NYSE: MO

Altria (MO) Stock Analysis & Forecast

Altria Group, Inc. Consumer non-durables sector, tobacco industry. Market cap $116.1B.

$69.52−0.18 (−0.3%)

Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.

Gekko Brief

AI summary

Altria (MO) closes at $69.52, down 0.3%, holding above both its 50-day average of $69.23 and 200-day average of $66.87. The GekkoIndex reads 54.2, placing the stock in the Neutral zone, while Gekko Fair Value stands at $81.39, leaving a gap of -14.6%.

This week's coverage centers on Altria's discounted valuation relative to peers and its dividend profile, including a recently announced $1.11 per share dividend with an ex-dividend date of 15 September 2026, reinforcing its status as a dividend king. Coverage also touches on pricing dynamics within smokeable products, noting price realization near 4.5% alongside rising discount volumes and Basic's growth affecting product mix. Separately, comparisons with British American Tobacco highlight growth, valuation, and smokeless momentum themes, and Bank of America Corp DE disclosed a new position of over 15.35 million shares valued at approximately $1.10 billion.

Looking ahead, Altria's next earnings report is set for 29 October 2026, before the open, 39 days out and beyond a typical 20-trading-day hold. In the last 90 days, one open-market insider purchase totaling $101,430 was recorded. Options activity over the last 30 days showed a surge in call buying, with 121,099 call options purchased, a 455% increase over typical volume. Seasonally, the next 20 trading days have averaged a 0.7% gain over 5 years, positive in 3 of them. Analyst consensus across 10 firms includes 4 buy, 5 hold, and 1 sell ratings, with a consensus target of $70.

Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.

Price vs fair value

Close $69.52200-day averageGekko Fair Value $81.39

Key stats

Market cap
$116.1B
P/E ratio
14.7
Forward P/E
12.1
EPS, TTM
$4.73
Revenue, TTM
$20.44B
Profit margin
39%
Dividend yield
6.05%
Beta
0.49
Volume
14.34M avg 8.31M
1-year return
+6.1%
Typical daily move
±2%
Typical 20-day move
±4%
50-day average
$69.23
200-day average
$66.87
Next earnings
Oct 29 before open
Shares outstanding
1.67B
52-week range
$54.70$77.06

Altria swing-trade checklist

Altria scores 5 supportive, 1 mixed and 0 headwinds across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

5 supportive1 mixed0 headwinds

  • Trendsupportive

    Above 50 and 200-day

    Close $69.52 is above the 50-day ($69.23) and 200-day ($66.87) averages, and the 50-day is above the 200-day.

    See the chart
  • GekkoIndexmixed

    54.2, Neutral

    Reading 54.2 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    14.6% below

    Price is 14.6% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneysupportive

    Leans bullish

    Last 90 days: 1 open-market insider purchase.

    See smart money
  • Earnings risksupportive

    Reports in 39 days

    Next report Oct 29, 2026, 39 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +0.7% on average

    From this point in the calendar, the next 20 trading days averaged +0.7% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Altria stock chart and price history

Altria closed at $69.52 on Sep 18, 2026, +6.1% over the past year, inside a 52-week range of $54.70 to $77.06.

Close50-day average200-day averageVolume

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+5.3%
3 months
+0.6%
6 months
+6.8%
1 year
+6.1%
The full MO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open MO in Gekko

Follow Altria through every session

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About Altria

Altria makes and sells tobacco products across the United States through a group of subsidiaries. Its lineup covers combustible goods such as cigarettes sold under the Marlboro name, along with cigars and pipe tobacco marketed mainly as Black & Mild. It also offers oral tobacco items, including moist smokeless brands like Copenhagen, Skoal, Red Seal, and Husky, plus the on! line of nicotine pouches.

The company moves its products mainly through wholesale channels, working with independent distributors, and it also sells directly to large retail chains. This dual approach gives it reach into both smaller distribution networks and major store operations.

Altria was founded in 1822 and is headquartered in Richmond, Virginia. Its shares are listed on the NYSE under the ticker MO.

Listed
NYSE
Sector
Consumer non-durables
Industry
Tobacco
Website
altria.com

Altria GekkoIndex: the smart money zone

Altria’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 54.2, in the Neutral zone, down 3.1 points over five sessions.

010054.2Neutral

Down 3.1 points over five sessions.

Reading for Sep 18, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying19+2.5%+3.4%+4.6%+8.0%
Accumulation195+0.6%+1.2%+3.1%+8.1%
Neutral (current zone)382+0.4%+0.8%+1.5%+3.5%
Distribution650.0%+0.1%−1.1%+0.3%
Selling1Too few readings yet

Average MO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the MO price, zone by zone.Track MO in Gekko

Is Altria stock overvalued? Gekko Fair Value

Altria trades 14.6% below Gekko Fair Value of $81.39, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Altria shares are worth, recalculated every trading day.

$81.39

Gekko Fair Value, Sep 19, 2026

14.6% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open MO in Gekko

Altria insider and Congress trading

Insiders filed 1 open-market purchase in Altria worth $101K, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

$101Kin 1 open-market purchase

FiledInsiderTypeSharesValue
Sep 11McQUADE KATHRYN B.
director
Purchase1,500$101K

From Form 4 filings, dated to when each was filed.

Congress trades last 90 days

No trades in MO were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for MO, plotted on the chart in Gekko.Open MO in Gekko

Buybacks

Altria has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$223.0M
As a share of market cap
0.19%
Trailing four quarters
$903.0M

From company filings.

Altria earnings: next date and track record

Altria reports on Oct 29, 2026, before the open (39 days away), and beat the EPS estimate in 6 of its last 8 reports.

6 of 8reports beat the EPS estimate
±5.3%average move across the report
4 of 8reports followed by a gain

Share-price move across each report

+6.7%Oct ’24−0.8%Jan ’25+1.6%Apr ’25+4.3%Jul ’25−9.0%Oct ’25−1.8%Jan ’26+9.3%Apr ’26−8.8%Jul ’26

Last earnings call, Jul 30, 2026 AI summary

What they said
Altria reported solid 2026 second quarter and first half results, driven by strength in smokeable products and continued development of its smoke-free portfolio. Adjusted diluted EPS rose 2.8% in Q2 and 4.9% for the first half. Smokeable adjusted OCI and margins expanded, Marlboro held leadership in the premium segment while discount brands gained share amid consumer discretionary pressure. Helix’s on! nicotine pouch portfolio expanded distribution (on! PLUS to ~120,000 stores) and the company prepared line extensions and flavor expansions. Management highlighted product introductions (Marlboro Cowboy Cut, on! PLUS 12 mg and future flavors), regulatory developments impacting e-vapor and nicotine pouches, timing of double duty drawback/FET credits, and continued capital returns (dividends and buybacks). Management narrowed full-year earnings guidance and expressed confidence in the plan while noting macro headwinds (inflation, gas prices) and enforcement dynamics around illicit e-vapor products.
Guidance
Management narrowed the full-year earnings guidance range (raised the low end) and reiterated confidence in the full-year plan; they expect double duty drawback / FET credit benefits to be more balanced across Q3 and Q4 as export volume timing normalizes. No specific numeric guidance was provided on the call transcript.
Risks flagged
Consumer financial pressure (inflation, elevated gas prices) and trade-down to discount brands; timing and staging of FET/duty drawback benefits; prevalence of illicit flavored disposable e-vapor products and need for sustained enforcement; regulatory uncertainty in e-vapor and nicotine pouch authorization processes; supply-chain and inventory timing factors impacting reported shipments.
ReportedEPSSurpriseRevenueSurpriseMove
Jul 30, 2026$1.48
est $1.50
−1.3%$5.36B
est $5.35B
+0.2%−8.8%
Apr 30, 2026$1.32
est $1.25
+5.6%$4.76B
est $4.58B
+3.9%+9.3%
Jan 29, 2026$1.30
est $1.32
−1.5%$5.08B
est $5.03B
+0.9%−1.8%
Oct 30, 2025$1.45
est $1.44
+0.7%$5.25B
est $5.29B
−0.8%−9.0%
Jul 30, 2025$1.44
est $1.39
+3.6%$5.29B
est $5.19B
+1.9%+4.3%
Apr 29, 2025$1.23
est $1.19
+3.4%$4.52B
est $4.62B
−2.1%+1.6%
Jan 30, 2025$1.29
est $1.28
+0.8%$5.11B
est $5.05B
+1.2%−0.8%
Oct 31, 2024$1.38
est $1.35
+2.2%$5.34B
est $5.33B
+0.3%+6.7%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Altria stock forecast and analyst price targets

Analysts’ average 12-month price target for Altria is $70.00, +0.7% from the last close, from 10 firms rating the stock in the last 90 days.

$70.00consensus 12-month target, +0.7% from the last close
Low $58High $82
Buy4
Hold5
Sell1

Each firm’s latest rating in the last 90 days: 10 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Aug 25Goldman SachsBuy, reiterated$77+10.8%
Aug 24Bank of America SecuritiesBuy, maintained$82+18.0%
Aug 11BarclaysSell, maintained$58−16.6%
Aug 5Stifel NicolausBuy, maintained$77+10.8%
Jul 31NeedhamHold, reiterated
+1.5%average 20-day move after past Neutral readings
+0.7%average move over the next 20 trading days in the last 5 years
±2%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Altria seasonality: the next 20 trading days

Over the next 20 trading days from Sep 19, Altria averaged +0.7% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

0.0%2021+3.9%2022+0.3%2023−1.0%2024+0.2%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−0.5%3 of 5
Next 10 trading days−2.0%1 of 5
Next 15 trading days−0.2%2 of 5
Next 20 trading days+0.7%3 of 5
Next 30 trading days−4.1%1 of 5

For scale, MO’s typical 20-trading-day move in either direction is about 4%.

Altria market cap and key statistics

Altria’s market cap is $116.1B, with a P/E ratio of 14.7 and revenue of $20.44B over the last twelve months.

Valuation

Market cap
$116.1B
P/E ratio
14.7
Forward P/E
12.1
EPS, TTM
$4.73
Gekko Fair Value
$81.39

Trading

Volume
14.34M
Avg volume, 20 days
8.31M
52-week high
$77.06
52-week low
$54.70
Shares outstanding
1.67B

Financials

Revenue, TTM
$20.44B
Profit margin
39%
Return on equity
0%
Quarterly earnings growth, YoY
−2.7%

Risk and income

Beta
0.49
Typical daily move
±2%
Typical 20-day move
±4%
Dividend yield
6.05%

Altria stock news this week

Coverage of Altria this week reads positive: 9 positive, 5 neutral and 1 negative headlines.

News sentiment positive

Altria peers

Altria’s 2 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
PMPhilip Morris International+0.3%Neutral1.1% below
TPBTurning Point Brands+0.2%Buying18.1% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Altria stock FAQ

What is Altria’s market cap?

Altria’s market cap is $116.1B at the Sep 18, 2026 close of $69.52, with 1.67B shares outstanding. The shares trade on a P/E ratio of 14.7.

What is the Altria stock forecast?

The consensus analyst 12-month price target for Altria is $70.00, +0.7% from the last close. Of the 10 firms that rated the stock in the last 90 days, 4 rate it a buy, 5 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.

Is Altria stock overvalued or undervalued?

On Gekko’s estimate Altria is undervalued: the Sep 18, 2026 close of $69.52 is 14.6% below Gekko Fair Value of $81.39. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Altria report earnings next?

Altria is expected to report on Oct 29, 2026, before the market opens (39 days away). Analysts expect earnings of $1.50 per share on revenue of $5.32B. Altria beat the earnings estimate in 6 of its last 8 reports, moving 5.3% on average across the report.

What is Altria’s 52-week high and low?

Altria’s 52-week high is $77.06 and its 52-week low is $54.70; it closed at $69.52 on Sep 18, 2026, +6.1% over the past year.

Is Altria stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 5 of the 6 items with data read as supportive (trend, fair value, smart money, earnings risk and seasonality), 1 as mixed (gekkoindex). The checklist is a description of current data, not a recommendation.

How this page works

Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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