NYSE: GOLD

Gold.com (GOLD) Stock Analysis & Forecast

Oct 12 close

$39.73−0.96 (−2.4%)

Gekko Brief

AI summaryOct 12 close

Gold.com fell this week amid several crosscurrents. Wall Street Zen upgraded shares from "sell" to "hold," while a broader consensus of brokerages maintains a "Moderate Buy" rating with an average price target of $58.00, even as the summary notes the company missed Q4 earnings and revenue estimates and flags recent insider share sales. Separately, Gold.com expanded its credit flexibility, converting an arrangement into a $250 million uncommitted revolving line of credit and removing restrictions on dividends, buybacks, and acquisitions. Its subsidiary, Spectrum Wine Auctions, also acquired Wine Cellar Club, a wine storage facility operator, expanding its storage capacity.

The stock closed at $39.73, down 2.4% on the day, and sits below both its 50-day average of $44.20 and 200-day average of $44.61, with the 50-day below the 200-day. The GekkoIndex reads 65.6, placing it in the Accumulation zone. Price remains 23.9% below Gekko Fair Value of $52.19.

Over the next 20 trading days, Gold.com reports earnings on 5 November 2026, 24 days away, which falls inside a typical 20-day holding window; the prior quarter saw a -3.9% reaction with EPS of $0.41 against a $0.96 estimate. In the last 90 days, there has been one open-market insider purchase valued at $3,930,350. Seasonally, the next 20 trading days have averaged -4.8% over 5 years, rising in just 1 of those years.

Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.

Gold.com price vs fair value

$52.19$39.73Oct ’25Apr ’26Oct ’26
Close $39.73200-day averageGekko Fair Value $52.19

Gold.com quick facts

Market cap
$1.15B
P/E ratio
13.8
Forward P/E
13
EPS, TTM
$3.02
Revenue, TTM
$25.51B
Profit margin
0.3%
Dividend yield
1.97%
Beta
0.75
Volume
461,634 avg 512,901
1-year return
+45.7%
Typical daily move
±3.2%
Typical 20-day move
±9.2%
50-day average
$44.20
200-day average
$44.61
Next earnings
Nov 5
Shares outstanding
29.10M
52-week range
$23.00$66.70

Gold.com swing-trade checklist

Gold.com scores 3 supportive, 0 mixed and 3 headwinds across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive0 mixed3 headwinds

  • Trendheadwind

    Below 50 and 200-day

    Close $39.73 is below the 50-day ($44.20) and 200-day ($44.61) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexsupportive

    65.6, Accumulation

    Reading 65.6 is in the Accumulation zone.

    See the GekkoIndex
  • Fair valuesupportive

    23.9% below

    Price is 23.9% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneysupportive

    Leans bullish

    Last 90 days: 1 open-market insider purchase.

    See smart money
  • Earnings riskheadwind

    Reports in 24 days

    Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.

    See earnings
  • Seasonalityheadwind

    −4.8% on average

    From this point in the calendar, the next 20 trading days averaged −4.8% over 5 years, rising in 1 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Gold.com stock chart and price history

Gold.com closed at $39.73 on Oct 12, 2026, +45.7% over the past year, inside a 52-week range of $23.00 to $66.70.

Close50-day average200-day averageVolume
Gold.com share price, past year, with 50-day and 200-day moving averages and volume$30$50$60NovDecJan 2026FebMarAprMayJunJulAugSepOct39.73

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−17.6%
3 months
+1.7%
6 months
−9.6%
1 year
+45.7%
The full GOLD chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open GOLD in Gekko

Follow Gold.com through every session

Put GOLD on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.

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About Gold.com

Gold.com buys and sells precious metals such as gold, silver, platinum, palladium and copper, supplying them in forms ranging from bars and coins to powders and ingots. It is recognized for reaching both large institutional buyers and individual collectors, offering its own line of minted silver pieces alongside sourced bullion and numismatic coins.

The business runs through three segments. One handles wholesale trading and related services like financing, storage, consignment and logistics. Another sells directly to consumers through five separate e-commerce sites and general online marketplaces, supported by advertising across television, radio and digital channels. A third segment makes and buys commercial loans secured by bullion or rare coins, mainly for dealers, investors and collectors. Customers span financial institutions, mints, refiners, manufacturers, retailers and individual buyers, with activity extending across the United States, North America, Europe, Asia Pacific, Africa and Australia.

Founded in 1965 and based in El Segundo, California, Gold.com is listed on the NYSE under the ticker GOLD.

Listed
NYSE
Sector
Finance
Industry
Investment banks/Brokers
Website
gold.com

Gold.com GekkoIndex: the smart money zone

Gold.com’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.6, in the Accumulation zone, up 3.1 points over five sessions.

010065.6Accumulation

Up 3.1 points over five sessions.

Reading for Oct 12, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying53−0.7%+1.5%+0.1%+3.9%
Accumulation (current zone)227−0.1%−0.2%+2.3%+8.4%
Neutral330+0.6%+0.9%+1.1%+6.0%
Distribution62+3.6%+5.9%+11.4%+9.1%
Selling10+0.2%+4.0%+13.7%+26.7%

Average GOLD share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.

Accumulation zone: Institutional interest building. About the five zones →

See every daily GekkoIndex reading plotted over the GOLD price, zone by zone.Track GOLD in Gekko

Is Gold.com stock overvalued? Gekko Fair Value

Gold.com trades 23.9% below Gekko Fair Value of $52.19, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Gold.com shares are worth, recalculated every trading day.

$52.19

Gekko Fair Value, Oct 10, 2026

23.9% Undervalued

At the end of Aug 2026 the price was 21.9% below the estimate.

Gekko Fair ValueShare price, month end
$52$41Aug 2026SepOct 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open GOLD in Gekko

Gold.com insider and Congress trading

Insiders filed 1 open-market purchase in Gold.com worth $3.93M, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

$3.93Min 1 open-market purchase

FiledInsiderTypeSharesValue
Sep 8Tether Global Investments Fund, S.I.C.A.F., S.A.
10 percent owner
Purchase100,000$3.93M

From Form 4 filings, dated to when each was filed.

Congress trades last 90 days

No trades in GOLD were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for GOLD, plotted on the chart in Gekko.Open GOLD in Gekko

Buybacks

Gold.com has been buying back its own shares.

Bought back, quarter ended Dec 31, 2024
$5.12M
As a share of market cap
0.44%

From company filings.

Hedge funds and billionaires quarter ended Jun 30

0of the funds Gekko tracks hold GOLD.

0added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko

Gold.com earnings: next date and track record

Gold.com reports on Nov 5, 2026 (24 days away), and beat the EPS estimate in 2 of its last 7 reports.

2 of 7reports beat the EPS estimate
±7%average move across the report
5 of 8reports followed by a gain

Share-price move across each report

+8.3%Aug ’24−16.1%Nov ’24+3.1%Feb ’25−14.2%May ’25+1.8%Nov ’25+7.5%Feb ’26+1.4%May ’26−3.9%Sep ’26

Last earnings call, Sep 2, 2026 AI summary

What they said
Gold.com reported Q4 revenues of $5 billion, nearly doubling year-over-year, with gross profit up 35% and net income of $12 million ($0.41 EPS). Growth was driven by the Monex acquisition (January 2026), Sunshine Mint acquisition (April 2026), higher precious metal prices, and expanded wholesale operations. Full fiscal year revenues surged 132% to $25.5 billion. The company announced a special dividend of $1/share plus regular $0.20/share dividend.
Guidance
Management indicated market conditions remain constructive with strong underlying business trends. Sunshine Mint acquisition expected to generate meaningful operating synergies and expand global sovereign mint relationships. Company anticipates broad-based growth and continued long-term shareholder value creation.
ReportedEPSSurpriseRevenueSurpriseMove
Sep 2, 2026$0.41
est $0.96
−57.2%$5.01B
est $5.67B
−11.7%−3.9%
May 6, 2026$2.24
est $2.17
+3.3%$10.35B
est $4.81B
+115.3%+1.4%
Feb 5, 2026$0.71
est $0.70
+0.8%$6.48B
est $3.02B
+114.2%+7.5%
Nov 6, 2025$0.20
est $0.86
−76.7%$3.68B
est $2.67B
+37.7%+1.8%
May 7, 2025$0.22
est $0.65
−66.2%$3.01B
est $2.91B
+3.5%−14.2%
Feb 6, 2025$0.44
est $0.86
−48.8%$2.74B
est $2.28B
+20.0%+3.1%
Nov 6, 2024$0.53
est $0.98
−45.9%$2.72B
est $2.62B
+3.5%−16.1%
Aug 29, 2024$1.20—$2.52B
est $2.72B
−7.2%+8.3%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Gold.com stock forecast and analyst price targets

Analysts’ average 12-month price target for Gold.com is $64.40, +62.1% from the last close, from 4 firms rating the stock in the last 90 days.

$64.40consensus 12-month target, +62.1% from the last close
Low $52High $65
Buy4
Hold0
Sell0

Each firm’s latest rating in the last 90 days: 4 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 20Canaccord GenuityBuy, maintained$65+63.6%
Sep 3Canaccord GenuityBuy, reiterated$65+63.6%
Sep 3D.A. DavidsonBuy, maintained$60+51.0%
Sep 3Roth MKMBuy, maintained$52+30.9%
Sep 3Northland SecuritiesBuy, reiterated$55+38.4%
+2.3%average 20-day move after past Accumulation readings
−4.8%average move over the next 20 trading days in the last 5 years
±3.2%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Gold.com seasonality: the next 20 trading days

Over the next 20 trading days from Oct 10, Gold.com averaged −4.8% across the last 5 years, rising in 1 of them.

Next 20 trading days, by year

+1.0%2021−2.2%2022−10.6%2023−23.6%2024−4.4%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+2.4%4 of 5
Next 10 trading days+1.3%3 of 5
Next 15 trading days+1.8%3 of 5
Next 20 trading days−4.8%1 of 5
Next 30 trading days−1.5%2 of 5

For scale, GOLD’s typical 20-trading-day move in either direction is about 9.2%.

Gold.com market cap and key statistics

Gold.com’s market cap is $1.15B, with a P/E ratio of 13.8 and revenue of $25.51B over the last twelve months.

Valuation

Market cap
$1.15B
P/E ratio
13.8
Forward P/E
13
EPS, TTM
$3.02
Gekko Fair Value
$52.19

Trading

Volume
461,634
Avg volume, 20 days
512,901
52-week high
$66.70
52-week low
$23.00
Shares outstanding
29.10M

Financials

Revenue, TTM
$25.51B
Profit margin
0.3%
Return on equity
10.8%
Quarterly earnings growth, YoY
+1.3%

Risk and income

Beta
0.75
Typical daily move
±3.2%
Typical 20-day move
±9.2%
Dividend yield
1.97%

Gold.com stock news this week

Coverage of Gold.com this week reads positive: 6 positive, 4 neutral and 1 negative headlines.

News sentiment positive

Gold.com peers

Gold.com’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
GSGoldman Sachs−0.5%Accumulation12.8% below
SCHWCharles Schwab0.0%Accumulation13.6% below
IBKRInteractive Brokers−0.4%Accumulation8.8% below
CMECME−1.6%Neutral0.5% below
HOODRobinhood Markets+0.5%Accumulation7.5% below
BNYBank of New York Mellon−0.1%Accumulation10.2% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Gold.com stock FAQ

What is Gold.com’s market cap?

Gold.com’s market cap is $1.15B at the Oct 12, 2026 close of $39.73, with 29.10M shares outstanding. The shares trade on a P/E ratio of 13.8.

What is the Gold.com stock forecast?

The consensus analyst 12-month price target for Gold.com is $64.40, +62.1% from the last close. Of the 4 firms that rated the stock in the last 90 days, 4 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Gold.com stock overvalued or undervalued?

On Gekko’s estimate Gold.com is undervalued: the Oct 12, 2026 close of $39.73 is 23.9% below Gekko Fair Value of $52.19. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Gold.com report earnings next?

Gold.com is expected to report on Nov 5, 2026 (24 days away). Analysts expect earnings of $0.68 per share on revenue of $4.81B. Gold.com beat the earnings estimate in 2 of its last 7 reports, moving 7% on average across the report.

What is Gold.com’s 52-week high and low?

Gold.com’s 52-week high is $66.70 and its 52-week low is $23.00; it closed at $39.73 on Oct 12, 2026, +45.7% over the past year.

Is Gold.com stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, fair value and smart money) and 3 as headwinds (trend, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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