Insider buying last 90 days
No open-market insider purchases were filed for ROL in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every ROL insider filing, plotted on the chart in Gekko.Open ROL in Gekko
Gekko Brief
AI summaryRollins fell to new 52-week lows this week after Piper Sandler downgraded the stock to Neutral from Overweight, cutting its price target to $33 from $46, citing AI-driven search changes, increased competition, and diminished organic growth prospects. BNP Paribas followed by lowering its target to $35 from $44 while maintaining a Neutral rating, and Rollins executives themselves acknowledged that AI-powered search shifts, including Google's AI Overviews, are driving volatile residential lead trends. The narrative around AI potentially disrupting pest control by directing customers to smaller local exterminators has weighed heavily on sentiment, even as other coverage noted the stability of Rollins' recurring contract revenue.
The stock closed at $30.59, up 1.9% on the day, but remains well below both its 50-day average of $36.28 and 200-day average of $50.23, with the 50-day below the 200-day. Shares sit near the 52-week low of $29.74, far from the 52-week high of $66.14, and one-year returns stand at -45.8%. The GekkoIndex reads 77.4, placing the stock in the Buying zone, while price trades 24.4% below the Gekko Fair Value of $40.48.
The next earnings date falls on 28 October, 29 days out, just beyond a typical 20-trading-day hold. No insider, Congress or unusual options activity appears in the recent windows, and one billionaire holder is recorded. Seasonality over the next 20 trading days has averaged 0% across 5 years, rising in 1 of them. The last earnings reaction was -10.1% following an EPS miss, with an average absolute reaction of 5.3%, a factor worth noting given the proximity of the next report.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Rollins price vs fair value
Close $30.59200-day averageGekko Fair Value $40.48
Rollins quick facts
- Market cap
- $14.72B
- P/E ratio
- 27.3
- Forward P/E
- 25.9
- EPS, TTM
- $1.10
- Revenue, TTM
- $3.92B
- Profit margin
- 13.6%
- Dividend yield
- 2.35%
- Beta
- 0.74
- Volume
- 10.84M avg 6.96M
- 1-year return
- −45.8%
- Typical daily move
- ±3%
- Typical 20-day move
- ±4.5%
- 50-day average
- $36.28
- 200-day average
- $50.23
- Next earnings
- Oct 28
- Shares outstanding
- 481.1M
Rollins swing-trade checklist
Rollins scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
- Trendheadwind
Below 50 and 200-day
Close $30.59 is below the 50-day ($36.28) and 200-day ($50.23) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
77.4, Buying
Reading 77.4 is in the Buying zone.
See the GekkoIndex - Fair valuesupportive
24.4% below
Price is 24.4% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 29 days
Next report Oct 28, 2026, 29 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
0.0% on average
From this point in the calendar, the next 20 trading days averaged 0% over 5 years, rising in 1 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Rollins stock chart and price history
Rollins closed at $30.59 on Sep 28, 2026, −45.8% over the past year, inside a 52-week range of $29.74 to $66.14.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −14.9%
- 3 months
- −27.6%
- 6 months
- −41.7%
- 1 year
- −45.8%
The full ROL chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open ROL in Gekko
Follow Rollins through every session
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About Rollins
Rollins provides pest and wildlife control services to households and businesses, working across the United States and in other countries. Its residential work centers on protecting homes from common pests such as rodents and insects, while its commercial offerings are shaped for industries like healthcare, foodservice and logistics. The company is also known for its termite protection, which spans both traditional treatments and baiting systems, along with related add-on services.
Rollins reaches customers partly through its own branches and partly through a network of franchisees, giving it both direct and licensed avenues into local markets. This structure supports a broad customer base that ranges from individual homeowners to larger commercial operators needing ongoing pest management.
Rollins was founded in 1948 and is headquartered in Atlanta, Georgia. Its shares are listed on the NYSE under the ticker ROL.
- Listed
- NYSE
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Website
- rollins.com
Rollins GekkoIndex: the smart money zone
Rollins’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 77.4, in the Buying zone, down 3.7 points over five sessions.
77.4Buying
Down 3.7 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 62 | −0.3% | +0.1% | ||
| Accumulation | 199 | −0.1% | −1.4% | ||
| Neutral | 396 | −0.2% | −0.1% | ||
| Distribution | 14 | −1.6% | −2.8% | ||
| Selling | 1 | Too few readings yet | |||
Average ROL share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
See every daily GekkoIndex reading plotted over the ROL price, zone by zone.Track ROL in Gekko
Is Rollins stock overvalued? Gekko Fair Value
Rollins trades 24.4% below Gekko Fair Value of $40.48, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Rollins shares are worth, recalculated every trading day.
$40.48
Gekko Fair Value, Sep 26, 2026
24.4% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open ROL in Gekko
Rollins insider and Congress trading
No open-market insider purchases were filed for Rollins, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in ROL were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for ROL, plotted on the chart in Gekko.Open ROL in Gekko
Buybacks
Rollins has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $20.48M
- As a share of market cap
- 0.14%
- Trailing four quarters
- $244.8M
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds ROL.
1added0opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Rollins earnings: next date and track record
Rollins reports on Oct 28, 2026 (29 days away), and beat the EPS estimate in 1 of its last 8 reports.
Next earnings report
Oct 28, 2026
29 days away
- EPS estimate
- $0.35
- Revenue estimate
- $1.11B
1 of 8reports beat the EPS estimate
±5.3%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 22, 2026 AI summary
- What they said
- Rollins reported Q2 2026 results that missed management's expectations due primarily to a slowdown in parts of the residential pest control business driven by weaker inbound/digital leads in May and parts of June. Total revenue grew 7.9% and organic growth was 5.7%, with residential up 6.6%, commercial up 8.6%, and termite & ancillary up 10.5%. Gross margin contracted 100 bps to 52.8% due to lower volume, higher medical-related costs and fuel headwinds; SG&A as a percent of revenue increased modestly. Management emphasized that customer retention and pricing were healthy, that the slowdown appeared concentrated in onetime/responsive demand (digital/inbound leads) rather than relationship-driven channels (door-to-door, homebuilder channels), and that specialty brands and commercial and termite/ancillary service lines performed well. The company reported signs of improvement at the end of June into early July. Management reiterated its full-year expectations (including a floor for incremental margins) and outlined actions to restore efficiency (fleet agreements, procurement, medical cost management, retention and operating execution) while continuing investments in people and M&A.
- Guidance
- - Full-year organic revenue growth: management referenced a full-year 6%+ organic growth expectation (versus earlier targeted 7%-8% for some channels), and emphasized modeling for the full year. - Incremental margin guidance: management reiterated a greater-than-10% incremental EBITDA margin floor for the full year (weighted to fourth quarter, with a tough Q3 comp). - Price/cost: management expects to be positive on price vs. cost for the year (price realization favorable). - Fuel: expected to remain below 2% of sales for 2026. - M&A: expect to continue driving ~2%-3% of revenue from acquisitions over time. - Capital allocation: continued focus on reinvesting in the business and disciplined M&A; modest buybacks to offset dilution.
- Risks flagged
- - Persistent slowdown in inbound/digital leads and onetime residential demand, which could pressure organic growth if sustained. - Higher medical-related costs and potential future volatility in insurance/claims. - Fuel and fleet cost pressures (though expected <2% of sales for 2026). - Difficult near-term comparables (notably Q3) that could depress results even if recovery occurs. - Weather/pest-pressure variability and possible structural shifts in consumer behavior (including potential LLM/AI effects on DIY behavior or routing of demand). - Execution risk in realizing identified cost savings (procurement, routing, retention).
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 22, 2026 | $0.32 est $0.34 | $1.08B est $1.09B | −10.1% |
| Apr 22, 2026 | $0.24 est $0.24 | $906.4M est $895.5M | +4.2% |
| Feb 11, 2026 | $0.25 est $0.27 | $912.9M est $926.8M | −9.7% |
| Oct 29, 2025 | $0.35 est $0.33 | $1.03B est $1.02B | +3.1% |
| Jul 23, 2025 | $0.30 est $0.30 | $999.5M est $989.1M | +4.5% |
| Apr 23, 2025 | $0.22 est $0.22 | $822.5M est $816.7M | −0.3% |
| Feb 12, 2025 | $0.23 est $0.23 | $832.2M est $817.6M | +4.0% |
| Oct 23, 2024 | $0.29 est $0.30 | $916.3M est $911.2M | −6.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Rollins stock forecast and analyst price targets
Analysts’ average 12-month price target for Rollins is $44.53, +45.6% from the last close, from 13 firms rating the stock in the last 90 days.
$44.53consensus 12-month target, +45.6% from the last close
Now $30.59Avg $44.53
Low $22High $60
Each firm’s latest rating in the last 90 days: 13 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 28 | William Blair | — | — |
| Sep 25 | J.P. Morgan | $40 | +30.8% |
| Sep 24 | Piper Sandler | $33 | +7.9% |
| Aug 26 | UBS | $43 | +40.6% |
| Aug 21 | J.P. Morgan | $45 | +47.1% |
+0.1%average 20-day move after past Buying readings
0.0%average move over the next 20 trading days in the last 5 years
±3%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Rollins seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Rollins averaged 0.0% across the last 5 years, rising in 1 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.5% | 2 of 5 |
| Next 10 trading days | −0.9% | 2 of 5 |
| Next 15 trading days | −1.2% | 3 of 5 |
| Next 20 trading days | 0.0% | 1 of 5 |
| Next 30 trading days | +4.4% | 4 of 5 |
For scale, ROL’s typical 20-trading-day move in either direction is about 4.5%.
Rollins market cap and key statistics
Rollins’s market cap is $14.72B, with a P/E ratio of 27.3 and revenue of $3.92B over the last twelve months.
Valuation
- Market cap
- $14.72B
- P/E ratio
- 27.3
- Forward P/E
- 25.9
- EPS, TTM
- $1.10
- Gekko Fair Value
- $40.48
Trading
- Volume
- 10.84M
- Avg volume, 20 days
- 6.96M
- 52-week high
- $66.14
- 52-week low
- $29.74
- Shares outstanding
- 481.1M
Financials
- Revenue, TTM
- $3.92B
- Profit margin
- 13.6%
- Return on equity
- 37%
- Quarterly earnings growth, YoY
- +3.1%
Risk and income
- Beta
- 0.74
- Typical daily move
- ±3%
- Typical 20-day move
- ±4.5%
- Dividend yield
- 2.35%
Rollins stock news this week
Coverage of Rollins this week reads negative: 0 positive, 5 neutral and 16 negative headlines.
- BNP Paribas Adjusts Price Target on Rollins to $35 From $44, Maintains Neutral Ratingmarketscreener.com, Sep 28
- Nobody Cancels This Income: Rollins, Rentokil and Ecolab24/7 Wall St., Sep 28
- Nobody Cancels These Contracts: Rollins, Rentokil and Ecolab24/7 Wall Street, Sep 28
- 23,176 Rollins, Inc. $ROL Shares Sold by Envestnet Asset Management Inc.Defense World, Sep 28
- Can AI Really Disrupt Pest Control? Wall Street Thinks So, and Rollins (ROL) Just Hit New LowsInsider Monkey, Sep 26
- Rollins stock last at USD 30.02, down 1.27 percent in New York tradingAD HOC NEWS, Sep 25
Rollins peers
Rollins’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| SHOPShopify | Neutral | 5.0% above |
| CTASCintas | Neutral | 11.5% above |
| PYPLPayPal | Accumulation | 4.6% below |
| XYZBlock | Accumulation | 2.5% above |
| CPAYCorpay | Accumulation | 18.1% below |
| FISVFiserv | Buying | 40.6% below |
A peer links to its own page where one exists.
Rollins stock FAQ
What is Rollins’s market cap?
Rollins’s market cap is $14.72B at the Sep 28, 2026 close of $30.59, with 481.1M shares outstanding. The shares trade on a P/E ratio of 27.3.
What is the Rollins stock forecast?
The consensus analyst 12-month price target for Rollins is $44.53, +45.6% from the last close. Of the 13 firms that rated the stock in the last 90 days, 4 rate it a buy, 7 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is Rollins stock overvalued or undervalued?
On Gekko’s estimate Rollins is undervalued: the Sep 28, 2026 close of $30.59 is 24.4% below Gekko Fair Value of $40.48. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Rollins report earnings next?
Rollins is expected to report on Oct 28, 2026 (29 days away). Analysts expect earnings of $0.35 per share on revenue of $1.11B. Rollins beat the earnings estimate in 1 of its last 8 reports, moving 5.3% on average across the report.
What is Rollins’s 52-week high and low?
Rollins’s 52-week high is $66.14 and its 52-week low is $29.74; it closed at $30.59 on Sep 28, 2026, −45.8% over the past year.
Is Rollins stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and earnings risk), 1 as mixed (seasonality) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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