Rentokil Initial (RTO) Stock Analysis & Forecast

Sep 28 close

$20.50−0.14 (−0.7%)

Gekko Brief

AI summary

Rentokil this week draws attention on two fronts: continued fallout from its first-half results and a portfolio sale. The stock has been trading near 52-week lows, with coverage noting the company missed revenue forecasts and retired its 2027 North America margin target, prompting a downgrade from BNP Paribas, even as first-half revenue rose 4.5% and operating profit climbed 6.6%. Separately, Rentokil has agreed to sell its SOLitude Lake Management and Vertex Aquatic Solutions divisions to Bain Capital for $230 million, a move framed as simplifying the portfolio and freeing cash for debt reduction, organic growth and bolt-on M&A. Bank of America reiterated a Buy rating with a $26.70 price target, while other commentary highlights the recurring, contract-based nature of pest control and sanitation revenue even as shares struggle.

The close of $20.50 sits below both the 50-day average of $24.15 and the 200-day average of $29.49, with the 50-day below the 200-day, reflecting a sustained downtrend; the stock is down 12.7% over one month, 28.8% over three months and 32.9% over six months. The GekkoIndex reads 74.1, placing it in the Buying zone. Price stands 45.1% below Gekko Fair Value of $37.34.

No confirmed earnings date is on the calendar for the next 20 trading days, with the last report on 30 July 2026 showing an EPS miss and a 20.6% reaction. No insider, Congress or unusual options activity appears in the recent windows. Seasonality from this point in the calendar has averaged a 1.1% return over the next 20 trading days across 5 years, rising in 3 of them, a data point worth noting alongside the wide gap to Gekko Fair Value.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

Rentokil Initial price vs fair value

$37.34$20.50Sep ’25Mar ’26Sep ’26
Close $20.50200-day averageGekko Fair Value $37.34

Rentokil Initial quick facts

Market cap
$10.32B
P/E ratio
32.8
Forward P/E
13.8
EPS, TTM
$0.63
Revenue, TTM
$7.13B
Profit margin
6.7%
Dividend yield
3.09%
Beta
0.41
Volume
2.70M avg 1.91M
1-year return
−15.0%
Typical daily move
±2.1%
Typical 20-day move
±5.1%
50-day average
$24.15
200-day average
$29.49
Next earnings
—
Shares outstanding
503.2M
52-week range
$20.07$34.67

Rentokil Initial swing-trade checklist

Rentokil Initial scores 3 supportive, 0 mixed and 1 headwind across the 4 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive0 mixed1 headwind

  • Trendheadwind

    Below 50 and 200-day

    Close $20.50 is below the 50-day ($24.15) and 200-day ($29.49) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexsupportive

    74.1, Buying

    Reading 74.1 is in the Buying zone.

    See the GekkoIndex
  • Fair valuesupportive

    45.1% below

    Price is 45.1% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings riskno data

    No data

    No confirmed report date on the calendar.

    See earnings
  • Seasonalitysupportive

    +1.1% on average

    From this point in the calendar, the next 20 trading days averaged +1.1% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Rentokil Initial stock chart and price history

Rentokil Initial closed at $20.50 on Sep 28, 2026, −15.0% over the past year, inside a 52-week range of $20.07 to $34.67.

Close50-day average200-day averageVolume
Rentokil Initial share price, past year, with 50-day and 200-day moving averages and volume$25$30$35NovDecJan 2026FebMarAprMayJunJulAugSep20.50

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−12.7%
3 months
−28.8%
6 months
−32.9%
1 year
−15.0%
The full RTO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open RTO in Gekko

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About Rentokil Initial

Rentokil Initial provides a broad range of business support services delivered through repeat visits to client sites across North America, the United Kingdom, Europe, Asia, and the Pacific. It is widely recognised for its pest control work, covering rodents, insects, and wildlife for both households and businesses, alongside hygiene offerings such as soap and sanitiser dispensers, air purification, feminine hygiene units, and floor mats.

The company also supplies and launders workwear, uniforms, and protective clothing, including cleanroom garments, and maintains plant displays, floral arrangements, seasonal decorations, and scenting systems for commercial premises. Its property care work spans damp proofing, conservation, and treatment of woodworm and wood rot, while its specialist cleaning services cover deep cleaning, graffiti and trauma cleaning, flood and fire restoration, industrial cleaning, and disinfection of hazardous sites. It further manages healthcare waste, including hazardous and offensive medical waste and sharps disposal.

Founded in 1903 and headquartered in Crawley, United Kingdom, Rentokil Initial trades under the ticker RTO.

Sector
Commercial services
Website
rentokil-initial.com

Rentokil Initial GekkoIndex: the smart money zone

Rentokil Initial’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 74.1, in the Buying zone, up 1.1 points over five sessions.

010074.1Buying

Up 1.1 points over five sessions.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying (current zone)48+0.5%+0.9%−1.0%+1.0%
Accumulation182−0.1%+0.3%+1.6%+0.9%
Neutral368−0.2%−0.8%−1.2%−1.1%
Distribution27−1.0%−0.2%−2.3%+2.1%
Selling0Not available

Average RTO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.

Buying zone: Smart money likely accumulating heavily. About the five zones →

See every daily GekkoIndex reading plotted over the RTO price, zone by zone.Track RTO in Gekko

Is Rentokil Initial stock overvalued? Gekko Fair Value

Rentokil Initial trades 45.1% below Gekko Fair Value of $37.34, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Rentokil Initial shares are worth, recalculated every trading day.

$37.34

Gekko Fair Value, Sep 26, 2026

45.1% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open RTO in Gekko

Rentokil Initial insider and Congress trading

No open-market insider purchases were filed for Rentokil Initial, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for RTO in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every RTO insider filing, plotted on the chart in Gekko.Open RTO in Gekko

Congress trades last 90 days

No trades in RTO were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for RTO, plotted on the chart in Gekko.Open RTO in Gekko

Hedge funds and billionaires quarter ended Mar 31

0of the funds Gekko tracks hold RTO.

0added0opened0trimmed2sold out
Which funds are on each side, name by name.Unlock in Gekko

Rentokil Initial earnings: next date and track record

Rentokil Initial beat the EPS estimate in 1 of its last 8 reports, moving 7.9% on average across the report.

1 of 8reports beat the EPS estimate
±7.9%average move across the report
5 of 8reports followed by a gain

Share-price move across each report

−6.4%Apr ’24−0.8%Jul ’24+7.9%Oct ’24+5.1%Apr ’25+3.0%Jul ’25+8.2%Oct ’25+10.8%Mar ’26−20.6%Jul ’26

Last earnings call, Jul 30, 2026 AI summary

What they said
Rentokil reported H1 revenue of $3.589 billion, up 4.5%, with organic growth of 3.6%. Operating profit rose 6.6% to $556 million, with margins expanding 30bps to 15.5%. EPS grew 8.3% and free cash flow increased 12.8% with 96% conversion. North America revenue reached $2.197 billion (+4.2%), with operating margins improving 1pp to 17.9%. Leverage improved to 2.4x, within target range for first time since Terminix acquisition.
Guidance
Full-year cash conversion expected to exceed 80%. Central cost growth expected to moderate in H2 to low double digits. Business Services organic revenue growth anticipated to decelerate in H2. Interim dividend increased 8% reflecting progressive dividend policy.
ReportedEPSSurpriseRevenueSurpriseMove
Jul 30, 2026$0.39
est $0.66
−41.3%$3.59B
est $3.53B
+1.6%−20.6%
Mar 5, 2026$0.65
est $0.70
−7.1%$3.54B
est $3.55B
−0.3%+10.8%
Oct 23, 2025$0.00
est $0.00
———+8.2%
Jul 31, 2025$0.51
est $0.65
−22.5%$4.58B
est $3.55B
+29.0%+3.0%
Apr 17, 2025$0.04
est $0.00
—$3.53B
est $3.50B
+0.8%+5.1%
Oct 17, 2024$0.49
est $0.71
−30.6%$3.42B
est $3.45B
−0.7%+7.9%
Jul 25, 2024$0.00
est $0.00
———−0.8%
Apr 18, 2024$0.00
est $0.00
—$3.42B
est $3.38B
+1.2%−6.4%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Rentokil Initial stock forecast and analyst price targets

Analysts’ average 12-month price target for Rentokil Initial is $32.02, +56.2% from the last close, from 2 firms rating the stock in the last 90 days.

$32.02consensus 12-month target, +56.2% from the last close
Buy1
Hold1
Sell0

Each firm’s latest rating in the last 90 days: 2 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 22Bank of America SecuritiesBuy, reiterated——
Aug 4Bank of America SecuritiesBuy, maintained——
Jul 31Exane BNP ParibasHold, downgraded$26.70+30.2%
−1.0%average 20-day move after past Buying readings
+1.1%average move over the next 20 trading days in the last 5 years
±2.1%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Rentokil Initial seasonality: the next 20 trading days

Over the next 20 trading days from Sep 26, Rentokil Initial averaged +1.1% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

+3.0%2021+8.3%2022−20.8%2023−3.3%2024+18.7%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+0.3%2 of 5
Next 10 trading days−0.1%2 of 5
Next 15 trading days+1.7%4 of 5
Next 20 trading days+1.1%3 of 5
Next 30 trading days+1.5%4 of 5

For scale, RTO’s typical 20-trading-day move in either direction is about 5.1%.

Rentokil Initial market cap and key statistics

Rentokil Initial’s market cap is $10.32B, with a P/E ratio of 32.8 and revenue of $7.13B over the last twelve months.

Valuation

Market cap
$10.32B
P/E ratio
32.8
Forward P/E
13.8
EPS, TTM
$0.63
Gekko Fair Value
$37.34

Trading

Volume
2.70M
Avg volume, 20 days
1.91M
52-week high
$34.67
52-week low
$20.07
Shares outstanding
503.2M

Financials

Revenue, TTM
$7.13B
Profit margin
6.7%
Return on equity
6%
Quarterly earnings growth, YoY
+4.2%

Risk and income

Beta
0.41
Typical daily move
±2.1%
Typical 20-day move
±5.1%
Dividend yield
3.09%

Rentokil Initial stock news this week

Coverage of Rentokil Initial this week reads positive: 6 positive, 0 neutral and 4 negative headlines.

News sentiment positive

More stocks

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Rentokil Initial stock FAQ

What is Rentokil Initial’s market cap?

Rentokil Initial’s market cap is $10.32B at the Sep 28, 2026 close of $20.50, with 503.2M shares outstanding. The shares trade on a P/E ratio of 32.8.

What is the Rentokil Initial stock forecast?

The consensus analyst 12-month price target for Rentokil Initial is $32.02, +56.2% from the last close. Of the 2 firms that rated the stock in the last 90 days, 1 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Rentokil Initial stock overvalued or undervalued?

On Gekko’s estimate Rentokil Initial is undervalued: the Sep 28, 2026 close of $20.50 is 45.1% below Gekko Fair Value of $37.34. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

What is Rentokil Initial’s 52-week high and low?

Rentokil Initial’s 52-week high is $34.67 and its 52-week low is $20.07; it closed at $20.50 on Sep 28, 2026, −15.0% over the past year. Over the last five years the shares peaked at $43.69 on Nov 12, 2021.

Is Rentokil Initial stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 4 items with data read as supportive (gekkoindex, fair value and seasonality) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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