Insider buying last 90 days
$101Kin 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 11 | McQUADE KATHRYN B. director | Purchase | $101K |
From Form 4 filings, dated to when each was filed.
Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.
Altria (MO) closes at $69.52, down 0.3%, holding above both its 50-day average of $69.23 and 200-day average of $66.87. The GekkoIndex reads 54.2, placing the stock in the Neutral zone, while Gekko Fair Value stands at $81.39, leaving a gap of -14.6%.
This week's coverage centers on Altria's discounted valuation relative to peers and its dividend profile, including a recently announced $1.11 per share dividend with an ex-dividend date of 15 September 2026, reinforcing its status as a dividend king. Coverage also touches on pricing dynamics within smokeable products, noting price realization near 4.5% alongside rising discount volumes and Basic's growth affecting product mix. Separately, comparisons with British American Tobacco highlight growth, valuation, and smokeless momentum themes, and Bank of America Corp DE disclosed a new position of over 15.35 million shares valued at approximately $1.10 billion.
Looking ahead, Altria's next earnings report is set for 29 October 2026, before the open, 39 days out and beyond a typical 20-trading-day hold. In the last 90 days, one open-market insider purchase totaling $101,430 was recorded. Options activity over the last 30 days showed a surge in call buying, with 121,099 call options purchased, a 455% increase over typical volume. Seasonally, the next 20 trading days have averaged a 0.7% gain over 5 years, positive in 3 of them. Analyst consensus across 10 firms includes 4 buy, 5 hold, and 1 sell ratings, with a consensus target of $70.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Altria scores 5 supportive, 1 mixed and 0 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
5 supportive1 mixed0 headwinds
Above 50 and 200-day
Close $69.52 is above the 50-day ($69.23) and 200-day ($66.87) averages, and the 50-day is above the 200-day.
See the chart54.2, Neutral
Reading 54.2 is in the Neutral zone.
See the GekkoIndex14.6% below
Price is 14.6% below Gekko Fair Value (more than 5% below).
See fair valueLeans bullish
Last 90 days: 1 open-market insider purchase.
See smart moneyReports in 39 days
Next report Oct 29, 2026, 39 days away — outside a typical 20-trading-day hold.
See earnings+0.7% on average
From this point in the calendar, the next 20 trading days averaged +0.7% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Altria closed at $69.52 on Sep 18, 2026, +6.1% over the past year, inside a 52-week range of $54.70 to $77.06.
Use the left and right arrow keys to read daily values.
Put MO on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Altria makes and sells tobacco products across the United States through a group of subsidiaries. Its lineup covers combustible goods such as cigarettes sold under the Marlboro name, along with cigars and pipe tobacco marketed mainly as Black & Mild. It also offers oral tobacco items, including moist smokeless brands like Copenhagen, Skoal, Red Seal, and Husky, plus the on! line of nicotine pouches.
The company moves its products mainly through wholesale channels, working with independent distributors, and it also sells directly to large retail chains. This dual approach gives it reach into both smaller distribution networks and major store operations.
Altria was founded in 1822 and is headquartered in Richmond, Virginia. Its shares are listed on the NYSE under the ticker MO.
Altria’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 54.2, in the Neutral zone, down 3.1 points over five sessions.
Down 3.1 points over five sessions.
Reading for Sep 18, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 19 | +2.5% | +4.6% | ||
| Accumulation | 195 | +0.6% | +3.1% | ||
| Neutral (current zone) | 382 | +0.4% | +1.5% | ||
| Distribution | 65 | 0.0% | −1.1% | ||
| Selling | 1 | Too few readings yet | |||
Average MO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Altria trades 14.6% below Gekko Fair Value of $81.39, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Altria shares are worth, recalculated every trading day.
$81.39
Gekko Fair Value, Sep 19, 2026
14.6% Undervalued
Insiders filed 1 open-market purchase in Altria worth $101K, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
$101Kin 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 11 | McQUADE KATHRYN B. director | Purchase | $101K |
From Form 4 filings, dated to when each was filed.
No trades in MO were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Altria has been buying back its own shares.
From company filings.
Altria reports on Oct 29, 2026, before the open (39 days away), and beat the EPS estimate in 6 of its last 8 reports.
Oct 29, 2026
Expected before the open, 39 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $1.48 est $1.50 | $5.36B est $5.35B | −8.8% |
| Apr 30, 2026 | $1.32 est $1.25 | $4.76B est $4.58B | +9.3% |
| Jan 29, 2026 | $1.30 est $1.32 | $5.08B est $5.03B | −1.8% |
| Oct 30, 2025 | $1.45 est $1.44 | $5.25B est $5.29B | −9.0% |
| Jul 30, 2025 | $1.44 est $1.39 | $5.29B est $5.19B | +4.3% |
| Apr 29, 2025 | $1.23 est $1.19 | $4.52B est $4.62B | +1.6% |
| Jan 30, 2025 | $1.29 est $1.28 | $5.11B est $5.05B | −0.8% |
| Oct 31, 2024 | $1.38 est $1.35 | $5.34B est $5.33B | +6.7% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Altria is $70.00, +0.7% from the last close, from 10 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 10 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 25 | Goldman Sachs | $77 | +10.8% |
| Aug 24 | Bank of America Securities | $82 | +18.0% |
| Aug 11 | Barclays | $58 | −16.6% |
| Aug 5 | Stifel Nicolaus | $77 | +10.8% |
| Jul 31 | Needham | — | — |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 19, Altria averaged +0.7% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.5% | 3 of 5 |
| Next 10 trading days | −2.0% | 1 of 5 |
| Next 15 trading days | −0.2% | 2 of 5 |
| Next 20 trading days | +0.7% | 3 of 5 |
| Next 30 trading days | −4.1% | 1 of 5 |
For scale, MO’s typical 20-trading-day move in either direction is about 4%.
Altria’s market cap is $116.1B, with a P/E ratio of 14.7 and revenue of $20.44B over the last twelve months.
Coverage of Altria this week reads positive: 9 positive, 5 neutral and 1 negative headlines.
Altria’s 2 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| PMPhilip Morris International | Neutral | 1.1% below |
| TPBTurning Point Brands | Buying | 18.1% below |
A peer links to its own page where one exists.
Altria’s market cap is $116.1B at the Sep 18, 2026 close of $69.52, with 1.67B shares outstanding. The shares trade on a P/E ratio of 14.7.
The consensus analyst 12-month price target for Altria is $70.00, +0.7% from the last close. Of the 10 firms that rated the stock in the last 90 days, 4 rate it a buy, 5 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Altria is undervalued: the Sep 18, 2026 close of $69.52 is 14.6% below Gekko Fair Value of $81.39. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Altria is expected to report on Oct 29, 2026, before the market opens (39 days away). Analysts expect earnings of $1.50 per share on revenue of $5.32B. Altria beat the earnings estimate in 6 of its last 8 reports, moving 5.3% on average across the report.
Altria’s 52-week high is $77.06 and its 52-week low is $54.70; it closed at $69.52 on Sep 18, 2026, +6.1% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 5 of the 6 items with data read as supportive (trend, fair value, smart money, earnings risk and seasonality), 1 as mixed (gekkoindex). The checklist is a description of current data, not a recommendation.
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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