Insider buying last 90 days
$2.00Min 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Aug 12 | Eric J Foss Exec. Chair and CEO | Purchase | $2.00M |
From Form 4 filings, dated to when each was filed.
NYSE: PRMB
Primo Brands (PRMB) Stock Analysis & Forecast
Sep 28 close
$19.49−0.01 (−0.1%)
Gekko Brief
AI summaryThis week's coverage centers on Primo Brands' premium portfolio, with the premium segment increasing 30.5% as Saratoga and Mountain Valley gain share through brand-building and distribution expansion. Separate commentary has also flagged PRMB as a value stock. These pieces follow the company's Q2 2026 results, which showed comparable net sales of $1.8 billion, up 4.2% year-over-year, and adjusted EBITDA of $385 million, a 5% increase versus the prior year, alongside broad-based retail strength and premium bottled water growth.
PRMB closed at $19.49, down 0.1%, sitting between its 50-day average of $22.44 and 200-day average of $21.08, reflecting a mixed trend. The GekkoIndex reads 73.4, placing the stock in the Buying zone. Price sits 42.5% below Gekko Fair Value of $33.89.
The next earnings report is scheduled for 5 November 2026, 37 days out, beyond a typical 20-trading-day holding window; the prior quarter's report produced a 2.7% reaction against an average absolute reaction of 11.7% across past quarters. Over the last 90 days there has been one open-market insider purchase valued at $1,996,543, and over the last 30 days one unusual options signal, with call premium of $233,800 against put premium of $48,540. Seasonally, the next 20 trading days have averaged a 4% gain across 5 years, rising in 3 of them. Analyst consensus among 10 firms includes 8 buy and 2 hold ratings, with a consensus target of $30.36.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Primo Brands price vs fair value
Close $19.49200-day averageGekko Fair Value $33.89
Primo Brands quick facts
- Market cap
- $7.07B
- P/E ratio
- 64.4
- Forward P/E
- 13.3
- EPS, TTM
- $0.30
- Revenue, TTM
- $6.74B
- Profit margin
- 1.5%
- Dividend yield
- 2.23%
- Beta
- 0.71
- Volume
- 3.74M avg 4.67M
- 1-year return
- −13.3%
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±5.9%
- 50-day average
- $22.44
- 200-day average
- $21.08
- Next earnings
- Nov 5
- Shares outstanding
- 361.9M
Primo Brands swing-trade checklist
Primo Brands scores 5 supportive, 1 mixed and 0 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
5 supportive1 mixed0 headwinds
- Trendmixed
Averages disagree
Close $19.49 sits between the 50-day ($22.44) and 200-day ($21.08) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
73.4, Buying
Reading 73.4 is in the Buying zone.
See the GekkoIndex - Fair valuesupportive
42.5% below
Price is 42.5% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: 1 open-market insider purchase. Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 37 days
Next report Nov 5, 2026, 37 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+4.0% on average
From this point in the calendar, the next 20 trading days averaged +4% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Primo Brands stock chart and price history
Primo Brands closed at $19.49 on Sep 28, 2026, −13.3% over the past year, inside a 52-week range of $14.36 to $26.21.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −13.1%
- 3 months
- −21.3%
- 6 months
- +6.8%
- 1 year
- −13.3%
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About Primo Brands
Primo Brands makes and markets branded beverages built around drinking water and hydration. Its product lineup spans multiple formats, price points and packaging styles, and it is particularly associated with water filtration units sold to homes and businesses, alongside reusable, multi-serve bottles designed to cut down on waste.
The company sources its offerings domestically and with an emphasis on sustainability, covering recycled plastic, aluminum and glass packaging. It sells across a range of channels and consumer occasions, reaching customers throughout the United States and Canada.
Primo Brands was founded in 2024 and is based in Tampa, Florida. Its shares are listed on the NYSE under the ticker PRMB.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Beverages: non-alcoholic
- Website
- primobrands.com
Primo Brands GekkoIndex: the smart money zone
Primo Brands’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 73.4, in the Buying zone, down 0.3 points over five sessions.
73.4Buying
Down 0.3 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying (current zone) | 40 | −0.5% | +1.7% |
| Accumulation | 185 | −0.3% | −2.2% |
| Neutral | 316 | +0.6% | +3.0% |
| Distribution | 101 | +0.9% | +3.6% |
| Selling | 30 | +2.0% | +4.5% |
Average PRMB share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
See every daily GekkoIndex reading plotted over the PRMB price, zone by zone.Track PRMB in Gekko
Is Primo Brands stock overvalued? Gekko Fair Value
Primo Brands trades 42.5% below Gekko Fair Value of $33.89, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Primo Brands shares are worth, recalculated every trading day.
$33.89
Gekko Fair Value, Sep 26, 2026
42.5% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open PRMB in Gekko
Primo Brands insider and Congress trading
Insiders filed 1 open-market purchase in Primo Brands worth $2.00M, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in PRMB were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for PRMB, plotted on the chart in Gekko.Open PRMB in Gekko
Buybacks
Primo Brands has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $15.60M
- As a share of market cap
- 0.22%
- Trailing four quarters
- $245.2M
From company filings.
Unusual options activity last 30 days
1signal, 83% of the flagged premium in calls.
Latest: Bullish flow on Sep 10, $282K in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
2of the funds Gekko tracks hold PRMB.
0added1opened1trimmed1sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Primo Brands earnings: next date and track record
Primo Brands reports on Nov 5, 2026 (37 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Nov 5, 2026
37 days away
- EPS estimate
- $0.43
- Revenue estimate
- $1.82B
5 of 8reports beat the EPS estimate
±11.7%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 5, 2026 AI summary
- What they said
- Primo Brands reported improving momentum in Q2 2026 with comparable net sales of $1.8 billion, up 4.2% year-over-year, and adjusted EBITDA of $385 million, a 5% increase versus prior year. Management highlighted broad-based retail strength (mass, grocery, club, Away From Home), premium bottled water growth (premium +30%), and a faster-than-expected recovery in the direct delivery (home/office delivery) channel driven by improved service levels (OTIF in the mid-90s), higher NPS and Trustpilot scores, and operational fixes. Management raised 2026 comparable net sales guidance to +2% to +4% (from +1% to +3%) and reaffirmed adjusted EBITDA guidance of $1.465B to $1.515B. The company continues to invest behind growth (marketing, brand-building, tech/AI), is piloting a new warehouse management system, and is taking steps to optimize route counts and working capital. Management emphasized continued productivity work and supply-chain initiatives (private fleet, hedging diesel) while noting remaining integration and execution work.
- Guidance
- Raised 2026 comparable net sales growth guidance to 2%–4% (from 1%–3%). Reaffirmed adjusted EBITDA guidance of $1.465 billion to $1.515 billion.
- Risks flagged
- Macroeconomic cost pressures (diesel, freight tightness), integration-related disruptions from the merger (historical impact on collections and operations), remaining direct-delivery recovery work (route optimization and potential excess costs), execution risk in rolling out the warehouse management system, and general uncertainty around inflation and the dynamic cost environment.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $0.34 est $0.32 | $1.80B est $1.77B | +2.7% |
| May 7, 2026 | $0.23 est $0.24 | $1.63B est $1.58B | +17.3% |
| Feb 26, 2026 | $0.26 est $0.22 | $1.55B est $1.51B | +15.5% |
| Nov 6, 2025 | $0.41 est $0.38 | $1.77B est $1.52B | −36.2% |
| Aug 7, 2025 | $0.36 est $0.43 | $1.73B est $1.77B | −10.3% |
| May 8, 2025 | $0.29 est $0.24 | $1.61B est $1.84B | −2.8% |
| Feb 20, 2025 | $0.13 est $0.18 | $1.40B est $1.63B | +3.8% |
| Nov 7, 2024 | $0.35 est $0.30 | $1.31B est $491.0M | −5.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Primo Brands stock forecast and analyst price targets
Analysts’ average 12-month price target for Primo Brands is $30.36, +55.8% from the last close, from 10 firms rating the stock in the last 90 days.
$30.36consensus 12-month target, +55.8% from the last close
Now $19.49Avg $30.36
Low $25High $35
Each firm’s latest rating in the last 90 days: 10 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 15 | Goldman Sachs | $25 | +28.3% |
| Sep 10 | Barclays | $29 | +48.8% |
| Sep 4 | Bank of America Securities | $32 | +64.2% |
| Aug 14 | Bank of America Securities | $32 | +64.2% |
| Aug 7 | Morgan Stanley | $29 | +48.8% |
+1.7%average 20-day move after past Buying readings
+4.0%average move over the next 20 trading days in the last 5 years
±3.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Primo Brands seasonality: the next 20 trading days
Over the next 20 trading days from Sep 26, Primo Brands averaged +4.0% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.8% | 2 of 5 |
| Next 10 trading days | 0.0% | 3 of 5 |
| Next 15 trading days | +2.2% | 2 of 5 |
| Next 20 trading days | +4.0% | 3 of 5 |
| Next 30 trading days | −0.9% | 4 of 5 |
For scale, PRMB’s typical 20-trading-day move in either direction is about 5.9%.
Primo Brands market cap and key statistics
Primo Brands’s market cap is $7.07B, with a P/E ratio of 64.4 and revenue of $6.74B over the last twelve months.
Valuation
- Market cap
- $7.07B
- P/E ratio
- 64.4
- Forward P/E
- 13.3
- EPS, TTM
- $0.30
- Gekko Fair Value
- $33.89
Trading
- Volume
- 3.74M
- Avg volume, 20 days
- 4.67M
- 52-week high
- $26.21
- 52-week low
- $14.36
- Shares outstanding
- 361.9M
Financials
- Revenue, TTM
- $6.74B
- Profit margin
- 1.5%
- Return on equity
- 3.6%
- Quarterly earnings growth, YoY
- +162.8%
Risk and income
- Beta
- 0.71
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±5.9%
- Dividend yield
- 2.23%
Primo Brands stock news this week
2 headlines about Primo Brands from the past week, newest first, each linking to the publisher.
- Can Primo Brands' Brand-Building Improve Premium Penetration?Zacks Investment Research, Sep 24
- Here's Why Primo Brands (PRMB) is a Strong Value StockZacks Investment Research, Sep 22
Primo Brands peers
Primo Brands’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| KOCoca-Cola | Accumulation | 4.1% above |
| MNSTMonster Beverage | Accumulation | 2.7% above |
| CCEPCoca-Cola Europacific Partners | Neutral | 2.8% below |
| KDPKeurig Dr Pepper | Neutral | 19.6% below |
| COKECoca-Cola Consolidated | Neutral | 26.2% below |
| CELHCelsius | Accumulation | 19.0% below |
A peer links to its own page where one exists.
Primo Brands stock FAQ
What is Primo Brands’s market cap?
Primo Brands’s market cap is $7.07B at the Sep 28, 2026 close of $19.49, with 361.9M shares outstanding. The shares trade on a P/E ratio of 64.4.
What is the Primo Brands stock forecast?
The consensus analyst 12-month price target for Primo Brands is $30.36, +55.8% from the last close. Of the 10 firms that rated the stock in the last 90 days, 8 rate it a buy, 2 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Primo Brands stock overvalued or undervalued?
On Gekko’s estimate Primo Brands is undervalued: the Sep 28, 2026 close of $19.49 is 42.5% below Gekko Fair Value of $33.89. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Primo Brands report earnings next?
Primo Brands is expected to report on Nov 5, 2026 (37 days away). Analysts expect earnings of $0.43 per share on revenue of $1.82B. Primo Brands beat the earnings estimate in 5 of its last 8 reports, moving 11.7% on average across the report.
What is Primo Brands’s 52-week high and low?
Primo Brands’s 52-week high is $26.21 and its 52-week low is $14.36; it closed at $19.49 on Sep 28, 2026, −13.3% over the past year. Over the last five years the shares peaked at $35.85 on Mar 31, 2025.
Is Primo Brands stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 5 of the 6 items with data read as supportive (gekkoindex, fair value, smart money, earnings risk and seasonality), 1 as mixed (trend). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Primo Brands?
Gekko flagged 1 unusual options signal in Primo Brands over the last 30 days, with $234K of flagged premium in calls and $49K in puts. The latest, bullish flow, was on Sep 10, 2026 with $282K in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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