NYSE: PG

Procter & Gamble (PG) Stock Analysis & Forecast

Procter & Gamble Company (The). Consumer non-durables sector, household/personal care industry. Market cap $347.9B.

$146.39−1.12 (−0.8%)

Close on Sep 18, 2026. Page updated Sep 19, 9:14 pm ET.

Gekko Brief

AI summary

Procter & Gamble trades at $146.39, down 0.8%, sitting between its 50-day average of $146.12 and 200-day average of $147.46, a mixed trend signal. The GekkoIndex reads 55.5, placing the stock in the Neutral zone. Gekko Fair Value stands at $173.79, leaving a gap of -15.8% versus the current price.

This week's coverage centers on a mix of political, structural, and strategic threads. Ohio Congressman David J. Taylor purchased PG shares valued between $1,001 and $15,000 on 8 September 2026 through the David Taylor Trust. Separately, P&G's ongoing restructuring has cut about 5,000 jobs, with related commentary on tax implications for departing workers holding company stock. On the operational side, P&G and Siemens are expanding a global AI-based quality inspection system, the Visual Inspection Cockpit, across manufacturing operations, described as reducing scrap rates by 10-20%. Nykredit A/S disclosed a new position of 1.32 million shares valued at approximately $193.1 million, and P&G's quarterly dividend of $1.0885 per share, yielding 3.0%, was noted alongside recent EPS results.

Looking ahead, P&G's next earnings report is scheduled for 22 October 2026 before the open, 32 days out and beyond a typical 20-trading-day holding window. Congress activity over the past 90 days shows 5 buys and 0 sells. Seasonality over the next 20 trading days has averaged -3.3% across 5 years, with 0 of those years positive. Analyst coverage includes 9 buy and 10 hold ratings among 19 firms, with a consensus target of $160.61.

Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.

Price vs fair value

Close $146.39200-day averageGekko Fair Value $173.79

Key stats

Market cap
$347.9B
P/E ratio
22.2
Forward P/E
21.1
EPS, TTM
$6.64
Revenue, TTM
$87.03B
Profit margin
18.4%
Dividend yield
2.90%
Beta
0.38
Volume
12.94M avg 8.26M
1-year return
−8.7%
Typical daily move
±1.6%
Typical 20-day move
±3%
50-day average
$146.12
200-day average
$147.46
Next earnings
Oct 22 before open
Shares outstanding
2.32B
52-week range
$137.62$167.25

Procter & Gamble swing-trade checklist

Procter & Gamble scores 3 supportive, 2 mixed and 1 headwind across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive2 mixed1 headwind

  • Trendmixed

    Averages disagree

    Close $146.39 sits between the 50-day ($146.12) and 200-day ($147.46) averages, or the averages disagree.

    See the chart
  • GekkoIndexmixed

    55.5, Neutral

    Reading 55.5 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    15.8% below

    Price is 15.8% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneysupportive

    Leans bullish

    Last 90 days: Congress 5 buys / 0 sales.

    See smart money
  • Earnings risksupportive

    Reports in 32 days

    Next report Oct 22, 2026, 32 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalityheadwind

    −3.3% on average

    From this point in the calendar, the next 20 trading days averaged −3.3% over 5 years, rising in 0 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Procter & Gamble stock chart and price history

Procter & Gamble closed at $146.39 on Sep 18, 2026, −8.7% over the past year, inside a 52-week range of $137.62 to $167.25.

Close50-day average200-day averageVolume

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+1.4%
3 months
−2.7%
6 months
+1.1%
1 year
−8.7%
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About Procter & Gamble

Procter & Gamble makes and markets a wide range of branded household and personal items sold to consumers around the world. Its shelves span hair care, skin care and grooming names such as Pantene, Olay, Gillette and Venus, alongside oral care and health items like Crest, Oral-B, Pepto-Bismol and Vicks. The company is also known for laundry and home cleaning brands including Tide, Downy, Dawn and Swiffer, plus paper and family care products such as Pampers, Always, Bounty and Charmin.

The business is organized into five segments covering beauty, grooming, health care, fabric and home care, and baby, feminine and family care, each built around its own set of brand names. Products reach shoppers through a wide mix of channels, including large retailers, grocery and club stores, pharmacies, department stores, specialty beauty and electronics outlets, wholesalers and distributors, professional cleaning channels, e-commerce, and direct sales to consumers.

Procter & Gamble shares trade on the NYSE under the ticker PG.

Listed
NYSE
Sector
Consumer non-durables
Industry
Household/Personal care
Website
pginvestor.com

Procter & Gamble GekkoIndex: the smart money zone

Procter & Gamble’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 55.5, in the Neutral zone, down 3.7 points over five sessions.

010055.5Neutral

Down 3.7 points over five sessions.

Reading for Sep 18, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying26+2.2%+3.2%+4.0%+3.0%
Accumulation231+0.3%+0.4%+0.6%+0.7%
Neutral (current zone)380−0.3%−0.5%−0.8%−1.4%
Distribution23−0.8%−0.9%−1.0%−2.6%
Selling2Too few readings yet

Average PG share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the PG price, zone by zone.Track PG in Gekko

Is Procter & Gamble stock overvalued? Gekko Fair Value

Procter & Gamble trades 15.8% below Gekko Fair Value of $173.79, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Procter & Gamble shares are worth, recalculated every trading day.

$173.79

Gekko Fair Value, Sep 19, 2026

15.8% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open PG in Gekko

Procter & Gamble insider and Congress trading

No open-market insider purchases were filed for Procter & Gamble, and members of Congress disclosed 5 purchases and 0 sales, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for PG in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every PG insider filing, plotted on the chart in Gekko.Open PG in Gekko

Congress trades last 90 days

5trades disclosed: 5 purchases and 0 sales.

MemberTypeAmountDisclosed
David Taylor
House, OH, purchase
Purchase$1,001 - $15,000Sep 18
traded Sep 8
Lloyd Doggett
House, TX, purchase
Purchase$1,001 - $15,000Sep 9
traded Aug 17
Lloyd Alton Doggett
House, TX, purchase
Purchase$1,001 - $15,000Sep 9
traded Aug 16
David Taylor
House, OH, purchase
Purchase$1,001 - $15,000Aug 21
traded Aug 11
David J. Taylor
House, OH, purchase
Purchase$1,001 - $15,000Aug 21
traded Aug 10

From congressional disclosures, which report amounts as ranges.

Buybacks

Procter & Gamble has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$875.0M
As a share of market cap
0.25%
Trailing four quarters
$5.03B

From company filings.

Hedge funds and billionaires quarter ended Jun 30

1of the funds Gekko tracks holds PG.

0added0opened1trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko

Procter & Gamble earnings: next date and track record

Procter & Gamble reports on Oct 22, 2026, before the open (32 days away), and beat the EPS estimate in 8 of its last 8 reports.

8 of 8reports beat the EPS estimate
±2.3%average move across the report
3 of 8reports followed by a gain

Share-price move across each report

−1.6%Oct ’24+2.7%Jan ’25−2.8%Apr ’25−2.7%Jul ’25−0.3%Oct ’25+2.8%Jan ’26+1.8%Apr ’26−3.3%Jul ’26

Last earnings call, Jul 29, 2026 AI summary

What they said
P&G reported fiscal 2026 results and provided fiscal 2027 guidance. Management said they met core objectives despite unexpected headwinds, delivered modest organic sales and core EPS growth within guidance ranges, stabilized global market share, and saw improving trends in the second half. Organic sales grew just over 1% for fiscal 2026, with volume up modestly, pricing adding ~1 point and mix neutral. Broad-based growth was noted across regions and categories (9 of 10 categories held or grew organic sales; 7 regions held or grew organic sales); Family Care was down for the year while Hair Care and Skin & Personal Care grew mid-single digits. Management emphasized productivity, targeted interventions (price/promotional adjustments, product improvements like Tide Evo), go-to-market changes, and building capabilities to drive long-term growth. Fiscal 2027 guidance: organic sales growth 1%–3% and core EPS growth 0%–3% ( $6.89–$7.11 per share, $7 at midpoint). Guidance incorporates a ~30–50 bps headwind from portfolio/go-to-market restructuring and an estimated ~$1B after-tax cost headwind from higher raw materials, energy, transportation and other supply chain premiums tied to a Brent oil assumption of ~$90/barrel. Management signaled cautious optimism — progress on share stabilization and specific market wins (Greater China, Latin America, parts of U.S. and Europe), but expects continued volatility from costs, currencies, consumer dynamics, retailers and geopolitical risks. They reiterated commitment to balanced investments funded by productivity and signaled sequential improvement across semesters and stronger back-half momentum as capabilities are scaled.
Guidance
Fiscal 2027: Organic sales growth of 1% to 3% vs prior year (includes a 30–50 bps headwind from brand/product form and go-to-market restructuring). Core EPS growth of 0% to 3% vs FY26 core EPS of $6.89 (implies $6.89 to $7.11 per share; $7 at midpoint). Assumes ~$1 billion after-tax cost headwind driven by higher raw materials, energy, transportation and supply chain premiums; assumes an effective Brent crude price of ~$90/barrel.
Risks flagged
Volatile market environment including costs, currencies, and consumer/retailer/geopolitical dynamics; ~$1B after-tax cost headwind tied to higher oil and non-commodity supply-chain cost; potential for softer-than-expected underlying market growth; inventory/consumption mismatches and retailer inventory management volatility; competitive intensity and private-label pressure in categories (e.g., Family Care); promotional environment returning to pre-COVID levels that could pressure margins.
ReportedEPSSurpriseRevenueSurpriseMove
Jul 29, 2026$1.43
est $1.41
+1.4%$21.20B
est $21.38B
−0.8%−3.3%
Apr 24, 2026$1.59
est $1.56
+1.9%$21.24B
est $20.53B
+3.4%+1.8%
Jan 22, 2026$1.88
est $1.86
+1.1%$22.21B
est $22.30B
−0.4%+2.8%
Oct 24, 2025$1.99
est $1.90
+4.7%$22.39B
est $22.18B
+0.9%−0.3%
Jul 29, 2025$1.48
est $1.42
+4.2%$20.89B
est $20.84B
+0.2%−2.7%
Apr 24, 2025$1.54
est $1.52
+1.3%$19.78B
est $20.15B
−1.9%−2.8%
Jan 22, 2025$1.88
est $1.86
+1.1%$21.88B
est $21.58B
+1.4%+2.7%
Oct 18, 2024$1.93
est $1.90
+1.6%$21.74B
est $21.99B
−1.1%−1.6%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Procter & Gamble stock forecast and analyst price targets

Analysts’ average 12-month price target for Procter & Gamble is $160.61, +9.7% from the last close, from 19 firms rating the stock in the last 90 days.

$160.61consensus 12-month target, +9.7% from the last close
Low $143High $177
Buy9
Hold10
Sell0

Each firm’s latest rating in the last 90 days: 19 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 15JefferiesBuy, maintained$177+20.9%
Sep 15BernsteinHold, maintained$149+1.8%
Sep 11BarclaysHold, maintained$152+3.8%
Sep 11Evercore ISIHold, maintained$161+10.0%
Aug 19RBC CapitalBuy, maintained$167+14.1%
−0.8%average 20-day move after past Neutral readings
−3.3%average move over the next 20 trading days in the last 5 years
±1.6%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Procter & Gamble seasonality: the next 20 trading days

Over the next 20 trading days from Sep 19, Procter & Gamble averaged −3.3% across the last 5 years, rising in 0 of them.

Next 20 trading days, by year

−0.4%2021−7.7%2022−4.8%2023+0.4%2024−3.0%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−1.7%0 of 5
Next 10 trading days−3.7%0 of 5
Next 15 trading days−4.6%0 of 5
Next 20 trading days−3.3%0 of 5
Next 30 trading days−2.6%0 of 5

For scale, PG’s typical 20-trading-day move in either direction is about 3%.

Procter & Gamble market cap and key statistics

Procter & Gamble’s market cap is $347.9B, with a P/E ratio of 22.2 and revenue of $87.03B over the last twelve months.

Valuation

Market cap
$347.9B
P/E ratio
22.2
Forward P/E
21.1
EPS, TTM
$6.64
Gekko Fair Value
$173.79

Trading

Volume
12.94M
Avg volume, 20 days
8.26M
52-week high
$167.25
52-week low
$137.62
Shares outstanding
2.32B

Financials

Revenue, TTM
$87.03B
Profit margin
18.4%
Return on equity
30.3%
Quarterly earnings growth, YoY
−15.5%

Risk and income

Beta
0.38
Typical daily move
±1.6%
Typical 20-day move
±3%
Dividend yield
2.90%

Procter & Gamble peers

Procter & Gamble’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
CLColgate-Palmolive+0.4%Accumulation3.3% below
KVUEKenvue+0.1%Accumulation22.7% below
ELEstee Lauder Companies−0.4%Accumulation4.2% below
KMBKimberly-Clark+0.1%Buying19.5% below
CHDChurch & Dwight+0.8%Accumulation7.1% below
CLXClorox−1.1%Buying45.5% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Procter & Gamble stock FAQ

What is Procter & Gamble’s market cap?

Procter & Gamble’s market cap is $347.9B at the Sep 18, 2026 close of $146.39, with 2.32B shares outstanding. The shares trade on a P/E ratio of 22.2.

What is the Procter & Gamble stock forecast?

The consensus analyst 12-month price target for Procter & Gamble is $160.61, +9.7% from the last close. Of the 19 firms that rated the stock in the last 90 days, 9 rate it a buy, 10 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Procter & Gamble stock overvalued or undervalued?

On Gekko’s estimate Procter & Gamble is undervalued: the Sep 18, 2026 close of $146.39 is 15.8% below Gekko Fair Value of $173.79. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Procter & Gamble report earnings next?

Procter & Gamble is expected to report on Oct 22, 2026, before the market opens (32 days away). Analysts expect earnings of $1.89 per share on revenue of $22.72B. Procter & Gamble beat the earnings estimate in 8 of its last 8 reports, moving 2.3% on average across the report.

What is Procter & Gamble’s 52-week high and low?

Procter & Gamble’s 52-week high is $167.25 and its 52-week low is $137.62; it closed at $146.39 on Sep 18, 2026, −8.7% over the past year.

Is Procter & Gamble stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (fair value, smart money and earnings risk), 2 as mixed (trend and gekkoindex) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.

How this page works

Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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