Diageo (DEO) Stock Analysis & Forecast

Nov 4 close

$97.70+3.65 (+3.9%)

Gekko Brief

AI summaryNov 4 close

Diageo heads into its Fiscal 27 Q1 Trading Statement and annual general meeting on November 5, an update investors are watching for signs of trading momentum, regional demand and management's outlook after a weaker fiscal 2026 sales trend. Jefferies has maintained a "buy" rating, pointing to growth prospects outside North America, particularly in India, that it believes could exceed the company's medium-term targets. Shares advanced 3.26% on 30 October, outperforming the FTSE 100, and were trading 7.72% below their 52-week high at the time.

Diageo closed at $97.70, up 3.9%, and sits above both its 50-day average of $89.73 and its 200-day average of $85.89, with the 50-day above the 200-day. The GekkoIndex reads 47.3, placing the stock in the Neutral zone, down 7.2 over five days. The price stands 28.5% below Gekko Fair Value of $136.73.

The next earnings date falls on 28 January 2027, 84 days out and beyond a typical 20-trading-day hold. No insider, Congress or unusual options activity appears in the recent windows, while one billionaire holder and one trailblazer holder are recorded. Seasonality is a headwind here: over the next 20 trading days across 5 years, returns averaged -1%, rising in only 2 of those years. Consensus among 3 firms shows 2 buy and 1 sell, with a target of $107.29, about 9.8% above current levels.

Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.

Diageo price vs fair value

▲$136.73$97.70Nov ’25May ’26Nov ’26
Close $97.70200-day averageGekko Fair Value $136.73

Diageo quick facts

Market cap
$54.34B
P/E ratio
30
Forward P/E
13.9
EPS, TTM
$3.26
Revenue, TTM
$19.64B
Profit margin
8.8%
Dividend yield
2.05%
Beta
0.38
Volume
1.89M avg 1.09M
1-year return
+4.5%
Typical daily move
±2.4%
Typical 20-day move
±4.8%
50-day average
$89.73
200-day average
$85.89
Next earnings
Jan 28 before open
Shares outstanding
556.1M
52-week range
$72.45$102.74

Diageo swing-trade checklist

Diageo scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive1 mixed1 headwind

  • Trendsupportive

    Above 50 and 200-day

    Close $97.70 is above the 50-day ($89.73) and 200-day ($85.89) averages, and the 50-day is above the 200-day.

    See the chart
  • GekkoIndexmixed

    47.3, Neutral

    Reading 47.3 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    28.5% below

    Price is 28.5% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings risksupportive

    Reports in 84 days

    Next report Jan 28, 2027, 84 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalityheadwind

    −1.0% on average

    From this point in the calendar, the next 20 trading days averaged −1% over 5 years, rising in 2 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Diageo stock chart and price history

Diageo closed at $97.70 on Nov 4, 2026, +4.5% over the past year, inside a 52-week range of $72.45 to $102.74.

Close50-day average200-day averageVolume
Diageo share price, past year, with 50-day and 200-day moving averages and volume$80$90$100DecJan 2026FebMarAprMayJunJulAugSepOct97.70

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+15.2%
3 months
+5.3%
6 months
+15.5%
1 year
+4.5%
The full DEO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open DEO in Gekko

Follow Diageo through every session

Put DEO on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.

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Diageo GekkoIndex: the smart money zone

Diageo’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 47.3, in the Neutral zone, down 7.2 points over five sessions.

010047.3Neutral

Down 7.2 points over five sessions.

Reading for Nov 4, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying57+0.6%+1.0%+1.2%−1.8%
Accumulation286+0.1%0.0%+0.3%−0.9%
Neutral (current zone)300−0.7%−1.4%−2.8%−5.8%
Distribution7Too few readings yet
Selling0Not available

Average DEO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the DEO price, zone by zone.Track DEO in Gekko

Is Diageo stock overvalued? Gekko Fair Value

Diageo trades 28.5% below Gekko Fair Value of $136.73, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Diageo shares are worth, recalculated every trading day.

$136.73

Gekko Fair Value, Nov 4, 2026

28.5% Undervalued

At the end of Aug 2026 the price was 40.3% below the estimate.

Gekko Fair ValueShare price, month end
$137$94Aug 2026SepOctNov 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open DEO in Gekko

Diageo insider and Congress trading

No open-market insider purchases were filed for Diageo, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for DEO in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every DEO insider filing, plotted on the chart in Gekko.Open DEO in Gekko

Congress trades last 90 days

No trades in DEO were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for DEO, plotted on the chart in Gekko.Open DEO in Gekko

Buybacks

Diageo has been buying back its own shares.

Bought back, quarter ended Jun 30, 2025
$4.00M
As a share of market cap
0.01%

From company filings.

Hedge funds and billionaires quarter ended Mar 31

2of the funds Gekko tracks hold DEO.

2added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko

Diageo earnings: next date and track record

Diageo reports on Jan 28, 2027, before the open (84 days away), and beat the EPS estimate in 2 of its last 8 reports.

2 of 8reports beat the EPS estimate
±5.5%average move across the report
3 of 8reports followed by a gain

Share-price move across each report

+0.5%Nov ’24−4.7%Feb ’25−0.7%May ’25+9.0%Aug ’25−3.3%Nov ’25−16.3%Feb ’26−0.4%Jun ’26+9.0%Aug ’26

Last earnings call, Aug 6, 2026 AI summary

What they said
Diageo reported fiscal 2026 organic net sales decline of 2% with group operating profit up 2%, amid challenges in North America (organic sales -8.4%, tequila -21%) and Chinese white spirits weakness. EPS pre-exceptionals rose 0.7%. Free cash flow reached $3.2 billion, up $463 million year-over-year. Europe, LAC, and Africa delivered strong growth, while the Accelerate cost savings program supported operating profit margins.
Guidance
Management plans to share detailed strategic updates at its Capital Markets Day, including U.S. competitiveness initiatives. Cost savings from restructuring will fund reinvestment without reducing operating profit. Full-year dividend set at $0.50 per share, reflecting a 30% payout ratio.
ReportedEPSSurpriseRevenueSurpriseMove
Aug 6, 2026$2.80
est $2.55
+9.8%$9.18B
est $9.15B
+0.4%+9.0%
Jun 3, 2026$0.00
est $0.00
———−0.4%
Feb 25, 2026$3.80
est $3.67
+3.5%$10.46B
est $10.53B
−0.6%−16.3%
Nov 6, 2025$0.00
est $0.00
———−3.3%
Aug 5, 2025$0.76
est $2.48
−69.4%$9.42B
est $9.37B
+0.6%+9.0%
May 19, 2025$0.00
est $0.00
———−0.7%
Feb 4, 2025$4.04
est $4.12
−1.9%$10.90B
est $10.75B
+1.4%−4.7%
Nov 27, 2024$0.00
est $0.00
———+0.5%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Diageo stock forecast and analyst price targets

Analysts’ average 12-month price target for Diageo is $107.29, +9.8% from the last close, from 3 firms rating the stock in the last 90 days.

$107.29consensus 12-month target, +9.8% from the last close
Low $83High $117
Buy2
Hold0
Sell1

Each firm’s latest rating in the last 90 days: 3 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Oct 26Morgan StanleySell, reiterated$83−15.0%
Sep 22JefferiesBuy, maintained$117+19.8%
Aug 10TD CowenBuy, maintained$110+12.6%
−2.8%average 20-day move after past Neutral readings
−1.0%average move over the next 20 trading days in the last 5 years
±2.4%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Diageo seasonality: the next 20 trading days

Over the next 20 trading days from Nov 4, Diageo averaged −1.0% across the last 5 years, rising in 2 of them.

Next 20 trading days, by year

+0.3%2021+10.6%2022−11.6%2023−3.8%2024−1.1%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−1.5%2 of 5
Next 10 trading days−2.0%2 of 5
Next 15 trading days−1.9%1 of 5
Next 20 trading days−1.0%2 of 5
Next 30 trading days0.0%3 of 5

For scale, DEO’s typical 20-trading-day move in either direction is about 4.8%.

Diageo market cap and key statistics

Diageo’s market cap is $54.34B, with a P/E ratio of 30 and revenue of $19.64B over the last twelve months.

Valuation

Market cap
$54.34B
P/E ratio
30
Forward P/E
13.9
EPS, TTM
$3.26
Gekko Fair Value
$136.73

Trading

Volume
1.89M
Avg volume, 20 days
1.09M
52-week high
$102.74
52-week low
$72.45
Shares outstanding
556.1M

Financials

Revenue, TTM
$19.64B
Profit margin
8.8%
Return on equity
15%
Quarterly earnings growth, YoY
+2.9%

Risk and income

Beta
0.38
Typical daily move
±2.4%
Typical 20-day move
±4.8%
Dividend yield
2.05%

Diageo stock news this week

Coverage of Diageo this week reads neutral: 2 positive, 7 neutral and 0 negative headlines.

News sentiment neutral

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Diageo stock FAQ

What is Diageo’s market cap?

Diageo’s market cap is $54.34B at the Nov 4, 2026 close of $97.70, with 556.1M shares outstanding. The shares trade on a P/E ratio of 30.

What is the Diageo stock forecast?

The consensus analyst 12-month price target for Diageo is $107.29, +9.8% from the last close. Of the 3 firms that rated the stock in the last 90 days, 2 rate it a buy, 0 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.

Is Diageo stock overvalued or undervalued?

On Gekko’s estimate Diageo is undervalued: the Nov 4, 2026 close of $97.70 is 28.5% below Gekko Fair Value of $136.73. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Diageo report earnings next?

Diageo is expected to report on Jan 28, 2027, before the market opens (84 days away). Analysts expect earnings of $3.95 per share on revenue of $10.27B. Diageo beat the earnings estimate in 2 of its last 8 reports, moving 5.5% on average across the report.

What is Diageo’s 52-week high and low?

Diageo’s 52-week high is $102.74 and its 52-week low is $72.45; it closed at $97.70 on Nov 4, 2026, +4.5% over the past year. Over the last five years the shares peaked at $223.14 on Jan 4, 2022.

Is Diageo stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, fair value and earnings risk), 1 as mixed (gekkoindex) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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