Insider buying last 90 days
No open-market insider purchases were filed for SONO in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every SONO insider filing, plotted on the chart in Gekko.Open SONO in Gekko
NASDAQ: SONO
Sonos (SONO) Stock Analysis & Forecast
Oct 12 close
$17.34+0.08 (+0.5%)
Gekko Brief
AI summaryOct 12 closeSonos shares have drawn attention this week around a newly launched global brand campaign aimed at positioning its hardware, software, and connected-home platform for future growth. The campaign comes against the backdrop of a Q3 fiscal 2026 report showing revenue of $375 million, up 9% year-over-year, near the high end of guidance, though the company has flagged higher memory costs as a challenge. Bank of America's recent share purchase was also noted alongside the results.
Sonos closed at $17.34, up 0.5%, with the price sitting above both its 50-day average of $16.18 and 200-day average of $15.25, consistent with a supportive trend. The GekkoIndex reads 55, placing the stock in the Neutral zone. Shares trade 12.1% above the Gekko Fair Value of $15.47, within a 52-week range of $12.44 to $19.82.
The next earnings date falls on 11 November, 29 days out and beyond a typical 20-trading-day hold; the prior report on 29 July saw EPS of $0.14 against a $0.05 estimate, with a -14.1% reaction. No insider, Congress or unusual options activity appears in the respective 90-day and 30-day windows. Seasonality from this point in the calendar has averaged a 5.7% move over the next 20 trading days across 5 years, with gains in 3 of them. Analyst consensus stands at a $18.62 target, implying 7.4% upside from current levels.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Sonos price vs fair value
Close $17.34200-day averageGekko Fair Value $15.47
Sonos quick facts
- Market cap
- $2.05B
- P/E ratio
- 37.7
- Forward P/E
- 37.3
- EPS, TTM
- $0.45
- Revenue, TTM
- $1.49B
- Profit margin
- 3.8%
- Dividend yield
- —
- Beta
- 1.88
- Volume
- 1.60M avg 2.08M
- 1-year return
- −2.2%
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±8.5%
- 50-day average
- $16.18
- 200-day average
- $15.25
- Next earnings
- Nov 11 after close
- Shares outstanding
- 118.3M
Sonos swing-trade checklist
Sonos scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
- Trendsupportive
Above 50 and 200-day
Close $17.34 is above the 50-day ($16.18) and 200-day ($15.25) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
55, Neutral
Reading 55 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
12.1% above
Price is 12.1% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 30 days
Next report Nov 11, 2026, 30 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+5.7% on average
From this point in the calendar, the next 20 trading days averaged +5.7% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Sonos stock chart and price history
Sonos closed at $17.34 on Oct 12, 2026, −2.2% over the past year, inside a 52-week range of $12.44 to $19.82.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +14.7%
- 3 months
- +13.9%
- 6 months
- +30.3%
- 1 year
- −2.2%
The full SONO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open SONO in Gekko
Follow Sonos through every session
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About Sonos
Sonos designs, makes, and sells multi-room audio equipment, including wireless speakers, home theater gear, system components, and related accessories. The company is best known for building sound systems that let listeners play audio across multiple rooms of a home.
Products reach customers through a wide network of roughly 10,000 third-party retail partners, many of them specialist home audio installers, alongside various online sellers and direct sales through the company's own website.
Sonos was founded in 2002, initially operating under the name Rincon Audio, Inc. before adopting its current name in May 2004. The company is headquartered in Santa Barbara, California, and its shares trade on the NASDAQ under the ticker SONO.
- Listed
- NASDAQ
- Sector
- Consumer durables
- Industry
- Electronics/Appliances
- Website
- sonos.com
Sonos GekkoIndex: the smart money zone
Sonos’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 55, in the Neutral zone, up 6.4 points over five sessions.
55Neutral
Up 6.4 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 39 | +0.2% | +4.0% | ||
| Accumulation | 242 | −0.5% | −3.3% | ||
| Neutral (current zone) | 359 | +0.9% | +2.8% | ||
| Distribution | 41 | −0.7% | +5.6% | ||
| Selling | 1 | Too few readings yet | |||
Average SONO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the SONO price, zone by zone.Track SONO in Gekko
Is Sonos stock overvalued? Gekko Fair Value
Sonos trades 12.1% above Gekko Fair Value of $15.47, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Sonos shares are worth, recalculated every trading day.
$15.47
Gekko Fair Value, Oct 10, 2026
12.1% Overvalued
At the end of Aug 2026 the price was 10.1% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open SONO in Gekko
Sonos insider and Congress trading
No open-market insider purchases were filed for Sonos, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in SONO were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for SONO, plotted on the chart in Gekko.Open SONO in Gekko
Buybacks
Sonos has been buying back its own shares.
- Bought back, quarter ended Jun 27, 2026
- $14.23M
- As a share of market cap
- 0.69%
- Trailing four quarters
- $79.72M
From company filings.
Hedge funds and billionaires quarter ended Sep 30
1of the funds Gekko tracks holds SONO.
0added1opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Sonos earnings: next date and track record
Sonos reports on Nov 11, 2026, after the close (30 days away), and beat the EPS estimate in 3 of its last 8 reports.
Next earnings report
Nov 11, 2026
Expected after the close, 30 days away
- EPS estimate
- $0.03
- Revenue estimate
- $340.3M
3 of 8reports beat the EPS estimate
±4.8%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 29, 2026 AI summary
- What they said
- Sonos reported Q3 fiscal 2026 revenue of $375 million, up 9% year-over-year, near the high end of guidance. Non-GAAP gross margin was 45.5% with gross profit growing 11% YoY. Adjusted EBITDA reached $44 million, up 24% YoY. Year-to-date adjusted EBITDA is up 41% YoY. The company returned $30 million to shareholders while investing in new products including Amp Multi and app improvements.
- Guidance
- Management expects strong Q4 revenue growth following Q3's acceleration to 9% from 2% first-half growth. Full-year trajectory shows continued disciplined profitable growth with operating expenses down 6% YoY through Q3.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 29, 2026 | $0.14 est $0.05 | $375.3M est $365.7M | −14.1% |
| May 4, 2026 | −$0.02 est $0.01 | $281.5M est $267.7M | −5.6% |
| Feb 3, 2026 | $0.81 est $0.64 | $545.7M est $536.9M | +4.9% |
| Nov 5, 2025 | −$0.06 est $0.05 | $287.9M est $535.4M | −0.7% |
| Aug 6, 2025 | $0.19 est $0.19 | $344.8M est $275.8M | +1.0% |
| May 7, 2025 | −$0.18 est −$0.18 | $259.8M est $254.1M | +7.1% |
| Feb 6, 2025 | $0.64 est $0.30 | $550.9M est $519.5M | −2.7% |
| Nov 13, 2024 | −$0.18 est −$0.18 | $255.4M est $249.5M | −2.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Sonos stock forecast and analyst price targets
Analysts’ average 12-month price target for Sonos is $18.62, +7.4% from the last close, from 2 firms rating the stock in the last 90 days.
$18.62consensus 12-month target, +7.4% from the last close
Now $17.34Avg $18.62
Low $18High $21
Each firm’s latest rating in the last 90 days: 2 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 1 | Morgan Stanley | $18 | +3.8% |
| Jul 30 | Morgan Stanley | $18 | +3.8% |
| Jul 29 | Rosenblatt Securities | $21 | +21.1% |
+2.8%average 20-day move after past Neutral readings
+5.7%average move over the next 20 trading days in the last 5 years
±3.6%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Sonos seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Sonos averaged +5.7% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.2% | 3 of 5 |
| Next 10 trading days | +2.3% | 4 of 5 |
| Next 15 trading days | +6.1% | 4 of 5 |
| Next 20 trading days | +5.7% | 3 of 5 |
| Next 30 trading days | +10.8% | 5 of 5 |
For scale, SONO’s typical 20-trading-day move in either direction is about 8.5%.
Sonos market cap and key statistics
Sonos’s market cap is $2.05B, with a P/E ratio of 37.7 and revenue of $1.49B over the last twelve months.
Valuation
- Market cap
- $2.05B
- P/E ratio
- 37.7
- Forward P/E
- 37.3
- EPS, TTM
- $0.45
- Gekko Fair Value
- $15.47
Trading
- Volume
- 1.60M
- Avg volume, 20 days
- 2.08M
- 52-week high
- $19.82
- 52-week low
- $12.44
- Shares outstanding
- 118.3M
Financials
- Revenue, TTM
- $1.49B
- Profit margin
- 3.8%
- Return on equity
- 14.2%
- Quarterly earnings growth, YoY
- +87.5%
Risk and income
- Beta
- 1.88
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±8.5%
Sonos stock news this week
2 headlines about Sonos from the past week, newest first, each linking to the publisher.
- Sonos launches global campaign: what it means for Sonos stockAD HOC NEWS, Oct 7
- Bank of America buys 968,361 shares in Sonos stockAD HOC NEWS, Oct 6
Sonos peers
Sonos’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| SNSharkNinja | Neutral | 14.3% above |
| IMAXImax | Accumulation | 1.1% above |
| WHRWhirlpool | Buying | 30.9% below |
| SPBSpectrum Brands | Accumulation | 5.3% above |
| RRRichtech Robotics | Accumulation | 1.3% above |
| TBCHTurtle Beach | Neutral | 5.5% below |
A peer links to its own page where one exists.
Sonos stock FAQ
What is Sonos’s market cap?
Sonos’s market cap is $2.05B at the Oct 12, 2026 close of $17.34, with 118.3M shares outstanding. The shares trade on a P/E ratio of 37.7.
What is the Sonos stock forecast?
The consensus analyst 12-month price target for Sonos is $18.62, +7.4% from the last close. Of the 2 firms that rated the stock in the last 90 days, 1 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Sonos stock overvalued or undervalued?
On Gekko’s estimate Sonos is overvalued: the Oct 12, 2026 close of $17.34 is 12.1% above Gekko Fair Value of $15.47. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Sonos report earnings next?
Sonos is expected to report on Nov 11, 2026, after the market closes (30 days away). Analysts expect earnings of $0.03 per share on revenue of $340.3M. Sonos beat the earnings estimate in 3 of its last 8 reports, moving 4.8% on average across the report.
What is Sonos’s 52-week high and low?
Sonos’s 52-week high is $19.82 and its 52-week low is $12.44; it closed at $17.34 on Oct 12, 2026, −2.2% over the past year. Over the last five years the shares peaked at $35.46 on Nov 5, 2021.
Is Sonos stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, earnings risk and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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