Insider buying last 90 days
No open-market insider purchases were filed for DEO in the last 90 days.
From Form 4 filings, dated to when each was filed.
Diageo heads into its Fiscal 27 Q1 Trading Statement and annual general meeting on November 5, an update investors are watching for signs of trading momentum, regional demand and management's outlook after a weaker fiscal 2026 sales trend. Jefferies has maintained a "buy" rating, pointing to growth prospects outside North America, particularly in India, that it believes could exceed the company's medium-term targets. Shares advanced 3.26% on 30 October, outperforming the FTSE 100, and were trading 7.72% below their 52-week high at the time.
Diageo closed at $97.70, up 3.9%, and sits above both its 50-day average of $89.73 and its 200-day average of $85.89, with the 50-day above the 200-day. The GekkoIndex reads 47.3, placing the stock in the Neutral zone, down 7.2 over five days. The price stands 28.5% below Gekko Fair Value of $136.73.
The next earnings date falls on 28 January 2027, 84 days out and beyond a typical 20-trading-day hold. No insider, Congress or unusual options activity appears in the recent windows, while one billionaire holder and one trailblazer holder are recorded. Seasonality is a headwind here: over the next 20 trading days across 5 years, returns averaged -1%, rising in only 2 of those years. Consensus among 3 firms shows 2 buy and 1 sell, with a target of $107.29, about 9.8% above current levels.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Diageo scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
Above 50 and 200-day
Close $97.70 is above the 50-day ($89.73) and 200-day ($85.89) averages, and the 50-day is above the 200-day.
See the chart47.3, Neutral
Reading 47.3 is in the Neutral zone.
See the GekkoIndex28.5% below
Price is 28.5% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 84 days
Next report Jan 28, 2027, 84 days away — outside a typical 20-trading-day hold.
See earnings−1.0% on average
From this point in the calendar, the next 20 trading days averaged −1% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Diageo closed at $97.70 on Nov 4, 2026, +4.5% over the past year, inside a 52-week range of $72.45 to $102.74.
Use the left and right arrow keys to read daily values.
Put DEO on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Diageo’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 47.3, in the Neutral zone, down 7.2 points over five sessions.
Down 7.2 points over five sessions.
Reading for Nov 4, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 57 | +0.6% | +1.2% | ||
| Accumulation | 286 | +0.1% | +0.3% | ||
| Neutral (current zone) | 300 | −0.7% | −2.8% | ||
| Distribution | 7 | Too few readings yet | |||
| Selling | 0 | Not available | |||
Average DEO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Diageo trades 28.5% below Gekko Fair Value of $136.73, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Diageo shares are worth, recalculated every trading day.
$136.73
Gekko Fair Value, Nov 4, 2026
28.5% Undervalued
At the end of Aug 2026 the price was 40.3% below the estimate.
No open-market insider purchases were filed for Diageo, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for DEO in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in DEO were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Diageo has been buying back its own shares.
From company filings.
2of the funds Gekko tracks hold DEO.
Diageo reports on Jan 28, 2027, before the open (84 days away), and beat the EPS estimate in 2 of its last 8 reports.
Jan 28, 2027
Expected before the open, 84 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $2.80 est $2.55 | $9.18B est $9.15B | +9.0% |
| Jun 3, 2026 | $0.00 est $0.00 | — | −0.4% |
| Feb 25, 2026 | $3.80 est $3.67 | $10.46B est $10.53B | −16.3% |
| Nov 6, 2025 | $0.00 est $0.00 | — | −3.3% |
| Aug 5, 2025 | $0.76 est $2.48 | $9.42B est $9.37B | +9.0% |
| May 19, 2025 | $0.00 est $0.00 | — | −0.7% |
| Feb 4, 2025 | $4.04 est $4.12 | $10.90B est $10.75B | −4.7% |
| Nov 27, 2024 | $0.00 est $0.00 | — | +0.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Diageo is $107.29, +9.8% from the last close, from 3 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 3 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 26 | Morgan Stanley | $83 | −15.0% |
| Sep 22 | Jefferies | $117 | +19.8% |
| Aug 10 | TD Cowen | $110 | +12.6% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Nov 4, Diageo averaged −1.0% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.5% | 2 of 5 |
| Next 10 trading days | −2.0% | 2 of 5 |
| Next 15 trading days | −1.9% | 1 of 5 |
| Next 20 trading days | −1.0% | 2 of 5 |
| Next 30 trading days | 0.0% | 3 of 5 |
For scale, DEO’s typical 20-trading-day move in either direction is about 4.8%.
Diageo’s market cap is $54.34B, with a P/E ratio of 30 and revenue of $19.64B over the last twelve months.
Coverage of Diageo this week reads neutral: 2 positive, 7 neutral and 0 negative headlines.
Diageo’s market cap is $54.34B at the Nov 4, 2026 close of $97.70, with 556.1M shares outstanding. The shares trade on a P/E ratio of 30.
The consensus analyst 12-month price target for Diageo is $107.29, +9.8% from the last close. Of the 3 firms that rated the stock in the last 90 days, 2 rate it a buy, 0 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Diageo is undervalued: the Nov 4, 2026 close of $97.70 is 28.5% below Gekko Fair Value of $136.73. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Diageo is expected to report on Jan 28, 2027, before the market opens (84 days away). Analysts expect earnings of $3.95 per share on revenue of $10.27B. Diageo beat the earnings estimate in 2 of its last 8 reports, moving 5.5% on average across the report.
Diageo’s 52-week high is $102.74 and its 52-week low is $72.45; it closed at $97.70 on Nov 4, 2026, +4.5% over the past year. Over the last five years the shares peaked at $223.14 on Jan 4, 2022.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, fair value and earnings risk), 1 as mixed (gekkoindex) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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