British American Tobacco Industries (BTI) Stock Analysis & Forecast

British American Tobacco Industries, p.l.c. Consumer non-durables sector. Market cap $120.4B.

$55.83−0.19 (−0.3%)

Close on Sep 18, 2026. Page updated Sep 19, 9:18 pm ET.

Gekko Brief

AI summary

BTI closes at $55.83, down 0.3%, sitting below both its 50-day average of $58.02 and its 200-day average of $59.12, with the 50-day also under the 200-day. The GekkoIndex reads 59.9, placing it in the Neutral zone after slipping 3.7 points over the past five sessions. Against Gekko Fair Value of $95.02, the stock trades 41.2% below that mark.

Recent coverage centers on analyst positioning and the smokeless-product transition. Jefferies reaffirmed a Buy rating with a target of GBX 5500, citing potential for accelerating growth as investment in smokeless products pays off, and Deutsche Bank reiterated its own Buy the same day. A separate piece pegged fair value at £51.50, framing the stock as 19% undervalued on cash generation, deleveraging, and buyback and dividend commitments. Other coverage compared BTI with Altria and included Philip Morris in a broader industry outlook on declining cigarette volumes and smoke-free investment. RBC reiterated a Sell rating with a target of GBX 3800, while Morningstar issued a Buy rating in the same roundup.

Over the next 20 trading days, no confirmed earnings date appears on the calendar, with the last report on 28 April 2026 showing a 0.2% reaction and 3 beats across 8 quarters. Analyst coverage currently stands at 2 firms, both rated Buy, with a consensus target of $70.43 implying 26.2% upside. Seasonality from this point has averaged a 20-day return of -5.6% over 5 years, with no positive occurrence in that span, a pattern worth noting alongside the current trend readings.

Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.

Price vs fair value

Close $55.83200-day averageGekko Fair Value $95.02

Key stats

Market cap
$120.4B
P/E ratio
14.3
Forward P/E
10.7
EPS, TTM
$3.92
Revenue, TTM
$25.78B
Profit margin
25%
Dividend yield
5.95%
Beta
0.11
Volume
3.03M avg 5.08M
1-year return
−0.4%
Typical daily move
±1.8%
Typical 20-day move
±4.4%
50-day average
$58.02
200-day average
$59.12
Next earnings
Shares outstanding
2.15B
52-week range
$49.88$67.30

British American Tobacco Industries swing-trade checklist

British American Tobacco Industries scores 1 supportive, 1 mixed and 2 headwinds across the 4 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

1 supportive1 mixed2 headwinds

  • Trendheadwind

    Below 50 and 200-day

    Close $55.83 is below the 50-day ($58.02) and 200-day ($59.12) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexmixed

    59.9, Neutral

    Reading 59.9 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    41.2% below

    Price is 41.2% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings riskno data

    No data

    No confirmed report date on the calendar.

    See earnings
  • Seasonalityheadwind

    −5.6% on average

    From this point in the calendar, the next 20 trading days averaged −5.6% over 5 years, rising in 0 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

British American Tobacco Industries stock chart and price history

British American Tobacco Industries closed at $55.83 on Sep 18, 2026, −0.4% over the past year, inside a 52-week range of $49.88 to $67.30.

Close50-day average200-day averageVolume

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−0.3%
3 months
−5.2%
6 months
−4.9%
1 year
−0.4%
The full BTI chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open BTI in Gekko

Follow British American Tobacco Industries through every session

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About British American Tobacco Industries

British American Tobacco Industries makes and sells tobacco and nicotine products to consumers across the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, the Caucasus, and Africa. Its range spans vapour devices, heated products that warm a plant-based substance through a battery-powered unit, modern oral items such as nicotine pouches, traditional oral products like snus and moist snuff, roll-your-own and fine cut tobacco, and combustible cigarette sticks. It is known for a wide portfolio of brand names, including Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, Camel Snus, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, and State Express 555.

The company moves its goods to market through retail outlets, reaching consumers in the many regions it serves rather than through a single channel or customer type.

British American Tobacco Industries traces its founding to 1902 and keeps its headquarters in London, United Kingdom. Its shares trade under the ticker BTI.

Sector
Consumer non-durables
Website
bat.com

British American Tobacco Industries GekkoIndex: the smart money zone

British American Tobacco Industries’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 59.9, in the Neutral zone, down 3.7 points over five sessions.

010059.9Neutral

Down 3.7 points over five sessions, from the Accumulation zone.

Reading for Sep 18, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying16+1.3%+2.8%+7.3%+9.6%
Accumulation162+1.0%+1.5%+4.1%+7.7%
Neutral (current zone)355+0.4%+1.3%+1.9%+6.7%
Distribution77+0.2%−0.7%−0.1%+2.6%
Selling5Too few readings yet

Average BTI share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the BTI price, zone by zone.Track BTI in Gekko

Is British American Tobacco Industries stock overvalued? Gekko Fair Value

British American Tobacco Industries trades 41.2% below Gekko Fair Value of $95.02, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what British American Tobacco Industries shares are worth, recalculated every trading day.

$95.02

Gekko Fair Value, Sep 19, 2026

41.2% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open BTI in Gekko

British American Tobacco Industries insider and Congress trading

No open-market insider purchases were filed for British American Tobacco Industries, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for BTI in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every BTI insider filing, plotted on the chart in Gekko.Open BTI in Gekko

Congress trades last 90 days

No trades in BTI were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for BTI, plotted on the chart in Gekko.Open BTI in Gekko

British American Tobacco Industries earnings: next date and track record

British American Tobacco Industries beat the EPS estimate in 3 of its last 8 reports, moving 2.6% on average across the report.

3 of 8reports beat the EPS estimate
±2.6%average move across the report
5 of 8reports followed by a gain

Share-price move across each report

+5.3%Jul ’24−0.6%Nov ’24−9.2%Feb ’25+0.9%May ’25+2.2%Jul ’25+0.6%Nov ’25−1.4%Feb ’26+0.2%Apr ’26
ReportedEPSSurpriseRevenueSurpriseMove
Apr 28, 2026$0.00
est $0.00
+0.2%
Feb 12, 2026$2.55
est $2.50
+2.0%$18.43B
est $17.83B
+3.4%−1.4%
Nov 28, 2025$0.00
est $0.00
+0.6%
Jul 31, 2025$2.79
est $2.24
+24.6%$16.45B
est $16.24B
+1.3%+2.2%
May 30, 2025$0.00
est $0.00
+0.9%
Feb 13, 2025−$0.66
est $0.00
$16.92B
est $17.74B
−4.6%−9.2%
Nov 29, 2024$0.00
est $0.00
−0.6%
Jul 25, 2024$2.55
est $2.19
+16.4%$15.62B
est $16.22B
−3.7%+5.3%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

British American Tobacco Industries stock forecast and analyst price targets

Analysts’ average 12-month price target for British American Tobacco Industries is $70.43, +26.2% from the last close, from 2 firms rating the stock in the last 90 days.

$70.43consensus 12-month target, +26.2% from the last close
Buy2
Hold0
Sell0

Each firm’s latest rating in the last 90 days: 2 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 7Morgan StanleyBuy, maintained$68.10+22.0%
Jul 30Bank of America SecuritiesBuy, maintained
+1.9%average 20-day move after past Neutral readings
−5.6%average move over the next 20 trading days in the last 5 years
±1.8%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

British American Tobacco Industries seasonality: the next 20 trading days

Over the next 20 trading days from Sep 19, British American Tobacco Industries averaged −5.6% across the last 5 years, rising in 0 of them.

Next 20 trading days, by year

−1.0%2021−6.2%2022−9.5%2023−5.9%2024−5.6%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−2.9%2 of 5
Next 10 trading days−6.4%0 of 5
Next 15 trading days−6.3%0 of 5
Next 20 trading days−5.6%0 of 5
Next 30 trading days−6.2%0 of 5

For scale, BTI’s typical 20-trading-day move in either direction is about 4.4%.

British American Tobacco Industries market cap and key statistics

British American Tobacco Industries’s market cap is $120.4B, with a P/E ratio of 14.3 and revenue of $25.78B over the last twelve months.

Valuation

Market cap
$120.4B
P/E ratio
14.3
Forward P/E
10.7
EPS, TTM
$3.92
Gekko Fair Value
$95.02

Trading

Volume
3.03M
Avg volume, 20 days
5.08M
52-week high
$67.30
52-week low
$49.88
Shares outstanding
2.15B

Financials

Revenue, TTM
$25.78B
Profit margin
25%
Return on equity
13.4%
Quarterly earnings growth, YoY
−28.6%

Risk and income

Beta
0.11
Typical daily move
±1.8%
Typical 20-day move
±4.4%
Dividend yield
5.95%

British American Tobacco Industries stock news this week

Coverage of British American Tobacco Industries this week reads positive: 3 positive, 1 neutral and 1 negative headlines.

News sentiment positive

More stocks

In the Buying zone today

Reporting earnings this week

Popular on Gekko

British American Tobacco Industries stock FAQ

What is British American Tobacco Industries’s market cap?

British American Tobacco Industries’s market cap is $120.4B at the Sep 18, 2026 close of $55.83, with 2.15B shares outstanding. The shares trade on a P/E ratio of 14.3.

What is the British American Tobacco Industries stock forecast?

The consensus analyst 12-month price target for British American Tobacco Industries is $70.43, +26.2% from the last close. Of the 2 firms that rated the stock in the last 90 days, 2 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is British American Tobacco Industries stock overvalued or undervalued?

On Gekko’s estimate British American Tobacco Industries is undervalued: the Sep 18, 2026 close of $55.83 is 41.2% below Gekko Fair Value of $95.02. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

What is British American Tobacco Industries’s 52-week high and low?

British American Tobacco Industries’s 52-week high is $67.30 and its 52-week low is $49.88; it closed at $55.83 on Sep 18, 2026, −0.4% over the past year.

Is British American Tobacco Industries stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 4 items with data read as supportive (fair value), 1 as mixed (gekkoindex) and 2 as headwinds (trend and seasonality). The checklist is a description of current data, not a recommendation.

How this page works

Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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