Pearson (PSO) Stock Analysis & Forecast

Sep 28 close

$15.94−0.19 (−1.2%)

Gekko Brief

AI summary

This week's news for Pearson centers on board and strategic developments rather than financial results. The company signed a strategic cooperation memorandum with Namibox, a China-based K-12 digital education platform, during the WorldSkills Competition, aimed at AI-era learning initiatives. Separately, Pearson entered a Relationship Agreement with Cevian Capital II GP Ltd, a 19.4% shareholder, resulting in the appointment of three new Non-Executive Directors, including Alexander Svensson, Michael Barkin, and Vivek Sharma, effective 1 October, with an emphasis on finance and AI expertise. Pearson also published research describing a "triple capability gap" tied to AI adoption outpacing workforce training.

Pearson shares closed at $15.94, down 1.2%, sitting between the 50-day average of $16.30 and the 200-day average of $14.68. The GekkoIndex reads 58.9, placing the stock in the Neutral zone, with a five-point change of -5.6. The gap to Gekko Fair Value stands at -41.4%, with fair value estimated at $27.21.

No confirmed earnings date currently appears on the calendar, with the last report on 1 August 2025 showing an EPS beat and a 5.2% reaction. Consensus among two covering firms holds at hold ratings, with a consensus target of $15.70. Seasonality over the past 5 years shows the next 20 trading days averaging +2.8%, positive in 3 of those years. No insider, Congress, or unusual options activity appears in the current windows.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

Pearson price vs fair value

▲$27.21$15.94Sep ’25Mar ’26Sep ’26
Close $15.94200-day averageGekko Fair Value $27.21

Pearson quick facts

Market cap
$9.57B
P/E ratio
23.9
Forward P/E
18
EPS, TTM
$0.67
Revenue, TTM
$3.63B
Profit margin
8.8%
Dividend yield
2.18%
Beta
-0.03
Volume
479,020 avg 658,889
1-year return
+14.5%
Typical daily move
±1.5%
Typical 20-day move
±4%
50-day average
$16.30
200-day average
$14.68
Next earnings
—
Shares outstanding
601.7M
52-week range
$12.02$17.75

Pearson swing-trade checklist

Pearson scores 2 supportive, 2 mixed and 0 headwinds across the 4 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

2 supportive2 mixed0 headwinds

  • Trendmixed

    Averages disagree

    Close $15.94 sits between the 50-day ($16.30) and 200-day ($14.68) averages, or the averages disagree.

    See the chart
  • GekkoIndexmixed

    58.9, Neutral

    Reading 58.9 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    41.4% below

    Price is 41.4% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings riskno data

    No data

    No confirmed report date on the calendar.

    See earnings
  • Seasonalitysupportive

    +2.8% on average

    From this point in the calendar, the next 20 trading days averaged +2.8% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Pearson stock chart and price history

Pearson closed at $15.94 on Sep 28, 2026, +14.5% over the past year, inside a 52-week range of $12.02 to $17.75.

Close50-day average200-day averageVolume
Pearson share price, past year, with 50-day and 200-day moving averages and volume$12$14NovDecJan 2026FebMarAprMayJunJulAugSep15.94

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−4.3%
3 months
+2.2%
6 months
+26.6%
1 year
+14.5%
The full PSO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open PSO in Gekko

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About Pearson

Pearson supplies educational content, testing, and related services to schools, institutions, and individual learners worldwide. It is widely recognized for its work in assessment and qualifications, including standardized testing and vocational certifications used across multiple countries.

The company organizes its work into five areas. Assessment and Qualifications handles exams and certifications, covering professional testing through Pearson VUE, student assessments like GCSEs and A-levels, and clinical and international academic qualifications. Virtual Learning provides online schooling and digital learning management for institutions, while English Language Learning offers courseware, testing, and instruction for English learners. Higher Education produces materials for colleges and universities, and Workforce Skills delivers career training through vocational credentials such as BTEC and GED, talent assessment tools, workforce data through Faethm, and apprenticeship programs. Its customers span educational institutions, employers, and individual students across the United Kingdom, the United States, Canada, the Asia Pacific, and other parts of Europe.

Pearson was founded in 1844 and is headquartered in London, United Kingdom. Its shares trade under the ticker PSO.

Sector
Consumer services
Website
plc.pearson.com

Pearson GekkoIndex: the smart money zone

Pearson’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 58.9, in the Neutral zone, down 5.6 points over five sessions.

010058.9Neutral

Down 5.6 points over five sessions, from the Accumulation zone.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying36+0.8%0.0%+0.6%−0.1%
Accumulation201+0.2%+0.8%+1.9%+2.2%
Neutral (current zone)336+0.2%+0.3%+0.5%+3.4%
Distribution49−0.2%−0.1%+0.7%+2.4%
Selling3Too few readings yet

Average PSO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the PSO price, zone by zone.Track PSO in Gekko

Is Pearson stock overvalued? Gekko Fair Value

Pearson trades 41.4% below Gekko Fair Value of $27.21, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Pearson shares are worth, recalculated every trading day.

$27.21

Gekko Fair Value, Sep 26, 2026

41.4% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open PSO in Gekko

Pearson insider and Congress trading

No open-market insider purchases were filed for Pearson, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for PSO in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every PSO insider filing, plotted on the chart in Gekko.Open PSO in Gekko

Congress trades last 90 days

No trades in PSO were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for PSO, plotted on the chart in Gekko.Open PSO in Gekko

Pearson earnings: next date and track record

Pearson beat the EPS estimate in 4 of its last 7 reports, moving 5.1% on average across the report.

4 of 7reports beat the EPS estimate
±5.1%average move across the report
3 of 5reports followed by a gain

Share-price move across each report

+6.9%Mar ’22−4.0%Jul ’22−6.2%Mar ’23+3.2%Feb ’25+5.2%Aug ’25

Last earnings call, Aug 1, 2025 AI summary

What they said
Pearson's 2025 Interim Results call covers continued strategic execution, AI-driven learning initiatives, and progress across business units (Enterprise Learning & Skills, VUE, English Language Learning, and Higher Education). Management reinforces unchanged strategy, highlights moderate organic growth in H1 (sales +2%, adjusted operating profit +2%), modest earnings per share decline due to FX and share buyback, and ongoing dividends with a proposed 5% increase. Notable acquisitions include eDynamic Learning (EDL) and a 350m GBP share buyback; guidance for full year remains in line with February expectations. The discussion emphasizes AI-enabled cost efficiencies, product enhancements, and expansion in high-growth areas (VUE contracts, international qualifications, institutional growth in LatAm, and digital adoption in Clinical Assessment). The Q&A session covers VUE contracts performance, GenAI impact on cost efficiency, Higher Ed enrollment dynamics, IA share in U.S. Higher Ed, and eDynamics' contribution. Risks include FX headwinds, timing of government spend, transition delays for contracts, and dependent enrollment cycles. Overall sentiment is cautiously positive with some hedging around 2026 guidance and macro uncertainties.
Guidance
Full-year financial performance expected in line with February guidance with phasing as anticipated; 2026 guidance not provided but referenced as not offering too much detail at this point.
Risks flagged
FX headwinds, contract pauses/delays (VUE), government spending timing, enrollment cycles and school losses in Virtual Schools, macro environment uncertainties.
ReportedEPSSurpriseRevenueSurpriseMove
Aug 1, 2025$0.25———+5.2%
Feb 27, 2025$0.41
est $0.00
—$2.25B
est $2.25B
−0.1%+3.2%
Mar 3, 2023$0.00
est $0.00
—$2.52B
est $2.59B
−2.6%−6.2%
Jul 28, 2022$0.00
est $0.00
———−4.0%
Mar 14, 2022$0.00
est $0.00
—$2.47B
est $2.51B
−1.6%+6.9%
Jun 29, 2021$0.02
est $0.00
—$2.21B——
Mar 8, 2021$28.70
est $0.00
————
Dec 31, 2020$0.24
est $0.00
————

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Pearson stock forecast and analyst price targets

Analysts’ average 12-month price target for Pearson is $15.70, −1.5% from the last close, from 2 firms rating the stock in the last 90 days.

$15.70consensus 12-month target, −1.5% from the last close
Buy0
Hold2
Sell0

Each firm’s latest rating in the last 90 days: 2 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 2CitiHold, downgraded——
Jul 13Bank of America SecuritiesHold, maintained$17.40+9.2%
+0.5%average 20-day move after past Neutral readings
+2.8%average move over the next 20 trading days in the last 5 years
±1.5%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Pearson seasonality: the next 20 trading days

Over the next 20 trading days from Sep 29, Pearson averaged +2.8% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

−13.3%2021+18.4%2022+5.1%2023+2.4%2024+4.8%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+3.3%4 of 5
Next 10 trading days+3.3%3 of 5
Next 15 trading days+0.7%3 of 5
Next 20 trading days+2.8%3 of 5
Next 30 trading days+6.2%3 of 5

For scale, PSO’s typical 20-trading-day move in either direction is about 4%.

Pearson market cap and key statistics

Pearson’s market cap is $9.57B, with a P/E ratio of 23.9 and revenue of $3.63B over the last twelve months.

Valuation

Market cap
$9.57B
P/E ratio
23.9
Forward P/E
18
EPS, TTM
$0.67
Gekko Fair Value
$27.21

Trading

Volume
479,020
Avg volume, 20 days
658,889
52-week high
$17.75
52-week low
$12.02
Shares outstanding
601.7M

Financials

Revenue, TTM
$3.63B
Profit margin
8.8%
Return on equity
9.2%
Quarterly earnings growth, YoY
−2.9%

Risk and income

Beta
-0.03
Typical daily move
±1.5%
Typical 20-day move
±4%
Dividend yield
2.18%

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Pearson stock FAQ

What is Pearson’s market cap?

Pearson’s market cap is $9.57B at the Sep 28, 2026 close of $15.94, with 601.7M shares outstanding. The shares trade on a P/E ratio of 23.9.

What is the Pearson stock forecast?

The consensus analyst 12-month price target for Pearson is $15.70, −1.5% from the last close. Of the 2 firms that rated the stock in the last 90 days, 0 rate it a buy, 2 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Pearson stock overvalued or undervalued?

On Gekko’s estimate Pearson is undervalued: the Sep 28, 2026 close of $15.94 is 41.4% below Gekko Fair Value of $27.21. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

What is Pearson’s 52-week high and low?

Pearson’s 52-week high is $17.75 and its 52-week low is $12.02; it closed at $15.94 on Sep 28, 2026, +14.5% over the past year. Over the last five years the shares peaked at $17.90 on Mar 4, 2025.

Is Pearson stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 4 items with data read as supportive (fair value and seasonality), 2 as mixed (trend and gekkoindex). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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