Insider buying last 90 days
No open-market insider purchases were filed for DEO in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every DEO insider filing, plotted on the chart in Gekko.Open DEO in Gekko
Diageo (DEO) Stock Analysis & Forecast
$85.59−1.13 (−1.3%)
Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.
Gekko Brief
AI summaryDiageo shares close at $85.59, down 1.3%, sitting just below the 50-day average of $89.06 and almost exactly at the 200-day average of $85.57. The stock has fallen 7.9% over the past month, though it remains up 6.4% over three months and 14.7% over six months, while the one-year return stands at -13.6%. The GekkoIndex reads 64.9, placing Diageo in the Accumulation zone, and the price sits 38% below the Gekko Fair Value of 138.
The main theme this week centers on quarterly results and analyst reaction. Diageo reported Q2 2026 earnings with actual EPS of €0.83 against a consensus of €0.80, and revenue of €9.11 billion versus an expected €4.95 billion, though revenue still declined 7.51% year over year. Following this, Jefferies maintained a Buy rating with a target price of GBX 2200, while Deutsche Bank reiterated a Neutral rating, trimming its target from GBX 1770 to GBX 1734. Coverage also noted broader hedge fund positioning against consumer stocks.
No confirmed date for the next earnings report appears on the calendar, though estimates point to late January 2027. Seasonality over the next 20 trading days has averaged a 0.2% gain across 5 years, rising in 2 of those years. One billionaire holder and one trailblazer holder are noted among current shareholders. The gap to Gekko Fair Value, alongside the stock's position between its moving averages, bears watching.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $85.59200-day averageGekko Fair Value $138.00
Key stats
- Market cap
- $47.58B
- P/E ratio
- 28
- Forward P/E
- 13
- EPS, TTM
- $3.10
- Revenue, TTM
- $19.64B
- Profit margin
- 8.8%
- Dividend yield
- 2.31%
- Beta
- 0.32
- Volume
- 985,189 avg 995,598
- 1-year return
- −13.6%
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±4.7%
- 50-day average
- $89.06
- 200-day average
- $85.57
- Next earnings
- —
- Shares outstanding
- 555.9M
Diageo swing-trade checklist
Diageo scores 2 supportive, 2 mixed and 0 headwinds across the 4 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed0 headwinds
- Trendmixed
Averages disagree
Close $85.59 sits between the 50-day ($89.06) and 200-day ($85.57) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
64.9, Accumulation
Reading 64.9 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
38.0% below
Price is 38% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskno data
No data
No confirmed report date on the calendar.
See earnings - Seasonalitymixed
+0.2% on average
From this point in the calendar, the next 20 trading days averaged +0.2% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Diageo stock chart and price history
Diageo closed at $85.59 on Sep 18, 2026, −13.6% over the past year, inside a 52-week range of $72.45 to $102.74.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −7.9%
- 3 months
- +6.4%
- 6 months
- +14.7%
- 1 year
- −13.6%
The full DEO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open DEO in Gekko
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Diageo GekkoIndex: the smart money zone
Diageo’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 64.9, in the Accumulation zone, up 0.2 points over five sessions.
64.9Accumulation
Up 0.2 points over five sessions.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 57 | +0.6% | +1.2% | ||
| Accumulation (current zone) | 261 | 0.0% | −0.1% | ||
| Neutral | 291 | −0.8% | −2.6% | ||
| Distribution | 6 | Too few readings yet | |||
| Selling | 0 | Not available | |||
Average DEO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the DEO price, zone by zone.Track DEO in Gekko
Is Diageo stock overvalued? Gekko Fair Value
Diageo trades 38.0% below Gekko Fair Value of $138.00, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Diageo shares are worth, recalculated every trading day.
$138.00
Gekko Fair Value, Sep 19, 2026
38.0% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open DEO in Gekko
Diageo insider and Congress trading
No open-market insider purchases were filed for Diageo, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in DEO were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for DEO, plotted on the chart in Gekko.Open DEO in Gekko
Buybacks
Diageo has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2025
- $4.00M
- As a share of market cap
- 0.01%
From company filings.
Hedge funds and billionaires quarter ended Mar 31
2of the funds Gekko tracks hold DEO.
2added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Diageo earnings: next date and track record
Diageo beat the EPS estimate in 1 of its last 8 reports, moving 4.6% on average across the report.
1 of 8reports beat the EPS estimate
±4.6%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jun 3, 2026 | $0.00 est $0.00 | — | −0.4% |
| Feb 25, 2026 | $3.80 est $3.67 | $10.46B est $10.53B | −16.3% |
| Nov 6, 2025 | $0.00 est $0.00 | — | −3.3% |
| Aug 5, 2025 | $0.76 est $2.48 | $9.42B est $9.37B | +9.0% |
| May 19, 2025 | $0.00 est $0.00 | — | −0.7% |
| Feb 4, 2025 | $4.04 est $4.12 | $10.90B est $10.75B | −4.7% |
| Nov 27, 2024 | $0.00 est $0.00 | — | +0.5% |
| Aug 6, 2024 | $2.88 est $2.88 | $9.31B est $9.19B | +1.8% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Diageo stock forecast and analyst price targets
Analysts’ average 12-month price target for Diageo is $106.29, +24.2% from the last close, from 2 firms rating the stock in the last 90 days.
$106.29consensus 12-month target, +24.2% from the last close
Now $85.59Avg $106.29
Low $101High $110
Each firm’s latest rating in the last 90 days: 2 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 10 | TD Cowen | $110 | +28.5% |
| Jul 28 | Bank of America Securities | $101 | +18.0% |
−0.1%average 20-day move after past Accumulation readings
+0.2%average move over the next 20 trading days in the last 5 years
±1.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Diageo seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Diageo averaged +0.2% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −2.2% | 2 of 5 |
| Next 10 trading days | −0.7% | 2 of 5 |
| Next 15 trading days | −1.6% | 2 of 5 |
| Next 20 trading days | +0.2% | 2 of 5 |
| Next 30 trading days | −2.0% | 1 of 5 |
For scale, DEO’s typical 20-trading-day move in either direction is about 4.7%.
Diageo market cap and key statistics
Diageo’s market cap is $47.58B, with a P/E ratio of 28 and revenue of $19.64B over the last twelve months.
Valuation
- Market cap
- $47.58B
- P/E ratio
- 28
- Forward P/E
- 13
- EPS, TTM
- $3.10
- Gekko Fair Value
- $138.00
Trading
- Volume
- 985,189
- Avg volume, 20 days
- 995,598
- 52-week high
- $102.74
- 52-week low
- $72.45
- Shares outstanding
- 555.9M
Financials
- Revenue, TTM
- $19.64B
- Profit margin
- 8.8%
- Return on equity
- 15%
- Quarterly earnings growth, YoY
- +2.9%
Risk and income
- Beta
- 0.32
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±4.7%
- Dividend yield
- 2.31%
Diageo stock news this week
Coverage of Diageo this week reads neutral: 2 positive, 5 neutral and 0 negative headlines.
- Diageo plc (GUI) Q2 2026 Earnings Report - Results, Call & SlidesTipRanks, Sep 18
- Diageo plc : Jefferies gives a Buy ratingwww.marketscreener.com, Sep 17
- Diageo plc : Deutsche Bank sticks Neutralwww.marketscreener.com, Sep 16
- Tidal Investments LLC Buys 38,104 Shares of Diageo plc $DEOMarketBeat, Sep 13
- Waverly Advisors LLC Reduces Stock Position in Diageo plc $DEOMarketBeat, Sep 13
- Diageo plc Stock Price: DEO Stock Chart, Market Cap & News TodayCoinGecko, Sep 12
Diageo stock FAQ
What is Diageo’s market cap?
Diageo’s market cap is $47.58B at the Sep 18, 2026 close of $85.59, with 555.9M shares outstanding. The shares trade on a P/E ratio of 28.
What is the Diageo stock forecast?
The consensus analyst 12-month price target for Diageo is $106.29, +24.2% from the last close. Of the 2 firms that rated the stock in the last 90 days, 2 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Diageo stock overvalued or undervalued?
On Gekko’s estimate Diageo is undervalued: the Sep 18, 2026 close of $85.59 is 38.0% below Gekko Fair Value of $138.00. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
What is Diageo’s 52-week high and low?
Diageo’s 52-week high is $102.74 and its 52-week low is $72.45; it closed at $85.59 on Sep 18, 2026, −13.6% over the past year.
Is Diageo stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 4 items with data read as supportive (gekkoindex and fair value), 2 as mixed (trend and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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