Insider buying last 90 days
No open-market insider purchases were filed for ZBRA in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every ZBRA insider filing, plotted on the chart in Gekko.Open ZBRA in Gekko
NASDAQ: ZBRA
Zebra Technologies (ZBRA) Stock Analysis & Forecast
Sep 28 close
$371.87+1.83 (+0.5%)
Gekko Brief
AI summaryZebra Technologies draws attention this week from analyst commentary rather than company-specific news, with a note grouping Zebra Tech (ZBRA) alongside AvePoint (AVPT) and IonQ (IONQ) as technology names carrying bullish sentiment. Separately, Zebra's CTO Tom Bianculli is set to keynote the 6th United Nations General Assembly Digital Health Symposium on healthcare transformation, a visibility event rather than a financial one. Shares also traded higher earlier in the week even as the stock remained below its 52-week high.
The stock closes at $371.87, up 0.5%, sitting above both its 50-day average of $341.80 and its 200-day average of $265.07, with the 50-day above the 200-day. The GekkoIndex reads 49.5, placing Zebra in the Neutral zone. Against a Gekko Fair Value of $308.71, the current price sits 20.5% above that level.
Zebra's next earnings report is due 3 November 2026, 35 days out and beyond a typical 20-trading-day hold. Its last report on 4 August 2026 showed non-GAAP EPS of $5.64 against an estimate of $3.49, with a 26.5% reaction that day. No insider, Congress, or unusual options activity appears in the recent windows, though one billionaire holder is recorded. Seasonality over the past 5 years shows the next 20 trading days averaging -1.4%, positive in 2 of those years, a pattern worth noting alongside the consensus target of $411.45 from 12 covering firms.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Zebra Technologies price vs fair value
Close $371.87200-day averageGekko Fair Value $308.71
Zebra Technologies quick facts
- Market cap
- $17.71B
- P/E ratio
- 34
- Forward P/E
- 16.9
- EPS, TTM
- $10.73
- Revenue, TTM
- $5.85B
- Profit margin
- 9.2%
- Dividend yield
- —
- Beta
- 1.61
- Volume
- 638,423 avg 571,085
- 1-year return
- +23.1%
- Typical daily move
- ±2.8%
- Typical 20-day move
- ±7.7%
- 50-day average
- $341.80
- 200-day average
- $265.07
- Next earnings
- Nov 3 before open
- Shares outstanding
- 47.31M
Zebra Technologies swing-trade checklist
Zebra Technologies scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
- Trendsupportive
Above 50 and 200-day
Close $371.87 is above the 50-day ($341.80) and 200-day ($265.07) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
49.5, Neutral
Reading 49.5 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
20.5% above
Price is 20.5% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 35 days
Next report Nov 3, 2026, 35 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−1.4% on average
From this point in the calendar, the next 20 trading days averaged −1.4% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Zebra Technologies stock chart and price history
Zebra Technologies closed at $371.87 on Sep 28, 2026, +23.1% over the past year, inside a 52-week range of $199.05 to $386.23.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +3.0%
- 3 months
- +45.4%
- 6 months
- +83.5%
- 1 year
- +23.1%
The full ZBRA chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open ZBRA in Gekko
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About Zebra Technologies
Zebra Technologies builds equipment and programs that let businesses identify, label and keep tabs on physical items. Among its offerings are printers that produce labels, wristbands, tickets, receipts and plastic cards, plus barcode scanners, RFID readers, rugged tablets and mobile computers used for scanning and data collection. It also sells related supplies like thermal labels, ribbons, RFID tags and labels that monitor temperature, including ones applied when shipping vaccines, which has helped make the company recognizable for gear used in tracking goods and materials.
Its operations are split into two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility, which together bring together its physical products, digital tools and support offerings. On the software side it provides tools for managing inventory, scheduling workforces, guiding workflows and analyzing data, often delivered as cloud subscriptions, and it further offers robotics automation along with maintenance, repair and professional support services. Its clients come from sectors such as retail, e-commerce, manufacturing, transportation, logistics, healthcare and government, and the company reaches them both directly and via a network of partners.
Zebra Technologies traces its founding to 1969 and runs its headquarters out of Lincolnshire, Illinois. Its stock trades on the NASDAQ under the ticker ZBRA.
- Listed
- NASDAQ
- Sector
- Electronic technology
- Industry
- Computer processing hardware
- Website
- zebra.com
Zebra Technologies GekkoIndex: the smart money zone
Zebra Technologies’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 49.5, in the Neutral zone, down 7.8 points over five sessions.
49.5Neutral
Down 7.8 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 30 | −0.8% | −0.2% | ||
| Accumulation | 192 | +0.5% | +0.4% | ||
| Neutral (current zone) | 411 | +0.5% | +2.6% | ||
| Distribution | 34 | +0.3% | +2.0% | ||
| Selling | 5 | Too few readings yet | |||
Average ZBRA share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the ZBRA price, zone by zone.Track ZBRA in Gekko
Is Zebra Technologies stock overvalued? Gekko Fair Value
Zebra Technologies trades 20.5% above Gekko Fair Value of $308.71, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Zebra Technologies shares are worth, recalculated every trading day.
$308.71
Gekko Fair Value, Sep 26, 2026
20.5% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open ZBRA in Gekko
Zebra Technologies insider and Congress trading
No open-market insider purchases were filed for Zebra Technologies, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in ZBRA were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for ZBRA, plotted on the chart in Gekko.Open ZBRA in Gekko
Buybacks
Zebra Technologies has been buying back its own shares.
- Latest authorization
- $1.00B, Feb 12, 2026
- Bought back, quarter ended Jul 4, 2026
- $268.0M
- As a share of market cap
- 1.51%
- Trailing four quarters
- $905.0M
From company filings.
Hedge funds and billionaires quarter ended Sep 30
1of the funds Gekko tracks holds ZBRA.
0added1opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Zebra Technologies earnings: next date and track record
Zebra Technologies reports on Nov 3, 2026, before the open (35 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 3, 2026
Expected before the open, 35 days away
- EPS estimate
- $4.88
- Revenue estimate
- $1.57B
7 of 8reports beat the EPS estimate
±10.7%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 4, 2026 AI summary
- What they said
- Zebra reported a strong Q2 2026 with record results, broad-based growth across segments and regions, and significantly improved profitability. Management highlighted sales of over $1.5 billion, organic growth of ~9%, adjusted EBITDA margin of 27.7% (including a $73M IEEPA tariff recovery), and non-GAAP diluted EPS of $6.35 (up 76% YoY). Performance exceeded the high end of guidance driven by securing additional memory supply, favorable pricing, and improved gross margins. Management raised the full-year outlook meaningfully and reiterated confidence in the multi-year pipeline (notably in Transportation & Logistics, machine vision, RFID, and Elo integration). Balance sheet metrics and capital allocation were highlighted: $361M YTD free cash flow, 1.9x leverage, $925M credit capacity, and $568M of buybacks in H1 with an additional ~$150M assumed in back half. Management emphasized actions to mitigate memory supply/cost headwinds (qualifying new suppliers, pricing actions, supplier co-planning) and noted continued investments in AI-enabled frontline solutions.
- Guidance
- Company raised its full-year outlook (meaningfully) and provided Q3 and full-year detail: Q3 sales guide 17% to 20% (approx. 8% organic at midpoint, including ~2 points pricing); Q3 adjusted EBITDA margin expected ~22% (reflecting removal of Q2 IEEPA benefit and ~1-point degradation from higher memory costs); full-year sales guide 14% to 16% (15% midpoint) with ~7 points organic growth including ~2 points of pricing; full-year free cash flow expected ~$1.0B; full-year share repurchase plan increased to about $700M ($568M completed in H1 plus ~$150M planned in H2). Management indicated continued pricing actions and supply mitigation efforts to support 2026 and into 2027 but did not provide formal 2027 guidance.
- Risks flagged
- Primary risks discussed: ongoing memory supply constraints and volatile memory pricing that can gate shipments and compress margins; geopolitical softness in the Middle East impacting EMEA results; one-time benefits (e.g., $73M IEEPA tariff recovery) that boost Q2 margins but are not repeatable; integration execution risk for Elo and recent acquisitions; macro uncertainty that could affect customer spending.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 4, 2026 | $5.64 est $3.49 | $1.56B est $1.50B | +26.5% |
| May 12, 2026 | $4.75 est $4.25 | $1.50B est $1.48B | +13.7% |
| Feb 12, 2026 | $4.33 est $4.34 | $1.48B est $1.47B | +4.8% |
| Oct 28, 2025 | $3.88 est $3.75 | $1.32B est $1.47B | −12.8% |
| Aug 5, 2025 | $3.61 est $3.34 | $1.29B est $1.29B | −9.7% |
| Apr 29, 2025 | $4.02 est $3.60 | $1.31B est $1.29B | +2.8% |
| Feb 13, 2025 | $4.00 est $3.94 | $1.33B est $1.32B | −9.8% |
| Oct 29, 2024 | $3.49 est $3.24 | $1.26B est $1.22B | +5.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Zebra Technologies stock forecast and analyst price targets
Analysts’ average 12-month price target for Zebra Technologies is $411.45, +10.6% from the last close, from 12 firms rating the stock in the last 90 days.
$411.45consensus 12-month target, +10.6% from the last close
Now $371.87Avg $411.45
Low $317High $450
Each firm’s latest rating in the last 90 days: 12 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 22 | TD Cowen | $450 | +21.0% |
| Sep 15 | Needham | $435 | +17.0% |
| Sep 2 | Stephens | $450 | +21.0% |
| Aug 24 | Morgan Stanley | $360 | −3.2% |
| Aug 13 | UBS | $435 | +17.0% |
+2.6%average 20-day move after past Neutral readings
−1.4%average move over the next 20 trading days in the last 5 years
±2.8%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Zebra Technologies seasonality: the next 20 trading days
Over the next 20 trading days from Sep 26, Zebra Technologies averaged −1.4% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.1% | 4 of 5 |
| Next 10 trading days | −3.8% | 1 of 5 |
| Next 15 trading days | −1.9% | 1 of 5 |
| Next 20 trading days | −1.4% | 2 of 5 |
| Next 30 trading days | −3.0% | 2 of 5 |
For scale, ZBRA’s typical 20-trading-day move in either direction is about 7.7%.
Zebra Technologies market cap and key statistics
Zebra Technologies’s market cap is $17.71B, with a P/E ratio of 34 and revenue of $5.85B over the last twelve months.
Valuation
- Market cap
- $17.71B
- P/E ratio
- 34
- Forward P/E
- 16.9
- EPS, TTM
- $10.73
- Gekko Fair Value
- $308.71
Trading
- Volume
- 638,423
- Avg volume, 20 days
- 571,085
- 52-week high
- $386.23
- 52-week low
- $199.05
- Shares outstanding
- 47.31M
Financials
- Revenue, TTM
- $5.85B
- Profit margin
- 9.2%
- Return on equity
- 15.3%
- Quarterly earnings growth, YoY
- +121.5%
Risk and income
- Beta
- 1.61
- Typical daily move
- ±2.8%
- Typical 20-day move
- ±7.7%
Zebra Technologies stock news this week
3 headlines about Zebra Technologies from the past week, newest first, each linking to the publisher.
- Analysts Offer Insights on Technology Companies: AvePoint (AVPT), Zebra Tech (ZBRA) and IonQ (IONQ)The Globe and Mail, Sep 23
- Zebra CTO Tom Bianculli to Keynote 6th United Nations General Assembly Digital Health Symposium on Powering Healthcare TransformationBusiness Wire, Sep 23
- Zebra Technologies Corp. Cl A stock rises Monday, still underperforms marketMarketWatch, Sep 21
Zebra Technologies peers
Zebra Technologies’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| DELLDell Technologies | Neutral | 18.8% above |
| HPEHewlett Packard Enterprise | Neutral | 14.4% above |
| SMCISuper Micro Computer | Neutral | 10.0% above |
| IONQIonQ | Neutral | 12.2% below |
| QBTSD-Wave Quantum | Neutral | 30.8% below |
| RGTIRigetti Computing | Neutral | 23.9% below |
A peer links to its own page where one exists.
Zebra Technologies stock FAQ
What is Zebra Technologies’s market cap?
Zebra Technologies’s market cap is $17.71B at the Sep 28, 2026 close of $371.87, with 47.31M shares outstanding. The shares trade on a P/E ratio of 34.
What is the Zebra Technologies stock forecast?
The consensus analyst 12-month price target for Zebra Technologies is $411.45, +10.6% from the last close. Of the 12 firms that rated the stock in the last 90 days, 8 rate it a buy, 4 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Zebra Technologies stock overvalued or undervalued?
On Gekko’s estimate Zebra Technologies is overvalued: the Sep 28, 2026 close of $371.87 is 20.5% above Gekko Fair Value of $308.71. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Zebra Technologies report earnings next?
Zebra Technologies is expected to report on Nov 3, 2026, before the market opens (35 days away). Analysts expect earnings of $4.88 per share on revenue of $1.57B. Zebra Technologies beat the earnings estimate in 7 of its last 8 reports, moving 10.7% on average across the report.
What is Zebra Technologies’s 52-week high and low?
Zebra Technologies’s 52-week high is $386.23 and its 52-week low is $199.05; it closed at $371.87 on Sep 28, 2026, +23.1% over the past year. Over the last five years the shares peaked at $615.00 on Dec 10, 2021.
Is Zebra Technologies stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (trend and earnings risk), 1 as mixed (gekkoindex) and 2 as headwinds (fair value and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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