Insider buying last 90 days
$3.93Min 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 8 | Tether Global Investments Fund, S.I.C.A.F., S.A. 10 percent owner | Purchase | $3.93M |
From Form 4 filings, dated to when each was filed.
Oct 12 close
Gold.com fell this week amid several crosscurrents. Wall Street Zen upgraded shares from "sell" to "hold," while a broader consensus of brokerages maintains a "Moderate Buy" rating with an average price target of $58.00, even as the summary notes the company missed Q4 earnings and revenue estimates and flags recent insider share sales. Separately, Gold.com expanded its credit flexibility, converting an arrangement into a $250 million uncommitted revolving line of credit and removing restrictions on dividends, buybacks, and acquisitions. Its subsidiary, Spectrum Wine Auctions, also acquired Wine Cellar Club, a wine storage facility operator, expanding its storage capacity.
The stock closed at $39.73, down 2.4% on the day, and sits below both its 50-day average of $44.20 and 200-day average of $44.61, with the 50-day below the 200-day. The GekkoIndex reads 65.6, placing it in the Accumulation zone. Price remains 23.9% below Gekko Fair Value of $52.19.
Over the next 20 trading days, Gold.com reports earnings on 5 November 2026, 24 days away, which falls inside a typical 20-day holding window; the prior quarter saw a -3.9% reaction with EPS of $0.41 against a $0.96 estimate. In the last 90 days, there has been one open-market insider purchase valued at $3,930,350. Seasonally, the next 20 trading days have averaged -4.8% over 5 years, rising in just 1 of those years.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Gold.com scores 3 supportive, 0 mixed and 3 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed3 headwinds
Below 50 and 200-day
Close $39.73 is below the 50-day ($44.20) and 200-day ($44.61) averages, and the 50-day is below the 200-day.
See the chart65.6, Accumulation
Reading 65.6 is in the Accumulation zone.
See the GekkoIndex23.9% below
Price is 23.9% below Gekko Fair Value (more than 5% below).
See fair valueLeans bullish
Last 90 days: 1 open-market insider purchase.
See smart moneyReports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings−4.8% on average
From this point in the calendar, the next 20 trading days averaged −4.8% over 5 years, rising in 1 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Gold.com closed at $39.73 on Oct 12, 2026, +45.7% over the past year, inside a 52-week range of $23.00 to $66.70.
Use the left and right arrow keys to read daily values.
Put GOLD on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Gold.com buys and sells precious metals such as gold, silver, platinum, palladium and copper, supplying them in forms ranging from bars and coins to powders and ingots. It is recognized for reaching both large institutional buyers and individual collectors, offering its own line of minted silver pieces alongside sourced bullion and numismatic coins.
The business runs through three segments. One handles wholesale trading and related services like financing, storage, consignment and logistics. Another sells directly to consumers through five separate e-commerce sites and general online marketplaces, supported by advertising across television, radio and digital channels. A third segment makes and buys commercial loans secured by bullion or rare coins, mainly for dealers, investors and collectors. Customers span financial institutions, mints, refiners, manufacturers, retailers and individual buyers, with activity extending across the United States, North America, Europe, Asia Pacific, Africa and Australia.
Founded in 1965 and based in El Segundo, California, Gold.com is listed on the NYSE under the ticker GOLD.
Gold.com’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.6, in the Accumulation zone, up 3.1 points over five sessions.
Up 3.1 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 53 | −0.7% | +0.1% |
| Accumulation (current zone) | 227 | −0.1% | +2.3% |
| Neutral | 330 | +0.6% | +1.1% |
| Distribution | 62 | +3.6% | +11.4% |
| Selling | 10 | +0.2% | +13.7% |
Average GOLD share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Gold.com trades 23.9% below Gekko Fair Value of $52.19, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Gold.com shares are worth, recalculated every trading day.
$52.19
Gekko Fair Value, Oct 10, 2026
23.9% Undervalued
At the end of Aug 2026 the price was 21.9% below the estimate.
Insiders filed 1 open-market purchase in Gold.com worth $3.93M, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
$3.93Min 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 8 | Tether Global Investments Fund, S.I.C.A.F., S.A. 10 percent owner | Purchase | $3.93M |
From Form 4 filings, dated to when each was filed.
No trades in GOLD were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Gold.com has been buying back its own shares.
From company filings.
0of the funds Gekko tracks hold GOLD.
Gold.com reports on Nov 5, 2026 (24 days away), and beat the EPS estimate in 2 of its last 7 reports.
Nov 5, 2026
24 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Sep 2, 2026 | $0.41 est $0.96 | $5.01B est $5.67B | −3.9% |
| May 6, 2026 | $2.24 est $2.17 | $10.35B est $4.81B | +1.4% |
| Feb 5, 2026 | $0.71 est $0.70 | $6.48B est $3.02B | +7.5% |
| Nov 6, 2025 | $0.20 est $0.86 | $3.68B est $2.67B | +1.8% |
| May 7, 2025 | $0.22 est $0.65 | $3.01B est $2.91B | −14.2% |
| Feb 6, 2025 | $0.44 est $0.86 | $2.74B est $2.28B | +3.1% |
| Nov 6, 2024 | $0.53 est $0.98 | $2.72B est $2.62B | −16.1% |
| Aug 29, 2024 | $1.20 | $2.52B est $2.72B | +8.3% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Gold.com is $64.40, +62.1% from the last close, from 4 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 4 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 20 | Canaccord Genuity | $65 | +63.6% |
| Sep 3 | Canaccord Genuity | $65 | +63.6% |
| Sep 3 | D.A. Davidson | $60 | +51.0% |
| Sep 3 | Roth MKM | $52 | +30.9% |
| Sep 3 | Northland Securities | $55 | +38.4% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, Gold.com averaged −4.8% across the last 5 years, rising in 1 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.4% | 4 of 5 |
| Next 10 trading days | +1.3% | 3 of 5 |
| Next 15 trading days | +1.8% | 3 of 5 |
| Next 20 trading days | −4.8% | 1 of 5 |
| Next 30 trading days | −1.5% | 2 of 5 |
For scale, GOLD’s typical 20-trading-day move in either direction is about 9.2%.
Gold.com’s market cap is $1.15B, with a P/E ratio of 13.8 and revenue of $25.51B over the last twelve months.
Coverage of Gold.com this week reads positive: 6 positive, 4 neutral and 1 negative headlines.
Gold.com’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GSGoldman Sachs | Accumulation | 12.8% below |
| SCHWCharles Schwab | Accumulation | 13.6% below |
| IBKRInteractive Brokers | Accumulation | 8.8% below |
| CMECME | Neutral | 0.5% below |
| HOODRobinhood Markets | Accumulation | 7.5% below |
| BNYBank of New York Mellon | Accumulation | 10.2% below |
A peer links to its own page where one exists.
Gold.com’s market cap is $1.15B at the Oct 12, 2026 close of $39.73, with 29.10M shares outstanding. The shares trade on a P/E ratio of 13.8.
The consensus analyst 12-month price target for Gold.com is $64.40, +62.1% from the last close. Of the 4 firms that rated the stock in the last 90 days, 4 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Gold.com is undervalued: the Oct 12, 2026 close of $39.73 is 23.9% below Gekko Fair Value of $52.19. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Gold.com is expected to report on Nov 5, 2026 (24 days away). Analysts expect earnings of $0.68 per share on revenue of $4.81B. Gold.com beat the earnings estimate in 2 of its last 7 reports, moving 7% on average across the report.
Gold.com’s 52-week high is $66.70 and its 52-week low is $23.00; it closed at $39.73 on Oct 12, 2026, +45.7% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, fair value and smart money) and 3 as headwinds (trend, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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