Insider buying last 90 days
No open-market insider purchases were filed for RTO in the last 90 days.
From Form 4 filings, dated to when each was filed.
Rentokil this week draws attention on two fronts: continued fallout from its first-half results and a portfolio sale. The stock has been trading near 52-week lows, with coverage noting the company missed revenue forecasts and retired its 2027 North America margin target, prompting a downgrade from BNP Paribas, even as first-half revenue rose 4.5% and operating profit climbed 6.6%. Separately, Rentokil has agreed to sell its SOLitude Lake Management and Vertex Aquatic Solutions divisions to Bain Capital for $230 million, a move framed as simplifying the portfolio and freeing cash for debt reduction, organic growth and bolt-on M&A. Bank of America reiterated a Buy rating with a $26.70 price target, while other commentary highlights the recurring, contract-based nature of pest control and sanitation revenue even as shares struggle.
The close of $20.50 sits below both the 50-day average of $24.15 and the 200-day average of $29.49, with the 50-day below the 200-day, reflecting a sustained downtrend; the stock is down 12.7% over one month, 28.8% over three months and 32.9% over six months. The GekkoIndex reads 74.1, placing it in the Buying zone. Price stands 45.1% below Gekko Fair Value of $37.34.
No confirmed earnings date is on the calendar for the next 20 trading days, with the last report on 30 July 2026 showing an EPS miss and a 20.6% reaction. No insider, Congress or unusual options activity appears in the recent windows. Seasonality from this point in the calendar has averaged a 1.1% return over the next 20 trading days across 5 years, rising in 3 of them, a data point worth noting alongside the wide gap to Gekko Fair Value.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Rentokil Initial scores 3 supportive, 0 mixed and 1 headwind across the 4 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed1 headwind
Below 50 and 200-day
Close $20.50 is below the 50-day ($24.15) and 200-day ($29.49) averages, and the 50-day is below the 200-day.
See the chart74.1, Buying
Reading 74.1 is in the Buying zone.
See the GekkoIndex45.1% below
Price is 45.1% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyNo data
No confirmed report date on the calendar.
See earnings+1.1% on average
From this point in the calendar, the next 20 trading days averaged +1.1% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Rentokil Initial closed at $20.50 on Sep 28, 2026, −15.0% over the past year, inside a 52-week range of $20.07 to $34.67.
Use the left and right arrow keys to read daily values.
Put RTO on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Rentokil Initial provides a broad range of business support services delivered through repeat visits to client sites across North America, the United Kingdom, Europe, Asia, and the Pacific. It is widely recognised for its pest control work, covering rodents, insects, and wildlife for both households and businesses, alongside hygiene offerings such as soap and sanitiser dispensers, air purification, feminine hygiene units, and floor mats.
The company also supplies and launders workwear, uniforms, and protective clothing, including cleanroom garments, and maintains plant displays, floral arrangements, seasonal decorations, and scenting systems for commercial premises. Its property care work spans damp proofing, conservation, and treatment of woodworm and wood rot, while its specialist cleaning services cover deep cleaning, graffiti and trauma cleaning, flood and fire restoration, industrial cleaning, and disinfection of hazardous sites. It further manages healthcare waste, including hazardous and offensive medical waste and sharps disposal.
Founded in 1903 and headquartered in Crawley, United Kingdom, Rentokil Initial trades under the ticker RTO.
Rentokil Initial’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 74.1, in the Buying zone, up 1.1 points over five sessions.
Up 1.1 points over five sessions.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 48 | +0.5% | −1.0% | ||
| Accumulation | 182 | −0.1% | +1.6% | ||
| Neutral | 368 | −0.2% | −1.2% | ||
| Distribution | 27 | −1.0% | −2.3% | ||
| Selling | 0 | Not available | |||
Average RTO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Rentokil Initial trades 45.1% below Gekko Fair Value of $37.34, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Rentokil Initial shares are worth, recalculated every trading day.
$37.34
Gekko Fair Value, Sep 26, 2026
45.1% Undervalued
No open-market insider purchases were filed for Rentokil Initial, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for RTO in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in RTO were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
0of the funds Gekko tracks hold RTO.
Rentokil Initial beat the EPS estimate in 1 of its last 8 reports, moving 7.9% on average across the report.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $0.39 est $0.66 | $3.59B est $3.53B | −20.6% |
| Mar 5, 2026 | $0.65 est $0.70 | $3.54B est $3.55B | +10.8% |
| Oct 23, 2025 | $0.00 est $0.00 | — | +8.2% |
| Jul 31, 2025 | $0.51 est $0.65 | $4.58B est $3.55B | +3.0% |
| Apr 17, 2025 | $0.04 est $0.00 | $3.53B est $3.50B | +5.1% |
| Oct 17, 2024 | $0.49 est $0.71 | $3.42B est $3.45B | +7.9% |
| Jul 25, 2024 | $0.00 est $0.00 | — | −0.8% |
| Apr 18, 2024 | $0.00 est $0.00 | $3.42B est $3.38B | −6.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Rentokil Initial is $32.02, +56.2% from the last close, from 2 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 2 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 22 | Bank of America Securities | — | — |
| Aug 4 | Bank of America Securities | — | — |
| Jul 31 | Exane BNP Paribas | $26.70 | +30.2% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 26, Rentokil Initial averaged +1.1% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.3% | 2 of 5 |
| Next 10 trading days | −0.1% | 2 of 5 |
| Next 15 trading days | +1.7% | 4 of 5 |
| Next 20 trading days | +1.1% | 3 of 5 |
| Next 30 trading days | +1.5% | 4 of 5 |
For scale, RTO’s typical 20-trading-day move in either direction is about 5.1%.
Rentokil Initial’s market cap is $10.32B, with a P/E ratio of 32.8 and revenue of $7.13B over the last twelve months.
Coverage of Rentokil Initial this week reads positive: 6 positive, 0 neutral and 4 negative headlines.
Rentokil Initial’s market cap is $10.32B at the Sep 28, 2026 close of $20.50, with 503.2M shares outstanding. The shares trade on a P/E ratio of 32.8.
The consensus analyst 12-month price target for Rentokil Initial is $32.02, +56.2% from the last close. Of the 2 firms that rated the stock in the last 90 days, 1 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Rentokil Initial is undervalued: the Sep 28, 2026 close of $20.50 is 45.1% below Gekko Fair Value of $37.34. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Rentokil Initial’s 52-week high is $34.67 and its 52-week low is $20.07; it closed at $20.50 on Sep 28, 2026, −15.0% over the past year. Over the last five years the shares peaked at $43.69 on Nov 12, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 4 items with data read as supportive (gekkoindex, fair value and seasonality) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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