Insider buying last 90 days
No open-market insider purchases were filed for WHR in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every WHR insider filing, plotted on the chart in Gekko.Open WHR in Gekko
NYSE: WHR
Whirlpool (WHR) Stock Analysis & Forecast
Oct 12 close
$28.88+0.05 (+0.2%)
Gekko Brief
AI summaryOct 12 closeWhirlpool shares touched a new 52-week low this week, trading as low as $28.23 and last near $28.51 after a prior close of $28.83, continuing a decline flagged as the stock fell amid a broader market uptick. No new results, guidance or deal news accompanied the move, leaving price action itself as the main story.
WHR closed at $28.88, up 0.2%, but remains below both its 50-day average of $36.58 and its 200-day average of $52.04, with the 50-day also below the 200-day, underscoring a sustained downtrend; the stock is down 18% over one month, 25.3% over three months and 48.5% over six months. The GekkoIndex reads 70.4, placing it in the Buying zone, while the price sits 30.9% below the Gekko Fair Value of $41.78.
Whirlpool reports earnings on 26 October 2026 before the open, 14 days away and within a typical 20-trading-day holding window; its last report on 3 August 2026 showed an EPS of -0.21 against a -0.06 estimate, producing a 19% reaction. No insider, Congress or unusual options activity appears in the respective 90-day and 30-day windows. Seasonality over five years shows an average 20-day return of -1.7%, rising in 2 of those years. Analyst consensus from 8 firms shows 0 buy, 6 hold and 2 sell ratings, with a consensus target of $49.83.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Whirlpool price vs fair value
Close $28.88200-day averageGekko Fair Value $41.78
Whirlpool quick facts
- Market cap
- $1.87B
- P/E ratio
- 9.6
- Forward P/E
- 13.3
- EPS, TTM
- $3.01
- Revenue, TTM
- $14.92B
- Profit margin
- 1.3%
- Dividend yield
- 9.26%
- Beta
- 1.18
- Volume
- 2.72M avg 3.03M
- 1-year return
- −61.2%
- Typical daily move
- ±4.2%
- Typical 20-day move
- ±7.2%
- 50-day average
- $36.58
- 200-day average
- $52.04
- Next earnings
- Oct 26 before open
- Shares outstanding
- 65.20M
Whirlpool swing-trade checklist
Whirlpool scores 2 supportive, 0 mixed and 3 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive0 mixed3 headwinds
- Trendheadwind
Below 50 and 200-day
Close $28.88 is below the 50-day ($36.58) and 200-day ($52.04) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
70.4, Buying
Reading 70.4 is in the Buying zone.
See the GekkoIndex - Fair valuesupportive
30.9% below
Price is 30.9% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 14 days
Reports on Oct 26, 2026, 14 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−1.7% on average
From this point in the calendar, the next 20 trading days averaged −1.7% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Whirlpool stock chart and price history
Whirlpool closed at $28.88 on Oct 12, 2026, −61.2% over the past year, inside a 52-week range of $28.18 to $94.82.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −18.0%
- 3 months
- −25.3%
- 6 months
- −48.5%
- 1 year
- −61.2%
The full WHR chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open WHR in Gekko
Follow Whirlpool through every session
Put WHR on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
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About Whirlpool
Whirlpool designs and sells home appliances, offering products such as refrigerators, freezers, ice makers, water filters, washers and dryers, ovens, cooktops and other small kitchen equipment, dishwashers, and mixers. It markets these goods under a wide collection of brand names, including Whirlpool, Maytag, KitchenAid, JennAir, Amana, Hotpoint, Indesit, and several others sold across different regions.
The company runs its business across four geographic regions, covering North America, Europe along with the Middle East and Africa, Latin America, and Asia. It reaches buyers through retailers, distributors, independent dealers, builders, other appliance makers, and direct sales to households.
Whirlpool traces back to 1911 and is headquartered in Benton Harbor, Michigan. Its shares are listed on the NYSE under the ticker WHR.
- Listed
- NYSE
- Sector
- Consumer durables
- Industry
- Electronics/Appliances
- Website
- whirlpoolcorp.com
Whirlpool GekkoIndex: the smart money zone
Whirlpool’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 70.4, in the Buying zone, up 1.2 points over five sessions.
70.4Buying
Up 1.2 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 87 | −1.2% | −3.6% | ||
| Accumulation | 294 | −0.3% | −1.6% | ||
| Neutral | 269 | −0.8% | −3.0% | ||
| Distribution | 31 | −2.7% | −11.4% | ||
| Selling | 1 | Too few readings yet | |||
Average WHR share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.1% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
See every daily GekkoIndex reading plotted over the WHR price, zone by zone.Track WHR in Gekko
Is Whirlpool stock overvalued? Gekko Fair Value
Whirlpool trades 30.9% below Gekko Fair Value of $41.78, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Whirlpool shares are worth, recalculated every trading day.
$41.78
Gekko Fair Value, Oct 10, 2026
30.9% Undervalued
At the end of Aug 2026 the price was 13.3% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open WHR in Gekko
Whirlpool insider and Congress trading
No open-market insider purchases were filed for Whirlpool, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in WHR were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for WHR, plotted on the chart in Gekko.Open WHR in Gekko
Buybacks
Whirlpool has been buying back its own shares.
- Bought back, quarter ended Mar 31, 2024
- $50.00M
- As a share of market cap
- 2.67%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
2of the funds Gekko tracks hold WHR.
1added0opened1trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Whirlpool earnings: next date and track record
Whirlpool reports on Oct 26, 2026, before the open (14 days away), and beat the EPS estimate in 3 of its last 8 reports.
Next earnings report
Oct 26, 2026
Expected before the open, 14 days away
- EPS estimate
- $1.03
- Revenue estimate
- $3.97B
3 of 8reports beat the EPS estimate
±10.8%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 3, 2026 AI summary
- What they said
- Whirlpool Q2 2026 results met expectations despite macroeconomic headwinds, with sequential margin improvement driven by pricing increases and new product launches. North America showed strong operational progress. The company executed a major portfolio refresh, launching 100+ new products in 2026 and winning 23 awards at Kitchen & Bath Show. Strategic actions include footprint rationalization across Iowa, Brazil, and Mexico facilities, 25% reduction in distribution centers, balance sheet recapitalization, bond issuance clearing 2026-2027 maturities, and sale of Beko Europe stake.
- Guidance
- Whirlpool reaffirmed its full-year operational outlook while adjusting EPS downward to reflect higher interest expense from recent refinancing. Management expects margins to continue improving through the remainder of 2026, with footprint changes delivering meaningful cost savings starting Q4 2026.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 3, 2026 | −$0.21 est −$0.06 | $3.52B est $3.55B | +19.0% |
| May 6, 2026 | −$0.56 est $1.11 | $3.27B est $3.44B | −11.0% |
| Jan 28, 2026 | $1.10 est $1.54 | $4.10B est $4.27B | −7.8% |
| Oct 27, 2025 | $2.09 est $1.41 | $4.03B est $4.27B | +5.3% |
| Jul 28, 2025 | $1.34 est $1.54 | $3.77B est $3.97B | −15.0% |
| Apr 23, 2025 | $1.70 est $1.76 | $3.62B est $3.89B | +2.1% |
| Jan 29, 2025 | $4.57 est $4.34 | $4.14B est $4.24B | −18.3% |
| Oct 23, 2024 | $3.43 est $3.20 | $3.99B est $4.09B | +7.9% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Whirlpool stock forecast and analyst price targets
Analysts’ average 12-month price target for Whirlpool is $49.83, +72.5% from the last close, from 8 firms rating the stock in the last 90 days.
$49.83consensus 12-month target, +72.5% from the last close
Now $28.88Avg $49.83
Low $22High $41
Each firm’s latest rating in the last 90 days: 8 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 12 | Goldman Sachs | $41 | +42.0% |
| Oct 12 | Citi | $32 | +10.8% |
| Oct 7 | RBC Capital | $22 | −23.8% |
| Sep 11 | Bank of America Securities | $31 | +7.3% |
| Sep 11 | Wells Fargo | $39 | +35.0% |
−3.6%average 20-day move after past Buying readings
−1.7%average move over the next 20 trading days in the last 5 years
±4.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Whirlpool seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Whirlpool averaged −1.7% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.6% | 4 of 5 |
| Next 10 trading days | −0.7% | 2 of 5 |
| Next 15 trading days | −2.6% | 2 of 5 |
| Next 20 trading days | −1.7% | 2 of 5 |
| Next 30 trading days | +2.3% | 4 of 5 |
For scale, WHR’s typical 20-trading-day move in either direction is about 7.2%.
Whirlpool market cap and key statistics
Whirlpool’s market cap is $1.87B, with a P/E ratio of 9.6 and revenue of $14.92B over the last twelve months.
Valuation
- Market cap
- $1.87B
- P/E ratio
- 9.6
- Forward P/E
- 13.3
- EPS, TTM
- $3.01
- Gekko Fair Value
- $41.78
Trading
- Volume
- 2.72M
- Avg volume, 20 days
- 3.03M
- 52-week high
- $94.82
- 52-week low
- $28.18
- Shares outstanding
- 65.20M
Financials
- Revenue, TTM
- $14.92B
- Profit margin
- 1.3%
- Return on equity
- 5.9%
- Quarterly earnings growth, YoY
- −1.1%
Risk and income
- Beta
- 1.18
- Typical daily move
- ±4.2%
- Typical 20-day move
- ±7.2%
- Dividend yield
- 9.26%
Whirlpool stock news this week
2 headlines about Whirlpool from the past week, newest first, each linking to the publisher.
- Whirlpool (NYSE:WHR) Hits New 1-Year Low – Should You Sell?Defense World, Oct 12
- Whirlpool (WHR) Stock Falls Amid Market Uptick: What Investors Need to KnowZacks Investment Research, Oct 9
Whirlpool peers
Whirlpool’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| SNSharkNinja | Neutral | 14.3% above |
| IMAXImax | Accumulation | 1.1% above |
| SONOSonos | Neutral | 12.1% above |
| SPBSpectrum Brands | Accumulation | 5.3% above |
| RRRichtech Robotics | Accumulation | 1.3% above |
| TBCHTurtle Beach | Neutral | 5.5% below |
A peer links to its own page where one exists.
Whirlpool stock FAQ
What is Whirlpool’s market cap?
Whirlpool’s market cap is $1.87B at the Oct 12, 2026 close of $28.88, with 65.20M shares outstanding. The shares trade on a P/E ratio of 9.6.
What is the Whirlpool stock forecast?
The consensus analyst 12-month price target for Whirlpool is $49.83, +72.5% from the last close. Of the 8 firms that rated the stock in the last 90 days, 0 rate it a buy, 6 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is Whirlpool stock overvalued or undervalued?
On Gekko’s estimate Whirlpool is undervalued: the Oct 12, 2026 close of $28.88 is 30.9% below Gekko Fair Value of $41.78. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Whirlpool report earnings next?
Whirlpool is expected to report on Oct 26, 2026, before the market opens (14 days away). Analysts expect earnings of $1.03 per share on revenue of $3.97B. Whirlpool beat the earnings estimate in 3 of its last 8 reports, moving 10.8% on average across the report.
What is Whirlpool’s 52-week high and low?
Whirlpool’s 52-week high is $94.82 and its 52-week low is $28.18; it closed at $28.88 on Oct 12, 2026, −61.2% over the past year. Over the last five years the shares peaked at $245.44 on Jan 5, 2022.
Is Whirlpool stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value) and 3 as headwinds (trend, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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