 2026 | $0.26 est $0.19 | $721.6M est $638.9M | +5.9% |
| Nov 6, 2025 | $0.42 est $0.27 | $725.1M est $720.7M | −30.7% |
| Aug 7, 2025 | $0.47 est $0.21 | $739.3M est $655.7M | +21.5% |
| May 6, 2025 | $0.18 est $0.20 | $329.3M est $603.4M | +5.6% |
| Feb 20, 2025 | $0.14 est $0.11 | $332.2M est $327.0M | +25.0% |
| Nov 6, 2024 | $0.03 | $265.7M est $337.8M | −5.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Celsius is $42.29, +50.9% from the last close, from 17 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 17 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 18 | Piper Sandler | $36 | +28.5% |
| Sep 17 | Morgan Stanley | $42 | +49.9% |
| Aug 27 | Deutsche Bank | $35 | +24.9% |
| Aug 26 | Deutsche Bank | $35 | +24.9% |
| Aug 24 | Piper Sandler | $36 | +28.5% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 19, Celsius averaged −1.5% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −7.9% | 1 of 5 |
| Next 10 trading days | −7.1% | 2 of 5 |
| Next 15 trading days | −5.2% | 2 of 5 |
| Next 20 trading days | −1.5% | 2 of 5 |
| Next 30 trading days | −4.9% | 2 of 5 |
For scale, CELH’s typical 20-trading-day move in either direction is about 11.5%.
Celsius’s market cap is $7.16B, with a P/E ratio of 122.8 and revenue of $3.05B over the last twelve months.
Coverage of Celsius this week reads negative: 3 positive, 3 neutral and 5 negative headlines.
Celsius’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| KOCoca-Cola | Neutral | 2.8% above |
| MNSTMonster Beverage | Accumulation | 7.1% above |
| CCEPCoca-Cola Europacific Partners | Buying | 8.1% below |
| KDPKeurig Dr Pepper | Accumulation | 23.1% below |
| COKECoca-Cola Consolidated | Neutral | 27.6% below |
| PRMBPrimo Brands | Buying | 40.5% below |
A peer links to its own page where one exists.
Celsius’s market cap is $7.16B at the Sep 18, 2026 close of $28.02, with 253.0M shares outstanding. The shares trade on a P/E ratio of 122.8.
The consensus analyst 12-month price target for Celsius is $42.29, +50.9% from the last close. Of the 17 firms that rated the stock in the last 90 days, 14 rate it a buy, 3 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Celsius is undervalued: the Sep 18, 2026 close of $28.02 is 19.3% below Gekko Fair Value of $34.73. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Celsius is expected to report on Nov 5, 2026, before the market opens (46 days away). Analysts expect earnings of $0.35 per share on revenue of $800.0M. Celsius beat the earnings estimate in 5 of its last 7 reports, moving 12.6% on average across the report.
Celsius’s 52-week high is $66.74 and its 52-week low is $23.56; it closed at $28.02 on Sep 18, 2026, −50.3% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and earnings risk) and 2 as headwinds (trend and seasonality). The checklist is a description of current data, not a recommendation.
Gekko flagged 2 unusual options signals in Celsius over the last 30 days, with $790K of flagged premium in calls and $371K in puts. The latest, bullish flow, was on Aug 29, 2026 with $739K in unusual premium. The signal-by-signal table is in Gekko.
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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