About Celsius
Celsius develops and sells energy drinks and other functional beverages, along with liquid nutritional supplements, to consumers across North America, Europe, Asia and additional international markets. The company is recognized for its CELSIUS Originals range of sparkling and still energy drinks, its CELSIUS HEAT supplement line offered in multiple carbonated flavors, and CELSIUS BCCA+ENERGY, a drink built around branched-chain amino acids meant to aid recovery after exercise. It also markets CELSIUS On-the-Go powder packets and canisters for portable use, plus a Sweetened line of non-carbonated drinks in several fruit-based flavors.
To get these products to buyers, Celsius relies on a mix of distribution methods rather than a single channel. It works with delivery partners who stock stores directly, sells straight to retailers such as grocery chains, convenience shops, pharmacies, and nutrition retailers, and also reaches mass merchants. Beyond retail, it supplies gyms, health clubs, spas and military outlets, and sells through online channels as well.
The business traces back to 2004, when it was established under the name Vector Ventures, Inc., later taking the Celsius name in January 2007. It runs its operations out of Boca Raton, Florida, and its stock is listed on the NASDAQ under the ticker CELH.